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SEPTEMBER 25, 2023

They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Every organization will have their own approach based on their size, growth stage, and goals, but these basic functions are common across most B2B companies.

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NOVEMBER 15, 2023

As a result, B2B companies are investing heavily in sales enablement tools. Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

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APRIL 17, 2018

More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today’s CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT.

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NOVEMBER 7, 2023

Here’s the kicker: Among leading content marketing companies, that figure jumps to 29%. In other words, successful content marketers are 38% more likely to repost their content than regular ones. Here’s the thing, we all want a better return on investment from our content marketing.

Social Media 181

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AUGUST 8, 2018

Learn why marketing operations and sales alignment is crucial to achieving your company's goals and improving ROI, and a few ways that you can ensure both these teams are collaborating, staying in sync and taking the steps needed to drive company growth and see results.

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SEPTEMBER 25, 2023

Similarly, the marketing team should be able to see common CRM data like company size and deal status—because leads don’t stop engaging with marketing content once a sales conversation happens. And real-time alerts keep salespeople informed of how their leads are engaging with the website, emails, and content as their conversations progress.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

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MARCH 27, 2018

Aligning effectively with other departments enables marketing to address today’s business realities and have a positive influence across the company. Here are 7 tips for building successful marketing alliances.

Tips 107

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JULY 18, 2018

Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.

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MAY 1, 2018

Basically, it is when a prospect is ready to be handed to sales from marketing based on their level of engagement with your company. What is a Marketing Qualified Lead really depends on each organization. Engagement could be content downloads, webinars, or a badge scan at an trade show or event.

Marketing Qualified Leads 100

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OCTOBER 4, 2023

Then segment audiences by company size, geo, or industry. These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise. Every audience is unique. Now analyze email, content, and subject line performance per unique audiences.

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SEPTEMBER 25, 2023

Develop your ICP Your ICP describes the firmographic details of the type of company you agree would be the best fit for your product or service. Financial services or SaaS companies? With an ICP in place, you know the kind of companies you want to target. Or do you need the company name? What about company size?

Ideal Customer Profiles 130

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NOVEMBER 27, 2023

It’s common for B2C and B2B companies to create personas to more effectively target various audiences and capture their attention. B2B companies have complex buying processes (hello, long sales cycles!). Oftentimes, multiple buyer personas are involved in a single decision, which isn’t nearly as common with B2C companies.

Marketing Automation Services 216

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SEPTEMBER 19, 2023

By focusing on where SEO is trending and delivering exciting messaging, companies can drive major leads and sell far more of their products and services without having to drain their budget through paid advertising strategies. A company is more than the sum of its products. Organic lead generation is preferable to paid lead generation.

Growth Marketing 130

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NOVEMBER 7, 2023

Each ISP and filtering company puts different weight on different factors to determine a sender’s reputation. One reason we recommend that marketers maintain separate traffic streams for different types of emails on different domains: this way not all company email activity has to stop in the event of a reset or reputation repair).

Deliverability 187

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OCTOBER 6, 2023

Building your SMS Marketing List No company can get into SMS marketing without a list of people to text. Consider sending a one-time welcome text to explain how your company uses SMS, remind what they’ve signed up for, or to deliver a promised incentive.

SMS 187

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NOVEMBER 27, 2023

For example, does an ideal prospect need to come from a company of a particular size? But at this point, you should look for the Venn diagram overlap of “known recent interest in a high-value product my company sells” and “population of significant quantity.” Also, define your “ideal lead” and treat them differently.

Sales Qualified Leads 187

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FEBRUARY 26, 2024

The California Consumer Privacy Act (CCPA) is a law that imposes certain obligations around privacy and security on companies that collect personal information from California residents. For example, an airline placing an ad on a travel article or a software company advertising on a startup community’s website.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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MARCH 19, 2024

But what if there are only 200 companies in your target market? “When you look at your MQLs, does that number make sense with your TAM?” asks Kevin. Your team might say, ‘We drove 4,000 leads this month.’ How is that possible?”

Marketing Automation Services 193

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OCTOBER 2, 2023

Automation tools help you segment your prospect and customer lists based on “firmographics” like company size, demographics like location or gender, and behaviors like webpage visits or email click-throughs. Segmentation Building advanced customer segments is the foundation for providing personalized experiences down the road.

Marketing Automation Services 195

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SEPTEMBER 24, 2023

10 Things B2B Companies Should Be Doing on LinkedIn Moderation is a must Moderated communities are the only option. So if you need to up your LinkedIn game, check out our recent ebook: 10 Things B2B Companies Should Be Doing on LinkedIn. How to up your LinkedIn game Love it or hate it, LinkedIn is where B2B marketers spend their time.

Linkedin 130

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DECEMBER 8, 2023

For example, you need contact with the Salesforce administrator and the CRM administrator in your company to ensure the integration with your new marketing automation platform runs smoothly. Schedule a kickoff meeting with relevant departments, and find the appropriate point people in each area to help with migration.

Marketing Automation Services 228

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MARCH 1, 2024

But what if there are only 200 companies in your target market? “When you look at your MQLs, does that number make sense with your TAM?” asks Kevin. Your team might say, ‘We drove 4,000 leads this month.’ How is that possible?”

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

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FEBRUARY 6, 2024

For example, you need contact with the Salesforce administrator and the CRM administrator in your company to ensure the integration with your new email marketing platform runs smoothly. Schedule a kickoff meeting with relevant departments, and find the appropriate point people in each area to help with migration.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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SEPTEMBER 28, 2023

But to execute strong inbound and outbound marketing campaigns, you need to integrate these sales tools with a marketing automation platform, which is the functional layer of successful companies. Marketing automation makes it much easier to manage, measure, customize, and optimize the customer experience across multiple online channels (e.g.,

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200