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  • TYPE A COMMUNICATIONS  |  THURSDAY, JUNE 30, 2016
    [Companies] Brand Your Company: How to Tell Your Organization’s Story
    June 30, 2016 Once upon a time, storytelling was something business professionals did when they got home from work if they had children to lull to sleep. Today, however, it. read more. Branding Internal Branding Internal Communications Storytelling AARP Brand Purpose content marketing strategy content mission Corporate Culture Emerson Employee Communications Kathy Button Bell marketing communications Motorola Solutions Texas A&M
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [Companies] A SaaS Marketing Plan for High Growth Companies
    The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. Tomasz Tunguz has noted that SaaS companies invest between 80 and 120 percent of their revenue in sales and marketing , while Jason Lemkin has discussed using 40 percent of your revenue-growth delta as a marketing spend. The stories of SaaS companies growing their business using this methodology are multiplying by the day.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 22, 2014
    [Companies] To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking
    Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. The post To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking by Achinta Mitra appeared first on Industrial Marketing Today.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Companies] Facebook Updates Company Page Design and Introduces "Pages to Watch"
    One of the most annoying things about working with Facebook Company Pages is that each type of post appeared different when viewed on your Page versus in the News Feed. As of today, you can wave bye-bye to that confusing, cluttered, two-column Company Page design and say hello to a slick, one-column layout. Having competitor data within Facebook insights could make the data way more valuable to companies looking to go head to head with similar companies.
  • B2B MARKETING INSIDER  |  SATURDAY, MARCH 26, 2016
    [Companies] Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies
    But while strategies to help you increase your customer base and boost revenue are – on the surface – a good thing, growth alone isn’t enough to support and sustain a company if the […]. The post Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies appeared first on Marketing Insider Group So you want to grow your business. I get that. You probably wouldn’t be here if expansion wasn’t on your mind.
  • VIEWPOINT  |  TUESDAY, JANUARY 15, 2013
    [Companies] 5 Critical Things to Consider When Evaluating Lead Generation Companies
    Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies. Here are some truths you should know about selecting a partner among lead generation companies: Virtually 100% of marketing qualified leads should become sales accepted leads.
  • BIZIBLE  |  TUESDAY, JANUARY 3, 2017
    [Companies] B2B Companies Who Don’t Implement Multi-Touch Attribution Will Fall Behind in 2017
    B2B companies that use multi-touch attribution are able to grow faster, cheaper. It’s pretty simple: companies that aren’t leveraging technologies with that high of a ROI are falling behind their competitors who are. According to data from the State of Pipeline Marketing Survey 2016, 83.3% of marketers who are using single-touch attribution are doing so because it’s easy to implement or because it is the legacy system.
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Companies] LinkedIn Gradually Rolling Out Ability to Comment/Like Status Updates as Your Company
    In any event, it looks like LinkedIn is slowly rolling out the ability for Company Page admins to comment on and "like" posts on their Company Page as their company , rather than their personal profile. In other words, if our social media manager, Brittany, wanted to comment on or like a post appearing on HubSpot''s LinkedIn Company Page , she can now do so as HubSpot instead of as Brittany. The Pros & Cons of Commenting/Liking as Your Company.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 22, 2017
    [Companies] 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon
    As a ecommerce… The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Sellbrite. The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Marketing Insider Group. Ecommerce can be a brutal space. Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. You might be competing against all of them.
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Companies] 3 Companies Creating Perfect Omnichannel Ecommerce Experiences
    Here are a few companies that have the omnichannel thing down to an art. These are three companies you could really learn a thing or two from. Before we get too far into this how-to, let’s first talk about what “omnichannel” actually means. Too many times, a brick-and-mortar store will put together an ecommerce site and call their sales experience “omnichannel.” In reality, offering more than one way to make a purchase just gives buyers a multi-channel experience.
  • SALES ENGINE  |  TUESDAY, DECEMBER 6, 2016
    [Companies] The Top 5 Mistakes Companies Make Building Demand Generation
    Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation. In our experience, here are the top 5 mistakes B2B companies make when trying to build their demand generation engine: #1 Starting with marketing automation Without question, marketing automation tools such as Hubspot, Marketo, Pardot, Eloqua, etc., have changed the way that B2B companies market their products and services.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Companies] 12 Questions You Need to Ask Before Hiring an SEO Company
    Companies that once kept their SEO in-house are finding it more complicated to create measurable SEO success. Hiring an SEO company or agency can be a daunting task. Consider the following 12 questions—and what to look for in the answers—to find a proficient SEO company that follows best practices and drives the results you’re seeking: 1. There are three major facets of SEO, and the most effective SEO companies consider all three as components of a comprehensive SEO strategy.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Companies] Lead Generation: How an insurance company reduced acquisition costs in purchased leads
    There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey. Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 26, 2011
    [Companies] Inbound Marketing Alone May Not Be Enough for Industrial Companies
    However, it has been my experience that the realty on the ground is very different for many manufacturers and industrial companies. The bulk of new sales comes from referrals and repeat business for many manufacturers and industrial companies. Yes, a company blog does enhance their reputation and social media does increase their reach. Inbound marketing with content has been getting all the attention lately.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 23, 2015
    [Companies] 5 Ecommerce Companies Using Content Wisely this Holiday Season
    The company keeps the online magazine all year long, however, and fills it with decorating advice, information about new products, and tips for finding the best deals. Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right?
