New B2B Persona Research From Salesforce and LinkedIn Study
B2B Lead Generation Blog
MAY 30, 2017
What I mean by movement is that a person goes through both horizontal and vertical changes within a company. So, if we’re only looking at the measure of, “is this email address any good for us,” and “we’re only looking at the bounce,” all that says is, “does this person still work at that company.” How many of you have had your job responsibilities change in the same company you’re working with?