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Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing industrial email marketing landing pages lead generation form

How Industrial Marketing Influences Buyers

Industrial Marketing Today

Industrial marketing precedes industrial sales. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Visit my website for more content on industrial marketing.].

Content Marketing for Industrial Companies – Authenticity is Mission Critical

Industrial Marketing Today

Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [.] The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Strategies Authenticity Buyer Personas industrial buy cycle Industrial Marketing

Lead Generation for Industrial Companies is a Process not a Campaign

Industrial Marketing Today

I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.].

Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. Visit my website for more content on industrial marketing.].

Why Manufacturers Need a Multichannel Industrial Marketing Strategy

Industrial Marketing Today

Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days. Visit my website for more content on industrial marketing.].

Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. You are in good company if you are already doing it. Here’s a reality check—only […] The post Industrial Content Marketing’s Role in Sales by Achinta Mitra appeared first on Industrial Marketing Today.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies

Industrial Marketing Today

The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Marketing Industrial Marketing Automation Sales Strategies marketing automation Marketing Qualified Leads (MQLs) Sales Qualified Leads (SQL

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Visit my website for more content on industrial marketing.].

What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company.

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Is email marketing effective for engaging with an industrial audience ?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Many of the manufacturers and industrial companies fall in the smaller size category.

Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

Industrial Marketing Today

to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Im sure you have read many of the dire headlines about the critical skills gap in the industrial [.] The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.

In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads.

Are Industrial Companies Wasting Their Leads?

Industrial Marketing Today

No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Visit my website for more content on industrial marketing.]. Industrial Lead Generation Industrial Marketing Sales Strategies B2B lead scoring industrial lead generation lead nurturing marketing automation Marketing Qualified Lead MQL Sales Accepted Leads (SAL) Sales Qualified Leads (SQL

Inbound Marketing won’t Boost Short-term Sales for Industrial Companies

Industrial Marketing Today

Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Share your experiences about what it takes to increase industrial sales using this marketing strategy.

Traditional Marketing is Alive and Well for Industrial Companies

Industrial Marketing Today

Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. Visit my website for more content on industrial marketing.].

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.].

What Content Marketing Functions Do Industrial Companies Outsource?

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Content Marketing Industrial copywriting Industrial Marketing I hope your Holidays were wonderful and that you are off to a good start in 2014. The views I have expressed in this post are based on my daily [.]. This is only a content summary. Please click on the headline to read the full article.

Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work

Industrial Marketing Today

Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. Visit my website for more content on industrial marketing.].

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. I could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp.

To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking

Industrial Marketing Today

Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. The post To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Is Blogging Right for Every Industrial Company?

Industrial Marketing Today

The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. [.]. [[ This is a content summary only. Industrial Blogs Industrial Marketing Blog Industrial Websites Website Design & Development Content Marketing Digital marketing Inbound Marketing Industrial Marketing

Marketing Automation Alone Can’t Deliver ROI for Industrial Companies

Industrial Marketing Today

Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Visit my website for more content on industrial marketing.]. Industrial Lead Generation Industrial Marketing Automation industrial lead generation marketing automation MQL SQL

Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Industrial Marketing Today

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers. Visit my website for more content on industrial marketing.].

How Industrial Companies are Stuck on SEO for Content Marketing Strategy

Industrial Marketing Today

I find too many manufacturers and industrial distributors basing their entire content marketing strategy with one goal in mind – getting found in Google. Visit my website for more content on industrial marketing.].

Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco

Act-On

This is especially true in the arena of highly regulated industries – verticals like pharmaceuticals, alcohol and tobacco, public companies, and finance each present unique challenges to developing successful marketing campaigns.

Can Digital Marketing Make the Phone Ring for Industrial Companies?

Industrial Marketing Today

Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to different people and it is rare for me to find too many of these companies to have a clear definition of what a lead means to them. I firmly believe that complex industrial sales require both sales and marketing to work together.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds.

Survey 131

Industrial Content Marketing — Different Strokes for Different Folks

Industrial Marketing Today

Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies

Act-On

In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances. Those who do carry cards, then, are much more selective in the companies they trust with their money. Public Companies.

Industrial Marketers Face ROI Challenges

Industrial Marketing Today

Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing industrial lead generation Industrial Marketing Industrial Marketing Blog marketing automation

Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

Industrial Marketing Today

Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. There are experts who are more qualified than I am in crafting a Value Proposition that is so unique to a company that it cannot be easily duplicated by others.

Industrial Content Marketing – Selling the Problem not Just Solutions

Industrial Marketing Today

Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. Visit my website for more content on industrial marketing.].

How Quickly Is the MarTech Industry Growing?

Customer Experience Matrix

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors.