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13 Email Examples That Totally Nailed Personalization

Hubspot

If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox. Email personalization doesn't need to be insanely complicated to resonate with recipients. 13 Personalized Email Examples You Can't Help but Click.

How to Add a Personal Touch to Your Marketing Automation

Act-On

If you want to stay competitive now, you need to talk to different types of customers … differently. Or you go all the way to personalizing them as best you can. But the returns on personalization are pretty darn good, too. Show personalized information in an app.

Trending Sources

30 Examples of Personalized Videos That’ll Really Get Your Attention

Vidyard

Personalization is a hot topic in the worlds of marketing and sales. How do we personalize the content journey? How do we help our sales team personalize their outreach to better connect with prospects as individuals? There are tons of ways to create personalized experiences for your customers and prospects, but therein lies the challenge: where do you start, and how will you show a material impact? From Personalization to Individualization.

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. But the notion of over-extending personalization is still important. So what are the problems with personalization?

Driving B2B Engagement with Personalized Content

The Point

Earlier this month I co-hosted a Webinar with Greg Kelly of Vidyard and Jason Oakley of Uberflip on “ Driving B2B Engagement with Personalized Content.” If you don’t know what’s relevant to your audience, no amount of personalization will help.

3 Cutting-Edge Examples of Website Personalization

Hubspot

Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. For the vast majority of companies we talk to, however, personalization has stayed largely in the realm of email marketing. Here''s one example of this strategy in action.

7 Excellent Examples of Email Personalization in Action

Hubspot

Personalized email marketing : We have the technology! I mean, I think we've all received the email that seems to be relying on "Hi [$$FIRSTNAME$$]" to totally nail it with email personalization. So, what are some ways you could make your email marketing more personal?

Mastering Brand Loyalty: What Subscription Service Companies Do Differently

Modern B2B Marketing

Author: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services. So what are subscription services doing differently (and awesomely!), Personalize—everywhere. Imagine personalizing display ads with clothing-style preference.

10 Impressive Examples of Influencer Marketing Campaigns

Hubspot

What exactly is influencer marketing, and how does it differ from the traditional celebrity spokesperson advertising model? Celebrity product endorsements are less about engagement and more about attaching a person's fame and name recognition to a particular brand.

How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.

Understanding The Difference Between a CRM and MAP

ActiveDEMAND

There are some things in life that look or sound alike, but are quite different. In actuality, the reptiles are different on many levels, each with their own unique place and purpose in the world. Similar But Different. CRM and MAP : Similar on the Surface Only.

15 Inspiring Examples of Small Business Branding

Hubspot

While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to exploring new creative directions, and can move faster to implement them.

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

The classic example of this is when you get put on hold by a company. Hopefully, this isn’t a common practice at your company. But some recent research suggests some companies, and their customers, are having exactly that kind of experience. But what about personalization?

15 Best Practices for Email Unsubscribes – With Examples

Act-On

And still other tactics that could help you switch them from email over to a different channel. Examples not shown, to protect the guilty.). I had unsubscribed from nearly one hundred emails before I finally found an example of this.

How to Attract Talent With a Company Hashtag: 10 Inspiring Examples

Hubspot

It's getting harder and harder for companies to attract and retain the right people. Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. And moreover, many companies are already doing that.

How Can Companies Get Better at Personalization?

Aberdeen CMO Essentials

I had a chance to ask Nathan some questions about the current state of personalization. 1) What’s wrong with personalization today? One big problem with personalization is this: When companies get it wrong, it’s worse than not using any personalization at all.

Email 12

How to Blog for Your Business Using Personality

Writing on the Web

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. If you’re writing for business, you want to connect with your readers by using personal stories.

The Funny and Fabulous: 10 Best Video Marketing Examples of 2016

Vidyard

Best Personalization. Plus, they personalized the anthem so their prospects and customers received their own custom anthem. The video below is personalized for Sangram Vajre at Terminus, so use your own imagination to replace his name or company name with your own!).

20 Examples of Social Proof in Action

Hubspot

And after asking the dog owner about it, I was pleasantly surprised to find out that the same company also made regular beds. In fact, according to Buffer, there are actually five different types of social proof : 1) Expert Social Proof. 20 Examples of Social Proof in Action.

18 Brilliant Examples of Holiday Marketing Campaigns

Hubspot

Great holiday marketing campaigns come in many different shapes and sizes. Check out our roundup of 18 examples of delightful holiday marketing campaigns, and use these ideas to fuel your own holiday marketing ideas. 18 Brilliant Examples of Holiday Marketing Campaigns.

