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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

Still, you can take steps today to make sure you’re being open about how your company is using AI. Develop ethical generative AI from the get-go Building trustworthy generative AI requires a firm foundation at the inception of AI development. It helps to follow a framework. These are our guidelines for responsible development.

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5 Types of AI All Marketers Should Know About

Marketing Insider Group

According to Statista, as new AI tools and technologies in marketing are developed at a more rapid pace, its market value in the industry will reach $107B —nearly quadruple its current value. Nearly three-quarters of marketers already use generative AI actively at their companies. And it’s only predicted to keep getting faster.

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AI Voice Cloning: Everything You Need to Know For Now

Spiralytics

It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. As a bonus, we’ll show you a few apps you can use to clone your voice—ethically, of course. Entertainment companies can now release series, movies, and songs in different languages to appeal to the local audience.

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Top tips for building a successful brand strategy in 2024 and beyond

Martech

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. If you’re goal is to capture the largest market share for your product, for example, you need to identify objectives that help establish your company as the industry leader.

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How to use decision intelligence to tackle complex business challenges

Martech

Across the board, the most successful companies and investors depend on fast and accurate decision-making, ranging from lead nurturing to recruiting and investment decisions. Only 24% of companies say they are “data-driven,” whereas others face missed opportunities, inefficiencies, and increased business risks.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

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Mapping the Future of B2B Marketing for Your Business to Grow

Binary Demand

While some companies focus on meeting the needs of individual shoppers, others navigate the complex realm of serving companies and organizations. Traverse is a frontier where businesses peel back the curtain on the genius behind their breakthroughs, igniting the imaginations of both industry leaders and everyday consumers.