Ambal's Amusings

article thumbnail

Do your Content have a Personality?

Ambal's Amusings

Companies, of all sizes, are finding success with the use of personas and spokespeople because people prefer to buy from other people, not from large, anonymous brands. Owners are the natural voices of their companies. Companies should dedicate pages on their sites to the people who work there.

article thumbnail

B2B BloggingTrends in 2011

Ambal's Amusings

Here are some snippets from the white paper: Tom Pick Given the increasing popularity of inbound / content marketing (and the declining effectiveness of advertising), more companies will start blogs in 2011. And given that less than half of B2B companies currently have blogs, there’s considerable room for growth.

B2B 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Jonathan

Ambal's Amusings

Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. She specializes in Content Marketing for B2B companies. “With the economy still raw, companies have an obligation to more than profit margins.” Sarah Mitchell.

article thumbnail

Steve Woods

Ambal's Amusings

Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. She specializes in Content Marketing for B2B companies. “With the economy still raw, companies have an obligation to more than profit margins.” Sarah Mitchell.

article thumbnail

Patsi

Ambal's Amusings

Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. She specializes in Content Marketing for B2B companies. “With the economy still raw, companies have an obligation to more than profit margins.” Sarah Mitchell.

article thumbnail

Are you promoting your Corporate Social Responsibility program?

Ambal's Amusings

Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. She specializes in Content Marketing for B2B companies. “With the economy still raw, companies have an obligation to more than profit margins.” Sarah Mitchell.

Promotion 100
article thumbnail

ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. B2B marketing programs tend to focus on short-term campaigns designed to achieve company goals without regard to prospects’ needs and timelines.