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Companies] 9 Companies Using Live Website Chat in a Creative Way
    77% say that valuing their time is the most important thing a company can do to provide them with good online customer service. What companies do you see using live chat in a creative, useful way? Live chat technology has been around for a while. And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy - particularly in the SMB space, where deals are still built on relationships.
  • HUBSPOT  |  TUESDAY, MARCH 1, 2016
    [Companies] The Future of the Office: 7 Innovative Ways Companies Are Changing the Workplace
    What makes an office environment great is different for every company. A lot of it has to do with a company's culture and how employees there like to work. 7 Innovative Ways Companies Are Changing the Workplace. And some companies have taken this to the next level by eliminating personal desks and opting for a configuration called "hot desking.". The financial services and mobile payment company Square has done some experimentation with hot desking.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JUNE 17, 2013
    [Companies] Creating Thought Leadership for Manufacturing and Industrial Companies
    Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Business Blogs Content Marketing Industrial Marketing Thought leadership
  • KAPOST  |  MONDAY, MARCH 20, 2017
    [Companies] 3 Content Marketing Mistakes Every B2B Company Should Avoid
    Over my last seven years as an entrepreneur in the business storytelling space, my co-founder and I have had the opportunity to work with different types of companies— ranging from software and media, to corporate innovation, financial services, and even data as a service. This approach, while appropriate for some types of companies—especially global conglomerates that reach diverse audiences—may not be the right fit for yours.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 19, 2016
    [Companies] 10 Ecommerce Companies That Are Killing The Content Marketing Game
    The post 10 Ecommerce Companies That are Killing the Content Marketing Game appeared first on Sujan Patel. The post 10 Ecommerce Companies That Are Killing The Content Marketing Game appeared first on Marketing Insider Group. Join me for a webinar co-hosted with Sprout Social this Thursday at 10am PT/1pm ET. I’ll go over how to conduct a social media audit and how it helped me increase my social media traffic by 300% Click here to sign up.
  • HUBSPOT  |  MONDAY, FEBRUARY 17, 2014
    [Companies] Could the Internet of Things Turn More Companies Inbound?
    If you allowed Nest to share that information with third parties -- such as a sweatshirt company -- those companies could send you much more tailored and engaging content. Heck, the sweatshirt company could send you a nice new sweatshirt with a note that says, "Thanks for doing your part to help the environment! Until the IoT has set privacy policies, being creepy or invasive will be up to individual companies.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 6, 2012
    [Companies] LinkedIn Launches New Company Page Design: See What's Changing
    LinkedIn Company Pages are about to get a little design makeover, the social network announced on its blog today. But it looks like you'll have to wait a bit -- LinkedIn is only rolling out these changes to select companies this week, including Philips , Citi , HP , and Dell , and the social network indicated the design won't be available for all Company Pages until later this year. Company Page Changes: General Overview. Surprise!
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Companies] Why Your Company Blog is Striking Out
    So what happens if the company blog is suffering from a case of no interest? First of all, your communications manager should make sure the problem is not with the company’s reputation. If the company’s reputation is fine, then you need to take a look at some of your processes and promotional tactics so you can not only save your blog from going under, but you can also use it build relationships with customers and prospects. Save the Company Blog!
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Companies] 6 Cool Company Blogs Everyone Will Enjoy Reading
    And watching them grow has been a master class in what a customer-driven company should look like. Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. I asked other inbound marketers to name companies they think are rocking their blogs the way we'd all like to. But if I’ve left out your favorite company, please share it in the comments or on our thread on Inbound.org. 6 Cool Company Blogs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 12, 2014
    [Companies] It may be time to drop your annual marketing strategy
    Early in my career, my company required me to submit annual forecasts for the next five years of sales for our accounts! Here is my company marketing strategy: Assess, React and Shift. But then again, Michael Porter’s company went bankrupt in 2012! Comments … although many companies do try to do just that! Early in my career, my company required me to submit annual forecasts for the next five years of sales for our accounts!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Companies] The 100 Most Loved Companies in the World
    Cracking that code and finding a way to get people to have an emotional connection with a company or product is a big part of what marketers do. APCO surveyed 70,000 people in 15 countries about 600 top brands to develop its list of the world’s 100 most loved companies. Tech companies rate well across all eight emotions that were measured, while retailers tend to do well on approachability. Which is weird because those companies are beating the heck out of HTC in the market.
