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The 7 Building Blocks of a Solid Content Marketing Plan


According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2


As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

Trending Sources

The Guide to a Successful Employee Advocacy Plan


From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. Now imagine the same educational article being posted by an employee representing Fujitsu on his personal Facebook profile saying “Here’s an interesting read.”

Plan 69

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

Did Facebook Just Deliver a Crushing Blow to Native Advertising?


Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. The upside for Facebook is clear.

Planning Social Media Content? Ask Yourself These 9 Questions


It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Like many other things in life and in business, planning ahead is the way to go. 9 Questions About Planning and Scheduling Social Media.

What Does A Content Marketing Plan Look Like?

Marketing Insider Group

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan.

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9 Proven Tactics of a Successful Local Facebook Marketing Strategy


billion active users, it might seem like turning followers into paying customers on Facebook would be easy. Unfortunately, targeting a local market on Facebook is a little more challenging than that. 9 Tactics for Your Local Facebook Marketing Strategy. Daily Facebook Marketing

Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. In your social media plan, make sure social media goals are SMART.

Interesting content marketing trends to watch for in 2017


Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. Almost all your colleagues and competitors have developed a strategy for business growth, with content playing a key part. Digital marketers are aware of the importance of a documented plan.

The 14 Best Content Planning and Research Tools


Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales.

Organic vs paid social media: 12 myths vs realities


Organic Facebook Reach has been on a steady decline. According to a Social@Ogilvy analysis of more than 100 brand pages, Ogilvy also concluded Facebook organic reach hovered at 6%. MOST COMPANIES USE EITHER ORGANIC OR PAID ONLY SOCIAL MEDIA: Myth.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy


Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.

Survey says: ANZ Companies use social media for business


LinkedIn and Facebook Usage Across Australia. Facebook is most popular in Australia with 13, 400,000 Australian profiles currently active. That means 58% of Australia’s population is on Facebook.

5 Hacks for Creating a Successful Law Firm Social Media Marketing Plan

Go Beyond SEO

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. Where do I Start when Creating a Social Media Marketing Plan? Foundation of a Social Media Marketing Plan.

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Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Here are examples of companies that used interactive content and could directly attribute increases in sales pipeline to the content: Blackbaud achieved 133% of its sales quota by using interactive content to tailor the sales conversation to the prospect.

An introduction to ecommerce APIs for non-developers


The data-first approach and microservices are becoming a standard in the marketing and sales departments of forward-thinking companies. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO.

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The 10 most fascinating people in B2B marketing in 2016


Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. I caught up with Anthony in Singapore in November, and learned about his ambitious plans.

Why Do Insurance Companies Advertise So Much?


Now think about insurance companies. How much is the deductible in your health plan? Insurance is a competitive space, which is why companies create talking ducks to get our attention and cut through the clutter. The post Why Do Insurance Companies Advertise So Much?

Plan for the Social Buyer Before It’s Too Late

Tony Zambito

  Don’t worry, you are in good company as 85% of business phone calls go into voice mail and are never returned.   The definitions as well as trajectory of social marketing and social selling are still in a progressive state however to ignore them can put your company in peril.

10 Marketing trends to watch for 2017


This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. The other thing to think about when planning your mobile marketing strategy is that you must consider your mobile target audience as if they were moving targets.

How (and Why) to Map Your Company’s Digital Landscape


With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e.

How Facebook Could Force Brands to Pivot to Video


In a recent New York Times Magazine story , Jacob Silverman writes, “Pivoting has become the new failure, a concept to describe a haphazard, practically madcap form of iterative development.” Facebook Live bullied away competitors like Snapchat and Periscope.

Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed


The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. 7 New Facebook Features You May Have Missed. Facebook Journalism Project. Source: Facebook.

7 Examples of SaaS Companies with Exceptional Marketing


You might not expect to hear one from SaaS companies. (I The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. Who doesn’t love a good story? The characters.

6 New Ideas for Your 2013 Marketing Plan

B2B Marketing Traction

When you write your marketing plan for next year, keep in mind that much has changed. See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. Watch developments in this area. Marketing Planning b2b blog marketing plans

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The Symbiosis of Business Development and Marketing

Hinge Marketing

In the world of professional services, the terms “business development” and “marketing” are often used interchangeably. That is because business development and marketing need each other. Business Development.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework


Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. are they more likely to use Facebook or a specialized discussion forum?

How Facebook Instant Articles Could Change the Game for Content Marketing

Modern B2B Marketing

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. On Facebook alone, the user base has expanded to 1.04

April Social Media News: AR on Facebook, Ads on Snapchat & More


Just like last month, Facebook and Instagram continued to compete with Snap Inc. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook. 2) Facebook surpassed 5 million monthly advertisers. 3) One in five Facebook videos are broadcast live.

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6 Company Blogs We Actually Enjoy Reading


Any and every business can develop relationships like this with their blog readers, and it all starts with amazing content. Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24.

What Facebook’s Latest Changes Mean for Publishers


Recently, Facebook has been undergoing some changes that will be of particular relevance to publishers. In January of this year, Facebook introduced Audience Optimization , an organic targeting tool that helps publishers reach and engage their target audiences.

Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Did you know that content marketing could help your technology company reach both current and prospective customers? Keep in mind that most customers will do the majority of their research before contacting your company’s sales team.

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March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More


After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat. The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. Source: Facebook.

Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day


This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day.

How 3 Insurance Companies Took Content Marketing by Storm


So when that happens, they’re going to research two or three companies. ” From the get-go, Johnson’s plan was to eventually house some of this content on State Farm’s website and even publish content created in-house, striking the balance between promoting owned media that was fun and provided the necessary product information. Hanley needed something bigger to get the company site going.

Your Life According to Facebook: Facebook Overhauls Personal Profiles

Modern Marketing

by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Facebook Timeline. The Facebook Timeline will be rolled out to personal profiles over the next couple of months.

Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference


Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. F8 is the Facebook Developers Conference.

What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

That voyeuristic compulsion became a reality on Wednesday as Facebook rolled out its live video map , an app on the sidebar of its desktop version. According to Mary Meeker’s 2015 Internet Trends Report , user-generated content in the form of Facebook video is increasing at a rapid pace.

Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

“We haven’t done much – we’ve been very busy with product development.” It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Tweet.