Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox.

Enterprise Management 114

Enterprise Management Marketing Automation Services Work Management Marketing Management 114

KoMarketing Associates

DECEMBER 12, 2019

Because of the potential user and search engine exposure, it’s important for organizations to have a complete LinkedIn company page that lives up to its potential. Not doing so can be detrimental by making the company look unprofessional or outdated because of incorrect or missing information on its page. Updated Information.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

BOP Design

OCTOBER 20, 2021

What should B2B companies share on social media? Should B2B companies even be active on social media? What social channels are the best for B2B companies? These are pretty common questions we hear from B2B companies when discussing their digital marketing strategies. Stick around and give it a read. Thought Leadership.

Social Media 105

Social Media B2B Thought Leadership Paid Search Agency Companies 105

Customer Experience Matrix

SEPTEMBER 18, 2023

I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom. Budget pressures are slowing industry growth: true. In other words, companies with a high score are "good at martech".

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Customer Experience Matrix

OCTOBER 29, 2023

By then, industry analysts were beginning to offer their own definitions which, while worded differently, were broadly consistent with the Institute definition. As CDP became popular, many vendors adopted the label whether or not they actually met even the looser definition. Unfortunately, the evolution of the term didn’t stop there.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? No matter what is happening in the larger industry you operate in, your company might be going gangbusters. However, your vendor could begin tailoring their solutions to a smaller market. Has your vendor changed their product or marketing strategy?

Enterprise Management 73

Enterprise Management Work Management Marketing Management Vendors 73

Customer Experience Matrix

JANUARY 27, 2021

The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Dig deeper: Does your company need a CDP?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Decision between vendors who can solve the problem using their preferred method.

Paid Search Agency 113

Paid Search Agency Paid Content B2B Marketing Companies 113

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. With search queries from potential customers changing at such a fast pace in the industry, it is essential to not only determine when an ad should appear, but also when it shouldn’t. Specific Industries.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Customer Experience Matrix

FEBRUARY 3, 2020

The CDP Institute published its semi-annual Industry Update report today, which you download here for free. Although every word and image in the report is a jewel, there’s no question that the main story in this edition is CDP industry consolidation. What’s particularly intriguing is the industry position of the firms in these deals.

Buy 240

Buy Work Management Marketing Management Acquisitions 240

Customer Experience Matrix

OCTOBER 27, 2019

October 22 was a landmark day for the CDP industry. SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. For CDP vendors, these deals are a promising exit path from a crowded industry which will only become more competeitive (see below).

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Smashmouth Marketing

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. Pay for performance?

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Customer Experience Matrix

DECEMBER 16, 2018

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Both shed light on what we can expect to happen next.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Martech

FEBRUARY 1, 2024

The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. To participate, vendors fill out a questionnaire about their data practices, tailored to their specific role in the adtech supply chain. This week, IAB launched a new tool for standardizing privacy practices in digital advertising.

Privacy 104

Privacy Tools Advertising Agencies Vendors 104

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. It is not a comprehensive list, and the companies are listed alphabetically, not in order of preference.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Marketing Insider Group

JANUARY 8, 2024

B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends. To decide which tools are suitable for your company, assess your needs; compare the features, functionalities, and cost of each one; and test them where possible.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Martech

MAY 9, 2022

As a startup founder in the martech industry, I’m routinely asked by other founders what should be in their marketing stack. Startups are very different from established companies from a marketing perspective. In addition, if you define a new category and remain the only company in that category it is not a category.

Startups 75

Startups Paid Search Agency Work Management Marketing Management 75

Zoominfo

MAY 8, 2020

So why is it that so many companies shop for new customers as if they are combing every inch of the grocery store – hoping things will magically jump off the shelf and into their carts? ZoomInfo’s vast B2B company database can help you find prospects that meet specific criteria. What industries are we likely to sell into?

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Zoominfo

APRIL 21, 2020

Getting on the IT staffing approved vendor list will make your life a lot easier. Large companies have constant staffing needs, and you have the staff. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies. Life gets a lot easier.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. What’s clear though is that the industry will never return to 2019. The live events industry will rebound, but with new processes and priorities. Event industry growth is accelerating, but it depends where you are.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize for growth.

Work Management 116

Work Management Trends Business Forrester 116

Biznology

OCTOBER 23, 2017

If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. How can threatened publishers and media companies take back advertising, rise to leadership, and re-open their future?

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Webbiquity

NOVEMBER 10, 2020

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. So the company begins defining requirements for new CRM software, and two months later selects a vendor. billion estimate.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Zoominfo

AUGUST 2, 2020

But have you ever stopped to think about where these companies get their data and what makes it better than the rest? As the name suggests, fit data helps find leads that are fit to be a customer for your company. Job titles Industry Tech stacks Location. The vendor should be able (and willing) to provide specifics.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Total reviews: 156. Average user rating: 9.35. Total reviews: 26.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Zoominfo

MAY 31, 2022

Without these guardrails, a company might chase after every potential lead or opportunity and waste time and money pursuing dead ends. What industries have we historically sold into? Where are those companies located? How big are those companies? How is the market growing?

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Webbiquity

OCTOBER 5, 2021

61% of companies expect higher revenue in the coming year. The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. ” But that is potentially good news for vendors that are able to deliver and keep price increases in check. Among companies based in the U.S.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Martech

OCTOBER 18, 2023

B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual B2B Buyer Report. Companies not evolving as fast as their industry and customer needs (35%). Companies not evolving as fast as their industry and customer needs (35%).

Vendors 116

Vendors B2B Fulfillment eCommerce 116

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. We’re excited because this is forcing the industry to adopt practical measurement strategies based around first-party data.” It has worked with the U.K.

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

Contently

FEBRUARY 24, 2017

It’s no wonder that industry experts like Jason Kint, chief executive of Digital Content Next, refers to the pair as a duopoly. Ad tech funding is dropping rapidly, according to the Financial Times , and investors see dim futures for ad tech companies who can’t compete with Google or Facebook.

Amazon 118

Amazon Paid Search Agency Facebook Google 118

Salesforce Marketing Cloud

NOVEMBER 29, 2023

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Many companies use a mix of direct and indirect sales.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

accelerate agency

OCTOBER 14, 2021

To help you find what you’re looking for, you can use the following links to jump quickly between sections: What is a Saas Company? SaaS will continue to increase in popularity over the coming years as more companies choose to streamline their operations. Is Netflix a SaaS company? What qualifies as SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52