Earnest about B2B

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This is the week that was in B2B: from HP printergeddon to Accenture rebrand

Earnest about B2B

But you could say Accenture has done pretty well out of it – even being named by Fortune as the world’s most admired IT services company last year.

This is the week that was in B2B: from Jetson’s reboot to buyer journey revelations

Earnest about B2B

According to a new LinkedIn survey looking at how younger generations influence tech buying decisions in the workplace, 61% of younger millennials (aged 19-25) play a part in their company’s tech purchases.

This is the week that was in B2B: from surrogate meeting attendees to AI tools

Earnest about B2B

comes courtesy of Scandinavian airline Widerøe – and its spoof company Norwegian Meeting Services.

You don’t need to be a start-up or Google to innovate

Earnest about B2B

And finally, Amazon’s Harry Davies’ wonderfully titled talk “If only I didn’t have to update this status report, I’d be really innovative”, gave tips and advice on how marketers can do things differently, whatever their company culture.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

The seven commandments for a successful rebrand

Earnest about B2B

You’ve made a load of acquisitions; your products are obsolete; your website looks tired; in a pitch, the sales team struggle to articulate what makes you special; your friends and family have no idea what your company does. You usually know when it’s time for a rebrand.

22 things we learned at the Festival of Marketing 2015

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Companies are no longer competing against each other, they’re competing against speed” Jeremy Waite, Salesforce. “90% Festival season as we know it has been over for a couple of months now, but that didn’t stop the Festival of Marketing 2015 taking place in East London’s Tobacco Docks.

IBM's Watson gives the real insight on brand personality

Earnest about B2B

How do you get to the heart of a company? How do you really understand what they are all about? You go to the ‘About Us’ section of the website, of course. But what does this corporate nonsense really say about a business?

Innovation from the inside: Building Event Wallet

Earnest about B2B

‘I’ve got an idea for an app.’ How many times a day do you hear that? Well just over a year ago, I said the very same thing and as part of Earnest Labs, the innovation arm of award winning B2B marketing agency Earnest , decided to make it a reality.Here’s how it happened.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.

Earnest about B2B

With this in mind, we’ve established woO , as a new sister company to Earnest. And with our new sister company, you could say we’re now able to woO as well as wow. woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time.

Don’t hate the player – an introduction to gamification

Earnest about B2B

However, since the hype began to develop around the subject a few years ago, a number of companies have tried gamifying their offerings clumsily, or even cynically – usually attempting to trick users into earning useless achievements and trophies. "You have to learn the rules of the game.

5 everyday terrible user experiences (and how to avoid them)

Earnest about B2B

Zendesk’s research shows that as consumer get more tech savvy, 67% of survey respondents said they’d prefer to self serve information than have to speak to a company representative. If you’re going to offer users self-service information, you need to get with the programme.

7 key takeaways from The State of Inbound 2016

Earnest about B2B

What are your company’s top marketing priorities over the next 12 months? Thinking specifically about inbound marketing projects, what are your company’s top priorities?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

The not-so-secret formula to B2B website UX

Earnest about B2B

Long gone are the days when companies could get away with listing company or product information – using their sites as a company brochure. Company brochures have also become less popular.

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Putting the tea in team: brewing a successful marketing team

Earnest about B2B

And treating these ingredients well is important too – highly engaged employees are 39% more likely to have above-average productivity than the average worker, and companies with happy staff may outperform the competition by 20%. "I would rather have a cup of tea than sex." – Boy George. My colleague stands up, pointing his finger at each of us in turn “Tea? Was that a no? Sugar for you, right?

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Etiquette & Propriety: a quintessential guide to decorum in B2B marketing

Earnest about B2B

Companies with a particularly strong digital identity can really surprise and delight their customers with an analogue message; see some rather marvellous examples we developed for Google on our website.

You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

Similarly, there are millions of customers worldwide looking for B2B products and services online who are increasingly hitting the Internet to find them; 86% of companies say they now sell online to customers who used to purchase from them only offline. Back on the market or going to market?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

5 tips to amplify your YouTube video and get more views

Earnest about B2B

Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . We all want our videos to go viral on the Internet, don''t we?

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Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

Traditionally the good old tellybox has been the number one broadcast advertising platform for many companies who, working with media planning agencies, select particular programmes or timeslots in which to advertise.

Velociraptors in the kitchen (or: the importance of context in social media)

Earnest about B2B

A nice theme park full of dinosaurs for everyone to look at, and before you know it the raptors are testing the fences and you’re hiding in the kitchen with your sister and a ladle for company. The importance of context in social media marketing.

