KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Below are some examples of actual B2B companies on social media and what they’re doing right to connect with their audience and leverage social media in the right way. Custom Images. danumbro has your back on this one #TrailblazerTipTuesdays [link].

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JANUARY 2, 2019

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. This was compared to just 81 percent of $1B-$5B companies, and 75 percent of $500M to $1B companies. Marketers Predict a Rise in Budgets.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

KoMarketing Associates

DECEMBER 11, 2019

Merkle recently published its “Digital Marketing Report” for Q3 2019, and statistics showed that the average share of visits to company sites produced by social media remained steady between Q2 and Q3 of this year at 4%.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

KoMarketing Associates

AUGUST 25, 2020

DemandGen recently conducted the “2020 Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of B2B marketers (40%) believe their company “needs improvement” when it comes to its ability to measure and analyze marketing performance and impact.

Paid Search Agency 194

Paid Search Agency B2B Marketing Planning Companies 194

KoMarketing Associates

JUNE 4, 2020

Dun and Bradstreet recently published its “7th Annual B2B Marketing Data Report,” and statistics showed that 100% of the B2B companies that increased their investment in data quality saw overall performance gains. About 94% reported that their sales and marketing performance has improved as well.

B2B Sales 156

B2B Sales Paid Search Agency B2B Marketing Companies 156

KoMarketing Associates

MAY 2, 2018

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. About half of CMOs (52 percent) claimed that they could not make a direct correlation between their marketing team’s results to company performance.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add your company size.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

MARCH 18, 2021

The results of February 2021 edition of The CMO Survey were recently published , and statistics showed that when marketers were asked to rank the degree at which digital marketing has contributed to their company’s performance over the last year (1-7 scale, 7 being the highest), the majority (32.5%) responded with 7.

Customer Surveys 159

Customer Surveys Paid Search Agency Companies Statistics 159

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. This will save a company money by avoiding being shown on irrelevant search queries.

Paid Search Agency 121

Paid Search Agency PPC Keywords Marketing Management 121

KoMarketing Associates

OCTOBER 1, 2019

Statistics showed that majority of B2B marketers (68 percent) believe their company “appropriately” prioritizes customer retention. Brightback recently surveyed B2B, B2C and hybrid marketers to gauge how they rank their customer retention effectiveness. However, 29 percent think that they could be doing better.

Customer Surveys 121

Customer Surveys Paid Search Agency B2B Marketing Companies 121

KoMarketing Associates

JUNE 27, 2017

We’ve done a few lists over the years showcasing B2B companies doing exceptional things in marketing and Cisco is usually on there (see here , here and here ). In addition, they use video across their entire site, encouraging users to watch videos about the company, webinars about specific product lines, hear from customers, and much more.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

JANUARY 24, 2017

A new survey reveals the majority of B2B companies are using outdated digital commerce software. A total of 65 percent of companies are using software that’s more than two years old. Nearly half (44 percent) face an uphill battle in getting their company on board with new approaches to digital commerce.

Marketing Management 120

Marketing Management Software Paid Search Agency Companies 120

KoMarketing Associates

SEPTEMBER 21, 2017

research showed that B2B marketers were more interested in acquisition than retention, and it was costing their companies in the long run. In Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like?” Acquisition can cost businesses up to five times more than retaining customers.

B to B 136

B to B Paid Search Agency Companies B2B 136

KoMarketing Associates

JANUARY 20, 2015

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. Followers: 7k+.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

OCTOBER 18, 2018

But despite the proof that adding a call-to-action can boost response, it appears many B2B companies are still publishing posts without a call-to-action. To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram).

Social Media 129

Social Media Paid Search Agency Analysis Media 129

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. That doesn’t mean it’s the best channel for every company or even for every type of campaign. What findings surprised you the most from the report?

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

AUGUST 27, 2019

Marketers are constantly looking for ways to link their efforts to company success, and new research shows that they are still struggling to gain insight into how their initiatives are making a difference. Documented Strategies Help Struggling Marketers.

Customer Surveys 121

Customer Surveys Paid Search Agency Companies Marketing & Strategy 121

KoMarketing Associates

JULY 19, 2017

Tying Social Media Marketing to Company Initiatives. In order to do their best work, nearly half of agencies (49.5 percent) say they need analytics software. This is followed by more human resources (34.1 percent) and publishing software (11.4 percent struggle to attribute social and content to revenue.

