Writing on the Web

How to Harness the Power of Social Media

Writing on the Web

By setting up a page (this is in addition to your profile), you have a central online hub for your company. Learning to read the data and metrics from your advertising efforts will help you devise ads that result in a positive return on investment for your company.

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How Do You Choose a Blog Platform?

Writing on the Web

No matter which version of WordPress you choose, you never have to worry about continually evolving the software to match the ever-changing standards for sites on the web, as Automattic, the company behind WordPress, does that for you. How do you choose a blog platform ? .

Trending Sources

4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

You may be writing a post about the benefits of hiring an expert, such as yourself and a recruiter happens to read your blog post, this could lead to consulting work for you within that company that the recruiter works for.There’s not a lot of folks blogging yet on LinkedIn, yet.

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

He says this about branding and narrative: “…brand equity accrues to the extent that a company’s brand story provides the two main components of a successful story. When it comes to a business newsletter, your brand is perceived in a blink of an eye.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Sponsorship – A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. Can you still make money blogging ? Or is it too late to get in to the game?

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

Find companies, talent, clients and jobs. With a constantly growing database of user profiles, company profiles and job postings, you can use LinkedIn as a professional directory to connect with new clients, reach out to prospects and hire great talent.

How Content Marketing Works on Pinterest

Writing on the Web

Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm.

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Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

Here are other comments I received: “I just met with the COO at a company where I’ve been coaching. He said, ‘They want me to read it because they feel the content is often pertinent to what’s going on at the company.’ Whats Best?"

Expert Ebooks: More Ways Ebook Writing Goes Wrong

Writing on the Web

Any copy that remotely smells like self-promotion undermines the purpose of your project: to establish credibility and develop trust that encourages prospects to seek out your company.

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

Because I have a content writing services company that sells products and services online, I utilize an online shopping cart. When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients.

6 Tips for Easy Ebook Promotion with Social Media

Writing on the Web

Her company SerenityVA will help you succeed with your expert ebook promotion. with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really?

5 Uses for Your Business Blog

Writing on the Web

Company and Industry News. If you’re hosting a company blog for communication purposes, include posts about company and industry news. A company blog gives you the platform necessary to correct misinformation or to take responsibility for a company blunder on your own terms.

Neuromarketing Research: 3 Keys that Trigger a Buying Decision

Writing on the Web

So the results acquired for companies with big budgets are showing us how to create messages that have a powerful impact on the brains of all consumers. The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing.

Pinterest: 3 Reasons To Take Note

Writing on the Web

Millions of people are using Pinterest every day—so when marketers find a way to tap into that audience, they find a way to boost their brand, just like companies such as Whole Foods , Martha Stewart , Nordstrom , Minted and the Travel Channel are already doing. Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns.

Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

In fact, when I ask clients if they’re getting results from their e-newsletter — if it’s worth the time, effort and money — professionals say: “I just met with the COO at a company where I’ve been coaching.

4 Tips to Attract More Readers to Your Business Blog

Writing on the Web

Jessica Davis is a Content Specialist at Godot Media – a leading writing services company. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone.

Social Business Success Starts at the Top

Writing on the Web

In a recent survey done by the social media branding firm BRANDfog , respondents said that CEOs and other company leaders who use platforms like Twitter effectively are regarded more highly by customers and their employees. Companies perform better all-around with the aid of social media.

The Homer Simpson Guide to Neuromarketing

Writing on the Web

Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws.

Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

Marketing is not the only reason companies can get value from blogging. Any reason a company has to communicate can be supported by a blogging platform. Does it still make sense for companies to blog? Does blogging still make sense for your business?

Blogging Tips: Unique Ideas to Boost Your Blog

Writing on the Web

If you do this for companies and brands that you trust, it can genuinely be a help to readers who may be looking for recommendations. I feel like we hear a lot of the same blogging tips over and over again.

Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

Press Releases : Press releases are an important part of your integrated marketing efforts and can help you keep media outlets and prospective customers updated about what’s going on with your company. When should you hire a freelance writer for your blog or website?

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

After all, for small companies, hiring an expensive agency is often not feasible. Emma-Julie Fox writes for Pitstop Media Inc , a Vancouver company that provides SEO services to businesses across North America.

The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. The only way to differentiate a company’s products and services is through adding emotional value.

Better Blogging: Messages that Inspire Desire…

Writing on the Web

My company needs to build credibility and trust. Key Content Marketing Principle: Instead of being company-centric, be customer-focused. What alternative solutions are there, and how does your product/service/company handle things differently or better?

Neuromarketing Books for Marketing to Brains

Writing on the Web

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. However, much of it seems to promote the services of their company.

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Content Curation: How to Become a Thought Leader

Writing on the Web

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche.

You Business Blog: Should You Make Money with Sponsored Posts?

Writing on the Web

A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. You can set the cost per post for your blog, negotiated with the companies that you would like to have sponsor posts.

4 Content Marketing Goals for a Coach Website

Writing on the Web

The video on the home page was shot and edited by 1060 Creative , another company suggested by FBT. How should content marketing be used on the home page of your website? What makes good website copy?

4 Content Marketing Goals for a Coach Website

Writing on the Web

The video on the home page was shot and edited by 1060 Creative , another company suggested by FBT. How should content marketing be used on the home page of your website? What makes good website copy?

Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

They assume the viewer knows what their company does, and use insider jargon and terms. I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws.

5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

After all, for small companies, hiring an expensive agency is often not feasible. and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ?

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Engage Your Blog Readers with Meaty Content

Writing on the Web

Since many blog readers are interested in consumer information, consider reviewing the Top 10 Payday Loan Companies for your readers.

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5 Content Marketing Questions: Get Readers to Take Action

Writing on the Web

People do business with people, not companies. Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Get Readers to Take Action" width="110" height="82" /> What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand.

3 Tips for Better Blog Writing

Writing on the Web

I was approached last week by a successful company who needs a writer for their blog. I’m glad to see that there are more agencies focusing on content marketing for small businesses. I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified.

Business Blog Writing: Come on, light my fire!

Writing on the Web

It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” Why is content marketing and persuasion so difficult, and what can you do to set people on fire?

Writing Web Content that Gets Results: Questions

Writing on the Web

She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company.

Why Use Animated Videos on a Business Blog?

Writing on the Web

I wrote about my first experience with this company when they were called Hypnovid. Are you considering creating an animated video for your business blog? Did you know that blog posts and articles with images perform 91 percent better than those without them ( Skyword study, 2011 )?

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.)