Kaon

MARCH 26, 2019

He has done this on some level throughout his career, both at small companies and multinationals alike. At Kaon, Finn’s goal is to take the company’s augmented and virtual reality marketing and sales applications and make them usable for customers.

Business 202

Business Trade Show Differentiation Deliverability 202

Kaon

AUGUST 23, 2017

Out in the small Massachusetts suburb of Maynard, there is an over 20-year-old company developing 3D product models and interactive storytelling applications for augmented reality (AR) and virtual reality (VR) B2B experiences. The company’s name is Kaon Interactive , and their history, as well as their technology, are truly are one-of-a-kind.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Kaon

AUGUST 1, 2018

Kaon’s transformative applications allow B2B companies to more effectively communicate a product or service’s differentiated value to prospects through interactive experiences across the buyers’ journey. Ricoh – multi-national imaging and electronics company. Akamai – content delivery network and cloud services provider.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

Kaon

MARCH 12, 2019

We are experiencing huge growth in our top line, as the combination of our own sales effectiveness, and industry awareness of our company, in general, has led to a dramatic increase in the breadth and depth of our customer engagements. And no software company will succeed if they ignore their users.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Kaon

OCTOBER 18, 2017

Mobile applications that incorporate AR and/or VR will become increasingly important for B2B companies,” said Gavin Finn, president and CEO, Kaon Interactive. This kind of capability could be transformative for B2B companies, improving sales, decreasing costs and informing better purchasing decisions.”.

Lead Ranking 0

Lead Ranking Features B2B Sales Advertising Agencies 0

Kaon

FEBRUARY 15, 2017

In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. And now we are about to be driven by immersive experiences.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

MARCH 13, 2018

Its award winning 3D optical recognition multi-touch displays, and innovative software suite are used by some of the world’s largest corporations, museums, educational institutions and entertainment companies. Kaon Interactive is a B2B software company. About Kaon Interactive. For more information about Kaon, visit www.kaon.com.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Kaon

AUGUST 16, 2017

It allows companies to interact with fully-scaled 3D AR product models in their customers’ physical space – such as an office, oil rig, data center or laboratory – offering 360-degree rotation animation capability. Kaon AR works on all Tango-enabled devices and personalizes the B2B marketing and sales experience.

Press 133

Press B2B Lead Ranking Trade Show 133

Kaon

AUGUST 15, 2018

This prediction is already being realized as more and more companies start to use AR and VR at relevant and meaningful stages of their customer lifecycle journeys. As with all technologies, these foundational improvements will create opportunities for companies to leverage these innovations in ways we can’t yet imagine.

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

Kaon

MARCH 23, 2018

We produce extremely compelling 3D AR product tours and 3D AR immersive scenes – built on ARCore – that are developed to assist B2B companies in truly communicating their competitive value differentiation. Kaon has found a fun, tangible and successful business use-case for this enterprise-focused solution.”.

Press 150

Press Lead Ranking B2B Sales Google 150

Kaon

MAY 17, 2016

Two companies were honored as “Rising Stars”, who are in the early stage of development and have clearly demonstrated the validity of their business. The New England Innovation Awards Program was started in 1986 and, since then, almost 200 companies have won this prestigious award. This year has been no exception.

Interactive Marketing 113

Interactive Marketing Validation Class B2B Sales 113

Kaon

JULY 23, 2018

Here are five specific challenges that today’s sales teams face and how alignment with their company’s marketing team can help them meet those challenges. Software companies and digital agencies are both great resources for organizations seeking to develop an interactive application as part of their customer engagement strategy.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

JULY 11, 2019

The second, to have more productive interactions with attendees so they understand that CenturyLink is more than just a phone company. The first, to empower the CenturyLink booth staff to engage with tradeshow attendees faster. Read the full case study , or schedule a demo , to learn more.

Trade Show 124

Trade Show Effectiveness B2B Advertising Agencies 124

Kaon

FEBRUARY 28, 2019

It becomes more challenging for companies to articulate their complex products’ value without defaulting to “speeds and feeds” or “feature/functionality” descriptions, according to the Marketing 4.0: Complexity is hidden in micro units that drive and connect to everyday appliances making technology ubiquitous.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Kaon

MARCH 28, 2017

This years event touted numerous exhibit production companies, tchotchke suppliers and shipping/logistic companies, but what excited me the most was the handful of technology providers that are FINALLY starting to bubble up at this event. So I challenge you to say to your exhibit production company, “now what?”.

Marketing Management 100

Marketing Management Trade Show B2B Sales B2B Marketing 100

Kaon

SEPTEMBER 21, 2015

Why not leverage other companies to work on getting leads and creating a partnership or marketing relationship that compliments your brand. Successful co-marketing relationships need: The right partner- find a company that understands what you do and one that is an easy company to work with. Great communication.

Hubspot 100

Hubspot Conference Buyer Personas Inbound Marketing 100

Kaon

JUNE 16, 2015

5 tips companies must start thinking about when marketing and selling to Millennials. By these numbers alone, it is imperative that companies realize that this generation has become the catalyst for the accelerated growth of technology in the world. By 2030, 75 percent of the global workforce will be made up of millennials, those born.

Rules 100

Rules Cross-Selling Multi-Channel Mobile Marketing 100

Kaon

MAY 14, 2020

Traditionally, B2B companies focus on the details — lots of details. Traditionally, B2B marketers err on the conservative side when it comes to their content and customer engagement strategies and production, whereas B2C companies are more willing to take chances. There are three key components with which to start.

