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    [Companies] Four Tips to Maximize Your Data
    Here are four tips to maximizing data that are applicable to companies of all levels of data sophistication – whether they already have been meticulously tracking their marketing and sales activities for years, or they’re just now establishing their data strategies. Many companies have heaps and heaps of data sitting in many different databases, spreadsheets, documents, and perhaps even on the backs of cocktail napkins.
    [Companies] Marketing, Death and Taxes
    It means allowing as many employees in our companies to interact with our customers as real people.
  • TERMINUS  |  TUESDAY, MAY 2, 2017
    [Companies] Video: Sangram Vajre Talks Account-Based Marketing (ABM) on DisrupTV
    So, he has a heritage of working with some of the largest, most successful marketing companies in the world. Since the Terminus platform launch in 2015, the company’s experienced, as I said, white-hot growth, winning accolades such as Atlanta’s Startup of the Year, #1 Best Place to Work from the Atlanta Business Chronicle, and the #1 Employee Appreciation from the Atlanta Journal-Constitution. I want to expand the people within those companies.
    [Companies] Beyond B2C: A Primer on 4 Different Ecommerce Business Models
    It may be as fundamental to their business as selling iron to a construction company, or as supplemental as selling coffee to be consumed by employees. Other examples could include Aramark (which sells food, equipment, and other services to businesses) or even companies that market primarily to government and law enforcement agencies. This post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, subscribe to the ecommerce blog here.
    [Companies] Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm
    For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and corporate culture. When coming into a new company as someone responsible for operations and revenue, where do you start?
    [Companies] Feeding the Content Beast is the Least of Your Problems
    If your company sells indirect through partners, keeping their sites full of content the instant it’s available is also paramount. Social selling isn’t a fad, it’s signaling a shift in how people expect to engage with companies. Author: David Greschler Content marketing has a problem, but it’s not the one people think it is. When asked, most will tell you it’s “feeding the beast”. They can’t create enough content to keep up with the scheduled demands across all their channels.
    [Companies] Forget Networking: Become a Connector
    Most of the people you meet will be just like you: forcing themselves to do something incredibly awkward that they hate because they know it will help grow their companies. No matter how far you advance your career, networking is likely never going to be something you enjoy. And for the introverted among us, it can feel like we’re being forced back into those endless icebreaker exercises we had to do at corporate retreats while we were coming up. So, let’s stop. Wait, what?
    [Companies] Do People Still Read? How Offsite Content Attracts Quality Readership
    We’ve covered the importance of blogging on behalf of your company , and we stand by it. As my colleague, Sam Mallikarjunan, writes in “ Why Medium Works ,” it can take up to six months of consistent publishing on your company’s blog before it gains significant traction. But as Mallikarjunan emphasizes, Medium is not a replacement for your company’s blog. Here at HubSpot, we spend a lot of time thinking about the future of content.
    [Companies] How to Write Effective Job Ads for Your Hiring Funnel
    Many companies have internal language used to describe different roles -- for example, you might refer to your customer service representatives as “customer ninjas.” One way to do that is to include a bit of information about the role itself, your company, or the benefits. What's so hard about writing an online job ad ? On the surface, it seems simple enough. Just describe the job's responsibilities, label it with the role you're hiring for, and post the ad.
    [Companies] Interesting Infographics: What You Need To Know About Twitter This Year
    As a company, Twitter employs 2,000 individuals. If you’re doubtful about using Twitter in your future marketing campaigns, Dashburst ’s infographic may clear up some of your concerns. According to Dashburst’s infographic titled, “The State of Twitter in 2014,” since Twitter’s inception in 2006, there are now 241 million active users per month. In particular, China houses the largest amount of Twitter users in the world, which is calculated at 35.5 million.
    [Companies] 6 Steps to a Content Marketing Plan that Can Drive Conversions
    From my location in the Asia-Pacific market, I see companies increasingly exploring how they can adopt content marketing strategies into their marketing. Focused on the customer’s pain points, not the company’s product offerings. To understand your buyer persona , you need to go back to the demographics of your existing customers and run reports on their job titles, departments, and regions, along with company size.
    [Companies] Lights, Camera, Video Marketing – How to Add Videos to Your Marketing Mix
    By filming your videos around the office, you give people a better sense of the company they’re interacting with and purchasing from. Check out how 24 hour printing company Solopress, walks you through their printing process from start to finish, here. Alright, answer honestly… how many online videos have you watched today? Online videos are a key part of your small business marketing toolbox.
    [Companies] How to Generate New Keyword Ideas
    For example, if I ask a marketing-related question and then send it to my marketing friends, they are probably going to respond in a much different way then say the owner of a small manufacturing company. Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. To me, this is silly. When you are talking about search, of course keywords still matter. People use words to search!
