Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Top Rank Marketing

NOVEMBER 8, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Try to write for industry publications.

B2B Marketing 117

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 117

PureB2B

AUGUST 18, 2020

Danvers, MA, August 18, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. New CEO joins to expand Demand Science Group’s service offerings.

Demand 118

Demand Paid Search Agency Positioning Work Management 118

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. The post Is Content Marketing Right for My Industry?

Paid Search Agency 332

Paid Search Agency Content Marketing Planning Advertising Agencies 332

Customer Experience Matrix

DECEMBER 16, 2018

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Both shed light on what we can expect to happen next.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise. You are not alone, 62% of manufacturing content marketers struggle with the same problem.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

ClearVoice

AUGUST 18, 2023

AI is rapidly changing the marketing industry. You need to have a well-defined AI positioning statement to navigate the new digital landscape. And that’s where an effective AI positioning statement comes in. Understanding the AI Positioning Statement What is an AI Positioning Statement? How are you using it?

Positioning 52

Positioning Effectiveness Lead Ranking Advertising Agencies 52

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Oktopost

JULY 6, 2022

That experience is an opportunity to showcase the individual moments that make up the relationship employees have with their company. How employee advocacy is positively impacting colleagues, the workplace, and workplace culture with the confidence to impact an organization’s bottom line in both revenue and headcount.

Positioning 126

Positioning Organization Peer-to-peer Burn Rate 126

Webbiquity

MAY 11, 2021

An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Internal—Based on data within the company. You may not notice your weaknesses as readily as someone without an ownership interest in the company. How Do I Conduct an Efficiency Audit on My B2B Company?

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. In essence, CSR refers to the ethical and sustainable practices adopted by companies that exhibit social responsibility. Get ahead with industry trends for next year!

PR 48

PR Trends Public Relations Ethics 48

Customer Experience Matrix

SEPTEMBER 18, 2023

I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom. Budget pressures are slowing industry growth: true. In other words, companies with a high score are "good at martech".

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Zoominfo

MARCH 4, 2021

At the beginning of 2020, only 40% of Fortune 500 companies had diversity and inclusion executives. But just because companies are making it a higher priority doesn’t necessarily mean they are doing so in the most effective and holistic way. If you’re thinking of starting an employee resource group at your company, give this a read.

Companies 245

Companies Demographics Positioning Communities 245

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. We rarely come back to the positioning statement template for our use in messaging.

Positioning 67

Positioning Effectiveness Template Comparison 67

Top Rank Marketing

AUGUST 30, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Expectations are everything. Also, always be kind.”

Enterprise Management 97

Enterprise Management B2B Marketing Work Management Marketing Management 97

Tomorrow People

NOVEMBER 17, 2021

B2B companies in existing markets need to stand out. It’s no secret that companies in existing markets face competition – a lot of it. According to a 2021 report from B2B International, building a strong position in the industry is a top priority and concern for B2B professionals. Take Salesforce as a classic B2B example.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Tiecas

SEPTEMBER 5, 2023

But what exactly is the difference between an industrial marketing strategy and a plan? In this article, I will delve into the nuances of these two concepts and explore how they contribute to the growth and profitability of industrial businesses. This helps in positioning the brand effectively in the market.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Webbiquity

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” What their customers and industry experts say about them will give you the real story.

Positioning 220

Positioning Brand Identity Branding Peer-to-peer 220

KoMarketing Associates

JULY 28, 2020

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies. Statistics suggest that the top skill for marketers today (88%) is having a general understanding of the industry.

Positioning 157

Positioning Analytics Generation Work Management 157

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Televerde

APRIL 9, 2020

The fact of the matter is: If your company culture is healthy and strong, you’re going to be able to pivot and pivot well. If we can find a way to foster a positive culture of personal growth and upward mobility – believe me; you can, too. Fostering a positive company culture is not just a nice thing to do.

Positioning 98

Positioning Peer-to-peer Business Lead Ranking 98

Marketing Insider Group

SEPTEMBER 4, 2018

A positive relationship with clients is one of the most important parts of a successful business, and according to one survey as reported by Oracle.com, 86% of consumers will pay more for a better experience. The post 4 Steps in Building and Maintaining a Positive Client Relationship appeared first on Marketing Insider Group.

