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    [Companies] Seven Ways Cohort Analysis Can Optimize Company Performance and Results
    Here are seven ways cohort analysis can optimize company performance and results: Effects of Unique Behaviors. During a case analysis of Lucky Fish, online gaming company, the goal was to discover a cost effective and scalable solution for optimization. Long-term engagement within the Fintech industry allows companies to analyze behaviorally segmented users who completed certain desired actions that resulted in retention versus certain actions that resulted in churn.
    [Companies] LinkedIn Launches New Company Page Design: See What's Changing
    LinkedIn Company Pages are about to get a little design makeover, the social network announced on its blog today. But it looks like you'll have to wait a bit -- LinkedIn is only rolling out these changes to select companies this week, including Philips , Citi , HP , and Dell , and the social network indicated the design won't be available for all Company Pages until later this year. Company Page Changes: General Overview. Surprise!
    [Companies] How One Company Increased Lead Gen by 2000 Percent - Case Study
    When the recession hit a few years ago one company found that it needed to transform itself into the largest document management company for the architectural, engineering and construction (AEC) industry in the world. No small undertaking by any means. To tackle such a challenge head on ARC Document Solutions turned to Oracle Marketing Cloud.
    [Companies] Understanding the Age Gap is Important in Digital Marketing for Industrial Companies
    to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. If you are using digital marketing (You are, arent you?)
    [Companies] Could the Internet of Things Turn More Companies Inbound?
    If you allowed Nest to share that information with third parties -- such as a sweatshirt company -- those companies could send you much more tailored and engaging content. Heck, the sweatshirt company could send you a nice new sweatshirt with a note that says, "Thanks for doing your part to help the environment! Until the IoT has set privacy policies, being creepy or invasive will be up to individual companies.
    [Companies] Guidelines for Writing Your LinkedIn Company Page
    LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Depending on your company, your solutions will either be products, services or both. LinkedIn company pages help your business. What advice would you give to businesses on writing their company pages?
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Companies] 6 Cool Company Blogs Everyone Will Enjoy Reading
    And watching them grow has been a master class in what a customer-driven company should look like. Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. I asked other inbound marketers to name companies they think are rocking their blogs the way we'd all like to. But if I’ve left out your favorite company, please share it in the comments or on our thread on 6 Cool Company Blogs.
    [Companies] B2B Content Marketing and the End of the Company Blog
    The days of the company blog on the company website may be slowly coming to an end. Some brands are finding that their company-hosted blogs—a bedrock of B2B content marketing —are better off on third-party content platforms like Medium. Fueled by changing content discovery habits (namely, social media and mobile devices), some B2B companies are closing up shop on their natively hosted blogs and migrating content to sites like LinkedIn, Facebook, or Medium.
    [Companies] We Documented Our Company's Mistakes Every Week for a Year. Here’s What We Learned.
    We found that focusing on building relationships with companies that could be great clients, even if they're a year away from that, is far more valuable than ignoring every prospect who doesn't meet the perfect profile for your sales pipeline. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Every Friday, our team comes together for a weekly reflections meeting.
    [Companies] Can Digital Marketing Make the Phone Ring for Industrial Companies?
    Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to different people and it is rare for me to find too many of these companies to have a clear definition of what a lead means to them. Read “Use Content Marketing to Manage Industrial Sales Funnels” for statistics and study findings on the challenges faced by other manufacturers and B2B companies.
    [Companies] What Does Your Marketing Say about Your Company?
    Marketing says a lot about a company. Do you have a company blog? A LinkedIn company profile? But, it’s not just what you say, it’s also what you do that tells your story. Some business owners get an ego boost from their clever ad or marketing campaign, designed by a clever ad agency. But today there’s more to the story. Here are some questions to ask yourself – what does your marketing say about you? Does your marketing add value?
    [Companies] The 100 Most Loved Companies in the World
    Cracking that code and finding a way to get people to have an emotional connection with a company or product is a big part of what marketers do. APCO surveyed 70,000 people in 15 countries about 600 top brands to develop its list of the world’s 100 most loved companies. Tech companies rate well across all eight emotions that were measured, while retailers tend to do well on approachability. Which is weird because those companies are beating the heck out of HTC in the market.
