Remove customer interactive
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8 ways customers interact and engage with your brand on social

Sprout Social

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process.

B2B 242
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

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Customer Intelligence: The Hidden Power of Interactive Content

The ROI Guy

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. And do all of this while reducing the ever increasing cost and complexity of customer care.

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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

Design 269
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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

These features have a significant impact on how consumers interact with Google’s search engine results. To optimize your website for this feature, create an FAQ for the most frequently ask questions you get from potential customers. Let’s introduce you to the most common SERP features. Shopping Results.

SERP 273
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3 Important Things A Chatbot Can’t Do (But an IVA Can)

Download this Interactions LLC eBook to learn more about chatbots and how to select automated customer care technology for your company. Chatbots are becoming increasingly popular, but it’s important to remember that they’re only as smart as the technology behind them.

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Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. We'll cover: 5 changes to shift the conversation from replacing churned customers to retaining more customers.

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Put Your Data to Work: The Complete Playbook

An interactive guide filled with the tools to turn your data into a competitive advantage. What do startups and Fortune 500 companies have in common? We’ve created this interactive playbook to help you use your data to provide actionable insights that will lead to better business decisions and customer outcomes.

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9 Award-Winning Customer Advocacy Success Stories

In this year’s edition, advocacy leaders from companies like ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization. How ADP mobilized 251 customers to participate in interactive interviews. How Staples got 4,112 social shares that generated 19,210 clicks.

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The Ultimate Sales Coaching Guide

It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios. You can have the best product in the world, but if your front-line sales teams do not know how to get that product into the hands of your customers, you’re in trouble.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience.