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The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Plan 110

Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

Marketing strategy I know this seems so basic but there is no way to have an effective social media marketing strategy if you don’t have a company marketing strategy to begin with … and many companies don’t! What might work best in your company culture?

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

Of course, this is just a sample of companies and lines of business across marketing and technology. The time to plan your budget for next year is fast approaching, and no one’s budget is unlimited, no one’s time endless. Otherwise, he wouldn’t bet his company on it.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. A great example is Moz’s Web Developer’s SEO. customer/stakeholder goals of my company, and what do I need to make. What are your plans for 2016?

Interesting content marketing trends to watch for in 2017

Biznology

Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. Almost all your colleagues and competitors have developed a strategy for business growth, with content playing a key part. Digital marketers are aware of the importance of a documented plan.

Planning Social Media Content? Ask Yourself These 9 Questions

Hubspot

It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Like many other things in life and in business, planning ahead is the way to go. 9 Questions About Planning and Scheduling Social Media.

Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. The upside for Facebook is clear.

The Guide to a Successful Employee Advocacy Plan

Act-On

From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. Now imagine the same educational article being posted by an employee representing Fujitsu on his personal Facebook profile saying “Here’s an interesting read.”

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. A great example is Moz’s Web Developer’s SEO. customer/stakeholder goals of my company, and what do I need to make. What are your plans for 2016?

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

An introduction to ecommerce APIs for non-developers

chiefmartech

The data-first approach and microservices are becoming a standard in the marketing and sales departments of forward-thinking companies. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO.

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What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan.

Plan 85

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. A great example is Moz’s Web Developer’s SEO. customer/stakeholder goals of my company, and what do I need to make. What are your plans for 2016?

9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. Facebook appeals to its users because it provides real-time information but with a deeper feel. Facebook

Organic vs paid social media: 12 myths vs realities

Biznology

Organic Facebook Reach has been on a steady decline. According to a Social@Ogilvy analysis of more than 100 brand pages, Ogilvy also concluded Facebook organic reach hovered at 6%. MOST COMPANIES USE EITHER ORGANIC OR PAID ONLY SOCIAL MEDIA: Myth.

Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. In your social media plan, make sure social media goals are SMART.

The 10 most fascinating people in B2B marketing in 2016

Biznology

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. I caught up with Anthony in Singapore in November, and learned about his ambitious plans.

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

Klout Founder Joe Fernandez spoke to me shortly after the public announcement and discussed his emotional journey in founding a company, fighting for funding and legitimacy, building an enterprise, and finally positioning his life’s work for a new era of growth.

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Here are examples of companies that used interactive content and could directly attribute increases in sales pipeline to the content: Blackbaud achieved 133% of its sales quota by using interactive content to tailor the sales conversation to the prospect.

Survey says: ANZ Companies use social media for business

Biznology

LinkedIn and Facebook Usage Across Australia. Facebook is most popular in Australia with 13, 400,000 Australian profiles currently active. That means 58% of Australia’s population is on Facebook.

Why Do Insurance Companies Advertise So Much?

Contently

Now think about insurance companies. How much is the deductible in your health plan? Insurance is a competitive space, which is why companies create talking ducks to get our attention and cut through the clutter. The post Why Do Insurance Companies Advertise So Much?

Case studies: Using the social web for new product development

grow - Practical Marketing Solutions

I’m delighted to present today eight exciting new mini-case studies which demonstrate the power of social collaboration to create business value through new product development. This has established a plan for the company’s R&D efforts.

Plan for the Social Buyer Before It’s Too Late

Tony Zambito

  Don’t worry, you are in good company as 85% of business phone calls go into voice mail and are never returned.   The definitions as well as trajectory of social marketing and social selling are still in a progressive state however to ignore them can put your company in peril.

10 Marketing trends to watch for 2017

Biznology

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. The other thing to think about when planning your mobile marketing strategy is that you must consider your mobile target audience as if they were moving targets.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.

Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed

Hubspot

The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. 7 New Facebook Features You May Have Missed. Facebook Journalism Project. Source: Facebook.

The Symbiosis of Business Development and Marketing

Hinge Marketing

In the world of professional services, the terms “business development” and “marketing” are often used interchangeably. That is because business development and marketing need each other. Business Development.

7 Examples of SaaS Companies with Exceptional Marketing

Hubspot

You might not expect to hear one from SaaS companies. (I The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. Who doesn’t love a good story? The characters.

Why Ad Agencies aren’t adjusting to a real-time social media world

grow - Practical Marketing Solutions

I caught them giving us the same cookie-cutter plan they tried to lay on me when I was with another company three years ago! ” — Brand Manager, Fortune 500 company. The Ad Agency pitches a concept for the campaign and if they win, they plan, create and execute.

March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More

Hubspot

After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat. The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. Source: Facebook.

Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference

Hubspot

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. F8 is the Facebook Developers Conference.

6 New Ideas for Your 2013 Marketing Plan

B2B Marketing Traction

When you write your marketing plan for next year, keep in mind that much has changed. See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. Watch developments in this area. Marketing Planning b2b blog marketing plans

Plan 21

Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day

Hubspot

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. are they more likely to use Facebook or a specialized discussion forum?

It may be time to drop your annual marketing strategy

grow - Practical Marketing Solutions

It’s that time of year when many people are solidifying their annual plans for the upcoming year. Early in my career, my company required me to submit annual forecasts for the next five years of sales for our accounts! How much is it POSSIBLE to plan today?

How Facebook Instant Articles Could Change the Game for Content Marketing

Modern B2B Marketing

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. On Facebook alone, the user base has expanded to 1.04