    [Companies] Brand Your Company: How to Tell Your Organization’s Story
    June 30, 2016 Once upon a time, storytelling was something business professionals did when they got home from work if they had children to lull to sleep. Today, however, it. read more. Branding Internal Branding Internal Communications Storytelling AARP Brand Purpose content marketing strategy content mission Corporate Culture Emerson Employee Communications Kathy Button Bell marketing communications Motorola Solutions Texas A&M
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Companies] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    million company Page Likes outshine MasterCard''s 12 million. Ba da ba ba ba, I’m lovin’ it. We can instantly identify their logos. We can hum along to their jingles. We’re on a first name basis with their mascots. We can repeat their slogans as mantra. How were big brands like McDonald’s able to attain such a ubiquitous status? How did they become so darn well-known? As a marketer, I’d like to think the answer is obvious: marketing!
    [Companies] How 4 Companies Find and Create Value from Open Data
    Companies also have much to gain with increased transparency. Here’s how four companies are creating value from data transparency: 1. This year Twitter launched a data-licensing tool that will sell access to its data to companies that can use the information to help them with their own businesses. One company is tracking mentions of soggy fries to determine which locations aren't properly maintaining fryers, for example.
    [Companies] Is My Company Ready for Marketing Automation?
    How do you educate them beyond the problem you solve, into how you might be a fit for their company? This is helpful, but I don’t think my company is ready for marketing automation. Don’t sign that marketing automation contract …yet. If you’re a CEO, you may have heard about inbound marketing or marketing automation from your marketing team. They seem excited, but you’re skeptical.
    [Companies] The Top Questions to Ask Yourself Before Rebranding Your B2B Company
    That being said, a company rebrand should be well thought out and thoroughly researched. What are our company values and culture? Whatever these reasons may be, be sure to compile a concise list that summarizes what has changed about your company, and incorporate this information into your company’s new brand identity. Is the company professional, traditional, creative, innovative? What is a brand?
    [Companies] What Content Marketing Functions Do Industrial Companies Outsource?
    I hope your Holidays were wonderful and that you are off to a good start in 2014. The views I have expressed in this post are based on my daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial copywriting Industrial Marketing
    [Companies] B2B Companies Who Don’t Implement Multi-Touch Attribution Will Fall Behind in 2017
    B2B companies that use multi-touch attribution are able to grow faster, cheaper. It’s pretty simple: companies that aren’t leveraging technologies with that high of a ROI are falling behind their competitors who are. According to data from the State of Pipeline Marketing Survey 2016, 83.3% of marketers who are using single-touch attribution are doing so because it’s easy to implement or because it is the legacy system.
    [Companies] This New Digital Divide Is Leaving Most Companies Behind
    The post This New Digital Divide Is Leaving Most Companies Behind appeared first on Marketing Insider Group. What digital divide? Among one of the world’s most innovative nations, the United States is globally known for its cutting-edge digital capabilities. Yet according to a recent McKinsey report, the U.S. economy is realizing only 18% of its digital potential. The productivity gains digital technologies should be enabling are not being seen in the economy […].
    [Companies] The Top 5 Mistakes Companies Make Building Demand Generation
    Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation. In our experience, here are the top 5 mistakes B2B companies make when trying to build their demand generation engine: #1 Starting with marketing automation Without question, marketing automation tools such as Hubspot, Marketo, Pardot, Eloqua, etc., have changed the way that B2B companies market their products and services.
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Companies] The Internship: A Win-Win for Companies and College Students
    Offering internships is a no-brainer for an education marketing company because interns can: Produce high-quality work once trained. Companies usually have to provide on-the-job training for interns, but the investment is worth it if you want to help students and your team. The post The Internship: A Win-Win for Companies and College Students appeared first on Fathom. Company News Higher Education Uncategorized higher education
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Companies] Apple, Google & Starbucks: Inside the Web Design Style Guides of 10 Famous Companies
    You might be familiar with the concept of content style guides , which align members of a company on all the grammar and punctuation rules they should follow. It's a manual that sets the design standards for a company's brand identifiers, like documents and signage. what can you find in the digital style guides of influential companies like Apple, Google, and Starbucks? Use examples from other companies to learn from the best.
    [Companies] What It's Like Growing an Inbound Company Culture
    And that shift in mentality is a cultural shift within your company. With those metrics, they can see their own impact on the company''s bottom line. When you go inbound, you’re not just changing the way you do things; you’re empowering every single one of your employees to take a larger stake in your company’s future. By allowing them to get involved, and allowing them to build their own personal brands, they become directly invested in the company''s success.
