5 Ways To Develop Your B2B Brand


But how does this connect to B2B brand development? Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly. Why Is B2B Brand Development Important? The benefits of a well developed B2B brand are far and wide.

Where Most B2B Companies Miss with Sales Development


One of the most critical roles of converting leads to opportunities is in the hands of your sales development team. A high-functioning sales development strategy has major impact on your revenue, so it is critical to build strong cadences and processes within the team.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Importance of Developing Trust Through Branding

Marketing Insider Group

Brand trust is no longer just a nice-to-have; it’s now a vital strategic asset that both marketing and communications professionals need to carefully cultivate and deliberately protect for companies. Brand trust is one of the most valuable intangible assets companies can have.

Trust 217

Business Development vs. Sales: Getting the Best of Both Worlds


You can add “business development vs. sales” to that long list. Business development can concern anything your company does to expand its market reach. You’ll even see sales rep positions advertised online under the title of “business development representative.”

Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Developing and utilizing Personas is hard work! Join Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales," in this amazing session where you’ll learn actionable tactics for going beyond firmagraphics to integrating truly insightful persona indicators.

10-minute emails: How I save time on development


As a developer, this can be a daunting task. Dipping my toes into time-saving tools from a developer’s toolbox. So I was always on the lookout for products or ways to cut down my development time to allow me to spend more time on the little email quirks instead.

Blue Flame Thinking Named to List of 2021 Top Web Development Companies in Chicago

Blue Flame Thinking

Techreviewer.co, the well-regarded IT market research and analysis company, has named Blue Flame Thinking to its list of top web development companies in Chicago. This list acknowledges renowned companies in the web development industries.

23% of B2B Marketers Still Developing an Intent Data Strategy

KoMarketing Associates

Intent data can be described as the information acquired from digital sources about a company’s behavior, as well as the way it consumes content. New research suggests that an increasing number of B2B marketers are utilizing intent data to gain an edge on the competition.

Intent 202

2020 Tips: Developing Buyer Personas


But what about developing buyer personas? And effectively developing buyer personas can help you do just that. In this blog, we outline everything you need to know about developing buyer personas to fine tune your marketing automation and digital marketing strategy.

Importance Of Website Development Review

Altitude Branding

As a company involved in website development, it is very crucial to know what your customers are saying about your websites. It is pivotal for your web development business to know if your website is meeting their needs and expectations.

New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

Your boss is looking for hockey stick growth, and you need to hit the ground running. You know digital demand gen can help you get there; but you aren’t sure where to start. Don’t waste time trying to figure this out on your own: Here’s a secret. Most companies have many of the ingredients needed, they just aren’t leveraging them the right way. We’ll show you how. Attend this webcast on October 14th at 11:30am CDT, and learn our “always on” approach to enable you to stay ahead of your competition, and grow your pipeline with qualified leads.

50 amazing facts about Amazon.com to inspire your company


Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Often, the best way to predict what a company will do in the future is to examine what they’ve done in the past. Here are 50 amazing Amazon.com facts to inspire your company. Company culture. PowerPoint presentations, for instance, are banned by the company.

7 steps for marketing strategy development


Making digital channels are a priority in your marketing strategy development. The 7 steps for a marketing strategy development. Fortunately, this info is easier to get today using social media and interactive content development to engage and connect with them.

15 Mistakes You May Be Making in Your Content Development

Content Marketing Institute

Continue reading → The post 15 Mistakes You May Be Making in Your Content Development appeared first on Content Marketing Institute. Company NewsWhen you talk mistakes, are you usually referring to typos, grammatical errors, and misspellings?

What Is The Brand Development Process?

Stevens & Tate

Brand is about a consumer’s perception of your company. A positive perception means that a customer has a sense of quality, value and trust in your company. That is why you need to understand the brand development process and how to do it successfully.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey. How to develop benchmarks for your inbound culture.

B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

The Zoom boom was fueled by companies scrambling to replace their traditional modes of communication. Companies will start to build online events into their permanent activity programme, honing their approach to maximise effectiveness as lessons are learned.

Customer-Powered Product Development: How to Create Better Products & Increase Demand


It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Not hitting your product adoption targets? Or, they send out impersonal email surveys that don’t motivate customers to respond. But there’s a more.

