10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

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A new process to quantify content marketing success

grow - Practical Marketing Solutions

I am proud to announce a new organization and a revolutionary new process to help you cut through this wall of noise … and win. A content marketing measurement process. We are the first company dedicated to doing exactly that. . The Process.

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4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. The Buying Process Is Growing More Complex. The Buying Process is More Competitive. The Buying Process is More Social.

7 Benefits of a Prescriptive Sales Process

Your Sales Management Guru

7 Benefits of a Prescriptive Sales Process. By taking the time to document what each salesperson should at each step of the sales process you will ensure higher levels of performance. One of the best ways to help B and C performers improve is to write out a prescriptive sales process.

Are Companies Ignoring Their Best Source For Buyer Insights?

Tony Zambito

Through natural laws of inertia, companies can become insular because of data. Hot buzzwords steamrolling through 2017 are Machine-Learning, Natural Language Processing (NLP), and Artificial Intelligence. Illustration by Aneeque Ahmed.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines.

How Thought Leadership Can Help B2B Companies Avoid The RFP Process

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With a thought leadership marketing strategy, B2B companies can influence buyers, outflank the competition and expedite the purchase cycle. "We Think of it this way: subject-matter expertise resides within a company. Help the media.

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The Unsung Heroes of the Sales Process

LeanData

They are the architects of an efficient, repeatable and scalable process. The sales leader gets all the glory, but they know full well who is helping make it happen.”. I think Sales Ops is an exciting place to be as it becomes a more strategic role within companies.

Rebranding Your Company? How NOT to Kill Your SEO in the Process

Hubspot

As we moved through the transition process, we identified ten crucial steps that are critical to maintaining your online visibility during a rebrand. But if you’re brave enough to overhaul your company name, logo and website all in one go; read on. Considering a rebrand?

Three companies using IT for dramatic transformation

grow - Practical Marketing Solutions

I used to work for a big global company. Here was the management view of the IT department: It is the help desk. Technology is kind of the blood coursing through our company’s veins these days. I used to work for a big global company.

Intelliverse® Integrates HG Focus to Help Companies Accelerate Sales

HG Data

For 30 years, Intelliverse® has worked with companies of all sizes and industries to increase and accelerate sales, while also improving the predictability of their sales process. We’re glad to be a part of your efforts to help companies accelerate sales.

6 Branding Mistakes Undermining Your Company's Image

Hubspot

At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. Colgate had spent years branding themselves as a toothpaste company, and the new product just wasn't consistent with their existing brand image.

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

So, how can brands get in front of buyers during the research phase, and help speed up the process once they make the vendor shortlist? Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut.

5 Keys to Becoming a Sales First Company

ViewPoint

We don’t want to become a sales first company, we are a customer first company. Being a customer first company is absolutely the right goal; however, in order to truly be a customer first company, you must initially become a sales first company.

Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.

Understanding the Modern B2B Sales Process

SnapApp

Salespeople and buyers have a new relationship with one another, and it has directly impacted the sales process. . What is a sales process? . Sales Processes: A History. So the B2B sales process often looked a bit like this: Prospecting. The Modern B2B Sales Process.

Five Videos Every Company Needs

Act-On

What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. For many people, the Dollar Shave Club video is high on the list.

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8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? What’s the problem or challenge that your content purports to help address?

Get More Value Out of Your MarTech Investments: Balancing People, Processes and Technology

Modern Marketing

Typically, most adoption and change management challenges are due to one or more of these three essential criteria being out of balance: People, Processes, and Technology. Yet, while it is essential, it can be challenging for many companies. Processes.

Using the Unsubscribe Process to Grow Your Company

Marketing Action

However, did you know that you’ve got a solid opportunity to better your company with the unsubscribe process? It’s possible (and important) to use those who don’t like your company – to help you better your company, so this happens less often in the future.

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Why Media Companies Are Struggling (And How Inbound Can Help)

Hubspot

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Why Media Companies Are Struggling. How can inbound marketing help?

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How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. As I share in this cost-per-lead post , I recently spoke to the President and CMO of a logistics company.

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4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes

Infer

Rather than relying on human intuition to inform their processes, these early adopters are leading the arms race for data by reinventing how their businesses operate based on intelligence that’s generated by AI and other related data science techniques.