    [Companies] Google Becomes Part of New Alphabet Company
    In an official announcement on the Google blog, Larry Page revealed that he and fellow Google co-founder Sergey Brin have created a new company, called Alphabet. This new entity will be comprised of a collection of companies, including Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead,” Page wrote in the blog announcement.
    [Companies] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    There are a number of ways B2B companies can make their advertisements more effective. According to Wordstream , you can choose which sitelinks are displayed to mobile users as well, which is useful for B2B companies who have a local office space that mobile users may be searching for in their local area. Because B2B companies may have a more niche or smaller audience, it’s imperative to capture that targeted user wherever they can.
    [Companies] 12 Questions You Need to Ask Before Hiring an SEO Company
    Companies that once kept their SEO in-house are finding it more complicated to create measurable SEO success. Hiring an SEO company or agency can be a daunting task. Consider the following 12 questions—and what to look for in the answers—to find a proficient SEO company that follows best practices and drives the results you’re seeking: 1. There are three major facets of SEO, and the most effective SEO companies consider all three as components of a comprehensive SEO strategy.
    [Companies] How to Move Your B2B Company into a Fully Data Driven Strategy
    There is very little room for your company to interpret marketing as a “soft skill.” ” With the overlap of marketing with tech, marketing with data, and marketing with finance, successful companies will incorporate a data driven strategy into the marketing department. Below are a few ways to move your B2B company into a fully data-driven format – and the sooner the better. Work to more precisely define an audience for your company.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Companies] 9 Companies Using Live Website Chat in a Creative Way
    77% say that valuing their time is the most important thing a company can do to provide them with good online customer service. What companies do you see using live chat in a creative, useful way? Live chat technology has been around for a while. And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy - particularly in the SMB space, where deals are still built on relationships.
    [Companies] Marketing Automation Alone Can’t Deliver ROI for Industrial Companies
    Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Lead Generation Industrial Marketing Automation industrial lead generation marketing automation MQL SQL
    [Companies] Why Your Company Blog is Striking Out
    So what happens if the company blog is suffering from a case of no interest? First of all, your communications manager should make sure the problem is not with the company’s reputation. If the company’s reputation is fine, then you need to take a look at some of your processes and promotional tactics so you can not only save your blog from going under, but you can also use it build relationships with customers and prospects. Save the Company Blog!
    [Companies] 3 Strategies Your Ecommerce Company Should Borrow From Amazon
    Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. Independent retailers can borrow the strategies that are relevant, while simultaneously optimizing key facets of their business that make them different from Amazon.
    [Companies] Brand Strategy 101: 7 Essentials for Strong Company Branding
    Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand -- the combined components of your company's character that make it identifiable. So to help you rein in what many marketers consider more of an art and less of a science, we've broken down seven essential components of a comprehensive brand strategy that will help keep your company around for ages. What does it mean for your company?
    [Companies] What’s your company’s Return on Know-how?
    Knowledge-intensive companies are full of them: highly knowledgeable, intelligent experts who can wrap their minds around a problem in their field and deliver fantastic solutions. At times, their ideas and energy can open sales opportunities the company never knew existed at its customers or prospects. Find out how many subject matter experts (SMEs) there are in the company. Is it worth it to take a closer look at your own company’s Return on Know-how?
    [Companies] How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company
    But, when Certif-A-Gift Company, a sales incentive company, reversed this presumption, they ended up increasing sales by 14% and moving prospects through the sales cycle 23% faster. We wanted to get them on track to call us first if an opportunity did arise,” said Mark Repkin, Vice President, Certif-A-Gift Company.
    [Companies] 11 Reasons Your LinkedIn Company Page Sucks
    Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. To be honest, it's very difficult to find many examples of companies using LinkedIn Company Pages to their fullest potential.
    [Companies] How Digital Marketing Can Drive Your B2B Company Results
    I suspect that two types of people will read this article. The first group consists of those who are fairly […]. B2B Marketing Digital Marketing Sales Cycle
    [Companies] The Real Value of Content Marketing for Industrial Companies
    In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. Given this situation, how do you sell the value of content marketing to industrial companies? This is typically an EPC (Engineering, Procurement and Construction) company and is the technical buyer.