  • MODERN MARKETING  |  MONDAY, MAY 4, 2015
    [Companies] How One Company Increased Lead Gen by 2000 Percent - Case Study
    When the recession hit a few years ago one company found that it needed to transform itself into the largest document management company for the architectural, engineering and construction (AEC) industry in the world. No small undertaking by any means. To tackle such a challenge head on ARC Document Solutions turned to Oracle Marketing Cloud.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Companies] Is My Company Ready for Marketing Automation?
    How do you educate them beyond the problem you solve, into how you might be a fit for their company? This is helpful, but I don’t think my company is ready for marketing automation. Don’t sign that marketing automation contract …yet. If you’re a CEO, you may have heard about inbound marketing or marketing automation from your marketing team. They seem excited, but you’re skeptical.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 6, 2015
    [Companies] 5 Companies Using Technology To Improve The Developing World
    Sanjeev Saxena, who has over 25 years experience in Sales and Marketing and operations in the biomedical industry, founded POC Medical Systems – a medical device company – to answer that question. POC, however, isn’t the only company relying on technology to improve the world. Here are just five examples of companies who are making the most of technology to save the world. The company also designs low-cost, self-sufficient buildings.
  • HUBSPOT  |  SATURDAY, FEBRUARY 27, 2016
    [Companies] We Documented Our Company's Mistakes Every Week for a Year. Here’s What We Learned.
    We found that focusing on building relationships with companies that could be great clients, even if they're a year away from that, is far more valuable than ignoring every prospect who doesn't meet the perfect profile for your sales pipeline. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Every Friday, our team comes together for a weekly reflections meeting.
  • B2B MARKETING TRACTION  |  TUESDAY, SEPTEMBER 18, 2012
    [Companies] What Does Your Marketing Say about Your Company?
    Marketing says a lot about a company. Do you have a company blog? A LinkedIn company profile? But, it’s not just what you say, it’s also what you do that tells your story. Some business owners get an ego boost from their clever ad or marketing campaign, designed by a clever ad agency. But today there’s more to the story. Here are some questions to ask yourself – what does your marketing say about you? Does your marketing add value?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 17, 2013
    [Companies] Find Your Company’s Hidden Marketer
    You just have to give everyone the opportunity,” explains Stella Fayman, CEO and co-founder of Matchist , a startup that connects freelance web and mobile developers with companies looking for talent. It also speeds up the learning curve, getting employees up to speed on what’s working across the company and making it easier for them to dip a toe in the marketing field. The post Find Your Company’s Hidden Marketer appeared first on VR Marketing Blog.
  • WRITTENT  |  TUESDAY, JANUARY 14, 2014
    [Companies] 5 Signs Your Company Needs a Blog Writing Service
    A business blog is important for your company’s online visibility, maybe writing just isn’t your cup of tea. A business blog is crucial to the online visibility of your company. We find it hard to believe that, faced with the statistics above, a company might forego a blog section on its website. The post 5 Signs Your Company Needs a Blog Writing Service appeared first on Inbound & Content Marketing Hub.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Companies] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    million company Page Likes outshine MasterCard''s 12 million. Ba da ba ba ba, I’m lovin’ it. We can instantly identify their logos. We can hum along to their jingles. We’re on a first name basis with their mascots. We can repeat their slogans as mantra. How were big brands like McDonald’s able to attain such a ubiquitous status? How did they become so darn well-known? As a marketer, I’d like to think the answer is obvious: marketing!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Companies] 3 Business Blogs with Proven ROI from Industrial Companies
    While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Here’s proof that business blogging is an effective inbound marketing strategy for manufacturers, engineering and industrial companies. NOTE: Don’t miss their hilarious section called “ Suitemates ,” a satirical look at the practices of big enterprise software companies.
  • MARKETRI  |  TUESDAY, NOVEMBER 13, 2012
    [Companies] The Top Questions to Ask Yourself Before Rebranding Your B2B Company
    That being said, a company rebrand should be well thought out and thoroughly researched. What are our company values and culture? Whatever these reasons may be, be sure to compile a concise list that summarizes what has changed about your company, and incorporate this information into your company’s new brand identity. Is the company professional, traditional, creative, innovative? What is a brand?
  • HUBSPOT  |  THURSDAY, AUGUST 1, 2013
    [Companies] What It's Like Growing an Inbound Company Culture
    And that shift in mentality is a cultural shift within your company. With those metrics, they can see their own impact on the company''s bottom line. When you go inbound, you’re not just changing the way you do things; you’re empowering every single one of your employees to take a larger stake in your company’s future. By allowing them to get involved, and allowing them to build their own personal brands, they become directly invested in the company''s success.
