How to Develop a Brand Voice You Can Live With

Act-On

If you read a piece of your company’s content out loud at a conference – with no introduction, and no attribution ‒ would the audience recognize it as yours? There are several levels to the solution: Defining your company’s style and usage rules. Defining your company’s personality.

Why Employee Development is Important

ANNUITAS

When was the last time, if ever, you had a clear direction for career development with defined goals? One of the recurring themes in studies that I’ve reviewed recently is how important employee development ranks in overall job satisfaction and engagement.

Trending Sources

How to change your company culture for marketing success

grow - Practical Marketing Solutions

I used to work for a big metals and mining company called Alcoa. It might make more sense if you knew that the company was the subject of the most famous lawsuit against a corporate monopoly in U.S. Obviously something that dramatic would have a powerful impact on the company culture.

Five steps to establish a content-creating company culture

grow - Practical Marketing Solutions

I’ve worked with a number of large and small companies to help them develop a culture of content creation and there seems to be a few common themes that enable success. Here are some steps that launch a company toward a vibrant culture of content creation: 1.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners?

Why Every Marketing Leader Should Develop A Marketing Technology Roadmap

bizible

Companies are simply too different to have a one size fits all martech stack. In this post, we’ll discuss how we think about your own martech roadmap and provide some useful hints in evolving your technology as your company does too.

How to Build a Productive Company Culture

Hubspot

Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Fostering a Productive Company Culture. A club, for instance, or a company or a country.

When developing a personal brand, sometimes your dreams follow you

grow - Practical Marketing Solutions

Contact Mark to have him speak to your company event or conference soon. The post When developing a personal brand, sometimes your dreams follow you appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

11 Top Tips For Developing YouTube Influencers

Act-On

According to studies by the influencer marketing company Octoly , videos made by the YouTube community about your products can often get 9X as many views that the videos your own company will make – and that includes paid views.

3 Mistakes to Avoid When Developing a Demand Generation Strategy

ANNUITAS

Developing a comprehensive Demand Generation Strategy is not a simple task. The three biggest mistakes a company can make in the development of their strategy are some of the most fundamental.

5 SEO Best Practices for Content Development

Salesfusion

We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. You need to identify and prioritize the most important keywords for your company.

How Account-Based Marketing Changes the Business Developer’s Role

Modern Marketing

To implement account-based marketing, you must change the role of your business developers. Decide Which Companies to Target. Once you know the firmographics of ideal accounts, you can develop a profile and find the companies that meet it.

Digital Relevance: Developing Marketing Content and Strategies that Drive Results

ViewPoint

Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). Developing Marketing Content.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

Wednesday: A photo of the company, its culture, or what’s going on in the workplace. Some B2B companies still give pushback when it’s suggested that they share other companies’ content on their social media channels or even link to them as a source in a blog post.

2016’s Most Prospected Companies By State

DiscoverOrg

No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. Your company announces new funding or new hiring initiatives? The Most Prospected To Companies” By State During the 2nd Half of 2016.

Digital Developments in Event Marketing

Biznology

I’ve been keeping an eye on some of the new developments, and happily share a few here. . Some companies are moving in the exciting direction of “hybrid meetings,” where live content is concurrently streamed online, engaging both attendees on site and people at their desks.

Is Marketing Automation Right for Every Company?

The Point

Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Even at mid-size companies ($20 Million – $500 Million), the figure is only 10 percent.

Digital Transformation Works — So Why Are Companies Struggling to Transform?

B2B Marketing Insider

To be successful, your company needs to be customer-centric, have the right team, and develop a digital framework. The post Digital Transformation Works — So Why Are Companies Struggling to Transform?

Work 96

Five Videos Every Company Needs

Act-On

What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. For many people, the Dollar Shave Club video is high on the list.

Video 82

How to use customer data to develop marketing insights

Biznology

Instead of focusing specifically on the user and the product, many companies prefer to ask “how likely are you to recommend our product?” The post How to use customer data to develop marketing insights appeared first on Biznology.

New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. B2B companies may have to come to grips with the fact they are living in their own digital information bubble.

6 Branding Mistakes Undermining Your Company's Image

Hubspot

At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. Colgate had spent years branding themselves as a toothpaste company, and the new product just wasn't consistent with their existing brand image.

Marketing Services for Technology Companies

KEO Marketing

While many of today’s tech companies have amazing technology products and services, some are not quite sure how to market their solutions effectively. So what do tech companies need to know about SEO?

