Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. While it’s important to connect with actual customers to learn more about them, AI can produce a quick overview of a marketing persona that may help close gaps in your research.

Marketing AI 230

Marketing AI Planning Marketing & Strategy Top of Funnel 230

Leading Results Rambings

SEPTEMBER 19, 2023

One of the primary goals for any business, whether it's an e-commerce store or a service-based company, is to boost sales and increase conversions. In this chapter, we will explore the significance of driving sales and conversions and how Luna Creative Marketing can help your business achieve remarkable results.

Conversion 116

Conversion Creativity Service Paid Search Agency 116

Marketing Insider Group

FEBRUARY 19, 2024

Comprehensive Strategy and Execution According to a study by the Content Marketing Institute, 76% of companies who were successful in content marketing attributed their success to a strategic approach. This will help ensure that both parties are aligned from the get-go. Foster Open Communication Establish a solid communication line.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help. Personalization helps businesses boost their customer retention by enhancing brand loyalty.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. So how the heck can they help you boost landing page conversions? This helps create a positive connection with the product.

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Marketing Insider Group

DECEMBER 14, 2021

It all starts with providing helpful feedback and suggestions that guide your writers. Key Takeaways: Providing writing feedback helps you produce better quality content. In fact, constructive feedback helps create a healthier environment, boosts productivity, and helps you achieve better business results. Let’s dive in.

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Webbiquity

FEBRUARY 10, 2022

But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page. It presents the image of a caring company that’s always ready to help in the moment of need. How Your Chat Greeting can Increase Conversions. Image credit: Sigmund on Unsplash.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Marketing Insider Group

DECEMBER 4, 2019

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. Here are nine strides to increase conversions on your landing page.

Landing Pages 324

Landing Pages Conversion Top of Funnel Classified Ads 324

Lake One

OCTOBER 18, 2022

You can utilize marketing automation implementation to fill the gaps to help your company scale without adding additional employees. Your company can set up automation through various applications; however, it is primarily utilized in CRMs. Want to implement automation to help your company scale? Source: HubSpot.

Marketing Automation Services 77

Marketing Automation Services Marketing Automation Paid Search Agency Enterprise Management 77

Conversica

MAY 31, 2021

As businesses reopen and local restrictions put in place due to the pandemic ease, health and wellness companies need a scalable way to communicate with former members and potential new members. Luckily, Artificial Intelligence (AI) can help automate communication. Here’s how health and wellness companies use Conversational AI.

Conversion 98

Conversion Companies SMS Education 98

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. What is Conversion Optimization?

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Zoominfo

FEBRUARY 3, 2023

Optimum website conversion rates vary depending on the type of website, the desired action, and the industry. An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. Cold Calling Cold calling gets a bad rap.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

Design 269

Design Paid Search Agency Companies B2B 269

Marketing Insider Group

SEPTEMBER 7, 2020

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye. Newsflash: Only 22% of businesses say they are happy with their website conversion rate.

Conversion Rate 309

Conversion Rate Tactics Optimization Conversion 309

Marketing Insider Group

NOVEMBER 16, 2020

MarTech tools can be a pivotal piece of increasing conversions and sales. Those using it tend to be e-commerce companies, but it has value for any type of business that looks to convert through digital mediums. With a smart platform working for you, you can expect to redirect users back to your site for conversion.

Marketing AI 319

Marketing AI A/B testing Tools Lead Scoring 319

ClickZ

MARCH 9, 2021

30-second summary: StarKist, a 100-year-old company, was facing uncertainty in the market. The company was founded over a century ago. We spoke with Andy Mecs, the Vice President of Marketing and Innovation at StarKist, to learn more about how StarKist uses conversational analytics to inform product development and marketing strategy.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Optinmonster

APRIL 11, 2024

Uncanny Automator helps you connect OptinMonster with multiple apps and WordPress plugins. Example 1: The Personalized Welcome Business: You’re running a real estate company that helps people find properties on the East Coast of the US. What’s Uncanny Automator All About? The process is very simple.

Automation 88

Automation Marketing Websites Work Management Conversion 88

Martech Advisor

MARCH 4, 2020

One of the solutions to this problem is creating a chatbot that would represent your company online. It can be an amazing tool for conversion rate optimization. This concept applies to sales conversations as well. Streamline conversions. But a bot can be more direct with the conversation it has with a lead.

Budget Programs 139

Budget Programs Conversion Work Management Tools 139

Scoop.it

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Goodish Agency

MAY 17, 2021

On 29th of April 2021 Goodish Agency hosted yet another episode of the Goodish Show, this time it was on the topic of conversion rate optimization also known as CRO for SaaS & FinTech companies. As the company was losing a number of clients and Jim was able to recognize why, he decided to open his own CRO agency.

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Search Agency Conversion Companies 97

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data.

Paid Search Agency 97

Paid Search Agency Features Personalization Ads 97

Lake One

OCTOBER 18, 2022

You can utilize marketing automation implementation to fill the gaps to help your company scale without adding additional employees. Your company can set up automation through various applications; however, it is primarily utilized in CRMs. Want to implement automation to help your company scale?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Paid Search Agency Enterprise Management 52

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Parse.ly

APRIL 6, 2020

We believed that a great shift in digital attention would lead media companies to partner directly with their audience, rather than relying exclusively on advertising revenue. But though traffic is up for media companies, ad revenue is down. Media companies need a way to monetize their traffic beyond ad impressions, and we can help.

Paid Search Agency 52

Paid Search Agency Traffic Conversion Companies 52

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Martech

DECEMBER 13, 2023

From these conversations, I discovered some true approaches to innovation and a humble approach to what they were doing. AI continues to dominate the conversation Generative AI is still in its infant stage. Innovation at scale Earlier, I mentioned that 2023 was a rebuilding year for many enterprise companies.

Enterprise Management 118

Enterprise Management Work Management Marketing Management SMB 118

Sprout Social

OCTOBER 18, 2023

Request a personalized demo 6 social media listening examples and strategies to help you mine for insights To start excavating deeper insights for your brand, you need to fill your toolbox with the right strategies and approaches. Social listening can help you unearth relevant influencers to partner with.

Social Media 122

Social Media Examples Work Management Media 122

FunnelEnvy

MARCH 4, 2024

Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. Let’s look at ways to uplevel your A/B testing with AI to optimize conversions. Marketers use these tests to optimize marketing campaigns, improve UI/UX, and increase conversions. Limited scope.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Unbounce

APRIL 15, 2021

There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. And that’s why it’s never been more important to ask yourself this question: “What’s a good, bad, or average conversion rate for my landing pages?”. It helps answer all these questions and more.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. >>> Need an extra pair of hands?

Marketing Automation Services 52

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 52

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Creating Content for Engagement vs. Conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

6sense

SEPTEMBER 29, 2021

6sense , the leading Account Based Orchestration Platform, powered by AI, today announced at HYPERGROWTH that it has partnered with Drift to provide account identification capabilities to customers using the company’s Drift Intel feature. Drift helps businesses use conversations to remove friction from the buying process.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Conversion Personalization 62

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing. Server-side experimentation.

Marketing AI 97

Marketing AI Optimization Conversion Enterprise Management 97

Martech

NOVEMBER 28, 2023

By crafting messages that resonate on a personal level, companies are not just capturing attention. They are cultivating conversations and building lasting brand loyalty. In this landscape, the ability to personalize is not just an advantage — it’s a necessity to foster conversations and cultivate lasting brand loyalty.

Marketing AI 97

Marketing AI Paid Search Agency Loyalty eCommerce 97