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Companies] The Internship: A Win-Win for Companies and College Students
    Offering internships is a no-brainer for an education marketing company because interns can: Produce high-quality work once trained. Companies usually have to provide on-the-job training for interns, but the investment is worth it if you want to help students and your team. The post The Internship: A Win-Win for Companies and College Students appeared first on Fathom. Company News Higher Education Uncategorized higher education
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Companies] Apple, Google & Starbucks: Inside the Web Design Style Guides of 10 Famous Companies
    You might be familiar with the concept of content style guides , which align members of a company on all the grammar and punctuation rules they should follow. It's a manual that sets the design standards for a company's brand identifiers, like documents and signage. what can you find in the digital style guides of influential companies like Apple, Google, and Starbucks? Use examples from other companies to learn from the best.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 17, 2014
    [Companies] How 4 Companies Find and Create Value from Open Data
    Companies also have much to gain with increased transparency. Here’s how four companies are creating value from data transparency: 1. This year Twitter launched a data-licensing tool that will sell access to its data to companies that can use the information to help them with their own businesses. One company is tracking mentions of soggy fries to determine which locations aren't properly maintaining fryers, for example.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Companies] B2B Marketing Automation Software for Fast Growing Companies
    Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. For the fast-growing company looking to take that next step in conquering the world, the script is familiar. Look for apples to apples comparisons so that you’re not getting examples that are B2C when you are a B2B company, or you’re getting Manufacturing referrals when you’re in the Higher Education space.
  • MODERN MARKETING  |  THURSDAY, MAY 12, 2016
    [Companies] B2B Companies Expand Technological Expertise with Agency Partners
    Without the confidence to invest in the expertise of a full-time employee, it becomes less risky to look at the skill set as something that can be leveraged across several companies and therefore ideally placed in an agency relationship, thereby lowering the cost of access to the expertise.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Companies] 3 Strategies Your Ecommerce Company Should Borrow From Amazon
    Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. Independent retailers can borrow the strategies that are relevant, while simultaneously optimizing key facets of their business that make them different from Amazon.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Companies] 3 Ways To Research Companies For Personalized Video Sales Outreach
    In 3×3 research, find only 3 pieces of contextualized information about your prospect, the company or the industry that you plan on using in a sales conversation. Your prospect’s company webpage. The great thing about 3×3 is, if done right, it can actually provide you considerable insights into private, as well as publicly held companies. Securities and Exchange Commission that gives a comprehensive summary of a company’s financial performance.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 2, 2016
    [Companies] This New Digital Divide Is Leaving Most Companies Behind
    The post This New Digital Divide Is Leaving Most Companies Behind appeared first on Marketing Insider Group. What digital divide? Among one of the world’s most innovative nations, the United States is globally known for its cutting-edge digital capabilities. Yet according to a recent McKinsey report, the U.S. economy is realizing only 18% of its digital potential. The productivity gains digital technologies should be enabling are not being seen in the economy […].
  • INTEGRATED B2B  |  SUNDAY, MARCH 10, 2013
    [Companies] What’s your company’s Return on Know-how?
    Knowledge-intensive companies are full of them: highly knowledgeable, intelligent experts who can wrap their minds around a problem in their field and deliver fantastic solutions. At times, their ideas and energy can open sales opportunities the company never knew existed at its customers or prospects. Find out how many subject matter experts (SMEs) there are in the company. Is it worth it to take a closer look at your own company’s Return on Know-how?
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 15, 2013
    [Companies] How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company
    But, when Certif-A-Gift Company, a sales incentive company, reversed this presumption, they ended up increasing sales by 14% and moving prospects through the sales cycle 23% faster. We wanted to get them on track to call us first if an opportunity did arise,” said Mark Repkin, Vice President, Certif-A-Gift Company.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    As the company (which later sold and is now FedEx Office ) grew, it necessarily began to pay more attention to its branding. And it speaks to one of the realities that every company faces: when you’re a scrappy startup, your logo and other branding are likely whatever you created using free online tools (or that came as clip art with your computer), something you bought on the cheap at Fiverr , or something your wife/husband/nephew/buddy helped create.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 2, 2017
    [Companies] The political company? How business strategy is being re-invented by social media
    Finally, most companies have the organizations in place to talk back to consumers, respond to problems, and even learn from them through social media. Contact Mark to have him speak to your company event or conference soon. The post The political company? By Mark Schaefer. My friend Mitch Joel has been on a roll lately. I’ve always considered him one of the world’s great marketing bloggers but the quality of his thinking lately seems to have gone up a notch.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Companies] 11 Reasons Your LinkedIn Company Page Sucks
    Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. To be honest, it's very difficult to find many examples of companies using LinkedIn Company Pages to their fullest potential.
