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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

Design 269
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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. Results included: 80 percent of news sites had accessibility issues. Sites with accessibility issues lost $6.9 Brand Reputation.

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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Lead generation companies make a lot of money. Contractors put up with the high costs charged by lead gen companies for three reasons. Play them at their own game.

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Some UK and US government sites are ‘sharing data with ad brokers’

readwrite

send visitor information to multiple online advertising brokers, according to a report. The company said it into any.gov U.S. The company said it into any.gov U.S. The site sports.celina-tx.gov, however, lists dozens of partners in its ads.txt file. At least 18 government websites in the U.K. and the U.S. The.gov and.gov.uk

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

Sites would compete to rank for keywords without Google’s new elements distinguishing them in the results. Nothing but information between links would set them apart. Featured snippets show concise information from a target page. Site Links. Google will also consider bids and other factors to determine placement.

SERP 273
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Purchase review site intent data

Zoominfo

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. Many review sites will identify a company but not the site visitors.

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How to Use EGC to Harness Search Intent and Draw Customers to Your Site

Marketing Insider Group

Your employees know your company better than anyone else, and they probably know your customers pretty well too. EGC is also an effective way to drive recruitment and attract talent to your company. An employee advocacy program will never be a success if you tell your employees what to say about your company. Quick Takeaways.

Intent 290