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Marketing Automation Trends - Download the Report

Everything Technology Marketing

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation?

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

As predicted last year, marketing automation has gone mainstream in 2011 as companies are taking their online campaigns, lead scoring, and email automation to the next level. Happy New Year! It is time again for our annual B2B Marketing "predictions".

A Simple B2B Marketing Framework

Everything Technology Marketing

To close the loop, and ensure continuous improvement, the feedback process (bottom) loops back to inform changes to strategy or adjustment of goals and tactics to more closely reflect the reality of external market dynamics as well as internal company resources and competencies.

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

7 - Focus on customer retention Customer retention has provided the much needed revenue stream that enabled many companies to survive the recession as new customer wins dried up. Happy New Year! It is January and time again for the obligatory 2011 predictions.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

What Are the Top-10 Marketing Books?

Everything Technology Marketing

Stelzner ) | Product Strategy for High Technology Companies (Michael McGrath) | The Leaky Funnel (Hugh Macfarlane) | Word of Mouth Marketing (Andy Sernovitz) | Influencer Marketing (Brown and Hayes) | The Chasm Companion (Geoffrey A.

Developing Your Marketing Analytics Strategy - A 3 Step Approach

Everything Technology Marketing

2) Identify questions that drive your goals Now that your company insider and outside analyst are in place, they’ll need to collaborate in order to identify questions that will drive growth for the firm — questions that may be answered through business intelligence (BI) and big data analytics. Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics.

It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

It looks like we are bouncing back from the recession compared to last year when tech companies slashed marketing budgets by over 8%. This year, IDC says, tech companies will allocate 19.3%

Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather.

A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?

Everything Technology Marketing

Many companies don't segment at all, segment only superficially, or copy segments that seem to be working for their competitors but without really understanding the rationale for selecting target segments.

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. Profiling of ideal companies and everything else follows from here. Your B2B markets are changing rapidly.

5 Steps to B2B Marketing Success

Everything Technology Marketing

This has profound implications on marketing and the way companies engage with prospects. By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue.

Looking for Social Media Policy Examples?

Everything Technology Marketing

Do you hesitate to jump on the social media bandwagon with your company? Concerned about what happens when an employee shares insider information? Social media is inherently dynamic, even chaotic. Provide no guidance and you likely end up damaging your brand. Be too restrictive and your social media initiative will never take off, putting you at a competitive disadvantage.

You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)

Everything Technology Marketing

Resources to learn more about social media metrics The 10 Social Media Metrics Your Company Should Monitor Social Media Measurement: Are You Getting Value Out Of Twitter and Its Peers? Here is another interesting result from the B2B social media survey.

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What B2B Marketing Tactics Are Up, Down, Flat? (Survey Sneak Peek)

Everything Technology Marketing

This supports the observation that companies are increasingly using content marketing to influence and guide prospects through the buying cycle. Last week, we talked about the changing B2B marketing mix (" Is Traditional B2B Marketing Dead?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Great Content Marketing Infographic from Demand Metric

Everything Technology Marketing

To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic (click to enlarge Did you know that 90% of all organizations use content in their marketing efforts?

Is the In-House B2B Marketing Department Going Away?

Everything Technology Marketing

As you know, more and more corporate functions are moving to a service and subscription based model where companies aggressively outsource everything that is not core to the business in order to gain advantages related to cost, scalability, and agility.

Is B2B Marketing Ready for Social Media? Take the Survey to Find Out.

Everything Technology Marketing

The survey will answer questions about the latest social media trends in B2B marketing, what challenges managers face, what platforms and tools are considered effective, how companies measure success, and more. B2B marketing is undergoing dramatic change.

5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

Today, in many organizations the executive suite is demanding proof of ROI and CEOs are asking the marketing function questions like: What is your economic value add to the company? The result is misalignment between CMO and CEO, marketing and sales, marketing goals and company goals.

Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

About Laura Patterson Laura Patterson’s marketing and sales career spans nearly 30 years having worked for both large public companies such as State Farm and Motorola and as well as start ups. In 1999 she co-founded VisionEdge Marketing ( [link] ), a data-driven metrics based strategic and product marketing company that specializes in improving marketing performance and helping organizations create a competitive advantage designed to attract, secure and retain profitable customers.

Lead Generation Checklist – Part 3: Develop and Intensify Your Ideal Customer Profile

Everything Technology Marketing

One of the biggest mistakes companies can make is to try and be all things to all people, going after all possible customers out of fear to miss out on revenue opportunities. Among all possible prospects, some companies are a better fit for a vendor's solution and have more to gain by purchasing it than other customers.

Fixing the Crisis in Marketing

Everything Technology Marketing

This approach helps marketing not only remain relevant in today’s organizations but provide visibility into the value it provides to the company, aligning with the needs of the sales organization, and reducing the cost of marketing while increasing performance ( [link] ).

Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

This article outlines a ten-step process any size company can use to successfully enter a new market. Where and who do they go to when looking for solutions provided by your company? About Laura Patterson Laura Patterson’s marketing and sales career spans nearly 30 years having worked for both large public companies such as State Farm and Motorola and as well as start ups.

Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

But, even before you get started and promote your company in this new online environment and create customized conversations with your customers and other stakeholders, you must consider who can “speak” on behalf of your company. Do you know who is responsible for entering your company’s details on LinkedIn? from their office computers, they open up company networks to viruses and other malware.

How to Build a Productive Company Culture

Hubspot

Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Fostering a Productive Company Culture. A club, for instance, or a company or a country.

One Company | One City | One Lattice

Lattice

Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. Why It’s Noteworthy: Hootsuite’s Instagram exposes their followers to the company culture and core values.

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.

6 Branding Mistakes Undermining Your Company's Image

Hubspot

At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. Colgate had spent years branding themselves as a toothpaste company, and the new product just wasn't consistent with their existing brand image.

Digital Transformation Works — So Why Are Companies Struggling to Transform?

B2B Marketing Insider

To be successful, your company needs to be customer-centric, have the right team, and develop a digital framework. The post Digital Transformation Works — So Why Are Companies Struggling to Transform?

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Five steps to establish a content-creating company culture

grow - Practical Marketing Solutions

I’ve worked with a number of large and small companies to help them develop a culture of content creation and there seems to be a few common themes that enable success. Here are some steps that launch a company toward a vibrant culture of content creation: 1.

How to change your company culture for marketing success

grow - Practical Marketing Solutions

I used to work for a big metals and mining company called Alcoa. It might make more sense if you knew that the company was the subject of the most famous lawsuit against a corporate monopoly in U.S. Obviously something that dramatic would have a powerful impact on the company culture.

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

And, while some growth has happened for your company, you might be feeling like you’ve hit a plateau and could use some new marketing strategies that will stimulate further business.

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Three companies using IT for dramatic transformation

grow - Practical Marketing Solutions

I used to work for a big global company. ” We discussed the fact that in many companies, the IT Department is still a “cost center” and not strategically integrated into marketing and sales functions. I used to work for a big global company.