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Interesting content marketing trends to watch for in 2017


Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. Document the concept. CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan. Digital marketers are aware of the importance of a documented plan.

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies show that up to 25% of web site projects fail and 30% are over budget. When creating a new or updating an existing web site, marketing professionals have a tough role to play. The solution is a written web site project plan. What is the objective of each page on the site?

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Trending Sources

3 reasons to avoid Accelerated Mobile Pages (AMPs)


If you run a commerce site for marketing or sales, there is really no way to build a suitable user experience in AMP. In short, AMP pages are a non-starter for our marketing site. You might consider AMP for informational blogs, wikis, or other static help documentation. But modern marketing sites are responsive to user needs. Cookies are bits of code that we place on a user’s browser when they land on our site.

The 12 Best Special-Purpose Business Software Tools


More importantly, Office Online saves your documents in Microsoft Office file formats like.docx,xlsx, and.pptx…When you create a file in Office Online, it should look the same in the desktop version of Microsoft Office.” Document Management. for documents up to 25 pages.

Optimizing your site information architecture (IA) for Panda


In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish.

Apple, Google & Starbucks: Inside the Web Design Style Guides of 10 Famous Companies


You might be familiar with the concept of content style guides , which align members of a company on all the grammar and punctuation rules they should follow. It's a manual that sets the design standards for a company's brand identifiers, like documents and signage.

Rebranding Your Company? How NOT to Kill Your SEO in the Process


It’s important to note that not every rebrand involves a new name and domain - if your company is only planning on new positioning and an updated logo, most of the advice in this post won’t apply. Confirm that you have administrator access to the site in Google Analytics.

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Handing Over the Keys to Your Company Blog: An Experiment


So why choose to do something like we did -- hand over control of something as important as our company blog? This one should be fairly obvious, but you need to be able to put all your trust in the people you choose to take over your company blog. What does your company do?

12 Steps and the Skills You Need for Your WordPress Website Update

B2B Marketing Traction

Now if you are working on a WordPress website update with internal staff in your company, just translate my mention of “the client” below as your internal client in your company. Write a web site update plan. Approve the web site update plan and template.

SiteTrail: A New Tool for Web Site Analytics and Competitive Research


SiteTrail is a free all-in-one Web site analysis tool that lets you easily take a snapshot of any competitor Web site, or your own. SiteTrail pulls together all the information available about a Web site or domain name and assembles it into an easy-to-understand report.

Will Your Website Help Your Manufacturing Company Grow in 2014?


But is your website well-positioned to help your company be a part of this growth? 56% of industrial professionals don’t contact a vendor until at least the comparison and evaluation stage of the buying cycle, so it’s important to make sure that you have all the information they’re looking for. Besides the usual product and service pages that share specifications and other important information, there are many other pieces of content that your website needs.

20 Ways to Generate ROI from a Corporate Blog


On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Link to product information from within your blog posts.

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How to lose a B2B sale in 4 ways… and how not to!

Integrated B2B

In B2B, missteps can sow enough seeds of doubt in the minds of potential or existing customers to make them lose faith in your brand, question your professionalism, or simply click away from your site. On another site: “The staff have experience both in [company] and from former carriers. …

10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

Content Marketing Institute

Thrive in virtually any content platform – e.g., when embedded on your website or blog; shared via emails, through mobile apps, or on third-party video sites like YouTube; or incorporated into SlideShare presentations, live events, and webinars. Post it on a video-hosting site.

How to enhance information absorption for your white paper?

Ambal's Amusings

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. Video White Papers Show Off Companies.

Mid-Year Marketing Check-In with Measurement


First, gather your marketing plans, strategy reports, goal sheets and any important information that shares 2016 marketing initiatives: online and offline. Having this information before you start the exercise of gathering data aids in examining the right type of data, from the right sources.

10 Simple SEO Basics for Better Rankings


The days of trying to con the search algorithms, and trying to make sites primarily for search engine bots are over. Here are the three important steps: Make sure every page on your site has a unique title tag. External links” are links on your site that point out to other sites.

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7 Content Marketing Mistakes Costing You Time and Money


While some companies do struggle with content marketing, there are others who are simply knocking it out of the park. Something you should do, and a company that’s doing it. If you didn’t work at your company, would you read or share the content you publish?