  • KEO MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Companies] Google Becomes Part of New Alphabet Company
    In an official announcement on the Google blog, Larry Page revealed that he and fellow Google co-founder Sergey Brin have created a new company, called Alphabet. This new entity will be comprised of a collection of companies, including Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead,” Page wrote in the blog announcement.
  • GREAT B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] Seven Simple Ways to Differentiate Your Company and Products
    My clients probably get tired of hearing me talk about the virtues of differentiation. But it’s usually better to remove […]. B2B Brand
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, NOVEMBER 17, 2015
    [Companies] How Industrial Companies are Stuck on SEO for Content Marketing Strategy
    After all, your content is useless unless people can find your website when […] The post How Industrial Companies are Stuck on SEO for Content Marketing Strategy by Achinta Mitra appeared first on Industrial Marketing Today. I find too many manufacturers and industrial distributors basing their entire content marketing strategy with one goal in mind – getting found in Google. In other words, the entire focus is on Search Engine Optimization (SEO). What’s wrong with that?”
  • VIDYARD  |  TUESDAY, JANUARY 24, 2017
    [Companies] First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video
    In fact, the average B2B company within Vidyard’s client base has nearly 300 videos in their library and that number will double within the next 16 months. So how, exactly, are B2B companies investing in video and how does that differ from their B2C counterparts? How many videos are they publishing each month and what trends stand out for different industries and company sizes? It’s no secret that marketers are investing more in online video than ever before.
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Companies] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    Welcome back to our final lesson on marketing operations success. In previous lessons we covered, how to become the marketing technology consultant , and how to use the scientific method in b2b marketing. As the marketing operations role continues to grow in influence, the potential business impact is not limited to just the marketing department. With the right tools, the role can impact business decisions for the organization as a whole.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 10, 2012
    [Companies] Think your Linkedin Company Page is Perfect? Think again.
    In earlier posts, I have recommended a vast amount of best practices to make your LinkedIn Company Page, and your company presence really shine. In this post, we’ll look at some fine tuning areas that can make you stand out from the masses. Promote your Blog content with a Blog RSS Feed – this is [.]. LinkedIn Social Media
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 11, 2015
    [Companies] 3 B2C Companies That Have Tackled the Marketing ROI Challenge
    For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. The company recognized that if it worked backward from the beginning, it could develop O.info with conversion in mind using its extensive analytics suite. They attribute those conversions to its content marketing strategy, and by the company’s own calculations, O.info has becomes a profitable entity in and of itself. Campbell Soup Company.
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 9, 2015
    [Companies] Introducing Company Workspace and Pro plan: A faster and easier way to create great content
    Today, we’re building on that success with the launch of Company Workspace. Now anyone with a Visually Pro plan can produce consistently excellent content across their whole organization by managing all their company’s Visually projects in one place. Why we created Company Workspace. What is a Company Workspace? Viewed most simply, a Company Workspace lets anyone within a given company see all of that company’s Visually projects.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Companies] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    To show you just how effective inbound can be, we''ve identified some companies that are crushing it against larger competitors. So grab your pom-poms and get ready to cheer on some underdog companies dominating giant competitors with inbound marketing. Jackson Coffee Company Consistently Beats Corporate Giants With Email Marketing. What makes Jackson Coffee Company so special? Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S. Men’s Olympic Hockey Team.
  • ETRIGUE  |  TUESDAY, AUGUST 16, 2016
    [Companies] eTrigue becomes the first Marketing Automation company to receive EU-U.S. Privacy Shield Certification from the U.S. Department of Commerce
    eTrigue is one of the first 34 companies to receive the certification. Companies that participate under the EU-U.S. This certification is an important privacy commitment for software-as-a-service (SaaS) companies like eTrigue with extensive transatlantic operations. Certified companies must agree to comply with the agreement’s data-protection rules and seven key principles: Notice. eTrigue is the first marketing automation provider to receive the EU-U.S.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 5, 2013
    [Companies] Content Marketing: How a technology company used its employees to generate quality content [Video]
    Jansen explained by generating content from within Softchoice, a technology solutions and services provider, it empowered employees throughout the company to become advocates of the content they created. Educating departments on the use of social media and recognizing talents and abilities within the team increased the quality and reputation of the content that the company generated.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Companies] How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages
    Yesterday, B2B marketers everywhere rejoiced: LinkedIn announced Sponsored Updates , an advertising solution that allows brands to promote any post from a LinkedIn Company Page to a specific people directly in their newsfeeds. There are two ways you can create a sponsored update: from your Company Page or from within the ads manager. 1) How to Create a Sponsored Update From Your Company Page.
