What Works - What Doesn't

What We’re Doing Wrong in Blockchain Marketing

What Works - What Doesn't

To understand where we’re going wrong, check out one company’s response to the successful hacking of its peer to peer platform for initial coin offerings. One of the best pieces of advice I ever got was “ always explain what you’re talking about.

No Robot Overlords at MIT CIO Symposium

What Works - What Doesn't

The appeal of the Tetra Pak story is that it is an attempt to “transform” an even more old-style manufacturing company through the smart use of data, and in a fundamental and permanent way. The recent 2017 MIT Sloan CIO Symposium in Cambridge, Mass.

Five Ways Storytelling Goes Bad

What Works - What Doesn't

Consider these two audio spots I heard within ten minutes the other day on NPR: The first described allegations that drug companies vastly overstate the cost of drug development to justify higher drug prices and greater profits. Which drive more positive views of the drug company?

15 Ideas to Jump Start a Blockchain Blog  

What Works - What Doesn't

What changes to laws and contract terms will individuals and companies need to safely rely on blockchain transactions? Emin Gün Sirer of Cornell University tells the MIT conference how to build blockchains right.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

companies within B2B industries offer discounts, but are they discounting for the right reasons? And is this improving sales and company image? company would suffer a. the company and the product. In addition to value-based incentives, companies should also monitor.

Time to Kill the Press Release?

What Works - What Doesn't

Because the more I thought, the less reason I could find for a company to issue a traditional “press release.”     What with the long decline of the trade press, there is less “press” out there to “release” information to.

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How Much Rope Should You Give a “Corporate Reporter?”

What Works - What Doesn't

Companies have been hiring ex-journalists for years as PR people because they knew how to tell a story and how to work with their fellow ink-stained wretches. His goal, he says, is “to drill down within the company and the industry to find the stories that too often go untold.

Selling Your Weaknesses in B2B Content Marketing

What Works - What Doesn't

For example:   Reason Two, that social media causes companies to “Focus on the Wrong Metrics.” I’ve long argued that admitting your product or service isn’t the right hammer for every nail is an effective way to sell.

Maintenance Fees, a Cash Cow for Vendors, Under Attack From Users

What Works - What Doesn't

Ending maintenance agreement might mean an end to technical support as well, but that’s less of an issue for companies with years of experience maintaining a mature application.

How We Can Help

What Works - What Doesn't

For a multinational software company, analyzed and summarized the results of its in-house market research data to produce a “playbook” to help its OEM customers compete in specific geographies, vertical markets and customer segments.

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Boeing Redesigns Web Site Around Features. And the Business Case Is?

What Works - What Doesn't

In short, it looks and feels much like the glossy corporate publications companies did when they had fatter marketing budgets, and customers had more time to read.

The Sales Enablement Handbook

team to the wider company. 1% Sales Enablement Practitioners Other Companies www.marketjoy.com | +1 484-302-0110 1. which impact on sales management, and 40% of companies are using some of them. Company’s. The Sales Enablement.

Real Editors Don't Just Retweet

What Works - What Doesn't

“Content marketing” – using material such as white papers, podcasts and videos to sell to customers – is the latest buzzword as companies try to grab market share in the recovering economy.

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About Us

What Works - What Doesn't

Bob Gallagher is head of Funnel Impact , a marketing services firm that provides content creation, sales support and marketing automation to companies that sell complex products or services, including Software, Hardware, Hosting and Cloud Computing.

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How Quality Content Is Helping IT Vendors

What Works - What Doesn't

Clearly, a lot of though and work went into the site – but when you’re dealing with software that can make or break a company’s profit, and you’re talking to people whose jobs rely on its working well, that effort shows you’re serious about the subject

Software Consultancy: Why MA Is Hot

What Works - What Doesn't

It would seem PR and marketing firms can help their customers by delivering the skills, processes and content B2B companies need to make marketing automation software work. Recent survey data indicates these are the top three hurdles to companies adopting MA software. Software consultancy Software Advice has a good business model: Give away a certain amount of information about software, then charge for more detailed counseling.

Virtual Trade Shows for Mere Mortals

What Works - What Doesn't

What can we in smaller companies learn from giant SAP? I recently helped “cover” a customer summit for a multinational services company and was amazed by the amount, quality, and candor of the interchange among customers. SAP appears to have done a bang-up job with its combined physical and virtual customer conferences, according to B2B Magazine. Not only did it focus on getting customers to talk to each other, (VS.

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. companies and situations. There are two things our company is focused on this year. The other focus for us is to increase awareness about our company and our offering, which.