11 Examples of Instagram Ads We Love

Hubspot

11 Examples of Instagram Ads We Love. Here’s a somewhat meta example from Instagram’s own Instagram for Business account, advertising the new capability to advertise on the platform. What makes you click on ads?

Chalk Talks: Personalizing Video for Your Sales Outreach

Vidyard

In a world where your prospects are being bombarded by emails, cold calls, and social outreach, personalization and engagement are the new currencies. Put the Person Back in Salesperson. So, how can you get started with personal video today?

Say Hello to Personalized Video!

Vidyard

Say hello to Personalized Video! Chances are, the person you were talking with knew your name, knew something about you that allowed them to connect with you on a personal level and made you feel valued as an individual. So we know that personalization gets people to click.

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

The classic example of this is when you get put on hold by a company. Hopefully, this isn’t a common practice at your company. But some recent research suggests some companies, and their customers, are having exactly that kind of experience. But what about personalization?

How to Build a Productive Company Culture

Hubspot

Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Fostering a Productive Company Culture. A club, for instance, or a company or a country.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

This means that solution statements sound pretty much alike, even when the actual products are different. Sailthru is a good example. The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. It can store several identifiers for the same customer, which is how it coordinates interactions in different channels.

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The Hyper-Personalization of Content Marketing

Modern Marketing

Personalized marketing is more relevant, more targeted, and better perceived. What are some examples? Most of us have already had some sort of experience with personalized marketing. Using targeted content for different Personas. Personalizing Marketing with Field Merges.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

billion daily active users -- from CEOs, to students, to companies. If you're looking for some great examples, you've come to the right place. But before we get to these examples, let's discuss the four components of a good Facebook Ad (or any ad, really) regardless of its type.

15 Examples of Great Mobile Website Design

Hubspot

To help inspire any mobile website design changes you''ll be making to prepare for the impending algorithm update, here''s a list of 15 companies who really nailed their mobile web experience. 15 Examples of Great Mobile Websites.

These 7 Brands Take Personalized Marketing to a New Level

Hubspot

They’re my very own personal blogging habits. I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. 7 Personalized Marketing Examples. The Example. Read more about how personalization tokens work here. The Example.

15 Clever Examples of Interactive Print Ads

Hubspot

In 2013, Lexus released an ad that, when placed over an iPad, revealed the car in action with different backgrounds and music. The telecommunications company highlighted its 4G wireless speed with a print ad that served as the game board for an iPhone game.

3 Amazing Examples of Ecommerce Companies Ensuring Customer Delight

Hubspot

There are those companies that do take customer delight very seriously. Here are some examples from real ecommerce companies. What if the customer remembered the experience differently and was reminded of a terrible experience?

5 Ways to Win with Web Personalization

Modern B2B Marketing

Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should crave web personalization. Web personalization is gaining a lot of traction among marketers and for good reason. Take, for example, an online retail store.

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

billion daily active users -- from CEOs, to students, to companies. If you're looking for some great examples, you've come to the right place. But before we get to these examples, let's discuss the four components of a good Facebook Ad (or any ad, really) regardless of its type.

How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. We’ll use an ecommerce store as an example here.

19 Lead Nurturing Email Examples You'll Want to Steal

Hubspot

To help you better understand how to pair the two concepts, check out the lead nurturing email examples below. 19 Lead Nurturing Email Examples to Inspire Your Strategy. Uncommon Goods shows their products in context and creates a Pinterest-inspired section for each different aesthetic.

What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

Hubspot

You’ll see what that looks like in some the examples below. Of course, at that time, marketing in general looked very different, and while guerrilla marketing is still used today, the ever-growing digital landscape is changing what it looks like.

Decentralizing Brand Authenticity: How Giant Companies Get Personal

Content Standard

But as our largest companies continue to grow, audiences have also begun to expect ever more specificity and personalization in their interactions with those businesses. Provide Examples and Resources. Americans have a complex relationship with big businesses.

Using Link Targeting for Improved Inbox Personalization

Modern Marketing

Currently, the email industry is undergoing another boom with real-time email content - bringing live content and personalization to the inbox. Email marketing has become more contextual and now has the power to personalize messaging as emails open in the inbox.

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5 Tips to Infuse More Personality into Your Content

Act-On

The fastest and easiest way to boost engagement is to infuse each piece of content that you write with personality. For example, Zendesk is a provider of platforms that enable stronger customer relationships. It’s dry; has no personality; and doesn’t feel relatable.