    [Companies] How To Build A Better Email Unsubscribe Page
    This little page will either be the last thing your subscriber sees from your company, or the first step to a reinvigorated relationship. But that doesn’t work for every company or organization. It happens to the best of us. Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Maybe they never meant to subscribe to you in the first place…. Nah, that can’t be it.
    [Companies] 3 Steps to Growing Your Business by Reshaping Your Client Base
    The number one goal of any new company is to generate business. But this hunger for business can actually hurt a company’s growth over time. Many companies gripped by the desire to grow lose sight of how they want to grow. But unmanaged growth can result in a company being treated like a commodity. Moreover, it may prevent a company from gaining the technical expertise that will attract the clients that are really wanted.
    [Companies] The Pledge Twitter Needs to Make to Users
    One of the places this truth is on stark display is when media companies attempt to balance the demands and expectations of advertisers and users. As Twitter evolves from a technology company that was focused on serving users to a media company (at least in its business model) attempting to balance the demands of both marketers and users, the conflict is in full view. You cannot please everyone all the time.
    [Companies] Keep your hands off my Klout
    Klout and other companies are popping up to reduce people to a single number … which evokes delight in marketers and loathing in those being rated! The whole idea of assessing social influence is fascinating to me. An evil genius could have a lot of fun with that scenario : ). This trend also taps into people’s sense of competition and it’s easy to be knocked off center when a cat or an inanimate object has a higher Klout score than you.
    [Companies] B2B Marketing Calls-to-Action: Best Practices by Channel
    As they’re reading, they might not know, or care, what your company or product does. Or, you could subtly transition readers to your company and product with a CTA driving to a case study or testimonial. The bottom line: Don’t just link to your company website; link to another piece of relevant content. In B2B marketing, calls-to-action are not one size fits all. Best practices are channel-specific. A powerful email call-to-action could make for a lousy social media CTA. .
    [Companies] 7 Tactics that Are Working for B2B Lead Generation Today
    Gated content will work for prospects that are already quite convinced that your company has the knowledge to educate them on specific problems they are challenged with. Companies that are too busy trying to figure out complicated KPI measurement metrics lose sight of valuable business outcomes such as word of mouth marketing, reduced cost of customer support operations, enhanced brand visibility, greater, more palpable customer satisfaction.
    [Companies] 17 Reasons Why I’m Lucky To Be In Business Development
    Website Analysis: When one of eMagine’s talented Web Strategists can put together a detailed website analysis tailored to a specific company, it gives prospects valuable insights into their company website and Digital Marketing. Being in Business Development in the B2B and Healthcare marketing world at eMagine is a very challenging yet rewarding position.
  • FATHOM  |  THURSDAY, JULY 23, 2015
    [Companies] Consumer Brand SEO Pulse: 7.23.15
    Sophos, an IT security company, has uncovered a case of Google search spam involving “hundreds of thousands” of cloaked PDF documents with links that redirect human users to suspicious websites. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods.
  • KAON  |  TUESDAY, DECEMBER 15, 2015
    [Companies] 3 Essential Ingredients For Your Engaging Sales Presentation
    Not only does this build unity across the organisation, but it also standardises presentations between groups and geographies, reducing the amount of rework necessary, improving efficiency, and allowing applications and content generation teams to act as strategic assets to the company. Original article published on Sales Initiative.
    [Companies] 5 Ways to Build Lasting Client Relationships
    One of the greatest ways a company can differentiate themselves from their competitors is by the level of service they provide. SEE ALSO: 7 Hidden Opportunities to Increase Your Company’s Value. Client relationships, like any relationship, take time to build. And to provide a great level of service, you must have great client relationships.
    [Companies] Bigger Facebook Ad Images: How to Prepare Yourself
    Ultimately, this means that companies will be bidding higher in order for their ad to be seen. As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. The most notable change has to do with the increased size of ads on the right side of users’ news feeds. At first glance, this may seem like a minor change to an advertising platform that is constantly making changes and improvements.
  • AVITAGE  |  TUESDAY, AUGUST 21, 2012
    [Companies] Yogi Berra on Content Marketing
    In addition to double digit same store sales growth for more than five years our company went on an acquisition binge to grow geographically. Yogi Berra had the brilliance to bring wisdom and insight to the obvious. I recently heard his famous phrase, “It’s like Déjà vu all over again.” It reminded me that there are lessons available in history that we can all benefit from.
    [Companies] Have you started running your marketing by the numbers?