  • BIZIBLE  |  TUESDAY, APRIL 26, 2016
    [Companies] How Companies With More Than 100 Employees Measure Account-Based Marketing [DATA]
    Today, we’ll break down the survey data to see specifically how companies with more than 100 employees measure ABM. Before we get into the challenges and metrics, let’s look at some of the firmographic data that respondents from these companies reported: Their marketing and sales cycles were longer than the average survey respondent -- 92% had cycles longer than two months, 33% had cycles longer than 4 months. This comes with the “big company” territory.
  • HINGE MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Companies] 6 Important LinkedIn Company Page Strategy Tips
    LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? Your LinkedIn Company Page is not a space to upload a digital resume for your business. SEE ALSO: 3 B2B LinkedIn Marketing Lessons to Apply to Your Own Company Page. Company Culture Sells on a Number of Levels. Try: Taking pictures at company parties.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 12, 2012
    [Companies] Industrial Companies Underuse the One Social Media Tactic with Proven ROI
    Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. The Semplice study reports “44% of companies surveyed had blogs.
  • SNAPAPP  |  THURSDAY, OCTOBER 8, 2015
    [Companies] 6 "Boring" Companies Making Amazing Content
    The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. McKinsey & Company. Not only is McKinsey & Company’s publication, the McKinsey Quarterly , one of the most well-respected in the business, their marketing team reached new frontiers with an interactive approach to content. Want to create amazing content like these companies?
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Companies] 6 Customer Care Channels Your Ecommerce Company Needs
    It may seem unreasonable to provide 24/7 access to your company for customer support, but as consumers experience more and more instant gratification, they come to expect it. So, now that you’re sure your customers need better access to your ecommerce company, how can you make that happen? Whatever your customers ask when they reach a customer service agent with your company, those questions should be included for future customers to find. Think for just a moment.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Companies] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    While this won''t be true for every company, at least for us, LinkedIn -- especially LinkedIn groups -- generates more meaningful leads than the rest of the social networks like Facebook and Twitter. When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Companies] The New Cloud Stack: Here's What the Company of the Future Looks Like
    Also, this story is not really about technology -- it''s about how to build a modern company. The short version is that these deals Oracle announced demonstrate that Oracle, a company that’s nearly 40 years old, has finally recognized that the world (and its customers) are changing. Oracle is a $37 billion company. He was admitting that, instead, Oracle has to work with those companies. And the company had to pay huge annual maintenance fees to the software maker.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 12, 2013
    [Companies] Why B2B Companies Are Betting Big on Content Marketing
    B2B companies are now enthusiastically adopting the very same marketing approach. Through content marketing, B2B companies can create a narrative around their companies and establish an identity that goes far beyond product brochures, paid advertisements, and product lines. The objective of any B2B content marketing campaign is simple: to establish the target company as the go-to expert in the niche.
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [Companies] A Detailed Anatomy of the New LinkedIn Company Page Design
    Last Thursday, we announced that LinkedIn Company Pages were getting a nice, refreshing makeover, and provided a brief overview of the changes. So we pulled together a comprehensive new ebook on the subject -- A Step-by-Step Guide to LinkedIn's New Company Pages -- and thought we'd share a more detailed explanation to help you get accustomed to the new anatomical changes coming to your Company Page. Is your company on Facebook? Mobile App, Now Including Company Pages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2011
    [Companies] How to grow your blog like a Fortune 500 company
    Fortune 500 Companies do quarterly reports, so why not model some of their best practices? By Srivinas Rao, Contributing {grow} Columnist. If there’s one exercise that continually causes my blog to grow, it’s conducting a quarterly review. If you want your blog to turn into a business you have to treat it accordingly. Why You Should Do This.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Companies] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    We made the recommendation that they stop marketing as a tissue sample company, and start marketing as a subject-matter expert in each disease state," Malone told me. Ever feel like your business is too "niche" to benefit from blogging? Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it's likely that people are searching for the content you'll create.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 11, 2013
    [Companies] Act-On Elected to Forbes “America’s Most Promising Companies” list
    Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. based, privately held, high-growth companies. It’s an honor we share with two other Portland, Oregon-area companies: Elemental Technologies and Jama Software. This accolade is further validation of the premise we bet the company on: the “last-mover advantage.” Technology alone doesn’t make a winning company.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Companies] How to Define the Lead of Your Company’s Dreams [Infographic]
    Author: Maggie Jones Defining the perfect leads for your company is like setting up a perfect blind date. Is he up to your company’s standards? Remember, your leads needs to be a perfect match for your whole company — not just the marketing team. Find out how to define your company’s perfect match with our new infographic: “How to Define the Lead of Your Company’s Dreams” Ready to learn more about generating leads?
