Onalytica B2B

AUGUST 31, 2017

Wistia, great example of video content, about how to create great video, from a video technology company. My main focus is on speaking, helping companies define their content marketing strategy and roadmaps, and written or video content development. WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN CONTENT MARKETING?

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

MAY 16, 2018

As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives. Louis Area, MO-IL, USA.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. These things are common place now but in 2007 they were very new, and few companies were deploying them. Location: Bethesda, MD, USA. WHAT AREAS OF MARTECH ARE YOU MOST PASSIONATE ABOUT? I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

SEPTEMBER 18, 2017

But I’m worried that B2B companies are missing what content can do for their brands, too. For B2B Tech companies: Content strategy, content performance and long-term content programs. The idea of using your expertise to help prospects think about key issues always felt better to me than giving them branded pens or stress-balls.

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Onalytica B2B

DECEMBER 11, 2017

I believe this is more true than ever, and more important, I really see it happening at companies of every size. Too many companies all doing the same thing. Twitter and Snap will not survive as independent companies. Many companies also hire to run workshops on social media, content marketing, and digital strategy.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

SEPTEMBER 14, 2017

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. I write books.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

MAY 25, 2018

Carme Artigas – Co-founder and CEO, Synergic Partners , a Telefonica Company. Bio: Carme Artigas is the co-Founder and CEO at Synergic Partners, a company that specializes in Big Data that was acquired by Telefónica in 2015. Key Topics: Data Science, Analytics, Big Data, Telecommunications, Innovation. Location: Madrid, Spain.

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

FEBRUARY 28, 2019

Fast Company. Fast Company. Entrepreneur. Entrepreneur. Bloomberg News. InformationWeek. InformationWeek. FastCompany. The New Stack. thenewstack. The Wall Street Journal. Bloomberg News. The Guardian. Entrepreneur. Harvard Business Review. The Next Web. Daily Telegraph. The New Stack. South China Morning Post. Business Insider.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Onalytica B2B

NOVEMBER 1, 2017

I have been the Digital Marketing Strategy lead for agency and brand clients for over 100 company clients and countless audiences that I educate as a trainer and speaker. I have used and partnered with many software companies related to Social Media Marketing, Content Marketing and SEO. Salesforce – sames as above. WordPress .

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

MARCH 1, 2017

With added superiority comes added pressure to deliver; senior executives will only invest their time and effort into activities that will drive results and ultimately contribute to their company’s success. 3) Improve company culture. This is most certainly the case for social media platforms outside of LinkedIn.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

OCTOBER 1, 2018

Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. We started our little web design company in 2001 and shortly after launching our first site, I realized that I needed to learn digital marketing. Location: Chicago, IL.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Ranking 171

Onalytica B2B

NOVEMBER 7, 2017

Each consecutive year I switched companies and worked hard to gain higher positions that demanded greater responsibility. Hearing how a mega-brand made mistakes and lost millions in revenue is exactly what makes me feel warm towards a company. The most important detail to share: I started working for zero pay.

Storytelling 180

Storytelling Advertising Agencies Paid Search Agency Work Management 180

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

APRIL 3, 2018

I started from small gigs like facebook post sharing, social media account setup and management as a Campus Ambassador at Nurture Talent Academy and thus ending up with a paid internship with the same company. Slowly, I started using LinkedIn for content posting and networking and Facebook page for content development and marketing.

Startups 231

Startups Work Management Social Media Marketing Management 231

Onalytica B2B

FEBRUARY 20, 2017

I attended a very interesting business lunch a few years ago, in which an employee at a tech company described how she’d identified influential bloggers and had a great blogging programme going with them. Companies like Onalytica can do this with much more robust methodologies, greater consistency and real insight. Making a start.

First-Mover Advantage 170

First-Mover Advantage PR Blogger Advertising Agencies 170

Onalytica B2B

JANUARY 12, 2018

The broader lens into the company and its people and process is where the compelling discussions around martech really happen. Technology is a powerful enabler of the kinds of transformations in the brand/customer relationship, but it’s just that – an enabler. WHICH MARTECH INFLUENCERS INFLUENCE YOU? I love this question!

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

MARCH 9, 2017

Would a financial services company interested in the topic of “FinTech” look to approach a TOWIE or Made In Chelsea star, simply because they surpass a million followers on Instagram? While celebrity product endorsement has become more prevalent with the rise in social media, this is not a new area.

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

MAY 18, 2016

We thought its time to share with you everything we learned from creating over 200 highly successful campaigns for companies such as Microsoft, Coca Cola, Sony and many more so we created this comprehensive guide. The post Influencer Marketing: The Better Practice Guide appeared first on onalytica.

