Biznology

The 10 most fascinating people in B2B marketing in 2017

Biznology

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. Alejandro Antonini runs the tech consulting company MarketingFox, which bravely tackles one of the messiest spots you’ll find in any B2B company: marketing operations.

Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.

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How do you persuade big company executives that digital marketing is important?

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Many of you no longer face this problem within your company, which is great. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie.

11 inspiring case studies of digital transformation

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88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). The company’s main innovation is their Mobile Order and Pay app.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Design thinking

Biznology

Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), Due to the remarkable success rate of design-led companies such as WeTransfer , Airbnb and Pinterest and many others, design has evolved beyond making objects or services.

Survey says: ANZ Companies use social media for business

Biznology

The results posted in this graphic show an important part of the study in relation to how it can help your company get increased press exposure and social mentions. The post Survey says: ANZ Companies use social media for business appeared first on Biznology.

Six powerful B2B marketing tactics you may be missing

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But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. Companies like Stirista make this easy—and the payoff can be huge.

New Year’s resolutions for digital marketers

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Companies that dominate the digital dialogue— Uber , Airbnb , Snapchat , Instagram —didn’t even exist a decade ago. Syndrome”) has hurt many a marketer and many a company.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

Gaining an edge over competitors with a knowledge base

Biznology

A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. There are no hardware investments, since the company has its own servers for storing all of your data and your system.

B2B marketing lessons from Michael Brenner

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As traditional trade publications decline, companies have an opportunity to step in and deliver the information and connection that business buyers crave. Your employees have ten times the number of connections on Facebook and LinkedIn that your company has.

Read this article before you start a social media program

Biznology

Brand awareness – expanding visibility of your company and/or personal brand. Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

How to simultaneously attract new prospects and retain loyal customers

Biznology

B2B companies tend to focus more resources on attracting new customers than retaining current customers. Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted.

10 Marketing trends to watch for 2017

Biznology

Hire a photographer to take photos of your company and your products. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year.

Influencers: the key to content marketing

Biznology

What B2B buyers need is authentic voices from within the company, primarily from product managers and development leads. So job 1 is to find pockets of good content in your company and work on getting it shared in your social channels, and indexed and ranked by search engines.

9 things you can do today to improve your Google search results

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Get a Faster Web Hosting Company and Learn About Caching and CDNs : Google be taxing!

Switch the user interface to accelerate growth and leadership

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If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. Smart companies will satisfy you quickly without annoying you.

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Where is B2B marketing headed? 7 predictions for 2018

Biznology

It’s been a long time coming, but B2B marketers are finally waking up to the fact that purchase decisions are based far less on price and more on direct and indirect experience with the product, the brand, and the company. End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it!

The 10 most fascinating people in B2B marketing in 2016

Biznology

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Karla Blalock is COO of PointClear , the prospect development company founded by Dan McDade.

Should you stop (organic) social media activity?

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” Avinash’s post highlights social media posts from big-brand companies and breaks down their actual success metrics (rather than just focusing on likes). ” One post from Expedia (a company with 6.4

50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company.

How to improve your company’s Facebook page

Biznology

Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible.

Modeling B2B video content on micro-learning

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Here are six, as listed by the eLearning company, Swift. You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. What is micro-learning?

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Can content written for print position well in Google?

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There are a variety of training options that can fit any company’s budget–yes, even a small business! Recently, I worked with a big-brand publisher that published print assets to their site. The powers-that-be believed that the content should position just fine.

Should businesses use LinkedIn groups or Slack for prospecting? Part 2

Biznology

What I see happening is technology companies following Buffer’s lead to build exclusive Slack communities for their users or fans. Slack communities is also a great way for companies looking to hire future employees to find good talent.

Why account-based marketing is a game changer for Japan

Biznology

With what level of sophistication are companies in Japan practicing B2B marketing today? Consider this: fewer than 5% of Japanese B2B companies even have marketing departments. But companies don’t have the skills and the internal resources.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

15 best Big Data companies and why they stand out

Biznology

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Best Big Data companies with the biggest revenue .

Why walking meetings can be wonderful at work

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Summary and takeaways for your company. This is a news flash: walking isn’t just good for your health; it can be good for your job too.

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10 most inspiring digital marketing stories of 2016

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Meanwhile, the company continues to push out short, inspiring messages via the hashtag #LikeAGirl. The company let customers request delivery of their favorite pizza by tweeting to the @Dominos Twitter account , or by using the hashtag #EasyOrder.

The simple truth about what’s driving digital next year

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But, if you haven’t signed up for a Snapchat account yet I strongly recommend you do if only to check out the stories placed on the social network by companies like Vice, National Geographic, or CNN.

5 tips to get people to buy online

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Those are the companies that did not adapt fast enough to changing shopping habits and the importance of online marketing. Companies such as GoPromotional offer a wide range of enticing, attractive options. Online sales is a booming industry and the revenue is growing exponentially.

From leads to longevity: 2 ways to move leads down the sales funnel

Biznology

Email and content marketing are two of the most heavily used marketing strategies for both B2B and B2C companies. And while content marketing ROI is difficult to measure, studies show that 70% of consumers would rather learn about a company through content than an advert.

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. As I share in this cost-per-lead post , I recently spoke to the President and CMO of a logistics company.

Tactical video for technology sales and marketing

Biznology

Tech companies don’t need a “video strategy.” RFP: Companies often use video recordings to provide evidence of top-level executive commitment to a project. They need tactical videos that support their sales and marketing content strategy.

Should businesses use LinkedIn groups or Slack for prospecting? Part 1

Biznology

And, here’s the opportunity for savvy companies willing to experiment with alternate ways to connect with professionals. According to Slack, 77 of the Fortune 100 companies now use Slack.

The resurgence of values-based branding for restoring trust

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These factors have led average consumers to ask where and how companies or brands stand on many of these social issues. As a company brand, these values define its culture, ethics, and how it conducts itself. However most companies claim very similar, fundamental values–e.g.

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Why every business needs a social media business audit

Biznology

That approach may work for enterprise-level companies with the resources and manpower, but your business needs to be strategic. Example: Facebook Company Page – because I have a good number of likes on each Page post. Not active on social media? You are losing ground to competitors.

Why most B2B social media programs fail to generate real leads

Biznology

If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? You’re ahead of many B2B companies and right in there with > 80% of those companies that have organized LinkedIn programs.