How Customer Lifecycle Management can increase your company’s engagement

RockContent

Good relationships with customers tend to thrive for years. That’s why one of the most important assets your company has is a good customer lifecycle management (CLM) process. You will see: What is the difference between the customer lifecycle and the customer journey?

Companies That Care: Supporting Customers During the Coronavirus

Zoominfo

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Ways Companies are Supporting Customers During COVID-19.

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50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Often, the best way to predict what a company will do in the future is to examine what they’ve done in the past. Instead, Amazon focuses on selection, price, and convenience to make customers’ lives easier and better. Company culture. Customer value.

3 Ways to Reduce Customer Churn with Content Marketing

DivvyHQ

No one is immune to customer churn. And since it can have such a big impact on a company’s bottom line, fighting it should always be a top priority for any size company.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Why Every SaaS Company Needs a Branded Customer Community

Higher Logic

Business-to-business software as a service (SaaS) companies are rushing to dedicate resources and specific teams to improve the customer experience (CX). In fact, 80% of customer success teams have grown in the last year ( Totango ). Connecting your customers?

How to Do an Efficiency Audit on Your B2B Company

Webbiquity

An efficiency audit allows you to streamline processes and tap into the needs of your customers. An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Internal—Based on data within the company. Know Your Customers.

Successful Companies Create Successful Customers

Lattice

Customer success is the hallmark of a great company. If your customers aren’t seeing value and talking about your product, you’re not really building a successful business. For Apple success means a customer improves the way they connect with people through their iPhone. For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue.

Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate. It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. But another interesting evolution happened.

Customers Await Recharged Sellers

Zoominfo

The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. . Doing so will boost a broad, positive customer experience. . Shopping carts roll to customers’ homes.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Enterprise CRM’s Future is in Company Growth

Zoominfo

Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM.

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5 Loyalty Best Practices for Subscription Companies

Oracle

In a highly competitive space with a business model based on recurring revenue, it’s crucial for subscription brands to create experiences that keep customers coming back. Build upon existing customer data for stronger personalization. " Customer Loyalty

Is the Customer Really the Focus of Your Organization?

Measure Up Marketing

Nearly every organization we speak with believes they’re customer-centric. Work by MarketCulture Strategies , found that “a strong customer-obsessed culture is the single most important driver of future business performance.” Finding a Customer Focus.

3 Examples Of Companies Being Customer-Centric

Marketing Insider Group

He’s the guy who coined the classic business advice “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself,” years ago. Now, in 2015, we are operating within a new age – the Age of the Customer , according to Forrester Research, one that has changed the expectation buyers have from vendors. The company who understands their buyer better and can demonstrate that understanding, wins.

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. How to add value for your customers throughout their entire journey. It's 2019.

What is Digital Transformation and why companies need it immediately

RockContent

This brings companies’ administrative and operational capabilities to a new era of automation and optimization. Why companies need Digital Transformation? How to start a Digital Transformation in your company? Why companies need Digital Transformation?

Why Every Company Has Time For Customer Advocacy (And Where To Find It)

Influitive

You don’t have time to delight your customers with something like an advocate community. The post Why Every Company Has Time For Customer Advocacy (And Where To Find It) appeared first on Influitive. Marketers are busy people. That’s why the thought of managing another program or piece of technology every day sounds about as appealing as the next Justice League movie. You’ve got growth targets to hit, right?

Examples of Tech Companies Using Interactive Content to Drive Leads

RockContent

To conduct this process, countless tech companies already invest in the production of content for various channels, which continually raises the consumer’s expectations. . One of them is the possibility of considerably increasing the company’s revenue.

Are Companies Ignoring Their Best Source For Buyer Insights?

Tony Zambito

While organizations may have decreed that the purpose for all this data crunching is for customer-centricity, something else may be happening unintentionally. That is, the actual outcome is a business by data-centricity versus business by customer-centricity. Through natural laws of inertia, companies can become insular because of data. After all, the data is supposed to be about customers. And, does that not make us customer-centric?

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

To Improve Customer Experience You Need a Map

Measure Up Marketing

indicated that their number one priority over the next five years is improving customer experience (CX). Every person can tell when they’ve had a good or bad experience, but what exactly is customer experience? This takes mapping the customer experience.

10 Amazing Large Company Blogs To Inspire Your Content Marketing

Marketing Insider Group

One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs. We’ve long been advocates of in-depth customer research and content that focuses on customers’ needs. You want your blog to knock it out of the park.

The Impact of Peer Engagement on The Customer Buying Journey

Measure Up Marketing

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. These changes have far-reaching implications for the ways companies’ market and sell.

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How SaaS Companies Win with Content Marketing?

Marketing Insider Group

Software-as-a-service (SaaS) companies live in a universe of mathematical code, complex processes, and highly technical jargon. Potential customers need someone to unpack all that jargon and explain it to them in plain English – or whatever language they speak. Study customer data.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

Branding Your Company – Communication is at the Core

Webbiquity

Branding a new company first requires conducting an in-depth characterization of the company. This involves evaluating competitors, target customers, and defining the brand’s unique benefits and personality. Every company must focus efforts into the vision it evokes.

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Size Affects How Companies Fare During and After The Pandemic

Zoominfo

The pandemic highlighted a pattern for medium organizations that has been occurring for years but now takes on greater importance: Mid-market companies — those earning from $100 million to $1 billion — release far less new products than smaller or larger firms.

Customer Loyalty: why your company needs a loyalty program and 5 brands to inspire

RockContent

But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What is customer loyalty?

Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. The customer’s needs are completely missing from the message. Customer case studies, testimonials and reviews.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products.

How to Successfully Rebrand Your Company

Visitor Queue

Rebranding your company is often overlooked by business owners. But, a successful rebrand can improve your image by attracting new customers, keeping current customers interested, and setting you […].

The case for customer reactivation

Biznology

As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. The facts are clear: we know that it costs far less to reactivate a dormant customer than to acquire an entirely new one; we know that recent activity is a powerful indicator of customer lifetime value; and we know that investments in retention marketing deliver the highest ROI of any strategy.

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Why Your B2B Company Needs a Loyalty Program

Oracle

However, due to increased competition and price wars, B2B companies are realizing the value in investing in loyalty. Let’s take a look at the reasons more and more B2B companies are turning to loyalty to help them attract and retain customers and some of the tactics they are using.

Companies Navigate Through a Storm in 2021

Zoominfo

As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Building and Optimizing a Stellar Customer Journey

Influitive

We kicked off this year’s Influitive Live 2020 conference with a hot topic: the customer journey. In his Opening Keynote, Influitive CEO Dan McCall presented this important finding: 84% of customers say that the experience a company provides is as important as its products and services. “A