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PowerViews with Jamie Turner: Mobile Marketing Leads the Way

ViewPoint

I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. In his experience sales and marketing typically leads the economy.

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Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. Then came a couple of decades of marketing positions – mostly in the technology industry.

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. There are tons of ways to target folks on Facebook.

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

You need to generate leads, right? If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade. Search marketing.

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others just have no idea where their leads are coming from.

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute.

Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

Hubspot

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. We decided to consult with a variety of successful social media marketers to learn more about their strategies for Facebook Ad targeting.

Marketing Leads: Quality Vs. Quantity

B2B Marketing Insider

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more. Sales says they want better leads.

How We Systematically Overvalue Content Consumption

Digital B2B Marketing

B2B marketers today are not optimizing programs to reach and engage their best prospects. We are scoring leads high if they consume a lot of content and we are optimizing our program to increase lead scores and content consumption. Score companies, not individuals.

How to Separate the Good Marketing Leads From the Bad

Hubspot

Unqualified leads don't mean any harm, but the truth is, they can be a drain on internal resources and can muck up your marketing data and campaigns. In a more-is-always-better world of lead generation, it may seem counter-intuitive to try to weed out email subscribers.

The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels

Marketing Action

Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix. And second, how do you convert these visitors who do end up on your site into email leads and customers? Leads are Better.

How to Nurture Leads with Email Marketing

PureB2B

Email marketing is very much alive. It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. In fact, based on statistics from Campaign Monitor : More than 80% of B2B and B2C companies are still using email marketing technologies as part of their marketing strategies. Marketers have experienced an astounding rate of 760% added revenue from segmented email marketing campaigns.

How to Use LinkedIn to Generate and Qualify B2B Leads

Modern B2B Marketing

As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. This is in contrast to Twitter and Facebook , which seem to have the most usage and engagement during the weekends. Company pages.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. In all, this tactic generated 42 leads, and a significant portion was even qualified.

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More B2B Marketing on Mad Marketing TV — The After Party

Buzz Marketing for Technology

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million.

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years. Unfortunately much of it reflects zero thought and leads no where.

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Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.”

6 Ways to Get More Leads With Mobile Marketing

Hubspot

This post is an excerpt from our ebook How to Generate Leads with Mobile Marketing. Download this free guide to learn about generating leads from mobile marketing and discover best practices from real brands. Most lead generation tactics are straightforward.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. It’s all based on Facebook’s algorithm called EdgeRank (see photo above).

5 Campaign Ideas for When You Have No Content

The Point

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. A well-crafted survey allows you to collect valuable profile data, learn what matters to your customers and prospects, and even identify qualified leads based on responses to key questions.

Lead Generation: It’s all about building relationships

B2B Lead Generation Blog

Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. Steve: So 10 years ago, you published Lead Generation for the Complex Sale.

A Guide to Lead Qualification: The Basics

Sales Intelligence View

That’s why the sales representatives that are truly successful know the difference between sales inquiries, sales leads, marketing and sales qualified leads, and how they relate to one another. Sales Leads. We can determine this either by the source of the lead (i.e.

Turn Your Customers Into Marketers

Salesfusion

As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. Marketing Insights.

Demand more from today’s B2B marketer

Sales Engine

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. So from a marketing perspective, educating them on who you are and what you do is not enough to drive sales.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. Marketing Land ).

Should You Prioritize Lead Generation for Your B2B Content Marketing Goals?

Content Standard

For B2B marketers, qualified leads look like the panacea for every corporate campaign. The thinking goes that if you deliver leads to sales, then you’ve made your company more money and justified your budget in the process. Helping Sales with Content Marketing Leads.

Webinar Replay: Tips for Using Social Media in B2B Marketing

Salesfusion

Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts.

7 Traits Every Modern Marketer Needs to Have

Leadspace

Marketing professionals: when you think about your role at your company, how do you see yourself fitting into the bigger picture? Or simply a lead generator for the sales reps? Most organizations think of marketing this way. Enter: full-funnel marketing.

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5 Really Good Reasons LinkedIn Bought SlideShare

Modern Marketing

We’re all hearing about Pinterest lately, the visually sticky social network for sharing your favorite links to things like wedding plans, Etsy projects and, yes, even content marketing. LinkedIn would love nothing more than to have its members treat it like the Facebook of career-related content. Pop quiz: How often do you check your Facebook newsfeed? Nearly all the companies listed on the Fortune 500 are represented.

The 8 Stages Of Lead Nurturing Romance

Modern Marketing

So what does dating have to do with lead nurturing ? On this day dedicated to love, we take a romantic romp through eight stages of lead nurturing. You have explicit criteria to investigate (how big is her or his company, what’s your prospect’s title, etc.) If you’re not already, you’ll want to employ a robust lead scoring program to keep track of your lead’s movements and makes sense of his or her behavior. So your lead is sold.

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Customers are engaging with your marketing. You spend the entire year trying to grab the attention of your customers and prospects through with marketing collateral. Finding deals and discounts becomes a game and your marketing is useful research material!

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Vern Oakley on how to make video work for your brand

Biznology

Isn’t that what our marketing should do? Think about companies like Google or Apple and how consistently they tell their story using video. ” And video communicates your company’s values incredibly effectively. What would that bring to your company?

How to Approach Multi-Channel Marketing

Salesfusion

Multi-channel marketing is now a must. Let Your Customers Take the Lead on Channel Preference. We’ve come a long way from the days when Facebook was just for college students. In that case, Pinterest probably doesn’t make sense for a B2B marketing message.

Content Marketing: Slow, steady pays off for manufacturer

B2B Lead Generation Blog

Tweet In this Forbes article, “ Content Marketing’s Dirty Little Secret ,” Patrick Spenner, Managing Director of the Corporate Executive Board’s Marketing & Communications Practice, expresses his concern about the amount of content required for a targeted campaign.

Referral Marketing: 8 tips for building a powerful referral channel

B2B Lead Generation Blog

Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association. Advocates shared across Facebook, Twitter, PURLs and email.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

3 Common ABM Challenges – And How Predictive Analytics Can Solve Them

Leadspace

If you’re a B2B lead generation professional, chances are you’ve heard of account-based marketing (ABM) and understand its benefits. But as your company grows, implementing any effective lead generation strategy only gets harder.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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Secrets of Lead Generation Superstars

Modern B2B Marketing

by Carol Fox Why are a few B2B marketing people so effective at producing high quality leads, while a majority seem to just dither around conference tables trying to figure out their next move? The million-plus dollar question is, what separates successful lead generators from the rest?

Drip Marketing 101: Benefits and Best Practices

Marketing Action

There’s a reason drip campaigns are so popular: In marketing, like so many things, timing is key. Drip marketing campaigns are an extremely valuable addition to the marketer’s toolbox. Drip marketing simply means sending marketing messages in a specific tempo.