    No matter how long I've been discussing this subject, it feels like there are always more companies that need to hear the message. Image by DrBacchus via Flickr. I once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years. It might appeal to you as an easy way to make a living, but it doesn't really appeal to me. I like constantly moving on to new ideas, not rehashing the same one over and over.
  • BIZNOLOGY  |  TUESDAY, MAY 24, 2011
    [Companies] Listening to Your Customers in Social Media
    Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online. Image via Wikipedia. Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Although we try to schedule each month's Webinar at a convenient time, we know that no matter when it's held, some of you won't be able to make it.
    [Companies] Marketers must be mindful of the software ecosystem
    That turn of events has placed a new burden on marketers that few might have predicted a few years ago: Marketers must understand the software ecosystem--the software tools and companies that revolve around IBM, Microsoft, Oracle, and other behemoths that affect the right tools to work with. Image by Chris Pirillo via Flickr. It's a brave new world for marketers.
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Companies] New York Times Rolls Out Annoying Ad Format, and Other Stories You Missed Today
    Snapchat has no revenues and its only product is an app that lets you take pictures that disappear in a few seconds, yet the company just raised money at a valuation of more than $800 million, and this all totally makes sense, Henry Blodget explains on Business Insider. A company that tests effectiveness of TV ads says the new Apple ads are getting terrible scores, Bloomberg reports. Lots going on today in the world of marketing and beyond.
    [Companies] Marketers Rejoice! Emoji Marketing is Here
    More and more companies are bringing visibility to their brand by enabling customers to download sets of branded emojis. Author: Dayna Rothman Last month, legions of iPhone users rejoiced in the ability to download Apple’s iOS 8.3 and obtain access to a whole new set of emojis. I mean, who doesn’t want more emojis on their phone?! In Japanese, emoji literally means picture letter.
    [Companies] Stop Advertising and Give Them Content! [The Numbers Prove It]
    The results below are from a sponsorship program on a major blog-format media company. We all want to get more than we give, it is simply human nature. We don’t overpay at Walmart out of the goodness of our hearts. Likewise, we don’t pay attention to advertising that doesn’t give us something of value in return , either discounts, entertainment or information. I could launch from here into the value of developing personas to ensure advertising is delivering value.
    [Companies] Digital Learning and the Sharing Economy
    In very small companies, a single owner may have the whole thing figured out. This scenario resembles the pre-Airbnb and pre-Uber days, where plenty of real estate and private vehicles were sitting idle, while the incumbents, hotels and taxi companies, often could not meet the needs of their would-be customers. In a business environment where the flavor of the moment is digital transformation, how does corporate learning fit in?
    [Companies] Stack & Flow: The Inspiration Behind Our New Sales & Marketing Technology Podcast
    We can’t wait to tell the real-world stories of the people who are actually implementing these technologies and are forever changing how their companies do business. Today, we are excited to announce that we are launching our very own podcast series called Stack & Flow.
    [Companies] Digital Body Language and Economic Health [Chart]
    Intuitively, buyers increasing or decreasing their online activity could be a good indication of whether companies are increasing or decreasing their sales. We decided to look at the aggregate website activity of companies over 1 billion in revenue over the past 4 years, and see how it compares. It was surprising how closely the activity mirrored the S&P 500 – even though many of the companies we analyzed were not in the S&P 500.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Companies] The Psychology of Excitement: How to Better Engage Your Audience
    This is from the Starbucks PSL information page: Truthfully, this can be the hardest thing to implement at your company -- it involved company-wide changes. Understanding psychology is a crucial part of being a successful marketer. What I’ve discovered is that the most powerful advances in content marketing don’t come from “hacks,” “tricks,” or “techniques,” but from science-backed psychology. One of the most powerful and interesting areas of psychology deals with excitement.
    [Companies] 3 Demand Generation Lessons Learned in 2015
    The personalities and styles are always different and sometimes, even the culture as we work with global companies. One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. Whether it’s a new industry, product or technology, there are never two days alike and never a lack of things to learn. I also get to meet new people and build long-term relationships with my clients’ marketing and sales teams.
    [Companies] 5 Disruptions to Marketing, Part 5: Artificial Intelligence
    In fact, you can see from this chart that master-martech-analyst David Raab shared at the last MarTech confernece in San Francisco that AI (machine intelligence) is blossoming across the whole industry with vendors of all sizes (and this is only a partial list today): How are all these companies competing with the “giants?” And it won’t just be interactions from multiple AI agents within our own company. The Machine Intelligence 3.0
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Companies] The Democratization of Ecommerce Through SaaS (and the Importance of Uptime)
    For ecommerce companies, the holidays are a black train in the night –– but one for which you’ve already bought a ticket and are excited about the destination. There is a difference though –– these latter companies, due to their smaller size and need to allocate funds efficiently, have opted out of the traditional on-premise, self-hosted or built-in-house ecommerce solutions and gone with SaaS platforms instead.
