Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

Biznology

APRIL 8, 2014

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham. It’s free and online so register !

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham. It’s free and online so register !

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Marketing Insider Group

JUNE 7, 2023

The goal is to get people interested in your site and your company. Google understands this, which is why it prioritizes content that demonstrates experience, expertise, authoritativeness, and trustworthiness. Google has been crawling mobile sites for indexing for years now. Create long-tail keywords from your topic list.

SEO 269

SEO Marketing & Strategy Long Tail Marketing Best Practices 269

illumin

MARCH 26, 2024

However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. A strong understanding of search intent also lets marketers create better-targeted Google Ads. Of all the match types, this gives marketers the most control over who sees their Google Ads.

Keywords 59

Keywords Paid Search Agency Ads Google 59

KEO Marketing

OCTOBER 23, 2015

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords. Namely, the Keyword Planner tool from Google.

Long Tail Marketing 48

Long Tail Marketing Keywords SEO Sales Qualified Leads 48

SmartBug Media

AUGUST 12, 2020

Whether it has a B2B, B2C, or even B2G (government) business model, a manufacturer with a forward outlook strives to rank high in search results, such as on Google, Bing, or Yahoo! What should you do to optimize your company for SEO? You can get a free website grade or look at your Google PageSpeed Insights report.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Marketing Insider Group

JULY 3, 2023

Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Google favors sites with regularly updated content, meaning you always need fresh material. Google Trends Pretty much everything online runs through Google at some point. Image Source 2.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

Brightedge

FEBRUARY 16, 2021

In October 2019, Google released its newest and largest algorithm update since RankBrain – BERT. Google built new software and hardware to make this update happen to better serve your search results and delve deeper into the relevant information you’re seeking. So, does the Google BERT update impact your SEO?

Google 125

Google Long Tail Marketing Keywords FAQ 125

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Adobe Experience Cloud Blog

JANUARY 9, 2020

Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. Google will react accordingly.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Marketing Insider Group

FEBRUARY 22, 2021

Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Google looks at over 200 ranking factors when determining where to place your content. If you try, Google will notice, and you won’t earn the rankings you want on any URL. Content plays the long game.

Domain 335

Domain Long Tail Marketing Content Keywords 335

Brightedge

MARCH 31, 2022

Google regularly provides updates for web admins on Google Search Central , its search-focused podcast Off the Record , and its principal company blog, The Keyword. It’s a tried-and-true hook for generating interest, and could not be farther from the truth with 74% of companies investing in SEO in 2021.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Scoop.it

MARCH 14, 2024

For example, Cruise America, a company that offers RV rentals , often partners with travel influencers to create exciting road trip content. The company consistently partners with up-and-coming influencers who get a PR package to review their leather jackets on various social media platforms. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

seo.co

FEBRUARY 10, 2020

Rank one is the ultimate goal in search engine optimization (SEO)—at least for most companies. SEO is a long-term strategy, and a competitive one; it takes time to develop the authority necessary to reach rank one, and even more time to usurp your top competitors, who are already sitting at rank one. Rank One Pages: A Look at the Data.

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

ClearVoice

SEPTEMBER 12, 2022

To top all the complexity, Google continues to change its algorithm and content standards, and it may tempt you to chase after every new trend to try to beat your competition. We know that Google can change how it values content at the drop of a hat, which could temporarily throw your short-term SEO plans into a tailspin.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Webbiquity

DECEMBER 27, 2023

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. In addition, claiming and optimizing your Google My Business listing is essential. Once you set everything, you can focus on Google My Business automation.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

Contently

FEBRUARY 3, 2022

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Lead generation companies make a lot of money. Contractors put up with the high costs charged by lead gen companies for three reasons. Play them at their own game.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. This will save a company money by avoiding being shown on irrelevant search queries.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO.

SEO 105

SEO Google Optimization Lead Scoring 105

BOP Design

JULY 20, 2021

When a B2B company is devising an SEO strategy, target keywords must be the foundation. Long-Tail Keywords. Oftentimes, long-tail keywords correlate with stronger buying intent. Long-tail keywords are keywords that contain more words in the search query. Test on Google Ads.