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Marketing Personalisation with the Father of the Bride

Earnest about B2B

Customers need to feel that their data is secure and being used to benefit them and not just benefit the company. "Although my schedule is very busy, I decided to take time out to write you a peronal reply".

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Email marketing: Is emailing purchased data a waste of time?

Earnest about B2B

Suffice to say, a company update telling them that Neil from Accounts has just had twins probably isn’t what their looking for. Does e-mailing cold data really cut the mustard?

Michelin Guide - The greatest piece of content marketing ever devised

Earnest about B2B

All from a tyre company – who’s brand is now mentioned every day, across the world because of it. Looking for one of the best examples of content marketing? Try looking back 100 or so years.

Raising brand awareness and driving leads with HR & Recruitment Execs

Earnest about B2B

So, we provided a free bespoke review of a company’s recruitment and retention processes in exchange for a little bit of information on our customers. OK, so here’s the scenario. Question. What springs to mind when you think of recruitment agencies? Aggressive? Sales Driven?

Employee engagement using iBeacons: The Misys case study

Earnest about B2B

Our task was to create an army of brand ambassadors across the company - informed, educated and inspired as part of a programme to launch the new Misys brand. Who said innovation was the sole domain of B2C marketers?

22 reasons you know you work in B2B marketing

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When your Mum has no idea who any of your clients are - despite all of them being bigger than the company that makes her favourite brand of toilet cleaner. We put heads together at Earnest and decided to settle this once and for all. If for any reason you weren't sure, here are the tell-tale signs. You know you work in B2B marketing. When the most talked about campaign in your industry features a washed up actor balancing on two trucks.

Crafting an effective, award-winning global B2B campaign - case study

Earnest about B2B

The interesting part of the campaign is that, being frank, most companies’ efforts to do B2B on a global basis usually ends up being either: Dull. It’s the same feeling but tenfold if you leave your tablet at the airport and it gets hacked and your company compromised.

5 principles of Information Architecture & why it matters to marketing

Earnest about B2B

Lots of companies want to have an “inward facing” (as opposed to outward facing) approach on their website, and this is a good way to achieve this and understand more about your customers. Humans are ‘informavores’ after all. We need information to survive. What’s all this then?

Get off the Content Marketing gravy train

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Unable to discern any difference between one company’s point of view and the next – stumbling from one bland piece of content to the next. Why too much content recycling and rehashing means it''s time for a rethink. Search ‘Content Marketing’ on Google and you get 361 million search results.

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

According to Social Media B2B , companies that blog generate 67% more leads per month than those that don’t. By raising brand awareness and demonstrating industry expertise, companies have been able to engage an average internet user and transform them into a committed purchaser.

The Panini Sticker: Probably the best content marketing in the World

Earnest about B2B

The Panini company was established way back in 1961 – and published its first World Cup sticker book for the Mexico 70 World Cup. A look at the sticker phenomenon that''s taken the world by storm. You may not have noticed but an epidemic has been sweeping the globe these last few weeks.

This is the week that was in B2B: from broken funnels to abject failure

Earnest about B2B

Given less than 1% of leads ever generate revenue for B2B companies, he argues the B2B funnel is well and truly broken. As we said goodbye and good riddance to 2016 and welcomed the New Year with open arms, the B2B world was alight with predictions and opinions on what 2017 has in store.

This is the week that was: Apps, hacks and content marketing advice

Earnest about B2B

Here’s an overview of all things B2B Marketing that have made us sit up straight, c**k a Roger Moore-esque eyebrow and take note in the last 7 days: App of the week: Team communication platform, Slack , creates a Facebook -style forum tool for projects within companies.

This is the week that was in B2B: from April Fools to controversial rebrands

Earnest about B2B

He says we should be asking bigger questions of ourselves as a trade – as a client once told him: “ How do we go from being a company that sells stuff to people, to a company that people are happy exists?”

Pivoting, problem-solving and breaking the mould: 10 (and a half) learnings from Perk Me Up

Earnest about B2B

From the Irish start-up wake at SXSW to Jonathan’s company moving from gaming to banking, you have to realise when to let things go and move on to the next venture or opportunity.

When brand enemies unite: Big Blue takes a bite of the Apple

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It sees IBM not only selling iPhones and iPads into big business – but both companies working together to develop more than 100 ‘end-to-end mobile solutions’ Who’d have thought it? What happens when two big brands with history join forces?