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Companies] 3 Amazing Examples of Ecommerce Companies Ensuring Customer Delight
    There are those companies that do take customer delight very seriously. Here are some examples from real ecommerce companies. With that kind of exclusivity, the company could pretty much do what they want and still sell to American clubs and teams that want their own jerseys and kits. As customers, we really only expect the most basic level of service. We find a product, pay for it, and it shows up at our house a few days later. Transaction complete, right?
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Companies] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    While Marco already had those two blogs authored by their executives, the topics those blogs covered weren't necessarily what the company's main target customers were searching for or looking to read about. To research these personas, the folks at Leighton did a lot of interviews and brainstorming sessions with Marco's sales team -- i.e. the people who were actually talking to the company's customers. "In more inbound traffic than companies that published between 0–4 monthly posts.
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Companies] How 3 Insurance Companies Took Content Marketing by Storm
    So when that happens, they’re going to research two or three companies. While the head of the company wouldn’t let him blog on its behalf, Hanley started his own website, RyanHanley.com , and filled it with his knowledge of the industry. It wasn’t long before the agency’s executives realized they were getting direct revenue from Hanley’s efforts, so they let him work his magic on the company’s site. “We
  • BIZNOLOGY  |  WEDNESDAY, JUNE 12, 2013
    [Companies] Are You a Good Online Spokesperson For Your Company?
    One of the more astonishing things about the social media revolution is that companies have had to dramatically loosen the reins on employees speaking publicly about their workplace over just the past few years. Until social media and blogging democratized the creation and distribution of online content, companies relied only on company spokespeople, and it was easy to keep a lid on unofficial communications, because there were few channels. Photo credit: IAEA Imagebank.
  • FATHOM  |  TUESDAY, MAY 5, 2015
    [Companies] 3 Ways Your Company Is Screwing Up Its Digital Marketing
    Let’s get this out of the way: you have an awesome company. Start Transforming Yourself Into a Media Company. I don’t care what it is that you sell; in today’s digital world, you need to transform yourself into a media company to survive. Starbucks gets it: they just launched their own full-scale media company to serve up content that has nothing at all to do with coffee. Your company shouldn’t have just one public face, but many.
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Companies] 7 B2B Companies to Admire for Exceptional Visual Content
    So to help you get out of that non-visual rut and feel inspired to create awesome visual content of your own, we’ve compiled several noteworthy visual content examples from some B2B companies that have it right. Dropbox already made it onto our list of companies to admire for consistent, stellar branding , but what makes this company''s visual content so awesome is more than just its consistency. What other companies use awesome visuals in their marketing?
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Companies] 5 Ecommerce Companies Who Do Social Proof Right
    Lots of companies do this now, though. Social proof is sometimes misunderstood. Not in the fact that people aren’t sure what it is—most know that reviews count as social proof—but in the fact that many don’t realize just how extensive the possibilities for presenting social proof are. That’s why we gathered together some of our favorites, so we can show you the many different ways you can convince buyers that the whole world loves your products. ModCloth.
  • HUBSPOT  |  FRIDAY, FEBRUARY 21, 2014
    [Companies] Facebook's Newest Feature: See Who's Posting From Your Company Page
    We''ve all had social media slip-ups on company accounts. Visible to only other admins on posts, Facebook now will tell you which admins posted what on your Company Page. Here''s what it looks like: Two points to note: 1) this information works whether you''re posting on Facebook Company Pages directly or through third-party apps like HubSpot , and 2) it''ll only appear on posts made on or after February 20, 2014.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 4, 2011
    [Companies] The 10 Best Corporate Blogs in the World
    My reaction to most company blogs: “Blah, Blah and Double Blah!&#. In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. Nearly every hardware, software and services company “gets it.&# Think of any company goal and there is likely to be an example of a company blog supporting it. 3) There is a chasm between the adoption of blogs at large companies versus the rest of the world.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 5, 2013
    [Companies] 5 SEO Strategies Every Company Needs to Master
    If so, and if keeping up with the changes in SEO is high on your agenda, then don’t miss our own Martin Laetsch’s presentation, “5 SEO Strategies Every Company Needs to Master.” For a quick overview check out this infographic: The post 5 SEO Strategies Every Company Needs to Master appeared first on Marketing Action Blog - Act-On. Will you be in New Orleans next week for the annual conference of the American Marketing Association (AMA)?
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Companies] New Social Media Marketing Benchmarks: How Does Your Company Stack Up?
    Use it to benchmark your own social metrics against businesses in your industry and/or against businesses with a comparable company size. First up: Here''s the average number of social media posts companies publish per week (across all social networks), broken down by industry. Next up is the same data set, only broken up according to company size. The general takeaway here: Overall posting frequency is pretty flat across our four company size groups. 284 million.
