10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

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How Thought Leadership Can Help B2B Companies Avoid The RFP Process

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With a thought leadership marketing strategy, B2B companies can influence buyers, outflank the competition and expedite the purchase cycle. "We Think of it this way: subject-matter expertise resides within a company. Help the media.

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Trending Sources

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. The Buying Process Is Growing More Complex. The Buying Process is More Competitive. The Buying Process is More Social.

How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process

Biznology

He also has a set of good ideas for how “prescriptive selling” can help us get out of this mess. . Your research found a lot of dysfunction in the B2B purchase process. Based on CEB’s latest observations, here is a summary highlighting the dysfunction in the B2B purchasing process: Bigger, increasingly diversified buying groups: It was only 2.5 Sales needs to help customers simplify the buying process. What can marketing do to help?

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Why helpful, non-promotional content is the key to lead generation success.

The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology

ANNUITAS

As much as we would like to push our failures off on an unresponsive technical team, it is your fault for not involving them sooner, and helping them to understand the drivers behind your requests. Having the technical team in the room was incredibly helpful, for all of the parties involved.

Using the Unsubscribe Process to Grow Your Company

Marketing Action

However, did you know that you’ve got a solid opportunity to better your company with the unsubscribe process? It’s possible (and important) to use those who don’t like your company – to help you better your company, so this happens less often in the future.

Five Videos Every Company Needs

Act-On

What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. For many people, the Dollar Shave Club video is high on the list.

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Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.

Understanding the Modern B2B Sales Process

SnapApp

Salespeople and buyers have a new relationship with one another, and it has directly impacted the sales process. . What is a sales process? . Sales Processes: A History. So the B2B sales process often looked a bit like this: Prospecting. The Modern B2B Sales Process.

How to Build a Productive Company Culture

Hubspot

Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Fostering a Productive Company Culture. A club, for instance, or a company or a country.

How customer-hero stories help you connect better

B2B Lead Generation Blog

Mike: Well, it’s interesting because, I think today, it’s incredible how cloud technology is forcing companies to be more empathic in their sales and marketing. Do the math on that for most companies: it’s a lot of money. Where we can help them be a hero?

Rebranding Your Company? How NOT to Kill Your SEO in the Process

Hubspot

As we moved through the transition process, we identified ten crucial steps that are critical to maintaining your online visibility during a rebrand. But if you’re brave enough to overhaul your company name, logo and website all in one go; read on. Considering a rebrand?

The Unsung Heroes of the Sales Process

LeanData

They are the architects of an efficient, repeatable and scalable process. The sales leader gets all the glory, but they know full well who is helping make it happen.”. I think Sales Ops is an exciting place to be as it becomes a more strategic role within companies.

50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing.

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. As I share in this cost-per-lead post , I recently spoke to the President and CMO of a logistics company.

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

So, how can brands get in front of buyers during the research phase, and help speed up the process once they make the vendor shortlist? Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut.

Why Media Companies Are Struggling (And How Inbound Can Help)

Hubspot

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Why Media Companies Are Struggling. How can inbound marketing help?

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Account Executive Dan Mearns on The Early Morning Sales Process

Nudge.ai

about his early morning sales process: how he’s capitalizing on local opportunities, the importance of establishing trust with customers, and why he starts his day at 4am. Menaka: How do you begin each day – what’s your process?

Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Act-On

In fact, companies who use segmentation say it increases conversion rates by up to 30%. A good way to get a pulse on your audience is to conduct a survey – we sometimes use SurveyMonkey or Ascend2 to help us ask the right people the right questions so we can make data-driven decisions.

Intelliverse® Integrates HG Focus to Help Companies Accelerate Sales

HG Data

For 30 years, Intelliverse® has worked with companies of all sizes and industries to increase and accelerate sales, while also improving the predictability of their sales process. We’re glad to be a part of your efforts to help companies accelerate sales.

6 Branding Mistakes Undermining Your Company's Image

Hubspot

At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. Colgate had spent years branding themselves as a toothpaste company, and the new product just wasn't consistent with their existing brand image.

Are You Building a Company or Just Laying “Marketing Brick”?