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The 7 Building Blocks of a Solid Content Marketing Plan


According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Buzzfeed is now among the top 10 sites in the United States.

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Your Customers Called. They Want You to Know These 6 Things


For years ― decades even ― companies have been focused on their products. Flash forward to now, when one person who has a poor customer experience can post a bad review on just one site and cause all kinds of havoc. The Customer-Centric Company. Every company is different.

Schema & Microdata: An Overview


Metadata” is information that tells what data is about; i.e., data about data. The result would be that search engines (and other systems) could more easily and accurately understand what a website was about, and information could be more findable.

How Do You Choose a Blog Platform?

Writing on the Web

In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. is a commercial site where you can host your own blog for free, but it has limitations.

The 9 Circles of B2B Marketing Hell


For many companies, a good mix of both is the marketing sweet spot. Then, use that information to run A/B tests, optimize the routes that are converting, and provide a better user experience for site visitors.

A Behavioral Model of Information Seeking on the Web

Buzz Marketing for Technology

A Behavioral Model of Information Seeking on the Web -- Preliminary Results of a Study of How Managers and IT Specialists Use the Web. Faculty of Information Studies, University of Toronto, Toronto, Ontario, Canada. The paper develops a new behavioral model of information seeking on the Web by combining theoretical elements from information science and organization science. Section 2 outlines two recent conceptual models of information seeking on the Web.

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

> Information Outlook Online. > > Information Outlook Online. > > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. Information Literacy in the Workplace. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. Information overload. Information fatigue syndrome. Information.

7 Content Marketing Mistakes Costing You Time and Money


While some companies do struggle with content marketing, there are others who are simply knocking it out of the park. Something you should do, and a company that’s doing it. If you didn’t work at your company, would you read or share the content you publish?

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

Having a written (or documented) content marketing strategy makes it easier to succeed. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%). Ability to Comment / Notate Information. Gather Information Sources.

Six Best Practices for Marketing with White Papers


documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Keywords and phrases used in site search on your website.

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Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

Companies with a documented content strategy are much more likely to be very or extremely effective (36 percent) than those without a documented strategy (11 percent).” – LinkedIn Technology Marketing Community. Annual growth in unique site traffic is 7.8x

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


Mobile Marketing (mobile advertising, site development and apps) – Today’s buyers are BUSY. If you’ve ever tried to view a non-optimized website on a mobile phone screen, you probably didn’t spend much time on that site.

Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Publish information cost-effectively. Increase content creation for your company.

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

To see SEO benefits from Google+, your site, pages and content need to become part of “Your Audience’s World” on Google+. To maximize the traffic benefits, you need the Google+ account that shared the information to be an account your audience trusts.

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18 of the Best Personal Websites We've Ever Seen


And with 53% of employers reporting that the resume alone did not provide enough information to determine if the candidate would be a good fit, that storytelling element can really help to improve your odds. Delorez’s web resume is modern, cool, and informative. Ah, the job search.

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Change The Channel: Why Your Videos Need a New Home


That said, while YouTube wasn’t the first site to feature video on the internet, it did change the way video existed online. That’s why more and more companies are choosing to build their own private YouTube. Vocera is a company that straddles the line of technology and health care.

34 Compelling Content Marketing Stats and Facts


Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. Companies spend, on average, 25% of total marketing budgets on content marketing.

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The Importance of Google and Mobile-First Indexing


To make results more useful, Google has begun delving into mobile-first indexing; while the search index will soldier on as a single index of apps and websites, Google’s algorithms are looking to the future by primarily using the mobile version of a site’s content to rank pages from that site.

Video ads: Facebook or YouTube?


But videos grab attention and are often seen as easier to consume than a 15 page document. One of the reasons why most companies today advertise through Adwords is that it’s a pretty cheap method and has good return.

The Eight Best Online Tools for Sales Professionals


A CRM system is usually the starting point, but the technology available to support sales+marketing alignment go well beyond a common platform for customer and prospect contact information. 42: The 16 Best Sites for Free Stock Photos and Videos. #43:

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E-books: More Than a New Marcom Fashion


Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. A "book" implies a longer document than a white paper, so you can include more information or go into greater depth on a technical topic. .