  • KAPOST  |  MONDAY, MARCH 20, 2017
    [Companies] 3 Content Marketing Mistakes Every B2B Company Should Avoid
    Over my last seven years as an entrepreneur in the business storytelling space, my co-founder and I have had the opportunity to work with different types of companies— ranging from software and media, to corporate innovation, financial services, and even data as a service. This approach, while appropriate for some types of companies—especially global conglomerates that reach diverse audiences—may not be the right fit for yours.
    [Companies] How Thought Leadership Can Help B2B Companies Avoid The RFP Process
    Artillery B2B Marketing Blog > The Forward Observer With a thought leadership marketing strategy, B2B companies can influence buyers, outflank the competition and expedite the purchase cycle. "We Think of it this way: subject-matter expertise resides within a company. Fast Company warns: "Successful thought leadership does not arrive with a published idea linked to a hope that someone will recognize brilliance and sweep your firm from obscurity into industry prominence.
    [Companies] 3 B2C Companies That Have Tackled the Marketing ROI Challenge
    For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. The company recognized that if it worked backward from the beginning, it could develop with conversion in mind using its extensive analytics suite. They attribute those conversions to its content marketing strategy, and by the company’s own calculations, has becomes a profitable entity in and of itself. Campbell Soup Company.
    [Companies] Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
    Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. There are experts who are more qualified than I am in crafting a Value Proposition that is so unique to a company that it cannot be easily duplicated by others. Gated content or higher value content such as white papers are used for lead generation where the company provides a tangible benefit in exchange for the visitor’s contact information.
    [Companies] Content Marketing: How a technology company used its employees to generate quality content [Video]
    Jansen explained by generating content from within Softchoice, a technology solutions and services provider, it empowered employees throughout the company to become advocates of the content they created. Educating departments on the use of social media and recognizing talents and abilities within the team increased the quality and reputation of the content that the company generated.
    [Companies] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    To show you just how effective inbound can be, we''ve identified some companies that are crushing it against larger competitors. So grab your pom-poms and get ready to cheer on some underdog companies dominating giant competitors with inbound marketing. Jackson Coffee Company Consistently Beats Corporate Giants With Email Marketing. What makes Jackson Coffee Company so special? Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S. Men’s Olympic Hockey Team.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Companies] How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages
    Yesterday, B2B marketers everywhere rejoiced: LinkedIn announced Sponsored Updates , an advertising solution that allows brands to promote any post from a LinkedIn Company Page to a specific people directly in their newsfeeds. There are two ways you can create a sponsored update: from your Company Page or from within the ads manager. 1) How to Create a Sponsored Update From Your Company Page.
    [Companies] B2B Companies Expand Technological Expertise with Agency Partners
    Without the confidence to invest in the expertise of a full-time employee, it becomes less risky to look at the skill set as something that can be leveraged across several companies and therefore ideally placed in an agency relationship, thereby lowering the cost of access to the expertise.
    [Companies] Why Industrial Companies and Manufacturers Struggle with Content Marketing
    Many industrial companies and manufacturers struggle with content marketing. If you are the Sales & Marketing Director or the Marketing Specialist in one of these companies, you need to: Sift through the volumes of online information about content marketing. Scenario #2: The industrial company is 100% dependent on its inside/outside sales team for leads and sales. Inviting guest bloggers to post on your company blog if you have one.
    [Companies] 6 Important LinkedIn Company Page Strategy Tips
    LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? Your LinkedIn Company Page is not a space to upload a digital resume for your business. SEE ALSO: 3 B2B LinkedIn Marketing Lessons to Apply to Your Own Company Page. Company Culture Sells on a Number of Levels. Try: Taking pictures at company parties.
    [Companies] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    It's getting harder and harder for companies to attract and retain the right people. Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. So whether you are there to listen to what your employees are saying or not, your company is being discussed on the web at this very minute. And moreover, many companies are already doing that. Apart from talent branding, a company-wide hashtag: Promotes your brand.
    [Companies] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    Ad tech funding is dropping rapidly, according to the Financial Times , and investors see dim futures for ad tech companies who can’t compete with Google or Facebook. If customers continue to consolidate their behaviors on platforms owned by these tech giants, martech companies will be more dependent on them to reach customers. ” Look at it this way: E-commerce companies need to be on Amazon.
