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28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. 12) HubSpot Collect. Productivity.

A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. Perhaps inspired by the venue, the Teradata folks did a lot of (metaphorical) kimono opening at the event, detailing their product plans in ways I rarely see in public.

18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. 18 Foolproof Product Launch Tips. Chat with them about their product philosophy.

The 17 Best Social Media Management Tools

Webbiquity

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Add multiple accounts on each platform (for example, monitoring accounts for specific product lines or key executives) and the time challenge becomes even more significant.

Tools 132

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. always make more content, their customers can't make any more time.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs, podcasts , video, eBooks, newsletters, social media marketing , and other forms of content marketing which serve to attract customers.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Compounding posts may not necessarily be blockbusters when they’re first published, but their structure and substance are so relevant that they continue to deliver value and grow traffic organically -- no additional marketing needed. An Analysis of HubSpot’s Compounding Posts.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. HubSpot ). HubSpot ).

Stats 142

It’s the Little Things: How HubSpot Writes Microcopy

Hubspot

Every time I read microcopy that shows personality, it reminds me there are real humans behind a website''s or product''s design. It kinda feels like I just shared a private joke with someone at the company. Becoming the Voice of HubSpot. HubSpot''s," said Beth.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. always make more content, their customers can't make any more time.

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

This article topic came directly from questions we get when talking to companies about using our software and adopting a more inbound approach to marketing. executives, evangelists, product managers) and then create and publish content based on that research.

10 Places You Can't Afford to Publish Mediocre Marketing Copy

Hubspot

The same goes for social media updates, too -- if you're publishing a blog post to your Facebook Page, you better believe a compelling meta description is of the utmost importance. The Content Marketing Deluge ," from HubSpot partner Velocity Partners. 10) Product Descriptions.

What Is CRM (Customer Relationship Management) Software?

Hubspot

CRM stands for 'customer relationship management.' And if you decide your business could use a CRM system of its own, get HubSpot's free CRM software here. Most CRMs will have features for keeping track of prospect and customer names, emails, and phone numbers.

How Publishers Can Use Digital to Push Print Sales

Hubspot

Publishing revenues may be moving online , but that doesn't mean print is dead. The bottom line is that print is an untapped revenue opportunity for today’s media companies. Use Online Data to Come Up With Print Product Ideas.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. always make more content, their customers can't make any more time.

5 Charts That Summarize The State of The Publishing Industry

Hubspot

The state of digital publishing is in flux. Publishers are optimistic and resilient. Instead of capitulating to industry change, they’re carving out new revenue streams and testing new products to connect advertisers with readers. 3) Publishers Are Dealing with Option Overload.

HubSpot Spreads Its Wings

Customer Experience Matrix

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. Both events mark a continued expansion of their product. The company gave me a brief preview of the App Marketplace back in May, when the public beta had just launched. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June.

The One Marketing Automation Guide You’ll Ever Need?

The Point

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Incidentally, some of the most interesting reading is seeing how each vendor responded to critiques of its product.)

The RIGHT Way to Weave Product Mentions Into Your Marketing

Hubspot

Everyone wants to market their product like Apple. We learned a thing or two about product marketing there, too. So, what was so cool about the product marketing learnings? Position your product in your leads' terms. So your product's the greatest thing since sliced bread.

6 Cool Company Blogs Everyone Will Enjoy Reading

Hubspot

And watching them grow has been a master class in what a customer-driven company should look like. Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. 6 Cool Company Blogs.

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Getting your boss on board with inbound, working with your sales team, getting more people to use your product, figuring out just what the heck an MQL is, picking between two fonts for your next design project -- pretty much whatever you want to ask, we''ll find an answer for.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Your customers’ words are more powerful than your own.

ROI 77

The 5 Questions You Should Ask to Nail Your Product Messaging

Hubspot

In 1990, Coors Brewing introduced a revolutionary new product. The answer could have been uncovered -- and avoided -- had Coors simply conducted more message testing prior to the product launch. Some of the most effective marketing is messaging that is based on a genuine customer need.

Why Media Companies Are Struggling (And How Inbound Can Help)

Hubspot

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Why Media Companies Are Struggling.

Help 41

Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. That was the advice from Joe Pulizzi (founder of Junta42 and co-author of Get Content Get Customers ) at a Content Strategy New England meetup last year.

13 Types of Product Content Sales Needs to Close More Deals

Hubspot

While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

Why Writing for a Company Publication Is So Damn Hard

Hubspot

Last week during the HubSpot content team''s monthly meeting, we got into an interesting discussion about passion in writing. The fact of the matter is, it''s different when you write for a company. Guys, writing for a company is hard. The company?

How to Build a Newsroom Inside Your Company

Hubspot

Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company. More and more companies are creating “journalistic” content. Maersk, the shipping company, has a news operation. Example: HubSpot.

The 28 Best Web Design Tools

Webbiquity

A company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one. ” — HubSpot. ” — HubSpot. ” — HubSpot.

7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website? Aren't there other parts of your website to which you can publish the valuable content you've become so great at creating -- and maybe drive even more traffic, leads, and customers for your business?

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. 3) A Virtual Conference by HubSpot 4) How to plan a virtual conference Set the vision Speaker outreach Creation of assets Promotion Go Live Analysis 5) Learning Lessons. To acquire new customers.

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. 10) Ask customers for new subscribers’ names in exchange for a discount.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. Even if it’s “only&# a customer complaint, you don’t want it sitting out there unanswered for long. A user is frustrated by a perceived malfunction in your product.

Tools 67

How to Optimize Your LinkedIn Company Page in 15 Minutes

Hubspot

LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network.

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. 10) Ask customers for new subscribers’ names in exchange for a discount. 26) Place opt-in invitations in product shipments.

41 Fresh Blog Post Ideas For Your Company Blog

Hubspot

It's how you draw the right potential customers to your website. Do a screencast with Screenr of your product and share it on your blog. Create a music video for your company and post it on the blog. Publish responses to frequently asked questions about your industry.

Why You Need Social Media, Even if Your Customers Don't

Hubspot

Well, here's the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn't on LinkedIn? Are there B2C companies without potential customers on Facebook? 5) Other Companies' Customers Are on Social Media.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. Check out 22 of the HubSpot blogging team's favorites below.