Get Ready for the TilLT Sales Development Challenge

DiscoverOrg

Sales development is now the need-to-know skill set for growth and enterprise companies. Companies with high-producing SDR teams are also ones with continued education paths and development. How to Grow Your Sales Development Performance.

3 Developments that are Sabotaging the Social Media Movement

grow - Practical Marketing Solutions

There are numerous Old Spice Q&A spin-offs, CEOs are racing to match Tony Hsieh’s Twitter engagement, every company wants Facebook Fan page razzle-dazzle. Companies unwittingly embraced this by creating social teams who just needed to “show up” and tweet from a loose script.

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

John Halko, mechanical design lead at prototyping company Oat Foundry, uses XMind to “organize everything from business strategies to product needs and specifications.”. Having an idea is one thing; executing on it is another entirely.

A Story of How Baseball and Video Helped Create a Winning Sales Development Team

Vidyard

Sure, you can just look at the numbers, at the quotas and accounts and commissions and deals closed…but for Adam Brophy, Manager of the Business Development team at Uberflip, the art of sales is so much more. What makes a good salesperson? No, forget that. What makes a great salesperson?

New Developments in B2B Loyalty Marketing

Biznology

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . It is this basic approach that has stood the test of time in account development.

CEO Liz Pearce Explains the Growth and Development of LiquidPlanner

bizible

We went to market and then we were like, ‘oh we have to sell the product’ and it was me and five developers, so I was like ‘I guess I’m going to do it,’” she says. Once it was clear there was money to be made in project management, LiquidPlanner went to work developing its product.

6 Marketing Reports Used To Develop Competitive Advantage

bizible

Companies are competing on analytics and those that can make use of those analytics are the ones who gain a competitive advantage. The process starts with choosing metrics, developing analytics, getting insights and then making decisions.

Please. Stop making your company blog suck.

grow - Practical Marketing Solutions

Company blogs suck. Social media for economic development. Blogging best practices blogging blogging best practices blogging presentations company bloggingMark Schaefer on Blogging. Let’s face it. They just do, at least most of the time.

Why ad agencies need to become software companies

grow - Practical Marketing Solutions

There are many companies that have competed in this manner for years in a little industry called the software business. In essence, advertising and marketing agencies need to become software companies but the difference is, I’m not sure they see this as their core business.

Should your B2B Marketing Plan Include Company Personas?

Cintell

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). However, the company persona is a similarly powerful tool to tailor our messaging, and in order to develop it, we need more powerful data – detailed firmographic data.

Running marketing like lean software development

chiefmartech

The following article is a guest post by Monica Georgieff , marketing manager at Kanbanize , a company that provides Kanban software for lean management, describing her experience adopting this lean management method with her marketing team.

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

Klout Founder Joe Fernandez spoke to me shortly after the public announcement and discussed his emotional journey in founding a company, fighting for funding and legitimacy, building an enterprise, and finally positioning his life’s work for a new era of growth.

How to Develop a Strong Visual Brand on Social Media

Hubspot

For example, many tech companies -- like Facebook, Twitter, Dell, IBM, and HP -- use blue to symbolize trust, intelligence and progress. The new world of marketing is increasingly visual.

PeerIndex Founder reveals social marketing developments

grow - Practical Marketing Solutions

Azeem is prominently featured Return On Influence and this was a golden opportunity to catch up with him about some of the newest developments. Is it creating measurable value for companies and brands or is it still experimental?

13 Customer Loyalty Best Practices for B2B Companies

Act-On

Existing customers interact with several departments in your company. An example of a survey that is probably trying to access the company’s Net Promoter Score. The Harvard Business Review suggests “Credit card companies would waive late fees for customers who were on vacation when the payment was due… Airlines and hotels would renew status levels for customers who took a hiatus from traveling when they had a baby or were between jobs.”. What could your company do?

Marketers Will Define Company Strategy

Modern B2B Marketing

This week, I’d like to explore another finding from the survey—how marketers will play a larger role in company strategy. This is a huge development, and a dramatic shift in many organizations from how marketing was asked to contribute in the past.

Your company’s digital future is still open, if you capture it first

Biznology

On their roadmap, your company will either work for them or you’ll be out of business. You will return to the early days when your publishing company first began and your competitors hawked tabloids and broadsheets on every corner. Lesson for leaders.