“If you pulled a hundred marketers and asked “what is AI?”… there would be around 1% that would give a cohesive definition to what it is and how it’s used.”
On this week’s episode of The Intelligent Business Show podcast — your one-stop shop where business leaders, experienced practitioners, and noted experts offer their sage wisdom so you can make your business more intelligent — our host Matthew Grant discusses how marketers can utilize AI to improve their marketing efforts with PR 20/20’s founder and CEO, Paul Roetzer.
Paul Roetzer is currently the founder and CEO of PR 20/20 and the Marketing Artificial Intelligence Institute. He is an international keynote speaker on the topics: marketing talent, technology, strategy and artificial intelligence. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012), as well as the creator of the Marketing Artificial Intelligence Conference (MAICON). Paul is a graduate of Ohio University’s E.W. Scripps School of Journalism and has consulted for hundreds of organizations from startups to Fortune 500 companies.
Do you know which specific companies are currently in-market to buy your product? Wouldn’t it be easier to sell to them if you already knew who they were, what they thought of you, and what they thought of your competitors? Good news – It is now possible to know this, with up to 91% accuracy. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.
