Remove Companies Remove CRM Remove Industry Remove Marketo

Trending Sources

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.)

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds.

Survey 131

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. This would leave stand-alone marketing automation as a niche product for mid-tier companies.

Top 10 Demand Generation Resolutions for 2014

The Point

This year, take your reporting up a notch and make a commitment to show the true impact that your programs have on the company’s bottom line. Most every B2B company has a target audience consisting of multiple buyer personas – whether job titles or verticals.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.

CRM 39

In Defense of Unsolicited Email

The Point

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company?

Email 73

Data Touches Everything at the Marketo User Summit #MKTGNATION14

ANNUITAS

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues.

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*.

Eloqua 106

Marketo IPO Underscores Growing Value of Marketing In The Enterprise

Marketing Action

We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Marketo’s story is an early chapter in a much larger saga that is just beginning to be written. It has become a present-day necessity for all marketers, regardless of industry or company size. Consider these facts: 1) The industry is growing rapidly. 3) The CRM market is ready for the next wave.

CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation?

Modern B2B Marketing

Michael has successfully delivered over 200 marketing automation and CRM implementations across the globe. How much do we need to know about our CRM system to be good at this marketing automation stuff?” Most marketers have never had to know much about their CRM.

CRM 18

Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Indeed, Marketo already had a reasonable set of B2B social marketing features. But it’s not fair to let Marketo get all the attention.

HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

Since the company has been admirably transparent all along about its finances, there were no big surprises: they lose considerable money, as expected, but their expenses seem about in line. subscription and support costs are 25% of subscription revenue, in between Eloqua and Marketo.

Marketo TV Discusses Social Selling with InsideView

Sales Intelligence View

During Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. This is the video featuring InsideView discussing the growing need for social media adoption in sales groups as well as high level thoughts on where the industry [.]. Sales Data Sales Intelligence Social Selling Technology B2B b2b sales CRM crm 2.0

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

Can a regularly scheduled calendar of batch campaigns serve to maintain brand awareness and keep your company top of mind? Tailoring email content automatically to demographic criteria like persona, industry, and company size, as well as where the prospect is in the sales cycle. •

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. About Marketo Revvie Awards.

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Infer

a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers.

API 68

Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. MarketingPilot is best described as integrated marketing management for mid-tier companies.

The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016

DiscoverOrg

Here’s how the math works out: if you add $10m of new sales when you’re a $10m company, you’re growing 100% a year; if you add the same amount in new sales when you’re a $50m company, you’re only growing 20% a year. Enhanced all of the company technology stack information.

Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Modern B2B Marketing

As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. by Jason Miller 2012 has been a fantastic year for marketers.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. The moments are set up as real time triggers within Marketo.

What Does B2B Social Media Success Look Like?

Webbiquity

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts?

The Doctor Will See You Now: Lessons For Marketers From The Healthcare Technology Industry

Modern B2B Marketing

Why is marketing often somnolent in a giant industry that accounts for nearly 20% of our GDP? We also publish emails from our marketing automation solution in our CRM, so that sales people have ready made, on-message templates they can send to prospects as they advance through the sales cycle.

Marketing Automation, Set It and Forget It

Puzzle Marketer

Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. You may even be sophisticated enough to break down your list by sales group, product, region, or industry.

Infer Named a 2016 CRM Market Rising Star

Infer

Infer is honored to be named a 2016 CRM Market Rising Star! Founded in 2010 by three former Google engineers, the company leverages its knowledge of search for its predictive lead scoring and analytics platform.

Infer Named a 2016 CRM Market Rising Star

Infer

Infer is honored to be named a 2016 CRM Market Rising Star! Founded in 2010 by three former Google engineers, the company leverages its knowledge of search for its predictive lead scoring and analytics platform.

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub

Reachforce

AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next. CRM integration is currently limited to sending data to Salesforce.com.

Why Put Another $25 Million Into Marketo?

Customer Experience Matrix

So.our friends at Marketo announced today that they've received another $25 million in venture funding. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. Obviously Marketo has a plan in mind and has convinced some pretty savvy investors that it makes sense. I'm mostly writing this post in the hopes of seeing some helpful comments from others in the industry.

The CMO Six-Pack: How to Pump Up Your Pipeline

Modern B2B Marketing

Recommended Solution: Marketo. Ask yourself: “Is my customer’s business better after working with my company and using my product?” Econsultancy reports that only 26% of companies have a well-developed strategy in place for improving the customer experience. Product and Industr

CMO 40

Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Modern B2B Marketing

This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. Advice from Marketo Champions.

How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. We created separate nurtures tracks based on industry and buyer personas, and we have learned a lot of lessons along the way. What are the hot topics in your industry?

Marketing Automation Catching On Fire

The Effective Marketer

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. A Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded.

10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit

Modern B2B Marketing

Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco. Learn from the brightest minds in the industry and stay up to date on trends, tips, and ABM best practices in these thought leadership sessions.

The 2014 Digital Marketing Ecosystem

Puzzle Marketer

Take this common example, a company exec or CMO attends an industry event and buys in to the latest marketing craze. If it’s any type of intelligent or dynamic campaign, a CRM such as SalesForce, Oracle, Zoho, Sugar, or a dozen others are needed.

CRM 124

Why Atlassian will be a $50+ billion company in 10 years

Infer

While $425 million implies a high multiple (given Trello’s revenue run rate was around $10 million last year), I believe it positions Atlassian to become the next big enterprise software company. This company lives and dies on building products that work and sell themselves.