Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. Turning Customers into Advocates.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

ViewPoint

MARCH 22, 2018

Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We We are not the low-price leader.)

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Rev

OCTOBER 11, 2023

We see a common mentality around the cross-sell motion that it is the lowest hanging fruit possible in sales. I think a lot of people underestimate how hard cross-selling can be,” he says. For him, it’s about building (and leveraging) substantive relationships. “A Think of cross selling into entirely new accounts.

Cross-Selling 60

Cross-Selling Sales Cycle Consulting Stats 60

Zoominfo

JULY 13, 2023

The sustained growth that can only come from retaining and expanding your customer base relies on sales reps who consistently build genuine relationships with customers. Here are some specific plays to try out: Cross-sell targeting , web visit upsell , and product feature announcement.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Company transformation. Offer expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Lead Forensics

APRIL 16, 2024

In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs. This allows you to proactively address any concerns, demonstrate your commitment to customer satisfaction, and nurture stronger relationships that lead to repeat business and referrals.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. They expect to buy for their companies on their mobile phones. Buyers may place orders on their phones but still buy for their companies.

Tactics 128

Tactics Work Management B2B Marketing Marketing Management 128

Rev

SEPTEMBER 13, 2023

Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? We’ll also show you how AI technology is changing the customer expansion game and making this revenue growth strategy a more effective and predictable task for SaaS companies.

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

SalesGrape

DECEMBER 3, 2023

In today’s competitive business landscape, where customer acquisition costs are rising and attention spans are shrinking, telemarketing remains an effective strategy for reaching potential customers directly and building meaningful relationships. SalesGrape Would you like more article like this?

Telemarketing 52

Telemarketing Ideal Customer Profiles Lead Generation Effectiveness 52

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

ANNUITAS

FEBRUARY 3, 2022

Yes, Millennials are well established as decision makers in B2B companies, and even if not the decision maker, research shows that others are highly likely to seek a Millennial’s input. Companies can’t seem to reach all audiences without alienating one group or another. Aware there are differences, but unsure how to cross the divide.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Zoominfo

FEBRUARY 10, 2021

Generally, the longer customers stay with your company, the more value they create (and larger order amounts). CLV shows how much revenue an individual or groups of customers can generate through your relationship with them. Building closer relationships with current customers is the basis of maximizing your CLV.

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Metadata

FEBRUARY 14, 2024

Revenue is the lifeblood of every company…without it, there are no resources to do the jobs we love, including creating content, collecting data, and everything else we need to do to keep the kingdom running.” Introducing your company to revenue marketing. What’s revenue marketing? Revenue marketing is so much more than that.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

Zoominfo

OCTOBER 5, 2021

Launching a new product stirs excitement for any company, regardless of size. As mentioned, GTM strategies serve a multitude of purposes for any company goal including: New Products or Services: The aforementioned playbook an organization develops for introducing new or expanded feature sets to its existing target market.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 80

Promotion Cross-Selling Bundling Advertising Agencies 80

SmartBug Media

AUGUST 8, 2023

Pursuing new business opportunities while nurturing existing customer relationships can often feel like walking a tightrope. Many sales and success teams find themselves so focused on outbound initiatives that the ripe opportunities for upselling and cross-selling go unharvested. The secret ingredient in this mix is automation.

Cross-Selling 52

Cross-Selling Enterprise Management Automation Marketing Automation Services 52

Marketing Insider Group

JULY 22, 2020

A list of the latest ABM statistics shows that companies that utilized this strategy saw incredible results including: Up to 200% higher ROI. Cross-Sells and Upsells. ABM marketing is not just useful for funneling in more leads – it can also influence client relationships, which in turn improves the CLV. Retention Rate.

Account Based Marketing 256

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 256

Vision Edge Marketing

SEPTEMBER 13, 2022

Targeting a niche market might mean selecting companies who run their business using Nimble for their customer relationship management (CRM), QuickBooks for their accounting, or Hootsuite to schedule social media. In a niche strategy, the number of prospective customers can range in number and cross industries.

Verticals 224

Verticals Work Management Marketing Management Marketing Strategy 224

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Companies Do Not Have a Strong Ability to Expand Business in Existing Accounts. of companies report a gap in penetrating new business units or cross-selling/upselling.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. Frame this conversation as a partnership.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

EveryoneSocial

OCTOBER 17, 2018

Social Selling Defined, Why It Matters, & Much More. Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Sana Commerce

MARCH 20, 2023

This blog will cover the Australian labor shortage crisis, why e-commerce has been an unexpected solution for B2B companies, and how organizations can leverage their tooling to survive and scale during times of market instability. Here’s a look at how this has worked with two companies in the region: 1.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Hubspot

SEPTEMBER 6, 2022

According to HubSpot’s 2022 Sales Strategy Report , the third most popular goal for sales professionals in 2022 is prioritizing relationships with existing customers over new ones, and they’ll do so through upselling and cross-selling. How are reps cross-selling? How are reps down-selling?

Cross-Selling 63

Cross-Selling Bundling Budget Programs Comparison 63

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Below are my tried-and-true upselling strategies to help you create deeper customer relationships — and higher profits. This builds trust, which lays the foundation for a long-term relationship and customer loyalty. Instead of selling just one training session, I have the potential to sell four.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Madison Logic

MAY 3, 2023

While ABM builds stronger customer relationships at all times, it is even more invaluable when marketers are increasingly asked to do more with less while maintaining brand visibility and market positioning. Marketing Metrics finds it’s 50% easier to sell to existing customers than new prospects.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Madison Logic

MAY 3, 2023

While ABM builds stronger customer relationships at all times, it is even more invaluable when marketers are increasingly asked to do more with less while maintaining brand visibility and market positioning. Marketing Metrics finds it’s 50% easier to sell to existing customers than new prospects.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Inbox Insight

APRIL 22, 2024

For B2B marketers at enterprise companies, understanding the significance of lead generation is essential in today’s market. A compelling lead generation strategy tailored specifically for enterprise companies can help you achieve these goals.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Strategic-IC

FEBRUARY 20, 2024

It all starts with building the first two ‘Rs’ - Reputation and Relationships. Even more fascinating than the company’s focus – image retouching for fashion websites – is how it works at relationship-building with its online retail clients. That’s the starting point for working at building those client relationships that matter.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

SmartBug Media

SEPTEMBER 28, 2023

RevOps, or revenue operations , is a strategic approach that aligns sales, marketing, and customer success teams within companies to optimize revenue generation. For companies selling services, inventory refers to the capacity or resources available to deliver services—and it still plays a critical role in revenue optimization.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 69

Hubspot

DECEMBER 13, 2023

Introduction Call This call is all about introducing yourself and your company to a potential customer. For example, if you work for a software company, you might call a prospect to introduce your advanced project management software and its benefits. How do you envision measuring success or ROI if we were to work together?”

Work Management 67

Work Management Marketing Management Cross-Selling Budget Programs 67

SalesIntel

FEBRUARY 19, 2024

For example, suppose a prospect from a manufacturing company starts frequently researching software solutions for supply chain optimization. Effective B2B sales strategies necessitate consistent and proactive follow-up, demonstrating continued interest and commitment to nurturing the relationship.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Martech

SEPTEMBER 11, 2023

The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 142

Lead Ranking Forrester Lead Scoring Cross-Selling 142