The Top B2B Marketing Trends for 2018 – A Meta-Analysis


So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. Yet another post about 2018 B2B marketing trends?

How to Build a B2B Marketing Team


In a post titled What Your First 100 Hires Will Look Like , Jason Lemkin succinctly lays out a structure for growing a SaaS company from one to 100 employees. With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing.

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Trending Sources

Nine Winning Digital Marketing Strategies From The B2B World


The interactive infographic, designed and executed by Ceros, was released to promote the insight report that discusses how companies in the US use wearable technology to drive business performance. Guest post by Cheryl Joy.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets


The smartest companies are always looking to reach untapped markets. This rapid adoption and activity can make a big difference for expanding companies. It’s a best practice for companies to translate their social media posts for new global markets.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

115 Facts You Never Knew About Social Media [Infographic]


73% of companies recently reported that they have successfully hired a candidate from a social media search. Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media?

How Does Content Marketing Help with SEO?


The number one aim of any company’s SEO strategy is to increase the number of natural links back to a website. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.

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The 21 Best Content Curation Tools


Calling itself “the first digital publishing platform that is fully wired for social,” RebelMouse enables brands, media companies and individuals to create content that reaches and grows audiences across the social web.

Five Strategies for Improving Customer Experience


Furthermore, 81% of survey respondents say they’ll continue to do business with a company if they receive positive customer support. Second to positive customer experience, your company’s success relies heavily on effective marketing and communication. Guest post by Brooke Cade.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

22 Tantalizing Content Marketing Stats and Facts


80% of business decision makers prefer to get company information in a series of articles versus an advertisement. 85% of marketers say the primary purpose for creating content is to build brand awareness and positive company image.

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What is Inbound Marketing? The Idiot’s Guide [Infographic]


Andy develops and manages ROI positive inbound and paid marketing campaigns for B2B & Tech companies. Guest post by Andy Beohar.

Your Employees May Be Your Best Untapped Brand Advocates


Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Desire to make things better for their teams and the company as a whole. Guest post by Liz Greene.

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47 Superb Social Media Marketing Stats and Facts


All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. 45% said they haven’t been able to show social media’s impact on their companies’ performance at all.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. 62% of companies outsource their content marketing.

The Eight Best Online Tools for Sales Professionals


Helpful for both marketing and sales teams, Whoisvisiting uses reverse IP lookup from several sources to identify visitors to your site; get the company name, contact details, website and other key information.

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What is a Q&A Case Study? And Why is it Great for B2B Marketing?


The more you’ve helped a company, the more compelling the case study will be. How Company X Grew Their Email Leads by 434%. How Company X used Company Y’s service to Dominate Organic Search. Company X sees a 201% Increase in Inbound Leads After This Switch.

How To Turn Video Marketing Into a Successful SEO Strategy


Jason has assisted in launching successful digital campaigns for publicly traded companies, national brands, and local, family-owned companies that have gained national notoriety. Guest post by Jason Parks.

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How to Create the Three Parts for Any Sales Funnel


The best landing pages have a unique design, yet support your company and product branding. Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere.

7 Common Myths About Big Data


For at least a decade, what we now know as big data has been heavily commercialised, with many public companies having built multi-billion dollar valuations through their use of it. Big data is only relevant to big companies. Guest post by Michael Ryan.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients


They provide an in-depth look as to how your company has helped a client. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs. Guest post by Bill Achola. Ned J.

34 Compelling Content Marketing Stats and Facts


The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Companies spend, on average, 25% of total marketing budgets on content marketing.

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What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In


It’s an easy way to build your professional brand in the company of acknowledged thought leaders. Expert roundup blog posts have become a staple of influencer marketing and content marketing programs. Any why not?

Five Content Marketing Tips for B2B Success


Mark Pinnes is the Deputy MD of Flagship Consulting , a Peppercomm company, where he oversees the strategic direction of integrated communications programmes for a range of leading clients in the financial, technology and enterprise sectors. Guest post by Mark Pinnes.

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20 Expert LinkedIn Guides


For job seekers, it’s a portal into new opportunities, connections and references,” Scott Gillum offers half a dozen tips for job seekers to make the most of the platform, including keeping your past up to date: “Companies go out of business or are acquired all the time.

49 Noteworthy Social Networking Stats and Facts


In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. 96% of B2C and and 88% of B2B companies use Facebook for marketing. companies.

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13 Great Guides to Growing Your Blog Audience


You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal.

15 Questions to Ask When Hiring an SEO Professional (Seriously)


Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. Organic (non-paid) search is the largest single source of visits for most B2B websites.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

20 Brilliant B2B Marketing and Digital Business Stats and Facts


80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( tech companies were founded by first- or second-generation Americans. The larger the company, the higher the marketing expense budget as a percentage of revenue.

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The 10 Best Customer Service and Customer Engagement Platforms


The best tool I’ve found lately is Intercom; a sort of CRM tool for SaaS software companies that makes it easy to see user activity and communicate with…application users.” The company calls it, nebulously, a ‘product experience platform.’

Seven Ways to Humanize B2B Marketing


Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. Marketers in mid-sized companies usually have marketing automation software installed (e.g.,

This One Thing Has Become The New SEO Reputation Management Secret This Year


If you consistently get people talking about your business and/or brand on social media and you link these websites to your own brand’s websites, you should be able to better control the overall search results for your company’s brand. Guest post by Jon Rognerud.

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Top Link Building Techniques for B2B Companies (Infographic)


Conference sponsorship – While this can an expensive route to take, this technique not only helps you earn quality backlinks to your site but also opens up the opportunity to form a long-term partnership with companies within your industry. Guest post by Harris Myers.

35 Stupendous Social Networking Facts and Stats


population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012.

16 Enigmatic Business Blogging and Other Marketing Stats


For example, what percentage of businesses maintain company blogs? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products.

83 Exceptional Social Media and Marketing Statistics for 2014


Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%).

The Eight Best Social CRM Tools


“Social CRM extends the boundaries of digital marketing with two-way interaction while traditional CRM focuses on the promotion of its product or service…social CRM places customer interests instead of data into the core of company’s strategy.”

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6 Tips for Encouraging Your Team to Blog


Many companies leverage the power of their employees to produce content on a regular basis. You can show your team that contributing to the company blog doesn’t have to be a daunting task. Guest post by Jill Phillips.

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14 Dazzling Digital Marketing Stats and Facts


Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014.

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