Five Content Marketing Mistakes to Avoid
AUGUST 12, 2013
Narrowly focused content tends to be out of step and misaligned with the reality of buying in most companies today. Companies create content for themselves not their buyer. Companies are jumping in the raging river of social media and content marketing without a plan or measurable goals. Everyone is jumping into content marketing. The challenge is not only how to do it, but how to do it well. One of the best things a marketer can do is learn from the mistakes of others.