20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.
You’ve Discovered SEO Keywords, But What’s Next?
APRIL 4, 2016
Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. Group Your Keywords. Searching keywords help you find influencers.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?
4 Advanced Tips to Optimizing Your LinkedIn Company Page
APRIL 15, 2015
When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. Add keywords to your profile.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?
28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?
Guidelines for Writing Your LinkedIn Company Page
EMagine B2B Blog
FEBRUARY 26, 2013
LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Products & Services Section.
Buy domain names for all your pages, products, and services
FEBRUARY 21, 2017
” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. The post Buy domain names for all your pages, products, and services appeared first on Biznology.
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Photo credit: Wikipedia.
How to reach your customers at work or at home
NOVEMBER 23, 2016
I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. Offer business people consumer products based on their work status.
7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance
DECEMBER 2, 2013
Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results.
Lead Generation: 5 tips to generate leads faster on LinkedIn
B2B Lead Generation Blog
APRIL 1, 2013
Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Here are their five essential tips to getting to the point where it’s easy to generate leads on LinkedIn. Lead Generation content lead generation LinkedIn
5 Ways to Use LinkedIn for B2B Marketing
MAY 8, 2015
While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. According to a study by WebMarketing123 , LinkedIn is the most effective platform for lead generation and sales for B2B marketers. Joined LinkedIn groups.
Why Your Keyword Strategy Is Incomplete Without User Intent
APRIL 10, 2013
Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. 2) User Intent Supplies Unique Keyword Suggestions.
Online Marketing Strategies of Successful Companies
MAY 10, 2017
When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns.
11 Lesser-Known LinkedIn Features You Should Be Using
SEPTEMBER 13, 2014
We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. The benefits of using LinkedIn go beyond prospecting and recruiting. Features that will help position you as an expert in your respective area include: 1) Keywords.
Content Marketing: How This Software Company Achieved More with Less
B2B Marketing Traction
MAY 19, 2015
Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. It is being implemented by a business owner or product manager rather than the marketing department. SuperOffice is the company in the case study.
The Ultimate Cheat Sheet for Mastering LinkedIn
AUGUST 23, 2011
With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. To help you master LinkedIn , below is our ultimate list of 20 awesome tricks you've likely overlooked. 20 Hidden LinkedIn Tricks.
LinkedIn Company Page Checklist for B2B Marketing
NOVEMBER 7, 2011
Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. They follow companies to stay in the loop on new developments, compare products and services and track potential opportunities. LinkedIn regularly informs members of Company Pages changes via email or network update. on your personal profile, your company site must be the same.
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. Keywords are still important, but keyword density matters less than it used to.
LinkedIn and Twitter Advertising and Marketing Options; A Primer
MARCH 31, 2012
LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. LinkedIn. You can target LinkedIn ads by. Company Size. LinkedIn members receive a partner message once every 60 days.
14 Essential Elements of a Flawless Product Launch
SEPTEMBER 13, 2013
Getting ready to launch a new product? So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce. 14 Product Launch Lessons for New Product Marketers.
2012 Content Marketing Trends for Manufacturers and Industrial Companies
Industrial Marketing Today
DECEMBER 15, 2011
In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Many of the manufacturers and industrial companies fall in the smaller size category.
How to Optimize Your LinkedIn Company Page in 15 Minutes
DECEMBER 16, 2011
LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network.
10 B2B Companies That Create Exceptional Content
AUGUST 21, 2012
One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Not bad for a customer relationship management company, huh?
Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
FEBRUARY 9, 2016
As the company (which later sold and is now FedEx Office ) grew, it necessarily began to pay more attention to its branding. You can guess all the reasons why brand consistency matters for a B2C company, right? Why brand personality matters for B2B companies.
20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
JANUARY 16, 2015
That you can add hidden relationship notes to your LinkedIn connections? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. LinkedIn.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. linkedin. chrisbrogan.com.
20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
APRIL 23, 2013
LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers.
Expert Tips for Optimizing LinkedIn for Lead Generation
Modern B2B Marketing
OCTOBER 1, 2012
by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page?
Does Your B2B Sales Team Dominate LinkedIn?
B2B Marketing Traction
JUNE 15, 2011
Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature. How Can Your Sales Team Dominate LinkedIn for Your Industry?
12 Tips to Optimize Your LinkedIn Profile for Social Selling
MAY 20, 2015
magazine , “but unless people know about it, you're not going to sell any products." …Or, professional services, for that matter. Another critical platform for visibility is LinkedIn. Your challenge is to get found on LinkedIn. LinkedIn now makes this easier.
Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
OCTOBER 31, 2012
That number doesn’t include the skyrocketing cost of PPC ads on Google, or the increased spending by big companies for whom bidding higher is easier than the typical small or mid-size business. Why You Might Benefit From Using LinkedIn PPC Ads. How LinkedIn Ads Work.
My online influencer research and engagement process
JULY 28, 2015
While it isn’t meant to be a blogger discovery tool, it’s one of the most interesting because it’s just looking for keyword mention and not labels.
Twitter & LinkedIn Break Up, Disabling Automatic Posting of Tweets
JUNE 30, 2012
Yesterday, two of the world's largest social networks, LinkedIn and Twitter, announced an end to their partnership that allowed users to sync updates from the two sites. How Does This Affect Your LinkedIn-Twitter Posting? in), the latter is LinkedIn specific.
Are Community Forums Good for Manufacturers and Industrial Companies?
Industrial Marketing Today
OCTOBER 20, 2011
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. However, blogging is labor-intensive and creating a constant flow of new content has proven to be a hurdle for manufacturers and industrial companies.
A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
APRIL 26, 2016
In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. Isn’t it time your company benefited from the social media revolution? Lead Generation on LinkedIn.
11 LinkedIn Marketing Gems You're Missing Out On
FEBRUARY 15, 2012
We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. For more than 60 years, the company has made its sales primarily through cold calling and referrals from existing clients.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, social media is more likely to increase positive thinking around a product and brand.. Social Media Use in Big Companies. Share this on LinkedIn.