What Works - What Doesn't

What We’re Doing Wrong in Blockchain Marketing

What Works - What Doesn't

To understand where we’re going wrong, check out one company’s response to the successful hacking of its peer to peer platform for initial coin offerings. One of the best pieces of advice I ever got was “ always explain what you’re talking about.

No Robot Overlords at MIT CIO Symposium

What Works - What Doesn't

The appeal of the Tetra Pak story is that it is an attempt to “transform” an even more old-style manufacturing company through the smart use of data, and in a fundamental and permanent way. The recent 2017 MIT Sloan CIO Symposium in Cambridge, Mass.

Five Ways Storytelling Goes Bad

What Works - What Doesn't

Consider these two audio spots I heard within ten minutes the other day on NPR: The first described allegations that drug companies vastly overstate the cost of drug development to justify higher drug prices and greater profits. Which drive more positive views of the drug company?

15 Ideas to Jump Start a Blockchain Blog  

What Works - What Doesn't

What changes to laws and contract terms will individuals and companies need to safely rely on blockchain transactions? Emin Gün Sirer of Cornell University tells the MIT conference how to build blockchains right.

The Sales Enablement Handbook

team to the wider company. 1% Sales Enablement Practitioners Other Companies www.marketjoy.com | +1 484-302-0110 1. which impact on sales management, and 40% of companies are using some of them. Company’s. The Sales Enablement.

If You MUST Write A Press Release, Do It Better

What Works - What Doesn't

At Schwartz Communications’ breakfast roundtable on content marketing last week, attendees were asked to rank which channels they used to get the news out about their company.

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How Much Rope Should You Give a “Corporate Reporter?”

What Works - What Doesn't

Companies have been hiring ex-journalists for years as PR people because they knew how to tell a story and how to work with their fellow ink-stained wretches. His goal, he says, is “to drill down within the company and the industry to find the stories that too often go untold.

Maintenance Fees, a Cash Cow for Vendors, Under Attack From Users

What Works - What Doesn't

Ending maintenance agreement might mean an end to technical support as well, but that’s less of an issue for companies with years of experience maintaining a mature application.

Time to Kill the Press Release?

What Works - What Doesn't

Because the more I thought, the less reason I could find for a company to issue a traditional “press release.”     What with the long decline of the trade press, there is less “press” out there to “release” information to.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.

Selling Your Weaknesses in B2B Content Marketing

What Works - What Doesn't

For example:   Reason Two, that social media causes companies to “Focus on the Wrong Metrics.” I’ve long argued that admitting your product or service isn’t the right hammer for every nail is an effective way to sell.

Boeing Redesigns Web Site Around Features. And the Business Case Is?

What Works - What Doesn't

In short, it looks and feels much like the glossy corporate publications companies did when they had fatter marketing budgets, and customers had more time to read.

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Real Editors Don't Just Retweet

What Works - What Doesn't

“Content marketing” – using material such as white papers, podcasts and videos to sell to customers – is the latest buzzword as companies try to grab market share in the recovering economy.

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Software Consultancy: Why MA Is Hot

What Works - What Doesn't

It would seem PR and marketing firms can help their customers by delivering the skills, processes and content B2B companies need to make marketing automation software work. Recent survey data indicates these are the top three hurdles to companies adopting MA software. Software consultancy Software Advice has a good business model: Give away a certain amount of information about software, then charge for more detailed counseling.

Virtual Trade Shows for Mere Mortals

What Works - What Doesn't

What can we in smaller companies learn from giant SAP? I recently helped “cover” a customer summit for a multinational services company and was amazed by the amount, quality, and candor of the interchange among customers. SAP appears to have done a bang-up job with its combined physical and virtual customer conferences, according to B2B Magazine. Not only did it focus on getting customers to talk to each other, (VS.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

Huge Jargon Slick Drifts Towards Readers; “Resources,” “Mitigate” Clog Brains

What Works - What Doesn't

Let’s say – let’s just say – you were a huge oil company, or a government agency, desperately trying to recover from a major blunder.   You’re not sure how bad things are or when you can fix the situation. But do you do know you messed up real bad, didn’t move quickly enough to fix the problem and are desperately trying to calm everyone down while you scramble to undo the damage you’ve caused.

Find Trend Pitches In Your Earnings Releases

What Works - What Doesn't

It’s good news these days to see a company whose revenue grew more than 70% year over year, as encryption vendor Voltage Security announced today. They’re even profitable, more to the point.) It’s an even better story when the earnings press release holds the germ of a trend story, which this does – but not until the sixth graf.

50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company.

