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20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

29 LinkedIn Tips for Professional Networking, Business & Marketing

Hubspot

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn.

Trending Sources

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.

6 Social Media Publishing Best Practices

Modern Marketing

Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. And global companies need to take multiple time zones into account.

Why Brands Need To Act Like Publishers

Marketing Insider Group

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices.

Survey: Brands Aren’t Ready to Commit to Native Publishing

Contently

Back in 2015, Facebook introduced Instant Articles. The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. Despite some early skepticism, many publishers now tout the benefits of Apple News.

How can you outperform the winners-eat-everything digital economy?

Biznology

If you are a publisher or media, your only chance is to change the paradigm, win a different game, and conquer from your chosen playing field. Of the 14 platforms with a billion-users, Google and Facebook own 11 of them. Facebook announced the most visible 10-year roadmap.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you maximize the exposure of your content published there?

How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)

Prospectr

LinkedIn is Dead!” ” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. In fact, we get 10-15 leads and 200+ new connections on LinkedIn every week.

Essential LinkedIn Guides and Resources for B2B Marketers

KoMarketing Associates

LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. LinkedIn for B2B Digital Marketing. Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. That said, my experience has shown that many B2B marketers focus in specific aspects of LinkedIn’s offerings. LinkedIn Platform-Specific Resources. The Definitive Guide for Marketing on LinkedIn.

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We needed a lower cost solution to bringing in new customers. Regardless of your role in our company, you can participate.

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. Company.

The 15 Best LinkedIn Pulse Articles On Marketing

Marketing Insider Group

I started publishing on Slideshare in July of 2010. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing.

5 Brands with Highly Successful LinkedIn Marketing Strategies

Content Standard

With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. Publishers?

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process — if you’re willing to invest a little time sharing your expertise and thought leadership.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

How to Protect Your Company’s Reputation on Social Media

Modern B2B Marketing

Companies well-versed in social media marketing have taken all these steps to grow and establish their brand’s online presence, but are they doing enough to protect it? Unsupervised Content Publishing. Simply go to your Facebook Business Manager page and follow the steps listed.

How To Make a B2B Company “Sexy” with Social Media [Infographic]

Crimson Marketing

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Why should B2B companies invest in social media? 55% of companies invest to increase trust. 82% LinkedIn.

The Social Media Publishing Schedule Every Marketer Needs [Template]

Hubspot

And then Facebook. Also LinkedIn. it's not in panic mode looking for something to push out to our Facebook fans -- we already took care of that last Friday before we left. How to Use Your Social Media Publishing Schedule. Facebook Updates. but for Facebook!

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

BuzzSumo

This is why copying a viral headline format that worked on BuzzFeed or Facebook is a bad idea, particularly if you write for a B2B audience. The research is based on an analysis of 10 million articles shared on LinkedIn. Here are examples that had over 5,000 LinkedIn shares.

Choosing the Best Big Social Networks for Publishers

Hubspot

With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them.

Customer-Obsessed Marketing Is Your Next Competitive Edge

Modern Marketing

by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn. Read the full article on LinkedIn.

Copywriting Lessons From Companies Doing It Right

Hubspot

Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. You’re a Publisher and a Brand. Smart, progressive brands are starting to see themselves as publishers. Did we miss any companies whose copy you admire?

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty.

What Makes Top Company Blogs So Successful? [New Data]

Hubspot

But with blogging's challenges come its many benefits, often in the form of traffic, leads, loyal fans, and -- eventually -- customers. The key is nailing down the right strategy for publishing, optimizing, and promoting content so you can grow you blog into something spectacular.

How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program

Hubspot

This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. There are over 300 influencers that are writing as part of LinkedIn Influencers. LinkedIn, 604 clicks. LinkedIn

Ignite Your Company To Create Content That Rocks

Marketing Insider Group

And this is causing battle for customer attention between brands, agencies and publishers. So how do brands, agencies and publishers reach the audiences of today and tomorrow? Traditional publishers are struggling as well. We are all drowning in a sea of information.

5 Strategies to Build Customer Relationships Through Content

bizible

What exactly a company provides and its details are mainly delivered through content. As you learn the answers to these questions, it makes it easier to determine how often to publish content and which channels receive the most engagement.

Publish Or Perish – The Future Of Storytelling [Video]

Marketing Insider Group

If you don’t get that we need to start publishing, things are going to get ugly for us. The video is meant to inspire the creative genius that lives inside each and every one of you out there, to think about how we can use creativity and technology to better engage and reach new customers with stories they might like and could even love. The first social network, LinkedIn, has just recently celebrated its twelfth birthday. Make Your Customers The Hero Of Your Story.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. 62% of companies outsource their content marketing.

Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time

Content Marketing Institute

Having a business relationship with Facebook is time consuming – there’s an update every few weeks, and it takes all your effort to keep up with the latest features. With more than 79% of American internet users on Facebook, the platform holds the keys to your potential customers’ hearts.

CPA 15

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.”

Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)

Act-On

As the company (which later sold and is now FedEx Office ) grew, it necessarily began to pay more attention to its branding. You can guess all the reasons why brand consistency matters for a B2C company, right? And did you note the customer up there? Everyone is customer facing.

Brand 75

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. publish my number. linkedin.

LinkedIn Offers New Tools for B2B Marketing

KEO Marketing

LinkedIn has been consistently ranked as one of the top online tools for B2B marketers, often viewed as an even more valuable social network than Facebook for that sector. So how exactly is LinkedIn trying to be more attractive to B2B marketers?

10 Things B2B Marketers Should be Doing on LinkedIn

Marketing Action

It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. Here are 10 things you should be doing on LinkedIn right now.

The future of Twitter is as a protected essential public utility

Biznology

CA: Facebook, Insta, and Snapchat can’t do the same thing that Twitter can do, all these years later. SF: If it does go away, how will that affect brands who do customer service on Twitter?