sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Brandpoint

SEPTEMBER 26, 2023

Almost 22 years later, Kristi stands as a Senior Business Development Executive and an integral part of the company’s success in the public relations industry. As one of the longest-tenured employees at Brandpoint, Kristi has not only navigated the industry’s shifts but also thrived within them.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Marketing Craftmanship

MARCH 13, 2021

As spokesperson for the Options Division of the American Stock Exchange, I frequently spoke with a Chicago Sun-Times reporter who covered news related to the Chicago Board Options Exchange. The CBOE is so much larger than the Amex, and the CBOE only trades options, so why is that a story?” Press relations is always a crap shoot.

Media 147

Media PR Press Advertising Agencies 147

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. The payoff? Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Hubspot

OCTOBER 16, 2019

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public? That's where a public relations (PR) agency can help. See what I did there? Reputation management.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Stevens & Tate

APRIL 5, 2021

The agency is developing a comprehensive outreach strategy that includes public relations along with partnering with trade media outlets to advertise to their captive audience both digitally and in print.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Public Relations Lead Nurturing 69

Sprout Social

MARCH 28, 2022

Across departments, every employee in your organization should be a competitive analysis detective, constantly looking for clues on what’s coming up in your industry. In order to build a competitive intelligence culture that sticks, you need a team of high-achieving analysts who live and breathe your industry. Jack of all trades.

Ad Building 105

Ad Building Analysis Public Relations CRM 105

Tiecas

SEPTEMBER 5, 2023

But what exactly is the difference between an industrial marketing strategy and a plan? In this article, I will delve into the nuances of these two concepts and explore how they contribute to the growth and profitability of industrial businesses. I can assure you they are not just consulting jargon.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

SmartBrief - Marketing

AUGUST 14, 2023

Due to the complexity of these calculations, most companies feel it is easier and less risky to outsource much of their marketing efforts. Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

The Effective Marketer

AUGUST 5, 2010

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. But companies don’t offer these nice perks just because they are run by nice people. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Schubert B2B

NOVEMBER 6, 2018

Long-form content, like articles and white papers, written by your subject matter experts demonstrate knowledge of your target industries and the challenges that your products can help to solve. The former is a public relations tool, while the latter falls under advertising. Earned Content.

Planning 76

Planning Marketing Plans B2B Marketing Advertising Agencies 76

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. You’ll be able to help get their important messages out, no matter the industry. You can target by age, location, industry and more. Read More: The Premium MAT Release] 5.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Schubert B2B

NOVEMBER 20, 2017

The term “public relations” encompasses many areas of communications. These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. Of these, print and digital media relations are an important part of B2B PR.

PR 54

PR Ad Building Media Tips 54

Biznology

MARCH 20, 2018

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. That’s what my company, Gerris digtial, does and lots of other companies try to do it, too. But I am still surprised that many companies don’t do blogger outreach, even today. I may well be mistaken.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

JULY 23, 2014

And you’ve got a lot of company. They still rely on trade shows and events for product information–second only to peers and colleagues. A well-trained sales force, enabled with informative materials, both digital and print, email, phone and trade show support. SMB is where there’s enough volume to do plenty of testing.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Walker Sands

DECEMBER 12, 2023

Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. If Kyle doesn’t feature a piece of client news on the week it’s released, he can include it in his “10 Cybersecurity Companies Making Moves” articles.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Let that soak in for a minute.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. PR professionals achieve this by building awareness and credibility of your organization while establishing your leadership and team members as experts in your industry and the markets you serve.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

markempa

JULY 8, 2013

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. Since the company first offered a behavior-data capture device seven years ago, it sold its devices through worldwide channel distribution with little branding.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

ClearVoice

JULY 21, 2020

While freelancing is often considered a solo industry, approaching this field with a team mindset and strategy can pay off in dividends. As the founder of Breakaway Bookkeeping + Advising , a fully-remote company, Martin Moll has experienced the power of teamlancing firsthand. Click To Tweet. A writer to write all materials.

Deliverability 100

Deliverability Digital Marketing Funnels Public Relations Word of Mouth 100

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Schubert B2B

NOVEMBER 20, 2017

The term “public relations” encompasses many areas of communications. These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. Of these, print and digital media relations are an important part of B2B PR.