Examples of Tech Companies Using Interactive Content to Drive Leads


To conduct this process, countless tech companies already invest in the production of content for various channels, which continually raises the consumer’s expectations. . One of them is the possibility of considerably increasing the company’s revenue.

Cultural Competence: What Is It and How To Develop It At Your Company


In fact, did you know that companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns greater than their industry mean ? In this post, we'll learn what cultural competence is, why it's important, and how to develop it at your company.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to Choose a Web Development Company

B2B Marketing Traction

Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.

Software Development Cost

Whale Pages

Software Development Cost: Launching Your SaaS. “In this blog post we’ll explore the costs associated with software development for startup founders who are interested in building and launching a SaaS project.” So what contributes to a SaaS projects development cost?

Cost 56

5 Companies Using Technology To Improve The Developing World

Marketing Insider Group

But, what about low-income families or woman residing in developing countries? Sanjeev Saxena, who has over 25 years experience in Sales and Marketing and operations in the biomedical industry, founded POC Medical Systems – a medical device company – to answer that question. POC, however, isn’t the only company relying on technology to improve the world. Here are just five examples of companies who are making the most of technology to save the world.

Business Development Strategies for Staffing & Recruitment: 10 Ways to Get More Clients


Staffing and recruiting companies have a sixth sense for hot passive candidates. But business development and expanding into new markets might not be second nature.

B2B Digital Marketing: What’s Working Now!

Speaker: Paul Slack - Vende Digital CEO

Discover 5 tips to get 2021 off to a great start. You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Generate leads more predictably at a lower cost. Create the perfect landing page that converts. Develop lead magnets that your audience will love

Industrial Website Development Do’s & Don’t’s

Industrial Marketer

How seriously do you need to take industrial website development? Well, a professional website that focuses on customer solutions is now a cost of doing business for industrial companies. Strategy Web Strategy b2b web design b2b websites industrial websites website development

Size Affects How Companies Fare During and After The Pandemic


The pandemic highlighted a pattern for medium organizations that has been occurring for years but now takes on greater importance: Mid-market companies — those earning from $100 million to $1 billion — release far less new products than smaller or larger firms.

Recommit to Your Professional Development: 9 B2B Books for Marketing and Sales

Heinz Marketing

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books.

How Carbon Black Added 500+ New Members To Their Product Development & Marketing Teams


For a modern technology company to thrive, having a community of engaged customers is essential. Carbon Black’s customer community has a critical mission: to band together and combat attackers who threaten their companies’. Nobody knows this better than Kate Cohen, Senior Manager of Product Marketing at Carbon Black, a leading provider of endpoint security solutions.

Moving From Strategy to Execution

Speaker: Barb Barker and Shannon Riley, Wrike Team

In its simplest state, an organization's Strategic Performance Management context begins with corporate strategies (including objectives) which cascade to business units or equivalent organizational entities (IT), which, in turn, develop aligned strategies. Projects are the temporary initiatives that companies put into place alongside their ongoing operations to achieve specific goals. As a project manager, it is our job to take these initiatives, and execute them effectively within our teams.

Tired of Virtual Conferences? Check Out These 5 Professional Development Resources for Marketers

Marketing Insider Group

Many development opportunities assumed participants could travel (or at least that they would not be forced to work from home indefinitely). Coursera hosts a variety of courses from top companies and thought leaders on subjects for marketers, including remote communications and data study.

How to Develop a Data-Driven Framework for Demand Generation


Demand generation encompasses much more than generating leads and refers instead to the holistic strategy your company takes to marketing your value proposition and interacting with buyers throughout every stage of the customer journey. Steps to Develop Your Data-Driven Framework.

How companies use video content on social media


In 2020, this trend keeps developing at full speed. The post How companies use video content on social media appeared first on Blog Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance?

Success Story | Chemical Company


ABITEC is a world leader in the development of lipids and specialty ingredients for the pharmaceutical, nutraceutical, and specialty chemical industries. The post Success Story | Chemical Company appeared first on MarketJoy.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation.

Success Story | Manufacturing Company


When you turn to us for assistance with your business development, market research, or lead development, we will look at every aspect of your sales process in order to identify which areas are going to benefit most from our input.