How CEOs can restore their company brand trust

Biznology

A recent survey by Weber Shandwick, a PR firm, and KRC Research found that 45% of Americans do not buy products or services from companies with CEOs who hold social stances they disagree with. Conversely 40% would reward companies whose CEOs’ views correspond to their own.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

5 Ways Employee Advocacy Strengthens Collaboration & Communications at Your Company

Marketing Insider Group

When employees use their personal social networks to promote and publicize their company on social media they help to drive brand awareness, improve the brand image, build a loyal audience, and drive traffic […].

4 Social Media Misconceptions Hurting Your Company

Contently

But does your company need a Pinterest, YouTube, and Reddit page? B2C clothing and lifestyle companies certainly benefit from a strong Instagram and Pinterest presence, while Reddit can help thought leaders prove their expertise (without being too self-promotional).

Why Your Company Needs a Facebook Group

Contently

For many media companies, especially ones that don’t value SEO, the hit to their Facebook traffic is enough to threaten their existence. To hold off extinction, some companies have turned to the Facebook group. How are companies adapting?

Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

How do you persuade big company executives that digital marketing is important?

Biznology

Many of you no longer face this problem within your company, which is great. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie.

Should Your B2B Company Be On Instagram?

KoMarketing Associates

For many companies, posting once a week is doable, so start with that goal then scale up to multiple times per week if you feel like you have more content to share. This example from a designer at a marketing company works well in this context: So happy we were able to accommodate and print these banners for Lee University for their 100 year celebration!!! This is the approach we are using at my company: Millennials are taking over. Company Culture.

Marketers and Media Companies Are Arriving at an Eerily Similar Business Model

Contently

Funny enough, marketers and media companies are now arriving at an eerily similar marketing model. Hot take: Facebook tanking publishers in its algorithm earlier this year may be the best thing to ever happen to media companies.

Are Companies Ignoring Their Best Source For Buyer Insights?

Tony Zambito

Through natural laws of inertia, companies can become insular because of data. An over-reliance on data and even in recent developments related to machine learning and artificial intelligence can cause companies to miss the all-important social context. Illustration by Aneeque Ahmed.

Company Shirts: Pros, Cons, & Tips

Lead Liaison

My office just received an order of company t-shirts that we intend on giving away to current and prospective clients, as well as wearing ourselves. Company shirts are a pretty standard category of “swag.” But are company shirts really worth the investment? The “Pros” of Investing in Company Shirts. A well designed company shirt can be extremely versatile, but the end goal is to create brand awareness.

Naming brands – the unsubtle (Trump) and the subtle (drug companies)

Biznology

Pharmaceutical companies use this process of sound symbolism extensively, since they recognize that for physicians and end users, the harder the tonality, the more efficacious the product is perceived. Many drug companies combine this sound symbolism with other linguistic connotations. The post Naming brands – the unsubtle (Trump) and the subtle (drug companies) appeared first on Biznology.

Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

Conference sponsorship – While this can an expensive route to take, this technique not only helps you earn quality backlinks to your site but also opens up the opportunity to form a long-term partnership with companies within your industry. Guest post by Harris Myers.

Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

HJS: You report that only 41% of companies reported marketing and sales working from a common strategy and plan. For as long as marketing automation (the main technology empowering automated lead management) has been around, why are companies still struggling to move beyond the basics? The post Forrester: B2B Companies Score Low in Marketing Best Practices appeared first on The Point.

9 Companies That Make Content Marketing Execution Simple

Marketing Insider Group

The post 9 Companies That Make Content Marketing Execution Simple appeared first on Marketing Insider Group. Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical.

5 Tech Companies that Mastered the Art of Content Marketing

Marketing Insider Group

The post 5 Tech Companies that Mastered the Art of Content Marketing appeared first on Marketing Insider Group. [Editor’s Note: A version of this article appeared previously at Technical.ly Philly.] The best way to sell in 2017 is to stop selling. Stop pushing your product or service on people. They’ll buy when they’re good and ready, and when they believe that you have their best interests at heart. In other words, they don’t […].

Digital Transformation Works — So Why Are Companies Struggling to Transform?

Marketing Insider Group

To be successful, your company needs to be customer-centric, have the right team, and develop a digital framework. The post Digital Transformation Works — So Why Are Companies Struggling to Transform?

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One Company | One City | One Lattice

Lattice

Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme.

The Benefits of Centralizing Your MarTech Stack for Enterprise Companies

Act-On

Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each other. Learn how Avery Dennison reduced licensing costs, streamlined marketing operations, and increased leads.

15 best Big Data companies and why they stand out

Biznology

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Best Big Data companies with the biggest revenue .