PureB2B

MAY 30, 2022

In a world driven by data, knowledge of the technology used by companies gives you a clear competitive advantage. In this article we’ll examine what technographic data is, where to find it, and how technographics will help you increase sales, improve marketing results and elevate company performance. You adapt, or you perish.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Optinmonster

MARCH 16, 2020

Use your customer’s purchase history to offer cross-sells or up-sells. Segmenting your customers by the amount of their purchase allows you to offer them an appropriate up-sell on the backend. For instance, let’s say you sell diapers, and one pack usually lasts for one month. Psychographics.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

Martech Advisor

JANUARY 9, 2020

Meanwhile, media companies have built "customer" databases and begun selling "advanced" audiences: These new definitions go beyond the traditional Nielsen age/gender categories with in-depth location, psychographics, attitudinal characteristics and purchase behaviors.

Multi-Touch Attribution 64

Multi-Touch Attribution Ad Frequency Television marketing Multi-Channel 64

Sharpspring

NOVEMBER 15, 2019

This year, Black Friday falls on November 28 and retailers will have slightly less time to sell to bargain hunters. In addition, use tracking to determine psychographics, demographics and other categories, such as inactive customers, to segment your email lists. Be prepared to cross-sell and upsell. messages are read.

Automation 65

Automation Planning Paid Search Agency eCommerce 65

Binary Demand

MAY 17, 2023

Psychographic segmentation: This involves segmenting your email list based on subscribers’ personality traits, values, and attitudes. Segment by company size : Segment your list by company size, and create content that speaks directly to the challenges faced by small, mid-sized, and large businesses.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

LeadSquared

DECEMBER 7, 2020

While an effective campaign can help improve the brand’s image, increase their revenue, or help them sell a product, a poor campaign can be devastating. The answers to the above questions require the collection of demographic and psychographic data. It is much easier to sell to existing customers than to acquire new ones.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Seismic

SEPTEMBER 8, 2019

Customer experience has long been a priority for B2C companies, but it hasn’t been a focus for B2B organizations until more recently. The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. These changes are evident throughout the sales funnel, from awareness to post-purchase.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Everything Technology Marketing

MARCH 27, 2010

Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing. Applying customer analytics methodologies to your customer information helps identify, attract and retain your best and most profitable customers.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Valasys

OCTOBER 11, 2019

An account-based sales strategy improves the win rates as it engages all the key decision-makers at a company over the same period which expedites the sales process as they arrive at a consensus about buying the products or services at disposal. Why B2B Brands Need to Focus on Account-Based Sales Development (ABSD) or Account-Based Selling.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Online Marketing Institute

MAY 24, 2009

► March ( 4 ) You’re Selling What to Whom? Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Adobe Experience Cloud Blog

MARCH 28, 2013

You can present dynamic content based on a variety of information, including: Demographics: Characteristics about the individual, including name, company name, job title, phone, and email address. Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services.

Conversion 48

Conversion Content Psychographics B2B Thought Leadership 48

Outgrow

MARCH 2, 2021

The intent of that is to establish their brand and sell their products. A few prominent examples of unique business goals that helped companies establish themselves- . Once you determine your companies’ unique factors and the general trends of the industry, adjust your goals accordingly. And we’ve got the answers below! .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Pick a set of psychographic properties that are predictive of future customer value.

Social Media 123

Social Media Work Management Marketing Management Media 123

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. With ABM, marketers can manage who will see their marketing content.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Hubspot

APRIL 1, 2018

Describe your ad's audience using demographics and psychographics. Set company goals for this advertisement. At the time, Reebok was selling more shoes than Nike ). Coke fans are regular buyers, and the company leaned into that sense of individual ownership with full force. How to Create an Advertisement. It was a hit.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Zoominfo

MARCH 28, 2022

This comes in two flavors: firmographics and psychographics. “What’s difficult, and where most fall off, is psychographics. Psychographics look deeper into what a company is thinking and feeling, including its priorities and concerns about products or solutions. That’s where intent data comes into play.”

Ideal Customer Profiles 100

Ideal Customer Profiles Psychographics Zoominfo Tools 100

Hubspot

FEBRUARY 17, 2016

Just take a look at companies like O’Reilly and FastCompany that thrive on their abilities to unite crowds together. With a global, worldwide audience, media companies are in a great position to take their brand-building platform to the next level and introduce new revenue streams. Who exactly are your most engaged readers?

Marketing Automation Services 28

Marketing Automation Services Tips Funnel Advertising Psychographics 28

Hubspot

DECEMBER 22, 2015

You can sell tickets to local events, sponsor your own events, and work with local advertisers. Cross-check your lists with a third party data provider, if there is one available (it will vary by region and industry). Chances are that your company attracts awesome advertisers who have great local promotions to share.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

Sprout Social

FEBRUARY 13, 2023

In this article, we’re giving you the tools to master customer data management on social media, so you can open up the door to gaining actionable business insights, improving cross-collaboration and delivering more effective sales and marketing strategies. What is customer data management?

