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Interesting content marketing trends to watch for in 2017

Biznology

Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. Document the concept. CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan. Digital marketers are aware of the importance of a documented plan.

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies show that up to 25% of web site projects fail and 30% are over budget. When creating a new or updating an existing web site, marketing professionals have a tough role to play. The solution is a written web site project plan. What is the objective of each page on the site?

Sites 48

Optimizing your site information architecture (IA) for Panda

Biznology

In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish.

Sites 28

Tips for pulling off a successful business event

Biznology

Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. Reviewing this document will help you understand if there is enough space for your event, how begin to plan out the layout, etc.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. the most shared content on the Moz site this year by some margin. Video on a site adds more than two minutes of dwell time. B2B Marketing.

Should Pharmaceutical Companies Be Allowed to Do Content Marketing?

Contently

In 2010, pharmaceutical company Eli Lilly sponsored a quiz about depression on WebMD. It was even possible for users to see Cymbalta ads on the site as they took the quiz. The company’s tagline is “We Take the Hassle Out of Healthcare.”)

5 principles of Information Architecture & why it matters to marketing

Earnest about B2B

We need information to survive. I recently attended a day all about Information Architecture (IA) put on by Akendi. A well-structured site or app can be a real differentiator for your customers, especially with eCommerce or where you have a large number of products.

Apple, Google & Starbucks: Inside the Web Design Style Guides of 10 Famous Companies

Hubspot

You might be familiar with the concept of content style guides , which align members of a company on all the grammar and punctuation rules they should follow. It's a manual that sets the design standards for a company's brand identifiers, like documents and signage.

Rebranding Your Company? How NOT to Kill Your SEO in the Process

Hubspot

It’s important to note that not every rebrand involves a new name and domain - if your company is only planning on new positioning and an updated logo, most of the advice in this post won’t apply. Confirm that you have administrator access to the site in Google Analytics.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. the most shared content on the Moz site this year by some margin. Video on a site adds more than two minutes of dwell time. B2B Marketing.

Handing Over the Keys to Your Company Blog: An Experiment

Hubspot

So why choose to do something like we did -- hand over control of something as important as our company blog? This one should be fairly obvious, but you need to be able to put all your trust in the people you choose to take over your company blog. What does your company do?

12 Steps and the Skills You Need for Your WordPress Website Update

B2B Marketing Traction

Now if you are working on a WordPress website update with internal staff in your company, just translate my mention of “the client” below as your internal client in your company. Write a web site update plan. Approve the web site update plan and template.

Will Your Website Help Your Manufacturing Company Grow in 2014?

Fathom

But is your website well-positioned to help your company be a part of this growth? 56% of industrial professionals don’t contact a vendor until at least the comparison and evaluation stage of the buying cycle, so it’s important to make sure that you have all the information they’re looking for. Besides the usual product and service pages that share specifications and other important information, there are many other pieces of content that your website needs.

Help 14

SiteTrail: A New Tool for Web Site Analytics and Competitive Research

Marketri

SiteTrail is a free all-in-one Web site analysis tool that lets you easily take a snapshot of any competitor Web site, or your own. SiteTrail pulls together all the information available about a Web site or domain name and assembles it into an easy-to-understand report.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. the most shared content on the Moz site this year by some margin. Video on a site adds more than two minutes of dwell time. B2B Marketing.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Link to product information from within your blog posts.

How to lose a B2B sale in 4 ways… and how not to!

Integrated B2B

In B2B, missteps can sow enough seeds of doubt in the minds of potential or existing customers to make them lose faith in your brand, question your professionalism, or simply click away from your site. On another site: “The staff have experience both in [company] and from former carriers. …

Sales 30

How to enhance information absorption for your white paper?

Ambal's Amusings

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. Video White Papers Show Off Companies.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Buzzfeed is now among the top 10 sites in the United States.

Plan 110

The 9 Circles of B2B Marketing Hell

bizible

For many companies, a good mix of both is the marketing sweet spot. Then, use that information to run A/B tests, optimize the routes that are converting, and provide a better user experience for site visitors.

B2B 159

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

should follow is this: Be the boss of your own information. What I mean is, YOU should own admin rights to your social media platforms, Google Analytics, WordPress site or blog, and other assets and data. No backend login, no FTP access, and no way to update the site.

