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Will Marketing Automation Be Free?

LeadSloth

What does this mean for companies interested in adopting Marketing Automation? They are great for small companies and small initial projects, but they’re too limited for normal projects. Companies will have to upgrade to the paid version as their initiatives grow. How Much Is Free? Genius.com. unlimited. Emails / month.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March). The company has a low profile but has been selling its demand generation product for nearly ten years. Click read my March 18 review.]

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).