Social Media 107

Social Media Marketing Management Ideal Customer Profiles Psychographics 107

Salesforce Marketing Cloud

JANUARY 18, 2024

Business growth expert Tiffani Bova said it best: “How you sell matters. The best sales processes make selling easy by helping you optimize sales conversations, delivering the right value at the right time. Build product knowledge Today, clients expect sales reps to know every detail about the product they’re selling.

Process 59

Process Ad Building Work Management Buyer Personas 59

SalesIntel

APRIL 16, 2021

The right use of data is important for B2B companies to develop a foolproof go-to-market plan. No company works without data, and it’s equally important to understand how to use it to launch targeted marketing campaigns and achieve sales success. Psychographic. B2B companies can benefit from firmographics in many ways.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Act-On

FEBRUARY 26, 2024

Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad inventory measures the total amount of advertising space or impressions a digital publisher has available to sell. What is Cross-Device Targeting? What is an Ad Exchange? What are Ad Units?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

FunnelEnvy

NOVEMBER 13, 2023

This drop may signal that companies are still grappling with recovery and resetting strategies. Ongoing Relationship: Upselling and Cross-Selling Even after a sale, the customer journey is still ongoing. In a B2B setting, consider variables like industry, company size, and job roles as basic segmentation criteria.

Paid Content 70

Paid Content Paid Search Agency Ads Optimization 70

Heinz Marketing

JANUARY 13, 2022

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. I’ve seen companies create direct mail campaigns and claim that “their ABM campaign is completed.” Who do you sell to? Who should you really be selling to?

Sales Management 129

Sales Management Work Management Peer-to-peer Marketing Management 129

Hubspot

MAY 31, 2012

So while your jaws are agape at all the amazing ways you can segment your email marketing lists, keep in mind that while some of these recommendations will work wonderfully on their own, many of them are at their absolute best when crossed with other segments, triggers, and lead intelligence data. Do you sell to other businesses?

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28

Heinz Marketing

JULY 30, 2020

An ideal customer profile (ICP) is a description of the company—not the individual buyer or end user—that is a perfect fit for your solution.” An ideal customer profile is not an exhaustive list of characteristics from every single company you’ve ever done business with. Company Psychographics. What do they sell?

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Psychographics Work Management 101

QuanticMind

OCTOBER 24, 2017

Using cross-channel metrics to measure store visits and sales. These extensions give more cross-channel reach to your ad listings. At AdWeek last week, the company announced improved integrations with Datalogix and Nielsen, expanding Datalogix integration to include 6-second video bumpers on YouTube. >>Back

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Salesforce Marketing Cloud

JANUARY 11, 2024

But before you start dreaming of the commission that comes with big-ticket business sales, there’s a lot you need to know about connecting with buyers and influencing their decision to purchase products or services for their companies. You must also understand the B2B sales process and how companies think about these big decisions.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Unbounce

AUGUST 6, 2021

For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” You might also look at competitors to see what they’re doing or review studies from industry-leading companies to see what’s worked in the past.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Outgrow

OCTOBER 23, 2020

Alas, the internet is awash with articles from marketing automation companies trying to sell you their tools; but this article is different. Social selling is the vogue in modern business and the best marketing automation services recognize that, giving their users a finger on the pulse of their clients.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Marketing Analytics Tools 52

Hubspot

SEPTEMBER 27, 2019

Today’s businesses need to make sales decisions in response to market changes, competitor activity, customer preferences, and company-wide campaigns. Before I dive into the types of sales data your team should track, let’s start with how to approach sales data so it benefits your team and company goals. How to Approach Sales Data.

Sales Cycle 76

Sales Cycle Work Management Lead Scoring Lead Ranking 76

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Unbound B2B

JANUARY 11, 2023

Email marketing is always the best way to sell to B2B customers. You can follow the LinkedIn profiles of famous business leaders to understand how they connect and sell via LinkedIn. Doing your own marketing experiments to collect psychographic information. B2B Social media marketing needs to be revamped in 2023. Strategy 4.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Martech Advisor

JANUARY 16, 2020

Digital ads enable you to target your audience based on various criteria such as their demographic, geographic, psychographic, behavioral characteristics, interests, and habits. Upselling or cross-selling emails. Over-the-top (OTT) ads. Native advertising. And this is just the tip of the iceberg. Weekly newsletters.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Terminus

AUGUST 20, 2019

For example, let’s say that you’re selling invoice-generating software to two different customers: . They could also include users who have bought something from you in which case you can up-sell or cross-sell to them or users who were on the verge of buying but didn’t. . Which channels should you use to target them?

Landing Pages 35

Landing Pages Paid Content Work Management Marketing Management 35