    [Companies] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    The transition to a new year can be a perilous time for B2B marketing organizations. Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. The output of these meetings can wreak havoc on the unsuspecting marketing department, especially when these types of statements are made: “Marketing underperformed last year. Why don’t we cut the marketing budget by 20 percent?”.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Companies] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    While this won''t be true for every company, at least for us, LinkedIn -- especially LinkedIn groups -- generates more meaningful leads than the rest of the social networks like Facebook and Twitter. When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Companies] 6 Customer Care Channels Your Ecommerce Company Needs
    It may seem unreasonable to provide 24/7 access to your company for customer support, but as consumers experience more and more instant gratification, they come to expect it. So, now that you’re sure your customers need better access to your ecommerce company, how can you make that happen? Whatever your customers ask when they reach a customer service agent with your company, those questions should be included for future customers to find. Think for just a moment.
    [Companies] A Detailed Anatomy of the New LinkedIn Company Page Design
    Last Thursday, we announced that LinkedIn Company Pages were getting a nice, refreshing makeover, and provided a brief overview of the changes. So we pulled together a comprehensive new ebook on the subject -- A Step-by-Step Guide to LinkedIn's New Company Pages -- and thought we'd share a more detailed explanation to help you get accustomed to the new anatomical changes coming to your Company Page. Is your company on Facebook? Mobile App, Now Including Company Pages.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Companies] The New Cloud Stack: Here's What the Company of the Future Looks Like
    Also, this story is not really about technology -- it''s about how to build a modern company. The short version is that these deals Oracle announced demonstrate that Oracle, a company that’s nearly 40 years old, has finally recognized that the world (and its customers) are changing. Oracle is a $37 billion company. He was admitting that, instead, Oracle has to work with those companies. And the company had to pay huge annual maintenance fees to the software maker.
    [Companies] Why B2B Companies Are Betting Big on Content Marketing
    B2B companies are now enthusiastically adopting the very same marketing approach. Through content marketing, B2B companies can create a narrative around their companies and establish an identity that goes far beyond product brochures, paid advertisements, and product lines. The objective of any B2B content marketing campaign is simple: to establish the target company as the go-to expert in the niche.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Companies] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    We made the recommendation that they stop marketing as a tissue sample company, and start marketing as a subject-matter expert in each disease state," Malone told me. Ever feel like your business is too "niche" to benefit from blogging? Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it's likely that people are searching for the content you'll create.
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Companies] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    Welcome back to our final lesson on marketing operations success. In previous lessons we covered, how to become the marketing technology consultant , and how to use the scientific method in b2b marketing. As the marketing operations role continues to grow in influence, the potential business impact is not limited to just the marketing department. With the right tools, the role can impact business decisions for the organization as a whole.
    [Companies] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or
  • FATHOM  |  TUESDAY, MAY 5, 2015
    [Companies] 3 Ways Your Company Is Screwing Up Its Digital Marketing
    Let’s get this out of the way: you have an awesome company. Start Transforming Yourself Into a Media Company. I don’t care what it is that you sell; in today’s digital world, you need to transform yourself into a media company to survive. Starbucks gets it: they just launched their own full-scale media company to serve up content that has nothing at all to do with coffee. Your company shouldn’t have just one public face, but many.
    [Companies] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    While Marco already had those two blogs authored by their executives, the topics those blogs covered weren't necessarily what the company's main target customers were searching for or looking to read about. To research these personas, the folks at Leighton did a lot of interviews and brainstorming sessions with Marco's sales team -- i.e. the people who were actually talking to the company's customers. "In more inbound traffic than companies that published between 0–4 monthly posts.
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Companies] 7 B2B Companies to Admire for Exceptional Visual Content
    So to help you get out of that non-visual rut and feel inspired to create awesome visual content of your own, we’ve compiled several noteworthy visual content examples from some B2B companies that have it right. Dropbox already made it onto our list of companies to admire for consistent, stellar branding , but what makes this company''s visual content so awesome is more than just its consistency. What other companies use awesome visuals in their marketing?
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Companies] 3 Amazing Examples of Ecommerce Companies Ensuring Customer Delight
    There are those companies that do take customer delight very seriously. Here are some examples from real ecommerce companies. With that kind of exclusivity, the company could pretty much do what they want and still sell to American clubs and teams that want their own jerseys and kits. As customers, we really only expect the most basic level of service. We find a product, pay for it, and it shows up at our house a few days later. Transaction complete, right?
  • BIZIBLE  |  TUESDAY, APRIL 26, 2016
    [Companies] How Companies With More Than 100 Employees Measure Account-Based Marketing [DATA]
    Today, we’ll break down the survey data to see specifically how companies with more than 100 employees measure ABM. Before we get into the challenges and metrics, let’s look at some of the firmographic data that respondents from these companies reported: Their marketing and sales cycles were longer than the average survey respondent -- 92% had cycles longer than two months, 33% had cycles longer than 4 months. This comes with the “big company” territory.