  • WRITTENT  |  THURSDAY, JUNE 27, 2013
    [Companies] 7 Ways to Infuse Your Company Website with Brand Personality
    Research by the NN Group has found that while the average website visit lasts less than 60 seconds, the first ten seconds are the most important in how a prospect will perceive your website, and ultimately your company. The modern marketer’s job is to create a web experience that communicates everything wonderful and unique about their company in mere seconds. Here are some examples of companies getting it completely right: 1. 3-5 seconds.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Companies] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    There are a number of ways B2B companies can make their advertisements more effective. According to Wordstream , you can choose which sitelinks are displayed to mobile users as well, which is useful for B2B companies who have a local office space that mobile users may be searching for in their local area. Because B2B companies may have a more niche or smaller audience, it’s imperative to capture that targeted user wherever they can.
  • HUBSPOT  |  TUESDAY, MAY 6, 2014
    [Companies] Handing Over the Keys to Your Company Blog: An Experiment
    So why choose to do something like we did -- hand over control of something as important as our company blog? This one should be fairly obvious, but you need to be able to put all your trust in the people you choose to take over your company blog. What does your company do? We all know that terrifying feeling of losing control. It can make your stomach twist into a thousand knots.
  • BIZIBLE  |  THURSDAY, DECEMBER 10, 2015
    [Companies] 4 Marketing Strategies That Turned Act-On Into One of the Top 5 Fastest Growing Marketing Companies
    If marketing hits its goals, but sales isn’t hitting theirs, then the company as a whole is lacking. This sentiment came through strong and clear from Kevin Bobowski when talking about company alignment. Close rates are something that everyone in the company should work to improve. “As In the same realm, a company’s SDRs are either in the marketing department or they’re not. This leads to the most touched on topic of the evening, building the company brand.
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Companies] LinkedIn Launches Company Follow Button (How to Add It Now)
    Looking to generate more followers for your awesomely optimized LinkedIn Company Page ? (It This morning, LinkedIn made it just a little bit easier to generate company followers with the launch of its new follow button. Like Twitter's follow button and Facebook's like button, LinkedIn's version makes it simple for your website visitors to follow your company's LinkedIn page with just one click. 1) Visit https://developer.linkedin.com/plugins/follow-company.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Companies] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    It’s important to note that not every rebrand involves a new name and domain - if your company is only planning on new positioning and an updated logo, most of the advice in this post won’t apply. But if you’re brave enough to overhaul your company name, logo and website all in one go; read on. The search engines will eventually figure out the connection between your old and new company names, but you can send them signals in a number of places to help make it clear.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Companies] Medium for Publishers: What Media Companies Should Know
    And now, the company is opening its doors to publishers who are seeking new opportunities to reach new audiences. The new platform gives media companies new tools to express their own identities on the platform. So why should media companies take note of this new opportunity? In other words, media companies can start testing ideas for monetization without needing to build an entire sponsored content offering from scratch.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Companies] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    It's getting harder and harder for companies to attract and retain the right people. Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. So whether you are there to listen to what your employees are saying or not, your company is being discussed on the web at this very minute. And moreover, many companies are already doing that. Apart from talent branding, a company-wide hashtag: Promotes your brand.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [Companies] The Three Biggest Mistakes Companies Make with B2B Websites
    Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Here are the three biggest mistakes I see companies make. To determine if you have the right messaging, ask people outside of your company and industry to view your site. You’ll also want to consider how your company is positioned compared to your competitors. Dianna’s client list includes large and small companies across the U.S.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Companies] Why Writing for a Company Publication Is So Damn Hard
    The fact of the matter is, it''s different when you write for a company. There are certain limitations to writing for a company that don''t exist when you write for, say, a media publication. Guys, writing for a company is hard. The Challenges of Writing for a Company Publication. Roadblocks we only hit because we''re writing for a company publication, as opposed to a personal blog or a media outlet. It conflicts with the company''s brand messaging.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2011
    [Companies] Finding the balance between personal and professional on Twitter
    If I am using my account to promote company and client content, is it also appropriate to carry on conversations on a personal level about sports, a great recipe or my favorite charity? At its heart, Twitter is a business networking tool … which is what many companies and individuals don’t understand. They view the platform as just another way to broadcast company press releases. Somebody told me yesterday: “I just do NOT follow a company logo account on Twitter.
  • MLT CREATIVE  |  MONDAY, NOVEMBER 7, 2011
    [Companies] LinkedIn Company Page Checklist for B2B Marketing
    Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. They follow companies to stay in the loop on new developments, compare products and services and track potential opportunities. LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Companies] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company. But there are still a lot of small- to mid-size companies that continue to question the platform’s fit for their businesses. 10 Unexpected Companies to Follow for Twitter Inspiration. In this tweet, the brand is acknowledging the important role that young engineers will play in the company’s future.
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