7 Content Marketing Mistakes Costing You Time and Money

Act-On

While some companies do struggle with content marketing, there are others who are simply knocking it out of the park. Something you should do, and a company that’s doing it. If you didn’t work at your company, would you read or share the content you publish?

Cost 122

How Do You Choose a Blog Platform?

Writing on the Web

In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. WordPress.com is a commercial site where you can host your own blog for free, but it has limitations.

Mid-Year Marketing Check-In with Measurement

Act-On

First, gather your marketing plans, strategy reports, goal sheets and any important information that shares 2016 marketing initiatives: online and offline. Having this information before you start the exercise of gathering data aids in examining the right type of data, from the right sources.

Plan 75

10 Simple SEO Basics for Better Rankings

Act-On

The days of trying to con the search algorithms, and trying to make sites primarily for search engine bots are over. Here are the three important steps: Make sure every page on your site has a unique title tag. External links” are links on your site that point out to other sites.

SEO 98

Name to fame: Strategizing your company title

Vertical Response

Plans for your new company are underway, but a great name for your venture still hasn’t sprung to mind. That’s troubling since it can be daunting to find a catchy, meaningful, attention-grabbing moniker that will stand the test of time and cast your company in an all-positive light.

Schema & Microdata: An Overview

Act-On

Metadata” is information that tells what data is about; i.e., data about data. The result would be that search engines (and other systems) could more easily and accurately understand what a website was about, and information could be more findable.

7 Content Marketing Mistakes Costing You Time and Money

Act-On

While some companies do struggle with content marketing, there are others who are simply knocking it out of the park. Something you should do, and a company that’s doing it. If you didn’t work at your company, would you read or share the content you publish?

One easy tip to increase content sharing immediately

grow - Practical Marketing Solutions

In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. However, it’s shocking to see how many company websites miss this simple point. This is happening even with the content sites of Fortune 500 companies.

Tips 113

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

Having a written (or documented) content marketing strategy makes it easier to succeed. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%). Ability to Comment / Notate Information. Gather Information Sources.

Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

Companies with a documented content strategy are much more likely to be very or extremely effective (36 percent) than those without a documented strategy (11 percent).” – LinkedIn Technology Marketing Community. Annual growth in unique site traffic is 7.8x

Six Best Practices for Marketing with White Papers

Webbiquity

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Keywords and phrases used in site search on your website.

Paper 126

A Behavioral Model of Information Seeking on the Web

Buzz Marketing for Technology

A Behavioral Model of Information Seeking on the Web -- Preliminary Results of a Study of How Managers and IT Specialists Use the Web. Faculty of Information Studies, University of Toronto, Toronto, Ontario, Canada. The paper develops a new behavioral model of information seeking on the Web by combining theoretical elements from information science and organization science. Section 2 outlines two recent conceptual models of information seeking on the Web.

The Importance of Google and Mobile-First Indexing

ActiveDEMAND

To make results more useful, Google has begun delving into mobile-first indexing; while the search index will soldier on as a single index of apps and websites, Google’s algorithms are looking to the future by primarily using the mobile version of a site’s content to rank pages from that site.

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

> Information Outlook Online. > > Information Outlook Online. > > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. Information Literacy in the Workplace. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. Information overload. Information fatigue syndrome. Information.

FAQ 2

The 24 Best Interactive Websites of 2015

ScribbleLive

These sites draw the viewer inside rich stories with stunning photography, videos, words, and interactive elements that create a stimulating personal experience. Inform or entertain.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Mobile Marketing (mobile advertising, site development and apps) – Today’s buyers are BUSY. If you’ve ever tried to view a non-optimized website on a mobile phone screen, you probably didn’t spend much time on that site.

34 Compelling Content Marketing Stats and Facts

Webbiquity

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. Companies spend, on average, 25% of total marketing budgets on content marketing.

Stats 133

18 of the Best Personal Websites We've Ever Seen

Hubspot

And with 53% of employers reporting that the resume alone did not provide enough information to determine if the candidate would be a good fit, that storytelling element can really help to improve your odds. Delorez’s web resume is modern, cool, and informative. Ah, the job search.