    [Companies] Facebook's Newest Feature: See Who's Posting From Your Company Page
    We''ve all had social media slip-ups on company accounts. Visible to only other admins on posts, Facebook now will tell you which admins posted what on your Company Page. Here''s what it looks like: Two points to note: 1) this information works whether you''re posting on Facebook Company Pages directly or through third-party apps like HubSpot , and 2) it''ll only appear on posts made on or after February 20, 2014.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Companies] 5 Ecommerce Companies Who Do Social Proof Right
    Lots of companies do this now, though. Social proof is sometimes misunderstood. Not in the fact that people aren’t sure what it is—most know that reviews count as social proof—but in the fact that many don’t realize just how extensive the possibilities for presenting social proof are. That’s why we gathered together some of our favorites, so we can show you the many different ways you can convince buyers that the whole world loves your products. ModCloth.
    [Companies] New Social Media Marketing Benchmarks: How Does Your Company Stack Up?
    Use it to benchmark your own social metrics against businesses in your industry and/or against businesses with a comparable company size. First up: Here''s the average number of social media posts companies publish per week (across all social networks), broken down by industry. Next up is the same data set, only broken up according to company size. The general takeaway here: Overall posting frequency is pretty flat across our four company size groups. 284 million.
    [Companies] Why would a company ever outsource anything?
    These are the words of author and professor Sydney Finkelstein, whose article in yesterday’s Wall Street Journal maintains that companies should hire teams, not individuals. “… because teams of talented operators have already demonstrated excellence in a specialized task or function, and it’s easier or cheaper to tap those teams than to create new teams of your own.”.
    [Companies] LinkedIn Launches Company Follow Button (How to Add It Now)
    Looking to generate more followers for your awesomely optimized LinkedIn Company Page ? (It This morning, LinkedIn made it just a little bit easier to generate company followers with the launch of its new follow button. Like Twitter's follow button and Facebook's like button, LinkedIn's version makes it simple for your website visitors to follow your company's LinkedIn page with just one click. 1) Visit
    [Companies] 4 Marketing Strategies That Turned Act-On Into One of the Top 5 Fastest Growing Marketing Companies
    If marketing hits its goals, but sales isn’t hitting theirs, then the company as a whole is lacking. This sentiment came through strong and clear from Kevin Bobowski when talking about company alignment. Close rates are something that everyone in the company should work to improve. “As In the same realm, a company’s SDRs are either in the marketing department or they’re not. This leads to the most touched on topic of the evening, building the company brand.
    [Companies] 5 Departments of Your Company That Need a Content Strategy
    Ideally, your marketing team acts as the hub for your company’s content. Content can be used to empower employees in every single area of your company to achieve their department’s unique goals, in addition to your company’s overall goals. Here’s a quick and easy guide to the five main areas of your company that should definitely be using your content on a daily basis -- and exactly how they can put it to work. For a lot of companies (Influence & Co.
  • HUBSPOT  |  TUESDAY, MAY 6, 2014
    [Companies] Handing Over the Keys to Your Company Blog: An Experiment
    So why choose to do something like we did -- hand over control of something as important as our company blog? This one should be fairly obvious, but you need to be able to put all your trust in the people you choose to take over your company blog. What does your company do? We all know that terrifying feeling of losing control. It can make your stomach twist into a thousand knots.
    [Companies] Are Community Forums Good for Manufacturers and Industrial Companies?
    According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees. However, blogging is labor-intensive and creating a constant flow of new content has proven to be a hurdle for manufacturers and industrial companies. How do industrial companies benefit from a community forum?
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Companies] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    It’s important to note that not every rebrand involves a new name and domain - if your company is only planning on new positioning and an updated logo, most of the advice in this post won’t apply. But if you’re brave enough to overhaul your company name, logo and website all in one go; read on. The search engines will eventually figure out the connection between your old and new company names, but you can send them signals in a number of places to help make it clear.
