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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. There has been a shift in the industry with more organizations working directly with people who have personal experience with the conditions. Download the free guide 1.

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How the Right Blog Writing Service Can Boost Tech Company Traffic

Marketing Insider Group

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

Here’s how these companies can leverage UX design to gain a competitive advantage. They evaluate a company’s line of products, assess its industry expertise, and look for trust signals that indicate the business’s reputability. Why B2B Companies Sometimes Deprioritize UX Design.

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What Does Company Culture Have to Do with Marketing?

Marketing Insider Group

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Transform your culture, and you’ll transform your marketing.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. How a company already performs in a new market. Let’s explore some examples.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. These range from obvious (consumers are accepting more product substitutions in the face of stock-outs) to intriguing (canned goods sales rose twice as much in the U.S. UK, Australia, India, and Singapore.