  • BIZNOLOGY  |  MONDAY, APRIL 11, 2016
    [Companies] Why SEO is just the start for digital marketing
    is a signal that people look for as they evaluate you and your company online. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. With all that hard work behind you – the SEO and analytics, the content strategy and content development – you must be leaning back, feet up on your desk, maybe even smoking a cigar… No?
    [Companies] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. In addition to the SEO metrics above, monthly reporting from your SEO resource should include measures like: Total site traffic; Sources of traffic; Most frequently viewed pages; Top companies/organizations visiting your site (excluding ISPs); Conversions; and.
    [Companies] How To Sell More By Selling Less (Advice From A Sales Guy)
    You do not need to include every single aspect of your company’s product roadmap, feature set, recent funding, client base, or use-case in your content – that is a silly philosophy and one that ends in lazy templatized conversations. When there is left over food at your office, I doubt that there are any questions about what will be eaten for lunch that day.
  • ACT-ON  |  THURSDAY, NOVEMBER 19, 2015
    [Companies] 10 Simple SEO Basics for Better Rankings
    Use your company name as the anchor text. The anchor text is just the company name. Search engine optimization has a bad rep. Too many people think it’s hard… inscrutable… too much smoke and mirrors to ever understand. Bupkis! Good SEO isn’t hard. It’s got a proven list of best practices. Most of them are easy to understand. And while there are some advanced concepts to SEO, and there are times to hire an agency, most of the SEO you need to do is simple.
    [Companies] Why Investigative Journalism Should Be Part of Your Content Strategy
    That sweet spot is a media company’s ultimate fantasy. Imagine a random soft-drink company uncovering a magnificent sex scandal involving a leading presidential candidate. How about a technology company uncovering financial incentives paid to a star football player when he was still playing at university—a vast no-no in the NCAA? If you’re an energy drink company and you exhibit a genuine love for extreme sports, you’ll gain more fans.
    [Companies] Marketing Technology Needs to be Facebook-ized
    It’s as if companies are trying to hire Don Draper and Harry Crane in single body. Marketing technology has come a long way since the fictional Harry Crane got a mainframe installed at Sterling Cooper. In light the continued expansion of Scott Brinker’s marketing tools landscape and the role of marketers in managing the end-to-end customer experience, there’s no doubt technology will play an increasingly important role in the marketing function.
    [Companies] Digital Marketing 2016: Top 100 Influencers and Brands
    “We’ve reached peak social – a point at which the signal to noise ratio of social updates is unsustainable – companies, Individuals and automated tools are cranking out so many social updates that post engagement rate is getting crushed. “10 years ago, you would have found it difficult to find anything labeled “Digital Marketing” on the job boards or even listed in the descriptions for openings companies were trying to fill. Company.
    [Companies] Customer-Centricity: The Age Of The Empowered Individual [Video]
    And so what happens is companies all of a sudden have this increasingly more well-rounded insight or picture of who each of us are. My kids and I are huge fans of the show Brain Games and the show’s host, Jason Silva. I recently saw this YouTube video by Jason where he touches on this being the age of the empowered individual – a topic very close to the heart of marketing. Jason talks about the upside of marketing and proves he is an optimist like me.
    [Companies] How Do You Trigger Interest in Your Content? [Marketing Cast]
    It is a good idea to pick a case study of a company that is doing something similar and examine their strategy. But there are a ton of other companies from different industries practicing the same religion. You might be already convinced in the value of content creation for marketing purposes. But how do you go about creating the type of content that will trigger the most interest in your target audience?
    [Companies] 7 Video Marketing Best Practices Worth Fighting For
    Lattice, a company providing industry-leading predictive analytics, has mastered these video marketing best practices. Video is more compelling than text-based content. It engages minds and beautifies stories. It boosts email click-through rates and on-page conversions. But let’s face it, building a strong video marketing strategy and integrating it with the rest of your marketing activities is no easy feat. So how can you make the most of it?
  • FATHOM  |  MONDAY, APRIL 29, 2013
    [Companies] The Efficiency of Marketing Automation
    One way this happens, according to Selligent and Lenskold Group , is when a company’s marketing automation provides a single customer view—combining customer interactions, insights and resulting actions—it is more likely to report having a “highly effective and efficient marketing.” You may have heard about the power of marketing automation to increase efficiency, but how, exactly does this happen?
