Anything Goes Marketing

Marketing Automation And Advocate Marketing: A Sweet Combination

Anything Goes Marketing

boys), and I moved from a behemoth of a technology company to a fast. Marketing automation + advocate marketing = delicious! This post was originally posted here. 2013 has been a year of transition for me. My wife and I will be. adding a new addition to our family, which will require me to paint a. room pink and have tea parties (it’s a big transition after having two. moving startup. I have.

Improve Your Writing Style: Solve Their Problem, Not Yours

Anything Goes Marketing

Too many companies are too focused on what they want when they post updates on their social channels and don''t focus enough on how their message will help the people that they are I was recently inspired by this simple yet insightful post by Jonathan Greene from MarketingSherpa on how a small change in how you phrase items can mean the difference in the response you get on social media.

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Measuring the Impact of Lead Nurturing: 3 Methods You Can Use

Anything Goes Marketing

This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group.

5 Corporate B2B Blogs That You Should Copy

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Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. The importance of blogs in your B2B marketing mix can't be overlooked.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

Email Autoresponders 2.0 in B2B Marketing

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Insert company logo here] Thanks for registering. Insert company logo here] Dear FirstName, Thanks for registering to receive [insert name of resource] from CompanyX.

Tips to Improve How You Segment Your Database

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This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust.

How To Build a Lead Nurturing Culture Part I

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Technology Does Not Create Momentum – It Accelerates It Good to Great stresses that technology is not going to instantly transform a good company to a great company. Why are we seeing some companies exceed at lead nurturing over other similar companies?

10 Tips for Using Twitter And Email Marketing for B2B

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Add a link to your company's Twitter account to all mass email communications. Quick note here: I already assumed that your company created a Twitter account. Link to a form landing page from your company Twitter account. If you don't have enough content it means that your company is not leveraging this channel enough and it's time to get on that because it many cases, the conversation has already started.

How do I Generate More Leads from my Website?

Anything Goes Marketing

In addition, you may need to use data from third party sources (such as D&B) to verify how qualified a company is rather then relying on what the web visitor provided. Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate?

B2B 9

Is your Company Being Blogged About?

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Last week I mentioned how you can track your company's brand on twitter. This week I found a new site that you can use to compare how you're company is doing on the blogosphere versus your competition. How is your company being represented when compared to your competitors.

Resources on Aligning Marketing and Sales for B2B Companies

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If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself!

Customer Service at its Best: Wind Mobile

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For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. How much more real does the company appear to you with a forum that is public?

Wake up and Send More Email

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It all depends on your type of business but I’m sure there are not many companies that couldn’t improve in this area.

5 Marketing Automation Email Tips

Anything Goes Marketing

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company.

5 Mistakes B2B Marketers Need to Avoid in 2010

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Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. For example, check out [link] and search for your company name.

Email Marketing Metrics You Should be Tracking

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Considering that a recent Aberdeen Research report clearly demonstrated that best in class companies are finding lead nurturing successful, adding in these types of metrics should be a no-brainer. If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics.

Sharing Space: Marketing and Sales

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Sales are coming from all across the country and need a special place to park when they visit headquarters Outside sales are getting the recognition they deserve for making the company what it is. How are the best in class companies still reaching their 2009 targets?

Social Media Success Stories

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In today’s economy, many companies are limiting travel in order to save a few bucks. I then received a direct message (DM in Twitter lingo) via Twitter from a client in my segment in the Atlanta area asking me what my role at my company was and if I service clients in the area.

Twitter and Customer Service - Potential PR Nightmare

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Your company may have just started down the path of using Twitter as another communication channel. (If Therefore, the decision has been made for you and your company's customer service department needs to determine how Twitter will be used to create the best customer experience possible.

Lead Management and Football

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Running back : The players running with the ball on the ground are the inside sales/demand generation team (different companies give this group different names).

Email Marketing Gone Wrong - It's not the 1990s Anymore

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Companies will waste precious marketing dollars if simple email best practices are not followed. I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short.

Obama beats McCain. on Twitter

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Are you having a tough time convincing your boss your company needs to get on Twitter ? You can compare multiple items which allows you to compare the mentions of your company vs. another company. That should be all you need to get your company's "Twitter on".

How to Prevent List Attrition yet Drive Event Attendance

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Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line?

The Recession is Here - Time to Become an Eco-Marketer

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With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. If anyone from your company or your customers are speaking on behalf of your company ensure that you film them and add them to the resource area of your website.

Landing Page Optimization: Mini Case Study

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All I hear about is your company. I don't feel you've touched on any pain points of my company. It's Canadian Thanksgiving up here today and I'm all about giving back.

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Newsletter Content that Engages Your Marketing Database

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This beer company is going beyond their product to focus on their target audience. For many companies, newsletters are key to either keeping customers, creating repeat customers or nurturing prospects who are interested in your products but not yet ready to buy.

Lead Nurturing - How to track ROI?

Anything Goes Marketing

To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. The concept of lead nurturing is something that is complex for some but very straightforward for others.

The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

B2C companies may only need email to begin the conversation but B2B companies typically collect company name and first and last name. It's been a very busy month with lots of travel thrown in.

Latest Trends in Email Marketing: RSS and Calendar Reminders

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As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. This approach works for the average blogger but companies need better tools.

Are Webisodes Just for B2C? Who Hired Bob?

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Webisodes and B2B Companies The budget for this Tassimo campaign is probably out of the reach for most companies and is most likely only doable on the B2C side. However, B2B companies are creating entertaining videos to draw attention to their product and services.

Lessons Learned in Cost Rica - Being Customer Centric

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Would I recommend this tour company and my tour guide? My brain is slowly de-fogging from my trip to Costa Rica. My wife and I had a wonderful jammed pack week full of tours, hikes and R&R at the beach.

Email and Video: Tactics you can use Today

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This email may then be passed around the company so that everyone has a good sense of who the sales person is that they are dealing with. Company videos for holiday cards. You can really show off to your customer base the people that make up your company by creating a short video.

Tips for Confirmation Pages

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when you can receive emails, what will be in them) and gives you a bit of the company's personality (which is boring by the way). Well, here I am on the east coast and stuck at the airport due to this freezing rain. Grrrr!!

Looking for Ideas to Generate More Leads?

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If your company is generating enough leads already, please stop reading right there. Forrester provides a great example how a medical research services company is nurturing leads and has resulted in closing business with over 80% of the people that sign up for their trial.

Easy Tip: Maximizing Your Whitepaper Downloads

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For starters, we could have added a second paragraph with a link that says: Interested in learning more about xxxxx (your company's specialty)? I'm going through my old emails and I found one of those rare MarketingSherpa studies that are "open to the public".

5 Ways to Set Expectations in Online Marketing

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If this means waiting for a Starbucks latte that you ordered or for that technical assistant from your local cable/Internet company we all know that waiting is a part of life. If you don't, welcome to unsubscribeville - population, your company.

How to Adjust Your Landing Pages For Search

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The content should be easy to follow and the user should be able to quickly decide if this company can help them or if they need to try again. If the company is of interest, it should be fairly easy to request for additional information. Does your website have a home page?

Combining Direct Mail with Your Online Marketing Efforts

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Many companies still have this option but most don't. Many B2B marketers today are either slashing their direct mail budgets or drastically changing the focus of these campaigns to make them more targeted.

Driving More Web Traffic: The Community Effect

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For example, I work in the online marketing world so clients may ask what is the average open rate for software companies that have revenues over $500 million. You can then move to more of an online community effect where the content is no longer solely dependent on your company.