Positioning 146

Positioning Ad Building Customer Surveys Marketing Report 146

Stevens & Tate

AUGUST 26, 2022

is that inbound marketing is essentially done online and focuses on positioning your company to be found by other businesses. A good inbound marketing strategy will help position yourself online to be found by buyers who are doing research. How Can You Keep Up With the Future of Inbound Marketing?

Inbound Marketing 112

Inbound Marketing Advertising Agencies Planning Paid Search Agency 112

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Binary Demand

MAY 30, 2023

Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you. At the same time, explore how lead generation companies work. What are lead generation companies?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you. At the same time, explore how lead generation companies work. What are lead generation companies?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

PureB2B

AUGUST 18, 2020

Danvers, MA, August 18, 2020 DemandScience Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. New CEO joins to expand DemandScience Group’s service offerings.

Paid Search Agency 62

Paid Search Agency Positioning Work Management Marketing Management 62

Zoominfo

OCTOBER 12, 2021

Scenario Sometimes the right person for your role is hidden in the hierarchy of another company. Use the company’s organizational chart on ZoomInfo TalentOS to figure out where a likely passive candidate might be located. You are actively interested in hiring candidates from companies within your industry.

Companies 130

Companies Zoominfo High Quality Lead Activities 130

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. Sentry provides SaaS error and performance monitoring to developers.

Paid Search Agency 119

Paid Search Agency Marketing Attribution Top of Funnel Companies 119

Stevens & Tate

AUGUST 22, 2022

is that inbound marketing is essentially done online and focuses on positioning your company to be found by other businesses. A good inbound marketing strategy will help position yourself online to be found by buyers who are doing research. How Can You Keep Up With the Future of Inbound Marketing?

Inbound Marketing 105

Inbound Marketing Advertising Agencies Planning Paid Search Agency 105

Hubspot

OCTOBER 29, 2020

This is where segmentation, targeting, and positioning come into play. Let’s unpack each part of the segmentation-targeting-positioning model. For example, let’s say Paws & Tails is a Chicago pet-sitting company that offers pet-sitting, dog walking, and boarding services. Positioning. Let’s dive in. Segmentation.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Navigate the Channel

JUNE 29, 2023

Just glancing at the statistics on building permits, housing starts, and housing completions right now can create some anxiety, as the housing industry balances consumers’ economic fears with reality and supply chains continue their slow crawl back from pandemic disruption. Your competitors can gain that advantage. Other factors matter, too.

Differentiation 65

Differentiation Paid Search Agency Companies Ideal Customer Profiles 65

ClickZ

FEBRUARY 20, 2020

When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more in knowing those accounts. Over time, sellers are left without visibility into new needs, competitive threats or even positive outcomes the client is seeing. What type of listening do most ABM teams miss?

Ideal Customer Profiles 113

Ideal Customer Profiles Account Based Marketing ABM Positioning 113

Marketing Insider Group

JUNE 8, 2020

for redefining what marketing means to a company. They work for B2B companies as well, even in the most unconventional industries like commercial real estate. Tell human stories, no matter what industry you’re in or who your audience is. It has the opportunity to help you redefine what marketing means for your company.

Storytelling 293

Storytelling CMO Paid Search Agency Companies 293

Navigate the Channel

SEPTEMBER 13, 2021

Now, it is time to turn your attention to helping others within your industry. In short, building materials thought leadership includes guiding others on the best way to grow within the industry, mentoring individuals and otherwise working to be an authority figure for those in your field. How do you do this? In-Person Engagements.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Mid-Market Companies For mid-market companies, B2B creators step in as thought leaders and industry trendsetters. So, what’s driving this shift? It’s simple.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Salesforce Marketing Cloud

JANUARY 9, 2023

As environmental, social, and governance (ESG) policies and regulations become more important for companies, the communications industry has an opportunity to be a sustainability leader. We found that 78% of customers say a company’s environmental practices influence decisions about whether to buy from them.

Lead Scoring 98

Lead Scoring Lead Ranking Work Management Leads 98