article thumbnail

What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We The challenge is that some companies and some roles do not lend themselves to selling value. But what companies need to start doing is developing value-based relationships.”. Mike Weinberg.

article thumbnail

You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

ViewPoint

Our management team has an average 10 years’ experience with PointClear, and that longevity translates into added value for clients. I remember finding myself in a situation where I was with a company that had been there for five years when a third management team came in. He ran a company called UST.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dear CEO: Find out how well your team is nurturing its B2B sales leads

ViewPoint

If you are paying (just as an example) $750 per appointment, and on average 40% or more of those appointments are with someone who cannot or will not buy, then you are actually paying $1250 per appointment—if you consider, as PointClear does, that unless it’s a qualified prospect it doesn’t count. Long term, things get even worse.

article thumbnail

Get 3X B2B Marketing ROI by Nurturing Leads

ViewPoint

Advanced lead generation—the approach PointClear employs on behalf of its clients—nets 154 highly qualified leads against a list of 1,000, or a 15.4% And to think that most companies end a program—and start a new one—without working the original 1,000 targets to completion. Who should care about the power of nurturing?

article thumbnail

What's it take to generate leads that fuel your forecast?

ViewPoint

Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. A hand raiser isn’t a real lead (that is, sales qualified) until they’ve had engagement with a representative of your company to find out the answers to the questions above.

article thumbnail

On Becoming a Top Sales Expert at Top Sales World

ViewPoint

The Top Sales Expert team includes best-selling authors, builders of large global consultancies, and sales professionals within the Fortune 500 arena. As a prospect development firm providing outsourced sales solutions to B2B companies involved in the complex sale, PointClear shares the goals of Top Sales World. Thank you!

article thumbnail

Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

ViewPoint

The comment made me think about our outsourced B2B lead generation services and the way we have successfully partnered with manufacturing, technology and start-up companies to cover their markets, develop their prospects and deliver highly qualified sales opportunities to their field sales teams.