    [Companies] Learn to Create, Curate, and Distribute Your Brand’s Story from the Latest Content Pros Podcasts
    Why convincing content means sourcing it from outside your company. Reputation Management Through Digital and Social Storytelling From a background in journalism, to Social Media Director at McDonald’s, to his current position as the Senior Director of Consumer Engagement with The Kellogg Company, Rick Wion has been writing and developing content since age 17. Have you been wondering who to follow in content marketing?
    [Companies] The 5 Steps of Developing a Social Business
    For transcendent business results, each of these communities takes up an active participation in the daily running of a company. After witnessing the experimental social business results, the enthusiasm spreads among the employees in the entire company as the executives start considering social business as a viable option. The general perception of the company changes as the individual business communities gradually embrace social business.
    [Companies] The 5 Steps of Developing a Social Business
    For transcendent business results, each of these communities takes up an active participation in the daily running of a company. After witnessing the experimental social business results, the enthusiasm spreads among the employees in the entire company as the executives start considering social business as a viable option. The general perception of the company changes as the individual business communities gradually embrace social business.
  • VIDYARD  |  TUESDAY, APRIL 26, 2016
    [Companies] Introducing the Worst Buzzword Ever: #Crexecution
    I was working at a tech company, and a graphic designer and I were in charge of all the creative production in marketing. This is the kind of attitude that builds silos within companies and diminishes effectiveness. I remember having this idea (yeah, in the Burrito) about a hospitality room our company was hosting at a convention.
    [Companies] Social Media Engagement: How to Pick and Use The Right Networks
    The most personal of the big social media networks, Facebook is great for boosting your company''s likability. Artillery B2B Marketing Blog > The Forward Observer With a social media engagement strategy, marketers can make sure they not only pick the right social media networks, but also use the right tone and message in order to connect with their prospects, customers and advocates.
    [Companies] The Best Branded Content of June: Heavy on the Content, Light on the Brand
    With that in mind, let’s look at this month’s best branded content and some companies that took risks and had it pay off. Fast Company thinks that “Pearl” might win an Oscar , which wouldn’t be a total surprise. On Friday, my friends and I expressed our patriotism by going to see Independence Day: Resurgence despite awful reviews. It was indeed terrible, but also weirdly enjoyable—particularly when it got to the moment we were all waiting for.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Companies] 10 Simple Web Copywriting Tips for Increasing Conversions
    As straightforward as this seems, many companies fail to reflect this principle in their web copy. Web copy is often the difference between visitors and leads, and leads and customers. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy. Most marketers can identify poor web copy when they see it.
    [Companies] 10 New Facebook Features Your Brand Needs To Know
    by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. Facebook is among the most transformative communications companies of our time. Using Facebook as your company.
    [Companies] 5 Marketing Lessons from Spinal Tap
    We have all seen examples of this from Kenneth Cole comparing their Spring Line to the uprising in a foreign country, to companies offering up their ebooks for “reading material during Hurricane Sandy”. by Jason Miller “This Is Spinal Tap” is a 1984 rock and roll musical “mockumentary” directed by Rob Reiner about the fictional heavy metal music band Spinal Tap. The movie satirizes the wild behavior and musical pretensions of hard rock and heavy metal musicians.
    [Companies] 8 Steps To A More Effective B2B Content Marketing Program
    Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%). There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what?
    [Companies] What A/B Testing Can’t Do for Your Email Marketing
    Just be sure what you write is a reflection of your company.” ” One example that Young cites is this email he created for his own company’s products. I’ve run into plenty of business owners who did just that—they signed on the dotted line for their company’s very first billboard (or print ad, or direct mail campaign), waited, and … nothing.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Companies] These 7 Brands Take Personalized Marketing to a New Level
    I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. The technology behind it is from Echo Nest, a “ music intelligence company ” that was acquired, according to Pasick, by Spotify in 2014. That's what made a tremendous difference for Twiddy, a vacation rental company based in the Outer Banks. When I sit down to write an article, I have a pretty standard routine.
    [Companies] 5 Ways Marketing Can Help Sales Succeed
    For example, if your company is offering a “Buy One Get One Free” event, a sales rep can mention this offer to customers. Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , where she provides creative, practical, sales-driven integrated inbound marketing and strategic planning services to software, technology, manufacturing, professional services firms, and other industries. Follow Brenda on Twitter @BSStoltz.
    [Companies] Interview: Where Can You Get The Insights Needed for Provocative Selling?
