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10 Ways CMOs Can Help Grow Their Companies

It's All About Revenue

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

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[Infographic] The Outsourced Inside Sales Teleprospecting Process

Sales Prospecting Perspectives

Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. Are you prepared for the transition and implementation phases of the outsourcing process?

A new process to quantify content marketing success

grow - Practical Marketing Solutions

I am proud to announce a new organization and a revolutionary new process to help you cut through this wall of noise … and win. A content marketing measurement process. We are the first company dedicated to doing exactly that. . The Process.

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. The Buying Process Is Growing More Complex. The Buying Process is More Competitive. The Buying Process is More Social.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close.

8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? What’s the problem or challenge that your content purports to help address?

How to Build a Productive Company Culture

Hubspot

Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Fostering a Productive Company Culture. A club, for instance, or a company or a country.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

Read on to see all the ways that companies benefit from customer stories. Here are 10 ways that customer stories help companies market and sell better -- from lead generation to closing deals to selling more to current customers.

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Better Processes & Improved Focus with Queue-Based Lead Management Platforms

Sales Prospecting Perspectives

Many of us are familiar with list-based platforms that help sales reps access a centralized data repository of potential customer records. The next time you review your lead metrics, remember that the root cause for dips in performance can often be traced back to process and focus.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close.

The Unsung Heroes of the Sales Process

LeanData

They are the architects of an efficient, repeatable and scalable process. The sales leader gets all the glory, but they know full well who is helping make it happen.”. I think Sales Ops is an exciting place to be as it becomes a more strategic role within companies.

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

So, how can brands get in front of buyers during the research phase, and help speed up the process once they make the vendor shortlist? Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut.

7 Benefits of a Prescriptive Sales Process

Your Sales Management Guru

7 Benefits of a Prescriptive Sales Process. One of the best ways to help B and C performers improve is to write out a prescriptive sales process. During the sales process your company’s value proposition must be proven.

The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology

ANNUITAS

As much as we would like to push our failures off on an unresponsive technical team, it is your fault for not involving them sooner, and helping them to understand the drivers behind your requests. Having the technical team in the room was incredibly helpful, for all of the parties involved.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines.

How Thought Leadership Can Help B2B Companies Avoid The RFP Process

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With a thought leadership marketing strategy, B2B companies can influence buyers, outflank the competition and expedite the purchase cycle. "We Think of it this way: subject-matter expertise resides within a company. Help the media.

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Rebranding Your Company? How NOT to Kill Your SEO in the Process

Hubspot

As we moved through the transition process, we identified ten crucial steps that are critical to maintaining your online visibility during a rebrand. But if you’re brave enough to overhaul your company name, logo and website all in one go; read on. Considering a rebrand?

6 Branding Mistakes Undermining Your Company's Image

Hubspot

At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. Colgate had spent years branding themselves as a toothpaste company, and the new product just wasn't consistent with their existing brand image.

Get More Value Out of Your MarTech Investments: Balancing People, Processes and Technology

It's All About Revenue

Typically, most adoption and change management challenges are due to one or more of these three essential criteria being out of balance: People, Processes, and Technology. Yet, while it is essential, it can be challenging for many companies. Processes.

Three companies using IT for dramatic transformation

grow - Practical Marketing Solutions

I used to work for a big global company. Here was the management view of the IT department: It is the help desk. Technology is kind of the blood coursing through our company’s veins these days. I used to work for a big global company.

How Deals Die in the Final Mile of the Sales Process

Sales Prospecting Perspectives

As a sales manager, I spend a great deal of time creating and implementing effective work practices in the sales process to make sure my team knows how to get organized, develop a call plan, and use tools to keep track of their notes and appointments.

4 Ways to Ramp up on New Clients and Support Outside Sales Reps’ Processes

Sales Prospecting Perspectives

It can be a stressful process to learn a new product and new style of communicating with sales reps and marketing contacts, but if you are organized and plan your days, then the process of ramping up will be easy. Learn the outside sales reps’ processes.

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

Predictive intelligence can help identify and analyze behavior and intent data to provide a 360-degree view of prospects and their paths to purchase. One SaaS company thought that prospects who downloaded their free product trial were more likely to buy.

5 Ways to Speed Up Your Content Editorial Process

Modern B2B Marketing

So, use this blog as a guide to speed up your editorial process without compromising the quality of your content. Let’s get into the five ways you can speed up your content editorial process: 1. This is a key factor in speeding up your editorial process.

Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.

5 Keys to Becoming a Sales First Company

ViewPoint

We don’t want to become a sales first company, we are a customer first company. Being a customer first company is absolutely the right goal; however, in order to truly be a customer first company, you must initially become a sales first company.

Why Media Companies Are Struggling (And How Inbound Can Help)

Hubspot

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Why Media Companies Are Struggling. How can inbound marketing help?

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Using the Unsubscribe Process to Grow Your Company

Marketing Action

However, did you know that you’ve got a solid opportunity to better your company with the unsubscribe process? It’s possible (and important) to use those who don’t like your company – to help you better your company, so this happens less often in the future.

Five Videos Every Company Needs

Act-On

What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. For many people, the Dollar Shave Club video is high on the list.

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The Time has Come for CMOs to Rethink Their Marketing Organization and Processes

It's All About Revenue

In the Guide we identified 5 specific solutions to help CMOs meet the challenge of delivering a seamless positive customer experience across all touch points. One of the 5 solutions identified was " Rethink Your Marketing Organization and Processes."

The Branding Process for Professional Services Firms

Hinge Marketing

The branding process is a systematic approach to creating and promoting a firm’s brand. The brand building process can be applied to either the development of a new brand or the rebranding of an existing firm. In this article we’ll review the context in which the process is used, what happens during each phase, and what success looks like. This process is adapted from the one we use at Hinge ­— a program based on a decade of research into thousands of high-growth firms.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing.

Gamification of the Sales Process

Sales Intelligence View

Currencies are ways to give people incentives based on various motivations in a digital world: the need for financial reward, the need to do good, the need to help one’s community, the need for recognition and influence, the need for pleasure. Discussions created in company communities.

How to Build a Process for Growth Experiments

Hubspot

While the idea of “growth” -- and all of the hacks, tips, and tricks that go along with the term -- can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing.

4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes

Infer

Rather than relying on human intuition to inform their processes, these early adopters are leading the arms race for data by reinventing how their businesses operate based on intelligence that’s generated by AI and other related data science techniques.

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3 Ways Agile Helps Scale Content Marketing

Kapost

In 2016, data management company Beckon reported that brands created an average of 300% more content than they had in the previous year. . Beckon’s team hypothesizes that teams without solid content production processes in place risk more than just wasted effort.

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Increase Business by Avoiding Web Demos Early in the Sales Process

Sales Prospecting Perspectives

Part of the sales process for most technology companies is to conduct a web demonstration to a prospect or a group of prospects. In my experience, this demo usually happens very early in the relationship building stage, at a critical time when the two companies are still rather unfamiliar with each other. When do you think demos should be included in the sales process Do you wish more of your qualified opportunities would move farther down the sales pipeline?

A process to connect social media, content marketing and sales

grow - Practical Marketing Solutions

These vary somewhat by company, but here’s a typical B2B sales funnel showing the steps a customer typically experiences: Once you’ve documented your sales funnel, look at the customer touchpoints where your website is important. By Neicole Crepeau, Contributing {grow} Columnist.