RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. Also on the company’s radar is how consumers interact with its publications.

Class 60

Class Paid Search Agency Companies Allocation 60

WriteSpark

APRIL 9, 2013

The product feature for which you have written the cleverest messages won't be ready when the product ships. Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. Copyright(c) 2013, Janice King. Source: [link].

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

The product feature for which you have written the cleverest messages won''t be ready when the product ships. Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. Copyright(c) 2013, Janice King. Source: [link].'

Copywriting 120

Copywriting Microsite Copyright Case Study 120

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. McKinsey & Company.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Content4Demand

JANUARY 20, 2021

Content details can be pulled for social channels, infographics, SEO/discovery and on microsites. Include Them in Your Blogging Strategy Include case study examples in blogs whenever possible to make the case studies more discoverable or to start a web-experience journey centered on industry, company size, etc.

Case Studies 68

Case Studies Case Study Studies Microsite 68

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. But for mature product categories, like email service providers, the emphasis is more on competitive differentiation.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Content Standard

JANUARY 25, 2017

Sure, when a marketer oversees the completion of a successful digital campaign that uses multiple channels to promote a product or service, it’s easy for him to chalk up the campaign as another win. M&G: Microsite vs. Media Site. The microsite is somewhat of an antiquated content strategy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Microsite 40

The Lead Agency

APRIL 6, 2020

McKinsey published a study in 2002 that looked at what happened during the recession of 1990-91 and how that affected a business’ performance after the recession. The study found that most companies tightened their belts; however, the most successful businesses refocused their operations rather than cutting spending.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Convert

JULY 28, 2021

Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does. The future lies in treating those search queries as customers’ journeys instead of word strings. Is it general research or pre-buying research?

SEO 145

SEO SERP Trends Keywords 145

Conductor

MARCH 26, 2020

Marketers are re-evaluating their marketing tech stacks to increase productivity and lower costs as the possibility that marketing budgets are being drawn down increases every day. Conductor, for tracking online visibility, market share, and customer voice. Yext, to help you answer customer questions in real-time on your site.

Marketing Analytics Tools 64

Marketing Analytics Tools Budget Programs Work Management Marketing Management 64

Biznology

FEBRUARY 23, 2015

To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. For more than 60 years, the company has made its sales primarily through cold calling and referrals from existing clients. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Marketing Craftmanship

NOVEMBER 9, 2017

With rare exception, companies assign very little planning or resources to proactively managing the effects of a restructuring on its brand equity. A brand is the promise a company makes to its customers. Brands help customers understand what a company knows, what it stands for, what it will deliver and why they should trust it.

Brand Identity 100

Brand Identity Branding Urgency Marketing Enterprise Management 100

DAGMAR Marketing

NOVEMBER 27, 2019

If someone is searching for “mosquito control Houston,” Google isn’t going to display results for a pest control company in Denver. What it will display—particularly in the organic search results—are local companies that Google deems the most authoritative, authentic, and relevant to a searcher’s query.

Paid Content 99

Paid Content Planning Paid Search Agency Business 99

Content Standard

DECEMBER 11, 2015

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. Content is expected to do a lot, from introducing people to a brand’s products and converting them down the line to nurturing relationships and upselling buyers over time. The Marketing ROI Conundrum.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. Content is expected to do a lot, from introducing people to a brand’s products and converting them down the line to nurturing relationships and upselling buyers over time. The Marketing ROI Conundrum.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Customer Experience Matrix

AUGUST 11, 2010

Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. publishing. In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

DivvyHQ

APRIL 8, 2016

Companies that have been leveraging content to build an audience over time often have a significant leg up on those who are starting from scratch. Let’s say your company has developed a new product that will be targeted at a different audience than you’ve engaged with before. But how do we reach those people?

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Beyond Silence.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

SnapApp

DECEMBER 16, 2015

Microsites Take Off. Some of the most successful brand publishers — GE , Adobe , and Red Bull — embrace microsites as a part of their content marketing strategy. A microsite is a content hub separate from a company’s URL. It won a Webby for innovation and made some serious headway on social channels.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

ClearVoice

JULY 12, 2022

In short, content marketing focuses more on the experience of the audience than it does on promoting a specific product or service. Consider if there is some incentive for your customers to “check-in” while they do business with you. Trademarking Names and Products in the Metaverse. What is Content Marketing?

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Valasys

DECEMBER 20, 2019

The B2B world is transcending publishing the envelope for all it can be. The marketers are increasingly operating from a place to improve the customer experience in an experience-driven economy & most of them aim to improve the traditional ways of customer experience management.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

readwrite

MARCH 9, 2017

As a VR platform working closely with brands, publishers, and VR content producers, we have seen consistent increased demand in the VR ecosystem over the course of the past year. Today, we have helped more than 100 brands and publishers deliver over 100 million VR ad impressions. And production value is getting stronger as well.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

Content Standard

OCTOBER 15, 2018

What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service. Delivering Content-Centric Marketing at Scale.

Digital Asset Management 80

Digital Asset Management Enterprise Management Organization Work Management 80

SnapApp

NOVEMBER 14, 2011

The Internet is transforming the language of traditional publishing. Here is a crash-course introduction to some of the most important terms of the online publishing world. Publishing. In the publishing world, the term "digital" characterizes the realm of computer technology. Traffic Source. Content Marketing.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. When companies don’t have the right strategy for branded #content, the results can be harmful, says @joderama.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. The same holds true for existing customers.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Vidyard

JULY 18, 2017

This post was originally published on Upshot. They don’t read your blog, click on your ads, or buy your products or services. VPs of marketing would throw logos on pens and host company tradeshows, while sales teams basically cannibalized growth. Businesses don’t care about your content. It lacks empathy.

B2B Thought Leadership 65

B2B Thought Leadership Marketing Automation Services Business Account Based Marketing 65

Marketing Insider Group

JANUARY 28, 2015

What are some of the biggest mistakes that companies make around content marketing? If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). The biggest mistake is the “unique point of view trap.”

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Their expert content marketing team is responsible for creating, publishing, and distributing your content online. They created and published a series of photo and video recipes that increased Sari Roti’s online presence.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Customer Experience Matrix

NOVEMBER 18, 2009

The vendors are divided into four categories based on my understanding of their target customers. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. The systems have very low starting prices tailored to low volumes.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

The Point

JUNE 1, 2010

HS: What kind of companies are using games for marketing? MT: We build games for both B2C and B2B companies, as well as publishers. We’ve built games for pharmaceutical companies targeting women aged 55+, games for LEGO targeting kids, and games for Microsoft Bing to drive search queries. Customer loyalty?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

TrustRadius Marketing

OCTOBER 25, 2018

The term refers to the practice of earning income from marketing someone else’s brand, services, or products on their behalf. It’s a process by which one party, the affiliate, earns a commission by promoting the product or services offered by another person or business. Another item that belongs on our list is affiliate marketing.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

Kapost

OCTOBER 31, 2016

In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. 1) Customer Relationship Management (CRM). Marketing technology is evolving at an incredible pace. Example: Salesforce. Example: HubSpot COS.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

SnapApp

OCTOBER 6, 2015

We are thrilled to announce the winners and runners-up for the first-ever SnapApp customer awards: the Snappys! We received so many impressive, inspirational submissions for all across our customer base - making choosing just one winner in each category incredibly difficult. Without further ado, the winners: Cool Cat Campaigner.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89