    I think every company would report their greatest competitor is “do nothing.” To me, “do nothing” is also known as inertia, and there are tangible costs – monetary and otherwise – that companies realize by not progressing. The best sales reps can link information and insights to the solutions their company provides. You work with a lot of world-class companies. Every company we know struggles with this. Lots of companies do that.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Companies] 38 Essential Website Redesign Terms You Need to Know
    If your head is spinning from seemingly endless jargon, or if you’re getting ready to redesign your company website and want to inform yourself on the most common technical terms in modern web design, then this is the list for you. Shared hosting is the least costly but requires sharing a server with other companies. Managed hosting means that a hosting company has server engineers available to manage your server for you.
    [Companies] Sustainability: Top 100 Influencers and Brands
    Individuals who engage around the company or organization’s work have more power because of the human authenticity factor: See @PlanAMikeBarry or @NeilCHawkins. There may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability. The “stakeholders” for business include those in supply chains, investors, customers and employees (to name a few).
    [Companies] HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial
    Here's your golden opportunity to say thank you for considering your product, and perhaps even forward one of your company's customer success stories! To do this using closed-loop social, all you'd have to do when you start monitoring social posts from your leads is to set up specific filters for keywords like your company name, product name, industry keywords, etc.
    [Companies] How to Properly Diagnose a Failed Email Campaign
    Consider this scenario: You’re the VP of marketing for an SMB company that sells luxury goods online. The company is doing okay, though you’ve been trying for a while to ramp up sales, but the cash registers are silent as the tomb. As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.”
    [Companies] Get Ready for Ad Week – 5 Things You Can’t Miss
    It doesn’t matter what kind of marketer you are — anyone can draw inspiration from innovative companies like Facebook, MyFitnessPal, Pandora, and way (way) more. But I insist that even if Phil Fernandez wasn’t our CEO, I’d still be recommending Phil’s session, Engagement: The Key to Winning , with speakers from Acxiom, FleishmanHillard, Pandora, Digital River, The Jim Stengel Company, and the Detroit Pistons.
    [Companies] What Social Media Marketers Can Learn From Miley Cyrus…
    As Martin Laetsch pointed out in his presentation a few weeks back “ 5 SEO Strategies Every Company Needs to Master ,” a company’s online content should be something that attracts people, that they want to read or watch, and share. By now, most of you likely know more than you ever cared to about Miley Cyrus – one-time star of Disney, now a self-proclaimed adult “acting like a kid.”.
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Companies] 4 Simple Newsjacking Formulas for Content Teams of Any Size
    If you miss the opportunity to publish earlier than other blogs and media companies, you could also get lost in the sauce. This is definitely a tricky solution if you’re not a full-time media company, but your readers may appreciate this type of story if they aren’t monitoring other media outlets. Newsjacking -- really great newsjacking -- isn''t a piece of cake.
    [Companies] B2B Appeals that Motivate Action
    They want information on how to do their jobs better, make their companies more profitable, and have a successful business and home life. Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.” ” These are indeed the two master motivators, and all others are subset of these behavioral drivers.
    [Companies] The Bluebird is Flying High – How About Your Twitter Lead Gen?
    While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen. Does your company’s Twitter following need some sprucing up? This is true for everything, but especially channels that may be new for your company. What are some cool ways your company is using Twitter for lead generation? Author: Heidi Bullock It’s official – the bird is the word!
    [Companies] Getting Inbound Buy-In from Your Media Sales Team
    But then you hear stories of companies that have lead engines that are 100% inbound. Lay out clear selling points around inbound for your company’s target customers. Your company’s prospects and customers want stories and hard facts, not theories about ‘new marketing trends.’ As a marketer, you’re in the best position to empathize with the needs of your company’s target customer. Speak in the language of marketers and emphasize your unique value add as a media company.
    [Companies] The Psychology of Color & Marketing – What Actually Works?
    As you can see, we’re even using the concept on our own website : Jared Christopherson of Yellowhammer suggests in this Mashable article, “ 10 Tips for Company Color Schemes ” to use the 60-30-10 rule when designing a website or email. How do the colors red or purple make you feel? Excited, sophisticated? Hunches behind the psychology of color in marketing have been long-standing and intriguing, but are they actually true?
    [Companies] Get rid of the spam link I left on your site!
    We really screwed up when we hired a company to do search marketing for us because they went out and placed many spam comments on blogs including yours. Photo credit: Wikipedia. I’ve been receiving the same kind of e-mail over and over again lately. Because Google has finally started to crack down on spammy links, webmasters everywhere are beseeching other webmasters to remove the links that, not too long ago, they desperately wanted pointing at their sites.