Keywords 118

Keywords Intent Buy SEO 118

Webbiquity

OCTOBER 27, 2020

What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. In fact, it was found that text searches are most commonly one to three words long. Voice-based searches, on the other hand, are often over seven words long. billion units.

Optimization 253

Optimization Marketing & Strategy FAQ Long Tail Marketing 253

Content Marketing Institute

OCTOBER 16, 2018

This insight comes from my company’s experience in ranking for 16,200 words on Google. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. Long-tail, low competition. Here’s the kicker. JuliaEMcCoy Click To Tweet.

Long Tail Marketing 103

Long Tail Marketing Google Domain Keywords 103

seo.co

OCTOBER 6, 2021

Ranking #1 on Google takes time. Furthermore, Google seems to have an unofficial waiting period where new websites are suppressed until they can be thoroughly examined and evaluated. Furthermore, Google seems to have an unofficial waiting period where new websites are suppressed until they can be thoroughly examined and evaluated.

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

KoMarketing Associates

MARCH 22, 2018

Is your company in a niche or expanding to a new market? It is available on both Google and Bing. Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. Target Long Tail and Specific Keywords. Page Feed (specific to Google). Source: [link].

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. The Dufresne Group, a home furnishings company, discovered this when they deployed live chat to not only service customer queries but also sell products to them. This is because long-tail keywords more closely reflect normal speech patterns.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Contently

MAY 18, 2018

I wrote at Newsweek alongside veteran investigative reporters who struggled to take Google traffic as seriously as magazine subscribers, but this resistance isn’t just limited to older generations. If you’re publishing anything online, figuring out what Google wants will only help your craft. To improve your pitches.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

chiefmartech

SEPTEMBER 5, 2021

Zensors — “Google Analytics for the physical world” Storylane — deliver personalized product demos for prospects. Secoda — aggregating company data and metadata, especially for startups. Acquisitions are consolidations of individual companies. Here’s the list: Cococart — online store builder.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

Tiecas

MARCH 2, 2024

A zero-click search happens when a user performs a search but doesn’t click on a link that takes them outside Google. According to a report by McKinsey & Company, industrial companies that have applied AI in industrial processing plants have reported a 10 to 15 percent increase in production and a 4 to 5 percent increase in EBITA.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. For many companies, it already has. Pinpoint long-tail keywords with less competition that may be easier to rank for.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Contently

JANUARY 17, 2020

High-ranking content creates long-term value for your brand. The problem with SEO is that many companies’ content SEO strategy looks like this: Step 1: The content team creates a pretty good article. Nowadays, Google prioritizes backlinks and E-A-T (Expertise, Authoritativeness, and Trustworthiness) ratings in their rankings.

SEO 165

SEO Content Marketing Planning Long Tail Marketing 165

seo.co

NOVEMBER 1, 2021

Google Ads Keyword Planner. The most common is by using what Google says about itself with its Keyword Planner tool. Note: The Keyword Planner is to help you research keywords for use on Google Ads, so you won’t see every keyword here. You need to have an active Google Ads account to use the Keyword Planner tool.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Marketri

FEBRUARY 22, 2024

They’re not “Googling” as much, and that trend is expected to continue. If your marketing program relies on PPC advertising through Google, you’ll face a double whammy.) It’s at this stage that B2B buyers are gathering information about a challenge or something they want to achieve on behalf of their companies.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. And on the internet, that means if Google isn’t ranking you well, you might as well not even be selling online. After all, customers favor convenience, and the search results that appear higher on Google are likely to earn their purchasing power.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Pearl Digital Marketing

OCTOBER 20, 2019

While this may sound simple enough, there are several tips you should follow to ensure you’re employing Google images search SEO effectively. #1: The text of your content will influence how Google interprets the relevance of the image. #2: Google will use that surrounding text to determine what the image refers to.

SEO 59

SEO Google Tips Long Tail Marketing 59

seo.co

JANUARY 25, 2021

Anyone who has worked long enough in online marketing has been on both the positive and negative end of a Google update. There are only 10 positions on page 1 and not every company vying for top positions can attain them. In our case, that might be SEO company or SEO agency or the coveted general term of SEO. Please help.

Lead Scoring 64

Lead Scoring Lead Ranking Keywords Traffic 64