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How to Build a B2B Marketing Team

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In a post titled What Your First 100 Hires Will Look Like , Jason Lemkin succinctly lays out a structure for growing a SaaS company from one to 100 employees. With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing.

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The 17 Best Social Media Management Tools

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Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming.

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Trending Sources

The 29 Best Social Media Monitoring Tools

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That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Identify sudden changes in the discussion volume to protect your company image.

The 21 Best Content Curation Tools

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Calling itself “the first digital publishing platform that is fully wired for social,” RebelMouse enables brands, media companies and individuals to create content that reaches and grows audiences across the social web.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

How Does Content Marketing Help with SEO?

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The number one aim of any company’s SEO strategy is to increase the number of natural links back to a website. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.

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Five Strategies for Improving Customer Experience

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Furthermore, 81% of survey respondents say they’ll continue to do business with a company if they receive positive customer support. Second to positive customer experience, your company’s success relies heavily on effective marketing and communication. Guest post by Brooke Cade.

33 Thought-Provoking B2B Social Media and Marketing Stats

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Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2

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How to Create the Three Parts for Any Sales Funnel

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The best landing pages have a unique design, yet support your company and product branding. Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere.

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Andy develops and manages ROI positive inbound and paid marketing campaigns for B2B & Tech companies. Guest post by Andy Beohar.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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The more you’ve helped a company, the more compelling the case study will be. How Company X Grew Their Email Leads by 434%. How Company X used Company Y’s service to Dominate Organic Search. Company X sees a 201% Increase in Inbound Leads After This Switch.

The 10 Best Customer Service and Customer Engagement Platforms

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The best tool I’ve found lately is Intercom; a sort of CRM tool for SaaS software companies that makes it easy to see user activity and communicate with…application users.” The company calls it, nebulously, a ‘product experience platform.’

22 Tantalizing Content Marketing Stats and Facts

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80% of business decision makers prefer to get company information in a series of articles versus an advertisement. 85% of marketers say the primary purpose for creating content is to build brand awareness and positive company image.

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Your Employees May Be Your Best Untapped Brand Advocates

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Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Desire to make things better for their teams and the company as a whole. Guest post by Liz Greene.

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7 Common Myths About Big Data

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For at least a decade, what we now know as big data has been heavily commercialised, with many public companies having built multi-billion dollar valuations through their use of it. Big data is only relevant to big companies. Guest post by Michael Ryan.

The Eight Best Social CRM Tools

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“Social CRM extends the boundaries of digital marketing with two-way interaction while traditional CRM focuses on the promotion of its product or service…social CRM places customer interests instead of data into the core of company’s strategy.”

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47 Superb Social Media Marketing Stats and Facts

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All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. 45% said they haven’t been able to show social media’s impact on their companies’ performance at all.

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Nine Winning Digital Marketing Strategies From The B2B World

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The interactive infographic, designed and executed by Ceros, was released to promote the insight report that discusses how companies in the US use wearable technology to drive business performance. Guest post by Cheryl Joy.

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Five Content Marketing Tips for B2B Success

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Mark Pinnes is the Deputy MD of Flagship Consulting , a Peppercomm company, where he oversees the strategic direction of integrated communications programmes for a range of leading clients in the financial, technology and enterprise sectors. Guest post by Mark Pinnes.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. 62% of companies outsource their content marketing.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. Organic (non-paid) search is the largest single source of visits for most B2B websites.

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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They provide an in-depth look as to how your company has helped a client. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs. Guest post by Bill Achola. Ned J.

How To Turn Video Marketing Into a Successful SEO Strategy

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Jason has assisted in launching successful digital campaigns for publicly traded companies, national brands, and local, family-owned companies that have gained national notoriety. Guest post by Jason Parks.

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34 Compelling Content Marketing Stats and Facts

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The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Companies spend, on average, 25% of total marketing budgets on content marketing.

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49 Noteworthy Social Networking Stats and Facts

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In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. 96% of B2C and and 88% of B2B companies use Facebook for marketing. companies.

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13 Great Guides to Growing Your Blog Audience

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You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal.

Five Tips to Help You Write Outstanding Content For Your Blog

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Jessica Kane is a professional blogger who writes for Faxage a leading company that provides Internet fax service for individuals and businesses. Content is king, and blogs often make the best castles.

20 Expert LinkedIn Guides

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For job seekers, it’s a portal into new opportunities, connections and references,” Scott Gillum offers half a dozen tips for job seekers to make the most of the platform, including keeping your past up to date: “Companies go out of business or are acquired all the time.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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In my consulting days, I attracted new clients through this blog, and I worked with companies that generated some pretty respectable lead gen and conversion rate figures through blogging.

6 Tips for Encouraging Your Team to Blog

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Many companies leverage the power of their employees to produce content on a regular basis. You can show your team that contributing to the company blog doesn’t have to be a daunting task. Guest post by Jill Phillips.

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16 Enigmatic Business Blogging and Other Marketing Stats

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For example, what percentage of businesses maintain company blogs? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products.

Seven Ways to Humanize B2B Marketing

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Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. Marketers in mid-sized companies usually have marketing automation software installed (e.g.,

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( tech companies were founded by first- or second-generation Americans. The larger the company, the higher the marketing expense budget as a percentage of revenue.

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This One Thing Has Become The New SEO Reputation Management Secret This Year

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If you consistently get people talking about your business and/or brand on social media and you link these websites to your own brand’s websites, you should be able to better control the overall search results for your company’s brand. Guest post by Jon Rognerud.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

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How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

35 Stupendous Social Networking Facts and Stats

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population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012.

How to Calculate the ROI of Social Media Marketing [Infographic]

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So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. Quick: Can you list the goals of each and every one of your social media efforts?

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

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But as companies grow, and produce more content, their needs may become more sophisticated.

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

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To survive in the long run, companies need to have a sound customer acquisition and service strategy. Many small companies fail to achieve desired sales goals despite having adequate resources. Many companies treat all their leads same. Guest post by Anthony Bergs.

14 Dazzling Digital Marketing Stats and Facts

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Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014.

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