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Report: Intent Data is Helping Marketers Boost Company Revenue

KoMarketing Associates

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. To achieve their goals, Data Heroes are turning to intent data to gauge the purchasing interests of customers and prospects.

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

Content can help to build your brand in several different ways. The more content you publish, the more exposure you give your brand. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry.

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Help Us Help You: How To Give Writers Constructive Feedback

Marketing Insider Group

Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before clicking publish to ensure you’re making a solid first impression to potential customers. It all starts with providing helpful feedback and suggestions that guide your writers. It’s a win for everyone.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. Rosetta Stone.

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Report: Personalized Marketing Helps Organizations Grow Their Customer Base

KoMarketing Associates

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. This falls in line with data that suggests B2B customers now use an average of 10 distinct channels during their buying journey.

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4 Ways a Blog Can Help Your Business Grow Right Now

Marketing Insider Group

Check out all the ways a blog can help your business grow. A blog offers key benefits that can help you achieve your business goals. How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Highly engaged customers. Quick Takeaways. Appealing, right?

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.