    [Companies] How 3 Insurance Companies Took Content Marketing by Storm
    So when that happens, they’re going to research two or three companies. While the head of the company wouldn’t let him blog on its behalf, Hanley started his own website, , and filled it with his knowledge of the industry. It wasn’t long before the agency’s executives realized they were getting direct revenue from Hanley’s efforts, so they let him work his magic on the company’s site. “We
    [Companies] The Three Biggest Mistakes Companies Make with B2B Websites
    Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Here are the three biggest mistakes I see companies make. To determine if you have the right messaging, ask people outside of your company and industry to view your site. You’ll also want to consider how your company is positioned compared to your competitors. Dianna’s client list includes large and small companies across the U.S.
    [Companies] Your company’s digital future is still open, if you capture it first
    On their roadmap, your company will either work for them or you’ll be out of business. You will return to the early days when your publishing company first began and your competitors hawked tabloids and broadsheets on every corner. The post Your company’s digital future is still open, if you capture it first appeared first on Biznology. Lesson for leaders. You can control your digital future if your know where you’re going, and know how to reach it first.
    [Companies] How to Define the Lead of Your Company’s Dreams [Infographic]
    Author: Maggie Jones Defining the perfect leads for your company is like setting up a perfect blind date. Is he up to your company’s standards? Remember, your leads needs to be a perfect match for your whole company — not just the marketing team. Find out how to define your company’s perfect match with our new infographic: “How to Define the Lead of Your Company’s Dreams” Ready to learn more about generating leads?
    [Companies] LinkedIn Company Page Checklist for B2B Marketing
    Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. They follow companies to stay in the loop on new developments, compare products and services and track potential opportunities. LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page.
    [Companies] Are You a Good Online Spokesperson For Your Company?
    One of the more astonishing things about the social media revolution is that companies have had to dramatically loosen the reins on employees speaking publicly about their workplace over just the past few years. Until social media and blogging democratized the creation and distribution of online content, companies relied only on company spokespeople, and it was easy to keep a lid on unofficial communications, because there were few channels. Photo credit: IAEA Imagebank.
    [Companies] Responsive Web Design Becoming Important to Industrial Companies
    Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing Mobile marketing Responsive design Responsive web design Website redesign
    [Companies] Why Writing for a Company Publication Is So Damn Hard
    The fact of the matter is, it''s different when you write for a company. There are certain limitations to writing for a company that don''t exist when you write for, say, a media publication. Guys, writing for a company is hard. The Challenges of Writing for a Company Publication. Roadblocks we only hit because we''re writing for a company publication, as opposed to a personal blog or a media outlet. It conflicts with the company''s brand messaging.
    [Companies] To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking
    Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. The post To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking by Achinta Mitra appeared first on Industrial Marketing Today.
    [Companies] Technology Companies Use Marketing Automation to Surpass their Competition
    Is your company’s wide variety of online marketing tactics and media outlets making your online marketing objectives difficult to track? It helps score and nurture your leads through … Continue reading → The post Technology Companies Use Marketing Automation to Surpass their Competition appeared first on Fathom. Marketing automation is a way to organize your many online marketing efforts.
    [Companies] 50% of Facebook Fans Prefer Brand Pages to Company Websites [INFOGRAPHIC]]
    So, you like us. But do you like like us? As in, would you put it up on Facebook? That's the question Lab42 set out to answer -- they asked 1,000 social media users how they felt about 'Liking' a brand on Facebook. And as it turns out, people take Facebook brand pages pretty seriously. Like, it-matters-more-than-your-website serious. Wowza. So if it's that important, how do you get people to 'Like' your brand's Facebook page ?
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Companies] Which Company Should You Actually Work For? [Quiz]
    Other times, you''ll kiss a bunch of frogs before landing a job that you love doing every day, at a company with a culture you love. Whether you need ideas on where to land your next gig, you''re curious to see if you''re at your dream company, or you just can''t resist taking any personality quiz you come across, give this a spin. Which company did you get? Finding a dream job is like dating. Sometimes, you''ll find it on your very first gig out of school.
    [Companies] Want to Grow Your SaaS Company? Track These 12 Marketing Metrics
    Clearly defined and closely monitored marketing metrics are critical to the success of any SaaS company. While these metrics have helped fuel the SaaS companies I've worked with, it's important to keep in mind that all businesses are a bit different. To help move your company forward, pull from this list as you see fit. Churn can be expressed in terms of either revenue or customers, and it’s absolutely one of the most important metrics for any SaaS company.
