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The 7 Building Blocks of a Solid Content Marketing Plan


According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

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Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

Marketing strategy I know this seems so basic but there is no way to have an effective social media marketing strategy if you don’t have a company marketing strategy to begin with … and many companies don’t! What might work best in your company culture?

Trending Sources

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2


As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

Why social media strategy should NOT start with a drive for Facebook fans

grow - Practical Marketing Solutions

Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? I’ve been honored to be selected to help judge a global company’s internal social media competition.

A 6-step plan to respond to negative social media comments

grow - Practical Marketing Solutions

Certainly this is a frightening prospect for many companies! As we have witnessed in many examples, if you develop a strong and active community, chances are your advocates will “shut down” any extremists trying to get attention through negative comments.

Planning Social Media Content? Ask Yourself These 9 Questions


It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Like many other things in life and in business, planning ahead is the way to go. 9 Questions About Planning and Scheduling Social Media.

Interesting content marketing trends to watch for in 2017


Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. Almost all your colleagues and competitors have developed a strategy for business growth, with content playing a key part. Digital marketers are aware of the importance of a documented plan.

The Guide to a Successful Employee Advocacy Plan


From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. Now imagine the same educational article being posted by an employee representing Fujitsu on his personal Facebook profile saying “Here’s an interesting read.”

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What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan.

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The 14 Best Content Planning and Research Tools


Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales.

Organic vs paid social media: 12 myths vs realities


Organic Facebook Reach has been on a steady decline. According to a Social@Ogilvy analysis of more than 100 brand pages, Ogilvy also concluded Facebook organic reach hovered at 6%. MOST COMPANIES USE EITHER ORGANIC OR PAID ONLY SOCIAL MEDIA: Myth.

9 Brands With Brilliant Facebook Marketing


There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. Facebook appeals to its users because it provides real-time information but with a deeper feel. Facebook

Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. In your social media plan, make sure social media goals are SMART.

Klout Founder says Lithium deal will propel new development

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Klout Founder Joe Fernandez spoke to me shortly after the public announcement and discussed his emotional journey in founding a company, fighting for funding and legitimacy, building an enterprise, and finally positioning his life’s work for a new era of growth.

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Here are examples of companies that used interactive content and could directly attribute increases in sales pipeline to the content: Blackbaud achieved 133% of its sales quota by using interactive content to tailor the sales conversation to the prospect.

An introduction to ecommerce APIs for non-developers


The data-first approach and microservices are becoming a standard in the marketing and sales departments of forward-thinking companies. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO.

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Survey says: ANZ Companies use social media for business


LinkedIn and Facebook Usage Across Australia. Facebook is most popular in Australia with 13, 400,000 Australian profiles currently active. That means 58% of Australia’s population is on Facebook.

The 10 most fascinating people in B2B marketing in 2016


Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. I caught up with Anthony in Singapore in November, and learned about his ambitious plans.

Case studies: Using the social web for new product development

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I’m delighted to present today eight exciting new mini-case studies which demonstrate the power of social collaboration to create business value through new product development. This has established a plan for the company’s R&D efforts.

Why Do Insurance Companies Advertise So Much?


Now think about insurance companies. How much is the deductible in your health plan? Insurance is a competitive space, which is why companies create talking ducks to get our attention and cut through the clutter. The post Why Do Insurance Companies Advertise So Much?

Plan for the Social Buyer Before It’s Too Late

Tony Zambito

  Don’t worry, you are in good company as 85% of business phone calls go into voice mail and are never returned.   The definitions as well as trajectory of social marketing and social selling are still in a progressive state however to ignore them can put your company in peril.

10 Marketing trends to watch for 2017


This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. The other thing to think about when planning your mobile marketing strategy is that you must consider your mobile target audience as if they were moving targets.

How (and Why) to Map Your Company’s Digital Landscape


With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy


Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.

Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed


The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. 7 New Facebook Features You May Have Missed. Facebook Journalism Project. Source: Facebook.

7 Examples of SaaS Companies with Exceptional Marketing


You might not expect to hear one from SaaS companies. (I The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. Who doesn’t love a good story? The characters.

The Symbiosis of Business Development and Marketing

Hinge Marketing

In the world of professional services, the terms “business development” and “marketing” are often used interchangeably. That is because business development and marketing need each other. Business Development.

6 New Ideas for Your 2013 Marketing Plan

B2B Marketing Traction

When you write your marketing plan for next year, keep in mind that much has changed. See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. Watch developments in this area. Marketing Planning b2b blog marketing plans

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Why Ad Agencies aren’t adjusting to a real-time social media world

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I caught them giving us the same cookie-cutter plan they tried to lay on me when I was with another company three years ago! ” — Brand Manager, Fortune 500 company. The Ad Agency pitches a concept for the campaign and if they win, they plan, create and execute.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework


Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. are they more likely to use Facebook or a specialized discussion forum?

April Social Media News: AR on Facebook, Ads on Snapchat & More


Just like last month, Facebook and Instagram continued to compete with Snap Inc. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook. 2) Facebook surpassed 5 million monthly advertisers. 3) One in five Facebook videos are broadcast live.

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How to build your social selling system with LinkedIn and Twitter


It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. Develop a social selling system that works for your business.

It may be time to drop your annual marketing strategy

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It’s that time of year when many people are solidifying their annual plans for the upcoming year. Early in my career, my company required me to submit annual forecasts for the next five years of sales for our accounts! How much is it POSSIBLE to plan today?

March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More


After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat. The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. Source: Facebook.

6 Company Blogs We Actually Enjoy Reading


Any and every business can develop relationships like this with their blog readers, and it all starts with amazing content. Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24.

How Facebook Instant Articles Could Change the Game for Content Marketing

Modern B2B Marketing

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. On Facebook alone, the user base has expanded to 1.04

Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day


This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day.

What Facebook’s Latest Changes Mean for Publishers


Recently, Facebook has been undergoing some changes that will be of particular relevance to publishers. In January of this year, Facebook introduced Audience Optimization , an organic targeting tool that helps publishers reach and engage their target audiences.

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

Yes folks the air is crisp, people are planning holiday parties and that can only mean one thing: it’s time for 2016 trend predictions! Facebook is rewarding “dwell time,” the amount of time people spend on your content.

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Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference


Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. F8 is the Facebook Developers Conference.