Practices 102

Practices Marketing Management Lead Gen Blogger 102

Onalytica B2B

APRIL 20, 2017

Representing your company’s values and culture externally, not just internally. There are various tools out there that make it easy for employees to verify and share relevant content to their industry and company. Other reasons why you should focus on employee advocacy are: Positive exposure and brand awareness.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

MARCH 29, 2018

I was a two-time client who saw it work so well that I wanted to join the company! And in my day job I am always happy to talk with companies who want to be amazed at what a computer can do with marketing language that humans simply cannot. More on that here.). WHAT AREAS OF SOCIAL MEDIA MARKETING ARE YOU MOST PASSIONATE ABOUT?

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

SEPTEMBER 15, 2017

In social media marketing, especially for B2B companies, content represents that same omiyage. Fast forward to today in my present career in social media, I don’t talk exclusively about content marketing but more about content and how to best leverage it for social media marketing or social selling.

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. She graduated from The University of Central Florida with a BS in Environmental Engineering in 2007. HOW DID YOU GET TO BECOME AN EXPERT IN DATA SCIENCE?

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Onalytica B2B

OCTOBER 11, 2017

Most companies start out largely unaware of influencers, with little knowledge about how to engage with them (or why they would want to), whilst investing in a content and advertising-driven marketing strategy.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Onalytica B2B

JANUARY 30, 2018

The article hones in on one company in particular, Devumi. Do we blame Devumi and companies alike for providing such a service? “Companies relying mostly on reach to determine which influencers to work with are at a gross disadvantage when it comes to finding those who are most relevant and effective.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

OCTOBER 26, 2017

Even for very proven, public companies like NETSCOUT, harmonizing our views on important topics with known experts, analysts and influencers is fundamentally important. Program success heavily relies on optimum influencer discovery, segmentation and selection.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

APRIL 5, 2018

Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design. Location: Chicago, IL, USA.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

MAY 12, 2016

billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. “My company, DangerKatt, focuses primarily on creating graphic novels and developing their transmedia potential. RickKing16.

Work Management 0

Work Management Brand Identity Branding Lead Ranking 0

Onalytica B2B

AUGUST 30, 2017

If you don’t involve whoever ‘owns’ the company social channels – and therefore controls what goes out, and when – in the early planning stages, you’re likely to come unstuck.” ” Luke Brynley-Jones , CEO, OST Marketing.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

APRIL 11, 2016

Here are the top 10 topics share of voice: It’s interesting to see Startups featuring as the 2nd most popular topic, illustrating how the conference is resonating with the new companies in attendance looking to drive innovation within fintech.

Conference 100

Conference Startups Outreach Impressions 100

Onalytica B2B

MAY 26, 2016

Funding for edtech companies is booming. billion of private investment in edtech companies. Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. Download The Full Report. DOWNLOAD NOW! Twitter Handle. Alex_Corbitt.

Brand Identity 101

Brand Identity Branding Lead Ranking Lead Scoring 101

Onalytica B2B

FEBRUARY 22, 2017

This is why many companies now turn to recruitment agencies to exploit their expertise in this area- this frees up their time to focus on what they do best, while aiding in higher success rates. Seek external assistance and build momentum.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

NOVEMBER 10, 2016

They care just as much, if not more about the experiences, their image and company ethos, rather than owning the product itself. EXPERIENTIAL MARKETING. THE FACTS: Millennials are more experiential than they are materialistic.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

SEPTEMBER 6, 2017

Whilst influencer marketing is a form of marketing that can easily be applied by companies in various different shapes & sizes, you have to bear in mind that start-up brands may have to invest more time & effort into garnering attention from influencers and generating brand advocacy than a well-known, more established brand.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

MARCH 16, 2016

More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives. Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals at MWC 2016.

Lead Ranking 100

Lead Ranking Lead Scoring Brand Identity Branding 100

Onalytica B2B

NOVEMBER 17, 2016

However, as mentioned in my previous blog post on How to Market to Millennials , consumers such as those in the millennial market do prioritise other factors such as company ethos, their personal connection with the brand and the alignment between their own image and values with those of the brand.

Work Management 204

Work Management Marketing Management Thought Leadership PR 204

Onalytica B2B

MARCH 17, 2017

Anecdotes revolving around the success of similar companies in your industry with comparable issues and objectives may be relevant and aid in senior management visualising how everything will plan out- so if you have these to back you up, great.

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

APRIL 18, 2016

Manchester Growth Company. We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals at the summit. Be sure to hit the download now button below to download the full report. Download The Full Report. DOWNLOAD NOW! Twitter Handle. Influencer Score. HBaldwinMP. Harriett Baldwin.

Brand Identity 0

Brand Identity Branding Lead Scoring Lead Ranking 0