Biznology

Read this article before you start a social media program

Biznology

Brand awareness – expanding visibility of your company and/or personal brand. Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

11 inspiring case studies of digital transformation

Biznology

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). The company’s main innovation is their Mobile Order and Pay app.

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Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

They don’t want to waste time and money like the companies that Straight North recently evaluated. Logistics company wastes 90% of their time with the wrong LinkedIn sales leads. All sales leads are not equal.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

New Year’s resolutions for digital marketers

Biznology

Companies that dominate the digital dialogue— Uber , Airbnb , Snapchat , Instagram —didn’t even exist a decade ago. Syndrome”) has hurt many a marketer and many a company.

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Gaining an edge over competitors with a knowledge base

Biznology

A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. There are no hardware investments, since the company has its own servers for storing all of your data and your system.

How to simultaneously attract new prospects and retain loyal customers

Biznology

B2B companies tend to focus more resources on attracting new customers than retaining current customers. Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted.

Can content written for print position well in Google?

Biznology

There are a variety of training options that can fit any company’s budget–yes, even a small business! Recently, I worked with a big-brand publisher that published print assets to their site. The powers-that-be believed that the content should position just fine.

10 Marketing trends to watch for 2017

Biznology

Hire a photographer to take photos of your company and your products. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year.

Survey says: ANZ Companies use social media for business

Biznology

The results posted in this graphic show an important part of the study in relation to how it can help your company get increased press exposure and social mentions. The post Survey says: ANZ Companies use social media for business appeared first on Biznology.

The 10 most fascinating people in B2B marketing in 2016

Biznology

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Karla Blalock is COO of PointClear , the prospect development company founded by Dan McDade.

Why most B2B social media programs fail to generate real leads

Biznology

If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? You’re ahead of many B2B companies and right in there with > 80% of those companies that have organized LinkedIn programs.

Modeling B2B video content on micro-learning

Biznology

Here are six, as listed by the eLearning company, Swift. You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. What is micro-learning?

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On the limited value of branded content

Biznology

The problem stems from a common issue: Companies don’t do content marketing from a clear content strategy, leading to what Mark Schaefer calls content shock.

Good news for business — costs of B2B video production content is at an all time low!

Biznology

This, coupled with the amount of people calling themselves a corporate video production company, has given businesses more options to make B2B video production content, more accessible than any other point in history. So deciding on which is best for your company can be tricky.

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The salesmanship of influencer marketing

Biznology

Only then, when lust turns to love, can your sales relationship grow through upsells, referrals, recommendations, and company-wide, federated, commitments and conversions. If you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential.

10 most inspiring digital marketing stories of 2016

Biznology

Meanwhile, the company continues to push out short, inspiring messages via the hashtag #LikeAGirl. The company let customers request delivery of their favorite pizza by tweeting to the @Dominos Twitter account , or by using the hashtag #EasyOrder.

Why every business needs a social media business audit

Biznology

That approach may work for enterprise-level companies with the resources and manpower, but your business needs to be strategic. Example: Facebook Company Page – because I have a good number of likes on each Page post. Not active on social media? You are losing ground to competitors.

Why account-based marketing is a game changer for Japan

Biznology

With what level of sophistication are companies in Japan practicing B2B marketing today? Consider this: fewer than 5% of Japanese B2B companies even have marketing departments. But companies don’t have the skills and the internal resources.

A guide to getting started on using hashtags on LinkedIn

Biznology

This raises brand awareness on LinkedIn for your company and your personal brand. When you visit LinkedIn and type any hashtag into the search bar, you will get a list of relevant people, companies, groups, and posts.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

There was no content to create an unconsidered need and an unexpected urgency and demand for the company’s services. You see, the company was only basing their content on what customers were saying what their needs were.

How to build a killer content team

Biznology

A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. It’s how companies like yours are staying competitive. Yes, your company can build a killer team of in-house writers!

How to improve your company’s Facebook page

Biznology

Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible.

Five habits of highly-effective entrepreneurs

Biznology

This holistic view of your company can help you find inefficiencies. Entrepreneurs must obsess over finding solutions to inefficiencies in their company. Initiative and drive are what lead these entrepreneurs to start their companies.

The art of narrative storytelling via social media marketing

Biznology

There’s no such thing as a client, a company, or a product of service not having a story and there’s no such thing as any product or service being able to survive in a vacuum.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon.

The simple truth about what’s driving digital next year

Biznology

But, if you haven’t signed up for a Snapchat account yet I strongly recommend you do if only to check out the stories placed on the social network by companies like Vice, National Geographic, or CNN.

The case for customer reactivation

Biznology

For many companies, reactivation is measured by conversion to repurchase. As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base.

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The future of Twitter is as a protected essential public utility

Biznology

If you want more of me, you can read my stuff at Biznology , my website, my company site, Gerris Corp , and sometimes on Socialmedia.biz and Business2Community. This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media.

What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time.

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Now is the time to fix your LinkedIn profile—here’s why

Biznology

Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. Meanwhile, Austin is GC at a pharmaceutical company. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it?

Social media strategy leaders: Sarah Nilson

Biznology

I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company. I sit on the Enterprise Digital Team at QuintilesIMS, which is responsible for all company-wide digital properties.

The state of B2B marketing in Asia—moving toward digital

Biznology

What are the particular sales and marketing challenges faced by Asian B2B companies? . One headache for B2B companies in Asia can be the lack of scale. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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How social media is changing what brands stand for

Biznology

Smart companies welcomed this digital connection opportunity to more fully engage customers and strengthen their bond with them. The overall result has been higher capital growth of those companies emphasizing these E.S.G.

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How storytelling can shape the corporate brand and culture

Biznology

More companies today are using storytelling to recruit and train new employees– Apple , IBM , 3M , Nike , Coca Cola , Disney , Microsoft , NASA , and other forward-thinking organizations.

What promotional products are on your desk? [survey results]

Biznology

Can you name a brand of company/organization featured on promotional products on your desk? 84% of survey respondents is an extremely large percentage to be able to name a brand, company, or organization on a promotional product currently on their desk.

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine.

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Five social media courses make one social media strategy meal

Biznology

So many companies don’t know any better. When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course.

15 best Big Data companies and why they stand out

Biznology

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Best Big Data companies with the biggest revenue .