The Time has Come for CMOs to Rethink Their Marketing Organization and Processes

Modern Marketing

In the Guide we identified 5 specific solutions to help CMOs meet the challenge of delivering a seamless positive customer experience across all touch points. One of the 5 solutions identified was " Rethink Your Marketing Organization and Processes."

Gamification of the Sales Process

Sales Intelligence View

Currencies are ways to give people incentives based on various motivations in a digital world: the need for financial reward, the need to do good, the need to help one’s community, the need for recognition and influence, the need for pleasure. Discussions created in company communities.

How Location Analytics is Helping Retailers Reinvent Themselves

Content Standard

For most of these companies, these empty-handed departures are a missed opportunity, and one that isn’t likely to be reclaimed. This speeds up the pharmacy check-out process, making customers happier and increasing the department’s productivity.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing.

How to establish your company’s Social Media Lead Team

grow - Practical Marketing Solutions

I have written a lot about the critical importance of company culture to social media marketing success. For many companies this is a dramatic and difficult change. In some companies this might include Legal, HR, PR, IT, Marketing, and Sales.

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Effective Marketing Strategies for B2B Companies

KEO Marketing

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. There are many types of content that B2B buyers find compelling if the messages help to educate them and solve their pains. Alerting customers to the latest company news.

Why Companies Are Failing to Grasp the Digital Customer Experience

Contently

According to research by McKinsey, “for every 10-percentage-point uptick in customer satisfaction, any company … can increase revenues by 2 to 3 percent.” A reactive sales process led to an 18 percent decrease in purchase ease.

The Branding Process for Professional Services Firms

Hinge Marketing

The branding process is a systematic approach to creating and promoting a firm’s brand. The brand building process can be applied to either the development of a new brand or the rebranding of an existing firm. In this article we’ll review the context in which the process is used, what happens during each phase, and what success looks like. This process is adapted from the one we use at Hinge ­— a program based on a decade of research into thousands of high-growth firms.

A process to connect social media, content marketing and sales

grow - Practical Marketing Solutions

These vary somewhat by company, but here’s a typical B2B sales funnel showing the steps a customer typically experiences: Once you’ve documented your sales funnel, look at the customer touchpoints where your website is important. By Neicole Crepeau, Contributing {grow} Columnist.

5 Companies Doing B2B Video Marketing Right

KoMarketing Associates

We’ve done a few lists over the years showcasing B2B companies doing exceptional things in marketing and Cisco is usually on there (see here , here and here ). Cisco is a large technology company and it’s important for them to showcase the various ways they are innovating. Helpfulness.

How to Build a Process for Growth Experiments

Hubspot

While the idea of “growth” -- and all of the hacks, tips, and tricks that go along with the term -- can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing.

Should your B2B Marketing Plan Include Company Personas?

Cintell

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). However, the company persona is a similarly powerful tool to tailor our messaging, and in order to develop it, we need more powerful data – detailed firmographic data.

Stop Focusing On The Sales Process, Silly!

B2B Marketing Insider

The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. They need content and contacts to help them through their journey – at their own pace.

How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality

Hubspot

That's why we've put a bunch of proactive safety nets in place to help us keep tabs on email quality. Want to learn more about these processes? 6 Tips & Processes for Maintaining Email Quality. You know what hurts ?

Align Industrial Websites with Sales Process

Industrial Marketing Today

make sure the site is aligned with your sales process. In my daily conversations with manufacturing and industrial companies, I find the mindset is still very much centered on marketing the old way. Here are some of my thoughts to help you better align an industrial website with your sales process. Define your sales process in details. After the sales process is clearly mapped out, examine what steps can be handled by your website.

Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Act-On

In fact, companies who use segmentation say it increases conversion rates by up to 30%. A good way to get a pulse on your audience is to conduct a survey – we sometimes use SurveyMonkey or Ascend2 to help us ask the right people the right questions so we can make data-driven decisions.

Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process

Act-On

This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part three outlined the steps to designing a successful lead process. Once a qualified lead has been identified, the next step is to create a lead handoff process where marketing hands the qualified lead to sales so that sales can follow up on it. You can create an automated process to alert sales that they have a new qualified lead.