Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. How To Write Like Robots Can’t By Ann Handley ChatGPT is all the rage these days, and with good reason – it’s like nothing we’ve ever seen before. What Is Brand Storytelling?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

ClearVoice

JUNE 15, 2021

What Is Marketing Writing? Marketing writing is more than merely cranking out blog posts and website copy. Let’s take a look at some of the strategies good marketing writers employ to create writing that persuades audiences to act. How Is Marketing Writing Different From Other Types of Writing?

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Marketing Insider Group

NOVEMBER 20, 2019

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Opening your company to employees with diverse ideas and demographics.

Paid Search Agency 256

Paid Search Agency Companies Demographics Marketing & Strategy 256

KoMarketing Associates

DECEMBER 2, 2020

LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too. To support this, LinkedIn has upgraded several features in Company Pages over the last year – features that make Company Pages more valuable than ever before. Does your company serve multiple buyer personas ?

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

ClearVoice

JUNE 21, 2022

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . Do you understand your customers?

SEO 111

SEO FAQ Content Work Management 111

Tiecas

JANUARY 27, 2024

Because writing effective industrial blogs requires a unique set of skills and strategies. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. Writing is a creative pursuit, but scaling content is a science. By measuring the right metrics.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Conductor

FEBRUARY 22, 2022

At an SEO SaaS company. Our industry continues to see substantial growth year after year, and an increasing number of companies nationwide are recognizing the significance of SEO on their marketing initiatives. Seek out companies with dedicated SEO teams or individuals. You’d be supporting the SEO needs of other companies.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

seo.co

OCTOBER 6, 2021

First, I need to acknowledge an important distinction between content writing and copywriting. You’ll find this type of writing in advertisements frequently. Our goals here will be writing, publishing, and syndicating content across multiple channels to secure the greatest volume and relevance of traffic to your site or landing page.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Brandpoint

MARCH 13, 2023

What’s the value of SEO for manufacturing companies? A fast-loading website, keyword research, high-quality content that directly addresses the top questions of your ideal customers — these are the key elements of a manufacturing SEO strategy. Dig deeper with long-tail keywords Now it’s time to get into the minds of your customers.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one. It's finally happened.

Template 69

Template CMS Development Examples Marketing Proposals 69

Sprout Social

JANUARY 24, 2022

Follow these 8 tips for writing a clear, effective social media manager job description, then download our social media manager job description templates to put what you learn into practice. Mindful writing can increase inclusive language and decrease the possibility that you’re discouraging marginalized groups from applying.

Social Media 101

Social Media Work Management Marketing Management Tips 101

Marketing Insider Group

APRIL 17, 2023

Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. The rub is that the best SMEs are also usually the busiest people in your company, with many demands on their time. Promise to let them review your work before it’s published.

SME 310

SME Tips Content Marketing Work Management 310

Marketing Insider Group

AUGUST 9, 2021

Anyone can write content, right? A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. Customer-Focused. Namely, the client’s customers.

Copywriting 351

Copywriting Work Management Marketing Management Service 351

ClearVoice

JUNE 13, 2022

With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? Anyone can type some words in a content management system and hit publish. Learn who your current customer is, including what defines them demographically and what kind of pain points they feel.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

ClearVoice

JUNE 11, 2020

So, what do you write about? When do writers write about services? Customer story. Rev: Customer story with Home Depot. But in the customer stories published by Rev (a provider of transcriptions, captions and subtitles), middle-of-funnel corporate consumers quickly realize nearly any brand could utilize these services.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. Our position is to create customer-centric content consistently. So, what’s the secret?

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

ClearVoice

SEPTEMBER 10, 2020

For example, one of my content marketing brand clients publishes a health-focused magazine. What do I write for them? When do writers write about ideas? Connect with readers by writing about ideas in: Articles. Customer stories. The Pulitzer Prizes: Editorial Writing. I share inspiration. Blog posts.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. How to write engaging blog posts.

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Sana Commerce

DECEMBER 5, 2022

No matter how slick your website or useful your products, you’ll have a hard time converting if you don’t get this one key factor right: writing your product descriptions. But how do you write product descriptions effectively? Follow along with our product description writing guide. Attracts customers.

Product 52

Product Template Impressions Keywords 52

Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Use Humor to Build Connections.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? You can give your readers, your target customer, the impression that you are knowledgeable, thus establishing credibility in your field.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

ClearVoice

DECEMBER 5, 2022

Are you asking customers to marry you on a first date, or are you wooing them over time with all your charms? You need to work to make customers warm up to you through many touchpoints. If you are working with professional writers , prepare a content brief, so they know exactly who they are writing to and why.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Marketing Insider Group

MAY 1, 2023

But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. Companies are made of people with emotions and desires. Similarly, a business has a mission to help customers solve a problem. That story becomes the heart and soul of everything you write.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Optimize Your Company Page for Lead Generation.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Scoop.it

AUGUST 2, 2022

It’s the first thing people see online when learning about your company and what you have to offer. Let’s take a look at some of the top rules for planning and writing content on your website. Clean Origin, a company that sells jewelry and wedding rings , is a great example of a website that clearly conveys its purpose.

Rules 64

Rules Planning Content Correlation 64

Webbiquity

MARCH 8, 2022

Publish original studies. To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

ClearVoice

JANUARY 29, 2024

While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. Similarly, individuals outside the marketing department — e.g., industry specialists, customer support representatives , product designers, HR professionals, etc.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. The point of a white paper is to educate your audience about a particular topic, which relates to your company’s offering. Most often, B2B companies use this format to: Introduce a new product or service.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

Marketing Insider Group

FEBRUARY 3, 2021

And that is derived from the value our content brings to a brand’s prospects and current customers. Key Takeaways: Content agencies like ours start with an assessment and a content plan to reach, engage and convert more customers. We staff our teams with experts in writing quality copy that builds trust and drives conversions.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Whale Pages

JANUARY 19, 2020

” Written by Sterling Sweeney: Published Jan 19th, 2020 | Updated Jan 19th, 2020. As far as our biggest hurdles, one was definitely making the jump from being a services company to a product-based business. So we deliver app-like filters and a customized search UX/UI for mobile devices.

Enterprise Management 85

Enterprise Management Work Management Paid Search Agency Marketing Management 85

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. Publishing frequent and helpful content will help you gain (or at least maintain) search visibility, even in a saturated market.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. But have you ever considered taking it a step further? . Hold Regular Brainstorming Sessions.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. It also tells your potential customers why they should choose you. So never miss a chance to connect with customers. ClearVoice.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52