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JUNE 25, 2023

It’s asking a lot of those in charge and, inevitably, the places where things go awry are often in areas where company leaders lack expertise or resources. Considering these factors and despite control measures to avoid it, your company is going to goof up—maybe badly—with its customers, employees or vendors. A big plan.

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OCTOBER 13, 2023

The Power of Blogging in the Building Material Industry Blogging has emerged as a game-changer for building material companies, revolutionizing the way they connect with their audience and conduct business. In an industry where trust, knowledge, and innovation are paramount, a well-crafted blog can be your company’s secret weapon.

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AUGUST 18, 2023

Many companies unknowingly make mistakes that can hinder their content marketing effectiveness. In this article, we’ll delve into some common content marketing mistakes that you must avoid to ensure your company’s content strategy thrives. However, not all content marketing efforts yield successful results.

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DECEMBER 7, 2023

You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important. After all, who knows your company better than they do? B2B companies also employ creative LinkedIn ad campaigns to target their industry-specific audiences. LinkedIn is the most effective platform for B2B leads.

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MARCH 11, 2024

Online companies overall grew and many remain strong. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 trillion in 2026.”

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JANUARY 17, 2024

Snapchat could have become a passing trend, but instead, it’s proven to be an increasingly popular platform for sharing fun, entertaining, innovative, and engaging visual content for individuals and companies. Below are a few examples of how your B2B company should approach Snapchat to grow your brand and engage your audience.

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NOVEMBER 10, 2023

50% of companies overall are using the location data they aggregate from customers to target them. These statistics come from the Local Search Association, and the data that is collected by these companies to create local marketing is representative of billions of dollars already.

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SEPTEMBER 29, 2023

Staying Agile Strategic leaders within a company have the ability to look beyond immediate targets and short-term objectives. Instead of responding to hot RFPs for companies that are high in demand, you can do business with a strategic partner who will provide you profits far down the line.

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FEBRUARY 5, 2024

Furthermore, they aren’t willing to stick around at a company that doesn’t offer competitive wages, benefits, or a work environment that fosters growth. When you use targeted hiring ads, you’re looking to reach out to those with specific experience, interests, or who have worked in a specific job role or for a competing company in the past.

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MAY 18, 2023

Your job is to find exactly what’s applicable to your business or company. Building a Storybrand” helps companies with the steps to take customers through their own journey to effectively explain what a company offers. Takeaway Tidbit : “The challenge is this– most companies are product-focused rather than customer-focused.

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DECEMBER 21, 2023

Measured Results In order to determine what “good results” are in marketing, you must first define your company KPIs. Hire based on measured results aligned with company KPIs. Keep in mind that your new hire may be a company or a team. How can companies leverage hiring an MBA graduate?

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SEPTEMBER 26, 2023

Successful companies in the B2B market space must prioritize attribution in order to fully understand how marketing affects sales. Instead of relying on assumptions or old data, algorithmic models rely on historical data that is already proven to be valid and useful to your company. FAQS Why is attribution important in B2B marketing?

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OCTOBER 26, 2023

B2B companies are using AI-powered analytics to make data-driven decisions, forecast demand, and optimize their supply chains. AI helps B2B companies analyze customer behavior and preferences, allowing for the creation of highly personalized marketing campaigns. FAQs Is AI only relevant for large B2B companies?

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DECEMBER 7, 2023

While everyone stumbles at one time or another, companies need to take care that those missteps do not become face dives. The following five B2B marketing gaffes are among the most serious — and common — ones that companies can make, so do your best to avoid them. Target millennials with unique marketing approaches.

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JULY 24, 2023

Determine Whether Your Focus is on Companies or Contacts Establishing whether your customer data is company-driven or contact-driven is crucial in structuring your Customer Relationship Management (CRM) system. It is vital to track how your company obtains customer and prospect information, what is commonly known as the “source.”

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JULY 21, 2023

A bit ironic that the one company that made us “go digital” didn’t only use digital for their branding initiatives. With platforms like Facebook, Instagram, LinkedIn, and Twitter, companies can showcase their products, engage with customers, and build lasting relationships. Less than 10% of total spend went to anything digital.

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FEBRUARY 1, 2024

Many companies have been forced to find new sources for products they need to finish complex builds. The last four years have highlighted major issues with how companies source products. So, what can companies do to improve, replace, or work around supply chain disruptions? How can companies resolve supply chain issues in 2024?

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JUNE 2, 2023

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. Ensure that your company name, physical address, and phone number are prominently displayed on all your web pages. You’ve heard this before and you will again.