ViewPoint

He answered: "I am helping to build a great cathedral.". Are you building a business with your lead generation efforts that drive sales or are you spending the company’s money on tactics that have tepid responses? In the process, I built a reputation.

Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process

Act-On

This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part three outlined the steps to designing a successful lead process. Once a qualified lead has been identified, the next step is to create a lead handoff process where marketing hands the qualified lead to sales so that sales can follow up on it. You can create an automated process to alert sales that they have a new qualified lead.

5 Ways to Speed Up Your Content Editorial Process

Modern B2B Marketing

So, use this blog as a guide to speed up your editorial process without compromising the quality of your content. Let’s get into the five ways you can speed up your content editorial process: 1. This is a key factor in speeding up your editorial process.

The Time has Come for CMOs to Rethink Their Marketing Organization and Processes

Modern Marketing

In the Guide we identified 5 specific solutions to help CMOs meet the challenge of delivering a seamless positive customer experience across all touch points. One of the 5 solutions identified was " Rethink Your Marketing Organization and Processes."

Taking Control of Your Content Creation Process: How Setting Boundaries Creates Simplification

Content Standard

Take a second out of your day, and imagine what the perfect content creation process would look like for your team. You’re never going to have an absolutely perfect content process (sorry). Regular scheduling for your entire content creation process is essential.

Gamification of the Sales Process

Sales Intelligence View

Currencies are ways to give people incentives based on various motivations in a digital world: the need for financial reward, the need to do good, the need to help one’s community, the need for recognition and influence, the need for pleasure. Discussions created in company communities.

Get More Value Out of Your MarTech Investments: Balancing People, Processes and Technology

Modern Marketing

Typically, most adoption and change management challenges are due to one or more of these three essential criteria being out of balance: People, Processes, and Technology. Yet, while it is essential, it can be challenging for many companies. Processes.

8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? What’s the problem or challenge that your content purports to help address?

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Google knows that if it helps people find free, relevant, and helpful information, its audience will grow. How Google Interprets Helpfulness.

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4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes

Infer

Rather than relying on human intuition to inform their processes, these early adopters are leading the arms race for data by reinventing how their businesses operate based on intelligence that’s generated by AI and other related data science techniques.

3 reasons to avoid Accelerated Mobile Pages (AMPs)

Biznology

You might consider AMP for informational blogs, wikis, or other static help documentation. We need to measure this behavior so that we can do a better job of helping users through their journeys. Attribution is the process of giving credit where credit is due. I’m constantly trying to prove that the traffic I helped generate had positive business results. If all you want to do is help them learn about what you offer, this might be enough.

Stop Focusing On The Sales Process, Silly!

Marketing Insider Group

The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. They need content and contacts to help them through their journey – at their own pace.

The Branding Process for Professional Services Firms

Hinge Marketing

The branding process is a systematic approach to creating and promoting a firm’s brand. The brand building process can be applied to either the development of a new brand or the rebranding of an existing firm. In this article we’ll review the context in which the process is used, what happens during each phase, and what success looks like. This process is adapted from the one we use at Hinge ­— a program based on a decade of research into thousands of high-growth firms.

Should your B2B Marketing Plan Include Company Personas?

Cintell

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). However, the company persona is a similarly powerful tool to tailor our messaging, and in order to develop it, we need more powerful data – detailed firmographic data.

Marketers Will Define Company Strategy

Modern B2B Marketing

This week, I’d like to explore another finding from the survey—how marketers will play a larger role in company strategy. In our survey, when asked if marketing would shape company strategies over the next three to five years, roughly 80% of respondents agreed or strongly agreed that it would.

More LinkedIn leads can destroy your revenue performance: an interview with Ian Addison from GetLinkedInHelp.com

Biznology

The position I take in this conversation is a bold one: yes, we need a lead gen process in place but too much focus on lead gen will destroy your revenue performance as leads do not represent an opportunity. They need you to identify gaps in technology, systems, processes, etc.

How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality

Hubspot

That's why we've put a bunch of proactive safety nets in place to help us keep tabs on email quality. Want to learn more about these processes? 6 Tips & Processes for Maintaining Email Quality. You know what hurts ?