Generation 147

Generation Creativity B2B Sales Differentiation 147

Kaon

OCTOBER 4, 2017

Today, just a few years later, AI systems are embedded in many of the products that companies and consumers use regularly. Well, for every company, building engagement with customers is a key element of their ability to develop long-lasting and lucrative relationships. Why will AR and VR be important for businesses of all kinds?

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

DECEMBER 3, 2015

EContent 100 is the list of “companies that matter most” in the digital content industry. The full list of 100 companies: The 2015-2016 Top 100 Companies in the Digital Content Industry. Kaon Interactive wins the EContent 100 award!

Interactive Marketing 100

Interactive Marketing Tagging B2B Marketing B2B 100

Kaon

FEBRUARY 7, 2017

In just the last 50 years, the average life span of a company on the S&P 500 has fallen from 75 years to 15 years. Thriving companies have rapidly adopted a digital engagement strategy across their entire customer lifecycle. Most B2B companies are selling change. We now live in a moment of profound change. The common thread?

B2B Marketing 100

B2B Marketing Lead Ranking B2B B2B Sales 100

Kaon

AUGUST 22, 2019

After successful global deployments, by leading life science companies, Kaon’s newly launched Laboratory Design Tool has delivered on this vision – offering companies the opportunity to share newly configured labs, with other internal stakeholders, to gain consensus buy-in on floor plans, equipment purchases, workflow efficiencies and more.”.

Enterprise Management 100

Enterprise Management Purchase Digital Transformation Lead Ranking 100

Kaon

JANUARY 8, 2016

” The two primary considerations that should be the focus of sales and marketing teams for companies that have complex solutions are: What are the most important differentiated value propositions that our prospects need to understand so that they will be better informed and will make the best buying decisions? .”

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Kaon

JULY 2, 2015

A new McKinsey report reveals that companies that implement transformational sales and marketing capabilities yield 90% higher sustained growth than those who don’t. Even at trade shows companies are often bringing their flag ship products and/or just a ‘shell’ of their product to avoid damage during transport.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Kaon

FEBRUARY 11, 2016

At a marketing conference recently, I asked the attendees (marketing directors and higher-ups from large companies) to tell the rest of the audience what the No. 1 reason was for sales losses at their company—specifically, deals that they should have won, not deals for which they did not have a good solution. Why do we lose?

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

MARCH 21, 2017

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas. Kaon AR (Augmented Reality).

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

FEBRUARY 26, 2016

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Kaon Interactive is a B2B software company that creates 3D interactive applications that are like a bug light for your trade show booth.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Kaon

APRIL 7, 2016

Innovation is at the heart of economic prosperity and SBANE continues to recognize those companies and organizations that have transformed their innovative ideas into a product or service that delivers proven value to customers.

Small Business Marketing 100

Small Business Marketing Interactive Marketing Distribution Tagging 100

Kaon

MARCH 24, 2016

To acquire, delight and retain customers, companies have to think and act in a more strategic way. Rather than broadcasting messages to the entire customer base, companies should create a culture of dialogue and interaction. Here are three ways to engage your customers better: 1. Start engaging before they become customers.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

MAY 8, 2017

Leaders from more than 50 diagnostics companies were present and many led captivating talks. During the event, an awards reception took place, which praised dozens of companies for their revolutionary ideas. We learned why these stories are so effective and how to construct them in a way that creates valuable marketing messages.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Kaon

JULY 31, 2015

According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. Most global companies seek to be (and really should be) perceived as solutions providers rather than product vendors. based interactive product software company Kaon Interactive.

Marketing Management 100

Marketing Management Paid Search Agency Differentiation Sales Cycle 100

Kaon

NOVEMBER 3, 2015

Buyers want to establish a relationship with the company, and even the people in the company. And, it’s better for the seller: In-person meetings are the best forums to clearly articulate competitive differentiation, and to firmly establish a prospect’s understanding of the company’s value proposition.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

JULY 20, 2015

As companies have become more global and have expanded their product portfolios, the ability of their sales teams to tell their story has become more challenging. Think about the companies who buy your product. So if we were a prospect for your company, what’s the process you would go through to interpret our needs and your solution?

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

OCTOBER 10, 2016

Please join us in supporting a worthwhile cause by referring the marketing individuals you know, within large medical/scientific device, IT/Telecom hardware or industrial machinery companies who need to simplify their complex product or solution stories in a visually engaging way.

Paid Search Agency 100

Paid Search Agency Tagging Network Marketing Interactive Marketing 100

Kaon

FEBRUARY 27, 2018

B2B companies have struggled with how to make buying engagements more memorable and compelling. Interacting with 3D scenes in augmented reality are more compelling engagements for customers and prospects because they can take it off their ‘screen’ and put it into their actual environment.

Press 154

Press Lead Ranking B2B Sales Interactive Marketing 154

Kaon

NOVEMBER 25, 2015

What makes this company special, and different, is that no one needs to be told what is the “right” thing to do. Each person matters, and their individual effort and attitude makes the difference in our own success. Thank you to all my colleagues at Kaon, who work tirelessly to make our customers successful.

Tagging 100

Tagging Linkedin Spending Positioning 100

Kaon

JULY 27, 2015

Today, marketing’s impact is manifold, and includes a leadership role in building consistent, sustainable, differentiated value for the entire company. Traditional marketing deliverables were limited to lead generation and branding/awareness metrics.

High Quality Lead 100

High Quality Lead Deliverability Thought Leadership CMO 100