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JULY 18, 2023

Compared to industries such as insurance companies, the identified sectors have a higher rate of successful sign-ups from consumers. The following actions were observed: 64% click-through to the company website directly from the e-mail. 22% go to the company website through an alternate route.

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JANUARY 22, 2024

Whether your company is preparing for a compact 10′ by 10′ booth or a sprawling 40′ by 50′ trade show exhibit space, the importance of training your booth staff cannot be overstated. The demeanor and professionalism of your staff can significantly influence the impression attendees have of your company.

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MAY 30, 2023

Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. For example, millennials and Gen Z are more attuned to companies with a social conscience.

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OCTOBER 24, 2023

Do some digging into the information provided by your company’s followers. You will gradually uncover important information that helps you better understand the people and companies you provide products and services to. So establish a profile on the top social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest.

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JANUARY 8, 2024

Companies making use of customer behavior analytics are likely to have sales significantly above their competitors, are more likely to retain customers, and are more likely to outperform competitors in making sales to existing customers. When customers and prospects look up, you’d better be there.

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NOVEMBER 9, 2023

In a globalized economy that is more co-dependent with each passing business cycle, companies cannot afford to ignore any regulation based solely on the geographic location of its inception. EU countries face additional limitations, but the right to be forgotten will affect companies around the world doing business with EU countries.

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DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. These algorithms empower companies and organizations to extract valuable insights, make data-driven decisions, and solve complex problems in various domains, including marketing.

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DECEMBER 19, 2023

Understanding the Complex B2B Landscape Unlike B2C brands that primarily target individual consumers, B2B companies engage with a diverse range of stakeholders within an organization. This includes everyone from C-level executives to end-users, and each of them plays a vital role in the lengthy B2B sales cycle.

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JULY 19, 2023

The concept of “Social Currency” has gained traction as a crucial element in building product company marketing strategies. By leveraging its power, companies can forge stronger connections with customers and build a sense of community. How can building product companies use Social Currency?

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AUGUST 28, 2023

A well-defined sales enablement program can make or break a B2B company dependent on large-scale sales. Companies who prioritize sales enablement usually have higher—and more predictable—sales, more satisfied customers and a prepared and invested sales force that readily connects with buyers in ways that enhance the buyer experience.

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OCTOBER 20, 2023

The companies that make an effort to understand SEO in-depth have an important competitive advantage. Strive for an Overarching Web Presence Too many companies make the mistake of thinking a website will suffice for SEO purposes. SEO has become increasingly complicated in the last half-decade. Make sure you add a blog to your website.

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AUGUST 8, 2023

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Remember: 67% of all attendees represent a new prospect and a potential customer for exhibiting companies (and 81% of these attendees have buying authority.)

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OCTOBER 9, 2023

This knowledge enables businesses to offer what customers want by natural means, such as a conversation with someone within your company. Transformation of Offered Services and Products Data intelligence is making companies within diverse industries experts in information and its effective management.

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MAY 22, 2023

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Don’t be coy and clever in your profile unless your brand and company is coy and clever. Know your audience. Always the rule in marketing efforts!)

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NOVEMBER 6, 2023

The stated job title of an individual may not always coincide with the responsibilities of that individual in a company. Using Skills as your target, you will identify people from their real position in the company, not just their job title. Ideally, you are looking for an audience between 25,000 and 50,000 people.

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JULY 28, 2023

RELATED: 7 of the Most Important Website Metrics to Track Importance of High Conversion Rates for Building Products Websites For building products companies, a high conversion rate is critical for several reasons. Secondly, it allows companies to maximize the return on investment (ROI) from their digital marketing efforts.

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APRIL 7, 2023

But even with the QR code’s impressive revival, many B2B companies continue to struggle with effective use of the squiggly squares. We’re squeezing an extra “Do” here, if relevant to your business or company: Provide content in customers’ language of choice. An ineffective use of a QR code. Not a good practice. Mobile, mobile, mobile.

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JULY 13, 2023

If you’ve documented what you and your team or company want to accomplish with your email marketing campaign, here are three ideas to implement so you never run out of email marketing content again. You can also choose company information to highlight, such as new employees or new vendors.

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MARCH 13, 2023

If the HubSpot advice wasn’t enough to convince you, think of it this way: When you run a B2B company, you need feedback from customers to meet your business and marketing goals. True for any company.) It’s testimony that your products and company were there for customers—or not—however they perceive it.

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Tools Customer Satisfaction Lead Scoring Lead Ranking 65