    [Companies] Loyalty Programs Might Cost Your Business More Than You Bargained For
    For example, New Jersey petroleum companies are prohibited from running loyalty discount programs, (except through a credit card company). By Kerry Gorgone. Loyalty programs seem like Marketing 101. A retailer or other local business offers consumers a loyalty card that entitles them to free goods or services if they visit the store X number of times or refers X number of friends, etc.
  • HUBSPOT  |  MONDAY, JUNE 11, 2012
    [Companies] 11 Great Ways to 'Get Personal' in Your Email Marketing
    For the marketing team at HubSpot, for example, it's important for us to know the size of contact's business, because the marketing challenges of a 5-person company are much different than those of a 5,000-person company. The messaging that we use when speaking to enterprise-sized companies is very different from our messaging to small businesses. Furthermore, the offers we promote to B2C, ecommerce businesses are different from the offers we use for B2B companies.
    [Companies] How to Optimize Your Landing Pages for Long-Term Lead Generation
    Don’t include your company’s name in every single page title. You should aim to optimize your landing pages for long-tail search visitors who are simply seeking information on a topic and haven’t necessarily heard of your company. Don't worry -- even if you leave out your company’s name, you’ll still rank well for branded searches because of your root domain name and the rest of the page authority your site has built up.
  • ACT-ON  |  MONDAY, APRIL 10, 2017
    [Companies] Inbound and Outbound: The Zen of Balanced Marketing
    The recent popularity of the buzzword inbound marketing may lead some to conclude that more traditional “outbound” marketing ‒ where an organization reaches into the market to engage with prospects who may not know about the company ‒ is not as effective. In recent years you’ve undoubtedly heard a lot about “inbound” marketing ‒ promotional activities designed to attract a prospect to your destination, offer, or experience.
  • 6SENSE  |  MONDAY, NOVEMBER 9, 2015
    [Companies] 10 Marketing Stats You’ll Need To Plan Your 2016 Budget
    By 2016, 60% of companies will have an executive in their organization (e.g., Companies with up to 200 employees send an average of five tweets per day. Companies with more than 200 employees send an average of eight tweets per day. As we wrote in a recent blog post, CMOs who can impact revenue are in high demand at competitive companies. Where will your marketing dollars go in 2016?
    [Companies] 12 Months of Inspiration for Engaging with Your Email Subscribers
    Fill it with links to the funniest headlines or company news of the past month or quarter. If you have a veteran working in your company, why not include a brief profile of him or her in your email newsletter this month or on your social media pages? 13, World Kindness Day , send an email asking customers to donate to the charity your company supports.
    [Companies] Can a New LinkedIn Tool Accelerate Your Social Media Marketing?
    Highlighting a particular tool within this portfolio called “ Lead Accelerator ,” LinkedIn claims it had found a way to turn its platform into a whole-funnel solution for marketers looking to promote their companies, start new conversations, and land new business. Earlier this year, LinkedIn announced the launch of a new, full suite of tools to improve social media marketing efforts on its platform.
    [Companies] LeanData Announces First-Ever Account-Based Marketing Platform
    LeanData’s solutions allow companies to focus their sales and marketing resources on customers with real intent to buy – creating a journey of profitable growth. Shasta Ventures believes strongly in nurturing young companies with innovative ideas. SUNNYVALE, CA. 17, 2016 – LeanData, Inc.,
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Companies] 6 of the Best Ecommerce Apps for Apple Watch
    Savvy ecommerce companies know this is just one small step toward the future of mobile commerce. How could smaller ecommerce companies benefit from the immediacy of the watch? Some creative developers have already managed to provide some great apps that will keep you shopping on your Apple Watch. They've even made it easy to shop on such a small display! Here are a few that we love… so far. Well, now you’ll never have an excuse for missing out on the winning bid.
    [Companies] Digital Marketing: Spending Up But Confusion Common
    We think it’s great that companies have realized the importance of investing in digital, and that’s certainly an area we advise our clients to put high on their priority list. Businesses know that digital marketing is increasingly important, and many plan to increase their spending in that area.
    [Companies] Why You Can’t Do B2B Marketing Forecasting Without Attribution
    First, they ask themselves where the company wants to be in terms of revenue at the end of the period. Everyone would love to be able to see into the future. This is especially true for management of fast-growing businesses. Well, as far as I know, nobody has that power, but there is something that can get pretty close, and that is marketing attribution. Generally, marketing attribution is known for looking back and not into the future.
    [Companies] Case Study: How Twitter Saved My Business
    They needed yard signs, not company strategies. I loathe business networking. The Chamber of Commerce meetings. Networking “speed dating.&# Trade shows. Business Networking International. But when I started my own business, this seemed to be the only alternative. My last “corporate job&# was global in nature.
