WebMarketCentral
FEBRUARY 1, 2008
Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc., a marketing performance software company, for 7 years.
WebMarketCentral
OCTOBER 1, 2007
Among them: Jill Konrath, author of Selling to Big Companies : Avoid "trash talk"—over-used marketing-ese such as "unique methodologies" or "one-stop shopping"—in favor of focusing completely on your prospect's business and the impact you can have on it. To answer this question, we asked 10 experts in B2B lead generation."
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WebMarketCentral
AUGUST 24, 2006
Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." Einsof's solution is to properly "dress" your CRM system with an interactive sales portal. The company has customers who say it is. In short, Einsof's business model is built around service rather than application sales.
Online Marketing Institute
JULY 31, 2009
Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Most of the companies you mention in this article fall into this camp – making existing outbound marketing processes more automated and maybe a bit more efficient.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
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