Huge Jargon Slick Drifts Towards Readers; “Resources,” “Mitigate” Clog Brains

What Works - What Doesn't

Let’s say – let’s just say – you were a huge oil company, or a government agency, desperately trying to recover from a major blunder.   You’re not sure how bad things are or when you can fix the situation. But do you do know you messed up real bad, didn’t move quickly enough to fix the problem and are desperately trying to calm everyone down while you scramble to undo the damage you’ve caused.

Find Trend Pitches In Your Earnings Releases

What Works - What Doesn't

It’s good news these days to see a company whose revenue grew more than 70% year over year, as encryption vendor Voltage Security announced today. They’re even profitable, more to the point.) It’s an even better story when the earnings press release holds the germ of a trend story, which this does – but not until the sixth graf.

50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. Why It’s Noteworthy: Hootsuite’s Instagram exposes their followers to the company culture and core values.

Best Practices for Selling to Government Agencies

time, getting a federal contract could provide your company. one B2G company, Seamless Docs, found that 90% of their. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com The US government spends over $235 billion on.

Report: B2B Companies Lag in the Adoption of Email Marketing

KoMarketing Associates

Although email marketing has been a proven content marketing tactic, new research shows many B2B companies have yet to unlock its potential.

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Should Your B2B Company Be On Instagram?

KoMarketing Associates

For many companies, posting once a week is doable, so start with that goal then scale up to multiple times per week if you feel like you have more content to share. This example from a designer at a marketing company works well in this context: So happy we were able to accommodate and print these banners for Lee University for their 100 year celebration!!! This is the approach we are using at my company: Millennials are taking over. Company Culture.

Contently Named Best Overall Content Marketing Company

Contently

Aspiring to be a customer-centric company may sound obvious, but it takes a lot of work to maintain that status on a daily basis. Contently was named Best Overall Content Marketing Company for 2018 by the MarTech Breakthrough Awards. Announcements Company News awards ContentlyOne News

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As companies and reps continue to look for technical solutions to create efficiencies throughout the sales process the human element of sales is being lost. Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales.

How CEOs can restore their company brand trust

Biznology

A recent survey by Weber Shandwick, a PR firm, and KRC Research found that 45% of Americans do not buy products or services from companies with CEOs who hold social stances they disagree with. Conversely 40% would reward companies whose CEOs’ views correspond to their own.

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4 Social Media Misconceptions Hurting Your Company

Contently

But does your company need a Pinterest, YouTube, and Reddit page? B2C clothing and lifestyle companies certainly benefit from a strong Instagram and Pinterest presence, while Reddit can help thought leaders prove their expertise (without being too self-promotional).

Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.

Why Your Company Needs a Facebook Group

Contently

For many media companies, especially ones that don’t value SEO, the hit to their Facebook traffic is enough to threaten their existence. To hold off extinction, some companies have turned to the Facebook group. How are companies adapting?

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.

Marketing Performance Benchmarks for Software/SaaS Companies

bizible

Today, for marketers at Software/SaaS companies, we compiled some key statistics from both reports, creating a one-stop shop of critical insights for two important digital marketing channels. This is especially true for companies that are using ABM strategies.

Contently Named Best Overall Content Marketing Company

Contently

Aspiring to be a customer-centric company may sound obvious, but it takes a lot of work to maintain that status on a daily basis. Contently was named Best Overall Content Marketing Company for 2018 by the MarTech Breakthrough Awards. Announcements Company News awards ContentlyOne News

Make Your Company More Visible

Altitude Branding

What do all the big successful companies have in common? They are all “visible,” and they can even be recognized by just their trademark, jingle, or even colors associated with the company. There are a few ways to make your company more visible.

How to improve company culture

Biznology

Last year, glassdoor published a list of the top 25 companies for culture and values. These same names, you will notice, also top the list of companies ranked by market valuation. The implication is clear: many of the companies with the best cultures are also the most successful.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year.

5 Ways Employee Advocacy Strengthens Collaboration & Communications at Your Company

Marketing Insider Group

When employees use their personal social networks to promote and publicize their company on social media they help to drive brand awareness, improve the brand image, build a loyal audience, and drive traffic […].

5 Companies Creating Purposeful & Engaging HR Content

Contently

As you were researching, which companies looked like great places to work? Companies create HR content to attract capable new hires with great resumes, and those same assets can be leveraged to keep employees happy during their tenure.

Inbound Marketing for B2B Companies

Salesfusion

Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. [one_half valign="middle"] Partner Portal.

Marketers and Media Companies Are Arriving at an Eerily Similar Business Model

Contently

Funny enough, marketers and media companies are now arriving at an eerily similar marketing model. Hot take: Facebook tanking publishers in its algorithm earlier this year may be the best thing to ever happen to media companies.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.