    [Companies] How to Start Generating Leads for Your B2B Company
    CTA types include: Smart CTAs , the ones you usually find at the bottom page; Social CTAs , these are links to your company’s social media accounts; Blog subscription CTAs , for readers interested in your content; Comment CTAs , giving you insights about what readers think; Slide-in CTAs , which are less intrusive than pop-up CTAs; In-line CTAs , written links that lead to a related blog post; and. The post How to Start Generating Leads for Your B2B Company appeared first on Lead Liaison.
    [Companies] 8 Unlikely Companies Successfully Newsjacking Super Bowl XLVII
    That's why I thought it'd be fun to hear about the companies out there that have nothing to do with the Super Bowl, but are still, somehow, getting a lot of attention as the big game approaches on Sunday. So let's take a look at eight companies that have newsjacked Super Bowl XLVII. Pizza for Patriots is a non-profit organization that works with pizza and food companies to feed about a half million military troops on holidays like Independence Day and Veterans Day.
    [Companies] 3 Examples Of Companies Being Customer-Centric
    The company who understands their buyer better and can demonstrate that understanding, wins. Deloitte and Touche found that customer-centric companies are 60% more profitable than those not focused on the customer (cue the DUH!’s As noted in this recent article in the Harvard Business Review , there has been a shift in what companies need to maintain relevance and stay competitive. What’s more, when the company’s CEO does site visits, he meets with customers first.
    [Companies] Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]
    How do companies of various sizes approach B2B attribution modeling ? Below are charts that show the different attribution models that companies tend to use, filtered by their company size. The data gives marketers an idea of which B2B marketing attribution model the average B2B company in their industry segment is using. Thus, the lead touch attribution model remains a popular options among all company sizes.
    [Companies] Inbound Marketing Alone May Not Be Enough for Industrial Companies
    However, it has been my experience that the realty on the ground is very different for many manufacturers and industrial companies. The bulk of new sales comes from referrals and repeat business for many manufacturers and industrial companies. Yes, a company blog does enhance their reputation and social media does increase their reach. Inbound marketing with content has been getting all the attention lately.
    [Companies] Creating Thought Leadership for Manufacturing and Industrial Companies
    Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Business Blogs Content Marketing Industrial Marketing Thought leadership
    [Companies] Marketing for leads and sales: What’s working for technology companies today
    This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Companies have limited resources, so they can’t do it all. It’s just that as the economy picks up, companies are beginning to address them.
    [Companies] How to Overcome Objections to Get Your Company to Invest in B2B Inbound Marketing
    You may start to wonder if your company even believes in the power of marketing. The B2B marketing world is flooded with content marketing that is overly promotional and speaks to individual prospects as if they're a company, not a person. How to Make Your Case: Many B2B companies build content that speaks from the voice of one business to another. Why wouldn't your company spend money on outbound if that's where revenue was coming from?
    [Companies] 7 Hidden Opportunities to Increase Your Company’s Value
    Some of the best opportunities for a company to improve its value lie hidden in plain view. Companies hire professional service firms to solve specific problems. They found that over 60% of their clients felt that they didn’t know all the services the company offered. When the accounting firm asked its clients to list services they wished the company would offer, they were stunned — they provided almost all of those services already!
    [Companies] What is a Community Manager and Does Your B2B Company Need One?
    of your company and the individual who interacts with your online audiences through various means including blogs, social networks, message boards and even online events. The scope of responsibilities for a community manager and tasks they may be charged with will be different for different companies, especially when you consider the size of the company and their marketing and social media goals. Bottom Line: Do B2B Companies Need One?
    [Companies] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    Radiant Life Company has created a series of recipe books called “A Radiant Life Guide to Real Food.” If you’re an ecommerce business owner and the only conversion opportunities on your site are to purchase, “contact us,” or subscribe to an email list or blog, you’re leaving money on the table – plain and simple. It’s a good start to have a pop-up blog subscription or “5% off your first purchase” offer, but is this type of disruptive offer really compelling? The short answer is no.
    [Companies] How 3 U.K. Companies Became High-Class Publishers
    brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. brands finally get the global recognition they deserve for their marketing triumphs, here are three companies thriving with sophisticated content programs. While U.K. and U.S.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Companies] Medium for Publishers: What Media Companies Should Know
    And now, the company is opening its doors to publishers who are seeking new opportunities to reach new audiences. The new platform gives media companies new tools to express their own identities on the platform. So why should media companies take note of this new opportunity? In other words, media companies can start testing ideas for monetization without needing to build an entire sponsored content offering from scratch.
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