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11 inspiring case studies of digital transformation

Biznology

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). The company’s main innovation is their Mobile Order and Pay app.

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

They don’t want to waste time and money like the companies that Straight North recently evaluated. Logistics company wastes 90% of their time with the wrong LinkedIn sales leads. All sales leads are not equal.

New Year’s resolutions for digital marketers

Biznology

Companies that dominate the digital dialogue— Uber , Airbnb , Snapchat , Instagram —didn’t even exist a decade ago. Syndrome”) has hurt many a marketer and many a company.

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Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

How to simultaneously attract new prospects and retain loyal customers

Biznology

B2B companies tend to focus more resources on attracting new customers than retaining current customers. Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted.

10 Marketing trends to watch for 2017

Biznology

Hire a photographer to take photos of your company and your products. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year.

The 10 most fascinating people in B2B marketing in 2016

Biznology

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Karla Blalock is COO of PointClear , the prospect development company founded by Dan McDade.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Besides working for Comcast, Citi and Vanguard Investments, he has advised many Fortune 500 companies. Edelman company. Every once in a while magic happens.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Modeling B2B video content on micro-learning

Biznology

Here are six, as listed by the eLearning company, Swift. You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. What is micro-learning?

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Why every business needs a social media business audit

Biznology

That approach may work for enterprise-level companies with the resources and manpower, but your business needs to be strategic. Example: Facebook Company Page – because I have a good number of likes on each Page post. Not active on social media? You are losing ground to competitors.

Why account-based marketing is a game changer for Japan

Biznology

With what level of sophistication are companies in Japan practicing B2B marketing today? Consider this: fewer than 5% of Japanese B2B companies even have marketing departments. But companies don’t have the skills and the internal resources.

Social media strategy leaders: Sarah Nilson

Biznology

I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company. I sit on the Enterprise Digital Team at QuintilesIMS, which is responsible for all company-wide digital properties.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Survey says: ANZ Companies use social media for business

Biznology

The results posted in this graphic show an important part of the study in relation to how it can help your company get increased press exposure and social mentions. The post Survey says: ANZ Companies use social media for business appeared first on Biznology.

What is business video content marketing and how to get started

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Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time.

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Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

There was no content to create an unconsidered need and an unexpected urgency and demand for the company’s services. You see, the company was only basing their content on what customers were saying what their needs were.

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All social media sites should offer profit sharing and ad revenue

Biznology

It wouldn’t be technically difficult at all to offer revenue share in the same method that Google AdSense does routinely and most every company does through affiliate platforms like Conversant (formerly CJ or Commission Junction).

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon.

The future of Twitter is as a protected essential public utility

Biznology

If you want more of me, you can read my stuff at Biznology , my website, my company site, Gerris Corp , and sometimes on Socialmedia.biz and Business2Community. This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media.

Now is the time to fix your LinkedIn profile—here’s why

Biznology

Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. Meanwhile, Austin is GC at a pharmaceutical company. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it?

The simple truth about what’s driving digital next year

Biznology

But, if you haven’t signed up for a Snapchat account yet I strongly recommend you do if only to check out the stories placed on the social network by companies like Vice, National Geographic, or CNN.

How to improve your company’s Facebook page

Biznology

Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible.

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How storytelling can shape the corporate brand and culture

Biznology

More companies today are using storytelling to recruit and train new employees– Apple , IBM , 3M , Nike , Coca Cola , Disney , Microsoft , NASA , and other forward-thinking organizations.

How to build a killer content team

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A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. It’s how companies like yours are staying competitive. Yes, your company can build a killer team of in-house writers!

Meet the king, the queen, and the crown jewels: content, customer experience, and data

Biznology

Andrea is a 43-year-old vice-president of finance for a mid-sized technology company. She’s interested in hiring your company. Whether or not she moves from “might be interested” to “ actually interested” depends on the experience she has with your company at each step of her journey.

The state of B2B marketing in Asia—moving toward digital

Biznology

What are the particular sales and marketing challenges faced by Asian B2B companies? . One headache for B2B companies in Asia can be the lack of scale. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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10 most inspiring digital marketing stories of 2016

Biznology

Meanwhile, the company continues to push out short, inspiring messages via the hashtag #LikeAGirl. The company let customers request delivery of their favorite pizza by tweeting to the @Dominos Twitter account , or by using the hashtag #EasyOrder.

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What promotional products are on your desk? [survey results]

Biznology

Can you name a brand of company/organization featured on promotional products on your desk? 84% of survey respondents is an extremely large percentage to be able to name a brand, company, or organization on a promotional product currently on their desk.

15 best Big Data companies and why they stand out

Biznology

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Best Big Data companies with the biggest revenue .

Interesting content marketing trends to watch for in 2017

Biznology

Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. Companies are seeing their desktop traffic decrease in lieu of mobile traffic. The benefit to a company is the ease of access.

The ugly side of digital transformation

Biznology

Interest in digital transformation has been spurred by the success of a few disruptive companies and egged on by technology vendors eager to find a way to sell more gear.

Five habits of highly-effective entrepreneurs

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This holistic view of your company can help you find inefficiencies. Entrepreneurs must obsess over finding solutions to inefficiencies in their company. Initiative and drive are what lead these entrepreneurs to start their companies.

Cognitive content strategy

Biznology

And most companies change their product names or introduce new products faster than the taxonomy managers can keep up. The only refuge of companies with such large sites is to build internal search engines that automatically find content users are looking for.

Implement the powerful CloudFlare CDN for free today

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Search Engine Optimization 4oD Advertising network American Broadcasting Company Android (operating system) Apple Inc.

Interactive video for sales just got a big boost from Apple

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Now anybody in your company can make an existing video interactive in a few minutes. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.”

Better built than bought – how to build your email marketing list

Biznology

Make this a company-wide policy for all customer-facing personnel–sales, marketing, customer service. Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why.

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