PR 48

PR Ad Building Media Tips 48

Sprout Social

SEPTEMBER 12, 2022

Read on to explore the industries they specialize in, services they provide and to hear about each of them with descriptions written in their own words. Industries served: Marketing & Advertising, Nonprofits, Transportation. Drop & Hook. It’s Drop & Hook’s specialty that gives them an extra edge. “We Full Blast Creative.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Schubert B2B

MARCH 25, 2019

Regarding accessibility, we’re often asked if a B2B company should gate their content. We have long recognized that every B2B purchase decision comes down to people who have a need and decide to trust one company over another. Analyze the digital platforms your prospects and customers turn to for industry information.

B2B Marketing 83

B2B Marketing Tips Work Management Planning 83

Biznology

DECEMBER 14, 2018

The mission of the Smart Cities Council, which involves a network of leading companies, states their vision of “a world of digital technology and intelligent design…to create smart, sustainable cities with high-quality living and high-quality jobs.” And it is not a public relations task.

Trends 91

Trends Brand Identity Branding Copywriting 91

ClearVoice

OCTOBER 11, 2019

She now holds an editor position for a custom publication (i.e. brand-funded publication): Restaurant, Inc is the foodservice trade publication of Reinhart Foodservice. You don’t have to be an expert, but you need to have a foothold in the industry. I’m not looking for influencers or bloggers. They may not be.).

Brand Identity 81

Brand Identity Branding Tips Ethics 81

Hubspot

MAY 18, 2015

The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. That’s why it’s so important to have access to industry data. Paths to conversion are often complex in the IT industry. Tweet This Stat ). Tweet This Stat ).

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Hubspot

JUNE 1, 2023

Over 200,000 people have been laid off from tech companies in the last year. Dozens of major tech companies have fired thousands of employees, including Amazon (18,000), Meta (11,000), Microsoft (10,000), Salesforce (8,000), and Twitter (4,000). But if the layoff happens at a 50-person company, there’ll likely be more wiggle room.

Tips 64

Tips Peer-to-peer PR Ideal Customer Profiles 64

BDB

MARCH 1, 2024

Over a third of B2B buyers rate industry trade media and news publications as the most valuable content format when they’re researching a potential purchase. For example, most companies have expert insights or educational information on their specialist subject matters that they can share with their audience.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

BDB

FEBRUARY 23, 2024

Over a third of B2B buyers rate industry trade media and news publications as the most valuable content format when they’re researching a potential purchase. For example, most companies have expert insights or educational information on their specialist subject matters that they can share with their audience.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Hinge Marketing

JANUARY 9, 2020

By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants. Most companies, firms, associations, and other organizations are having to spend more money and time creating content to get lower results.

Research 118

Research Co-Registration Brand Identity Branding 118

Hubspot

FEBRUARY 8, 2018

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Find out how your email open rate compares to your industry. To help you identify how good your open rate is, the HubSpot team analyzed open rate data from 25,000,000+ emails across 29 industries.

Open Rate 96

Open Rate Sample Marketing Management Public Relations 96

Golden Spiral

JANUARY 22, 2021

Not all companies, but many called a time out, took a breath, and tried to gain an understanding of the landscape. Align Your Budget with Company and Sales Strategies. No other company is like yours. Public Relations. Trade shows. Updated from December 12, 2019. Above All, Be Agile. Invest Based on Data.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

Walker Sands

APRIL 10, 2019

For most companies, getting positive media attention is an important goal. Features are the most desirable, but even mentions signify you’re gaining interest and credibility in the industry conversation. If it’s a great feature, but the tone is negative about your company or industry, it’s not a valuable media placement.

Media 40

Media Public Relations Effectiveness Domain 40

Schubert B2B

OCTOBER 9, 2018

Your company made the leap to partner with a B2B agency to lead your marketing efforts and to give your personnel more time to do what they do the best—research, develop, manufacture and provide the highest quality products in your industry. And it’s your responsibility to make sure everyone in your company is on board.

Advertising Agencies 81

Advertising Agencies Paid Search Agency Ad Agencies B2B Thought Leadership 81

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. ” Best Practices In B2B PR by Fast Company. Never shill for your company or products.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100