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Here’s how startups and small companies should build their marketing stacks

Martech

As a startup founder in the martech industry, I’m routinely asked by other founders what should be in their marketing stack. Many factors impact product selection: marketing objectives, budget, composition and skills of the marketing team, and the market and competitive environment. Here are some guidelines.

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Is Fractional CMO the right decision for SaaS start-ups?

Sage Marketing

The term “Fractional CMO” might initially suggest a reduced scope of responsibilities or a diminishment of the role’s importance within an organization, particularly for SaaS companies. On the contrary, it signifies a tailored approach to integrating senior marketing leadership into the company.

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Fractional Marketing Leadership & Scaling Your Company Efficiently

GrowPowerful

In the world of startups and emerging growth companies, scaling efficiently is vital for success. The good news is there's an innovative solution that can help your startup thrive without breaking the bank: fractional marketing leadership.

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Why Digital Transformation Is Impossible Without an Engaging Culture

Marketing Insider Group

Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. A digital transformation strategy will almost certainly fail if the company culture does not support it. Company Culture Must Drive Digital Transformation.

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What Are the Benefits of an MBA Degree in 2020?

Webbiquity

These individuals must have solid general knowledge of multiple fields so they can steer the company in the right direction, view problems from various angles, and develop holistic solutions that can work on many levels. As an MBA degree holder, you’ll be well-positioned to take on a range of roles in companies in various fields.

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Building Your B2B Startup’s Core Values for Success

Envy

When building a startup, most Founders work according to a mental check list. Startup founders love working their way down, across and back up the list, ticking off the successful achievements and adding more goals along the way. Core values are the basis of a company’s DNA. Step 1: Start With Messaging and Positioning.

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How to Make Your Business More Attractive to Investors

Biznology

Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. Likewise, business owners need to double down on making their company stand out amidst challenges of future crisis. Investors are likely to act smarter and with greater caution about where they put their money.

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