Paid Search Agency 120

Paid Search Agency Social Media Advertising Agencies Ad Agencies 120

KoMarketing Associates

JUNE 1, 2017

As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience. The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals.

B2B 136

B2B Paid Search Agency Companies Forrester 136

KoMarketing Associates

MARCH 24, 2014

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. A separate “@VMwareNews” profile maintains a VMware-specific persona, allowing followers to decide what types of messages they want to receive from the company.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Work Management 120

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. According to Wordstream , you can choose which sitelinks are displayed to mobile users as well, which is useful for B2B companies who have a local office space that mobile users may be searching for in their local area. Screenshot taken 3/20/2014.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

FEBRUARY 18, 2014

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting.

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

JULY 22, 2020

Account Targeting: consists of uploading a list of specific companies. Generally, I recommend starting with using matched audiences for targeting the LinkedIn members on your list directly in order to maximize your budget and ensure you are interacting with the most relevant companies and individuals.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies B2B 373

KoMarketing Associates

DECEMBER 15, 2021

The American Marketing Association recently published its “Future of Marketing Study,” and statistics showed that overall, 71% of customers are less likely to buy products from a company that sells their data without consent. This is compared to 47% of customers who said the same.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

KoMarketing Associates

NOVEMBER 18, 2020

In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. Currently, LinkedIn offers all users the ability to view a company’s ads if it has been seen by at least one member in the past six months.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

MARCH 22, 2023

Broadridge recently published its “2023 CX and Communications Consumer Insights Report,” and statistics indicated that the majority of customers (63%) now believe that most of the companies they work with need to improve the customer experience. This is compared to the 35% who said the same back in 2019.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

KoMarketing Associates

APRIL 12, 2023

Broadridge published its “2023 CX and Communications Consumer Insights Report,” and data indicated that most customers (63%) now agree that most companies they work with need to improve the customer experience. Back in 2019, only 35% agreed with this sentiment.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

KoMarketing Associates

SEPTEMBER 3, 2020

500 companies are specifically taking an interest in the social media platform. 500 companies, and data showed that 95% of these organizations now use at least one social media platform. 500 companies, and data showed that 95% of these organizations now use at least one social media platform. Last year, 52% of Inc.

Social Media 284

Social Media Advertising Benchmark Custom Publishing Statistics 284

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. There are a multitude of event formats companies can choose from when hosting virtual events. Facebook Events. Live Streams.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JULY 2, 2020

Among the companies KoMarketing works with, most B2B marketers do use LinkedIn ads, though they may not use them extensively. Even a B2B SaaS company that has a highly complex product can show a few screenshots of how their product works, and the value it delivers to its customers. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

JANUARY 11, 2022

Dun and Bradstreet recently conducted its “8th Annual B2B Sales & Marketing Data Report,” and statistics indicated that 23% of B2B marketers believe that the cost of new martech is preventing their company from aligning their revenue teams around data. On average, respondents stated that they use about seven martech tools per week.

ABM 237

ABM Account Based Marketing B2B Sales Statistics 237

KoMarketing Associates

SEPTEMBER 28, 2021

As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance. Statistics showed that over the last year, most companies (77.4%) invested in the optimization of their website to improve the performance of their digital marketing activities.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

SEPTEMBER 29, 2020

Advertising can’t replace all those opportunities for connection, but it can at least keep B2B companies top of mind. According to MediaRadar’s report, B2B software companies increased their digital ad spend by more than 250% during the third week of March. It wasn’t just software companies that spent like this.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

MAY 24, 2023

Additionally, 48% of respondents said they expect their company to experience changes in strategy or direction, and 40% are anticipating slow or reduced growth. However, 69% of digital marketers stated that they expect to see their budgets increase as the year goes on.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

KoMarketing Associates

SEPTEMBER 16, 2020

Marketers and companies are more open to doing things differently, given how different everything is. That’s a small group, but if you’re short on budget and you want to secure a few wins before you ask for more budget, picking just a few companies to start with is smart. 2020 has changed the rules in many parts of business.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

JUNE 22, 2023

Additionally, 87% believe that customers will primarily search for companies on social media, rather than search engines, in 2023. About 36% of Gen Z (aged 18 to 24) already search for businesses on social media more often than via search engines.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244