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Audience Planning and Development

Porch Group Media

Luci: I know V12 is working diligently to create a media network to support its clients and develop audiences around these rich data sets of movers and households. In this evolution from a media planning state to audience planning, brands need something that’s scalable. Can you share with us what that looks like?

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How to Build a Market Development Strategy [Free Planning Templates]

Hubspot

Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development. In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business.

Planning 101
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Why You Need to Start with Why as You Develop Your Marketing Plan

Vision Edge Marketing

A tool exists within reach of every Marketing organization that addresses both of these challenges – the Marketing plan. When properly developed, the Marketing plan – that is, one that consists of more than a list of programs and tactics – serves as an exceptional alignment and accountability vehicle.

Planning 111
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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

Design 269
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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

Now that you understand featured snippets, how should you change your current content marketing plan to get listed on Google ? For this reason, you must strategize to develop content that Google will find valuable to users. Sometimes developing a new strategy is the best way to overhaul your website’s SEO potential.

SERP 273
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How one tech company is doing marketing without cookies

Martech

Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them. Sentry provides SaaS error and performance monitoring to developers. Also, developers are hyper-sensitive to anything that even smacks of standard marketing.

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What Does Your Content Say About Your Company Culture?

Marketing Insider Group

It’s more important than ever before to build a positive and inspiring company culture. Your company culture is a reflection of your core brand values and mission. According to a 2020 survey of consumer behavior, over 70% said it was important that companies they bought from aligned with their values. Source: [link].