Buzz Marketing for Technology

The Return of the “Marketing Mix”

Buzz Marketing for Technology

Organizations started to get frustrated with the lack of predictability and rising costs associated with Marketing and the ecosystem of agencies and media companies that had to be invoked when even considering bringing a product, service, or brand to market. Fashions change. .

4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. Last year I was asked by ITSMA to collaborate on this piece with them.

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action.

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Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Posted in Innovation.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

I mean what’s your purpose, what’s your cause, what’s your belief, why does your company exist. Can every company have a why? Not only can a big company have a why, every company does have a why. It’s the reason why they started the company.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for.

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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. Posted in Innovation Interactive Marketing Strategy.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Too many companies in my opinion leave it to the sales team to figure this out all this by themselves. Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. Companies that don’t test won’t get anywhere near providing the best online experiences for their audience.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

In fact, companies like Gilt have seen a 100 percent increase in mobile users in a single year. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

If there’s no stylistic connection between a company’s Facebook page and its main website, visitors may not trust that the page is legit. If Facebook plugins aren’t integrated into the main company website, a great deal of potential traffic—and revenue—is being lost.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Posted in Commerce eCommerce Strategy.

Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom line. So the assumption that change is the weird thing and stability is the normal thing is something that causes a lot of companies to get taken by surprise.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Why are you wasting the company’s money by giving them geek toys when they should be doing real work for us? All of that is a good start, but the results you need to justify your efforts will come by taking a holistic company approach.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

When they have something to say about a product, they’re not just saying it to the company that sold it to them, they’re talking to each other , at an exponential rate. So optimizing company websites for mobile is a no-brainer.

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. Prospects can compare their opinions individually and/or as a team with recognized thought leaders from the company or the industry.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Which sounded like Social CRM meets Systems Integration company to me.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom.

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company.

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Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

I spoke to two very well-known technology companies. Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. I hope you enjoy!

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Sites must be more visual, more concise and more consumable, taking the following into account: 1) Design your site for the consumer, not the company. If you think about a typical B2B tech company, it likely has a product or service to offer, or even a blend of both.

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The Rapid eLearning Blog

Buzz Marketing for Technology

Another person I talked to was a one-person shop who is responsible for building elearning courses for a company that serves a number of organizations in developing nations. A big issue with the presentation template is that they’re branded with logos or company brand elements.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

We discussed nine ways companies have found to connect social media to revenue and ROI. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

With the right personalization strategy and tools, companies can create an online equivalent of a brick-and-mortar store, where anything a consumer might want is located in a single aisle. Posted in behavioral targeting Personalization. What does personalization really mean?

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Aligning all these efforts first requires companies to consider how consumers are using mobile devices to interact with the brand, and how that will differ from the online or in-store interaction. Posted in Customer Experience Mobile.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product.

IROI: Immediate Return on Investment

Buzz Marketing for Technology

In the traditional model, smaller companies with new and disruptive products and services are often locked-out of media buys because they lack the incumbents’ financial muscle. With information and insights derived from Social Media, these companies can find alternate and more effective channels to disseminate their messages in real-time and with high-fidelity to audience attitudes and behavior. Posted in Advertising ROI Strategy. This is the era of Social Media.

Making Marketing Agility Cool

Buzz Marketing for Technology

Winning companies are defined today not by their product and service offerings but by the manner in which they respond to the needs of their consumer.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

The question is: who inside the company can embody these traits and help the CEO rule the roost? Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3

The Emotion found in Social Data

Buzz Marketing for Technology

It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice. Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout. Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design.

The ROI of Influencer Marketing

Buzz Marketing for Technology

Tung ( @ EricTTung ) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@ KathleenHessert ) CEO of Sports Media Challenge and Eric Berkowitz (@ tracx ) SVP of Global Services at Tracx.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center.

Definition of Introvert -- What is an Introvert?

Buzz Marketing for Technology

Privacy Policy Our Story Be a Guide ©2008, a part of The New York Times Company. Search. Gifted Children. Home Parenting & Family Gifted Children. Email. Gifted Children How to Identify Education Parenting Help. Gifted Children Newsletter - Sign up ! Discuss in My Forum. Introvert. By Carol Bainbridge , See More About: introverts shyness introverted children. Definition: Contrary to what most people think, an introvert is not simply a person who is shy.

IBM Social Computing Guidelines

Buzz Marketing for Technology

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. In 1997, IBM recommended that its employees get out onto the Internet—at a time when many companies were seeking to restrict their employees Internet access. In 2005, the company made a strategic decision to embrace the blogosphere and to encourage IBMers to participate. Skip to main content.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand.

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