    [Companies] Recognizing the Importance of the Buyers’ Journey Across Your Sales & Marketing Efforts
    But, the value of creating buyers’ personas extends beyond the marketing side of a B2B company. Imagine if you were in the buying process and the messaging of a company’s website, brochure, or blog was different from the messaging of its salespeople and sales assets. Buyer personas and buyers’ journeys are typically understood as content marketing territory. Indeed, they influence everything from marketing strategies to brand guidelines to content creation.
    [Companies] The 7 Worst Marketing Emails You've Ever Seen
    You work with all of these companies? These companies are not related to my business, and it doesn't matter what you did for them. I am not a customer of this company. Marketing shouldn't make people cry. Do you get marketing email that makes you want to punch your fist through your computer in hopes of actually connecting with the person that sent it. Marketing shouldn't suck this bad. Marketing should solve problems, not induce fits of rage.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Companies] How to Create 200 Hours Worth of Marketing Content in One Night
    Ready to give your marketing a boost, and incorporate some major company bonding while doing it? If your goal is to expose people to different areas of marketing that they don’t typically have experience with, build teams of employees from various departments within your company. (We If you’d rather not spend money on prizes, announcing a winner and providing company-wide recognition can still serve as good incentive for participants to give it their all.
    [Companies] How Dynamic Content Makes Your Marketing a Helluva Lot More Personal
    Not just demographic and contact information, but saved insights about the materials that have mattered to a particular lead or customer across their relationship with your company. Many B2B companies offer content behind a form in order to generate leads. Most companies serve a number of different personas from a variety of industries. The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed.
    [Companies] Who is Marketing’s Other BFF? [CHART]
    Marketing teams and companies of all sizes need to be aligned with IT. by Andrew Stanbridge | Tweet this. All Modern Marketers understand the importance of Sales and Marketing alignment. The term “Marketing and Sales BFF (Best Friends Forever)” comes up a lot. It’s even a Markies award category. There is, however, another team Marketers need to be “BFF” with and that is IT.
    [Companies] The dashboard has finally been perfected
    LinkedIn Company. One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.
    [Companies] Google’s new strategy: We do everything
    You name the company–it feels like Google is trying to get into their business: Microsoft. Google Analytics has long been a thorn in the side of Omniture and other premium Web metrics systems, but now Google is announcing a premium version that even goes after those systems’ large company market. Most companies could not adopt this kind of strategy because they would stretch their precious resources too thin. Image via CrunchBase.
    [Companies] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Companies stopped seeing the point in segmentation.” Allyson Galle answers the top questions posed following a popular email webinar, such as: should emails come from the company or from an individual name (answer: it depends, test); how long should subject lines be; what constitutes a decent click-through rate; and what’s the best day and time to send emails? Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s
    [Companies] 20 Things You Can Buy Right Now With Your Leftover Marketing Budget
    Each member of your team reflects your company''s brand and its values. Regardless of what position you hold at your company, we all need to brush up on our marketing skills. Extra budget : It''s a great problem to have, but a problem nonetheless. Some budgets are the use-it-or-lose-it kind -- so if you don''t spend it now, you''re not going to have it next quarter.
    [Companies] 10 Tips To Increase Eyeballs And Conversion
    Acid test — if asked what your company stands for, could your customers tell you? Deliver a clear brand promise. What is the value you offer to customers? Say it crisply and hit a drumbeat. Many brands do this very well. Coke – happiness. Red Bull – energy. Verizon – works everywhere. Make your brand value prop crystal clear and preferably differentiated. Consistently hit that drumbeat across all channels. Be known for something.
  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Companies] New Data Proves Why You Need to Segment Your Email Marketing
    When I conducted a survey about email marketing, I asked respondents to tell me, in a free-form text field, why they chose to subscribe to emails from some companies. how engaged they are with your company/content/brand), or industry/role. All great marketers know that email is still one of the most powerful marketing tactics at their disposal, but they also know that it's evolving beyond its newsletter blasting past.
    [Companies] Michelin Guide - The greatest piece of content marketing ever devised
    All from a tyre company – who’s brand is now mentioned every day, across the world because of it. Looking for one of the best examples of content marketing? Try looking back 100 or so years. It’s been said (we may have even let it slip ourselves) that content marketing was the big buzz word of 2013. But the reality is content marketing has been around for as long as we know.
    [Companies] So much free content, so little time!
    You won’t want to miss this session jam-packed with new insights to help your company blog! 07, I’ve been invited to a Social Media Week program called The Grueling World of Social Media that explores the impact large companies are having on the social web. I’ve been very fortunate to be invited to appear on some outstanding programs and I wanted to let you know of some upcoming FREE learning opportunities.
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